TeliaSonera sued over false ad claims
Published: 29 May 08 18:17 CET | Print version
Online: http://www.thelocal.se/12108/20080529/
Telecom operator 3 has filed a suit against TeliaSonera for what it argues are deceptive claims about the latter’s mobile broadband coverage.
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At issue are competing claims as to which company’s mobile broadband service has the best coverage. In a marketing campaign to promote its mobile broadband service, TeliaSonera claims to have “Sweden’s best coverage”.
However, 3 contends that a number of independent tests have shown that 3’s mobile broadband service actually provides the best coverage and performance.
On Thursday, 3 filed a suit with Sweden’s Supreme Market Court (Marknadsdomstolen), a specialized court that handles cases related to the questions related to competition, marketing practices, and other consumer-related legislation.
3 is owned by the Wallenberg-family holding company Investor, together the Hong Kong-based conglomerate Hutchison Whampoa.
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