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May 21, 2012
Sony Ericsson unveils Wii-like phone
Published: 17 Jun 08 15:34 CET | Double click on a word to get a translation
Online: http://www.thelocal.se/12492/20080617/
Sony Ericsson, the Swedish-Japanese phone maker, on Tuesday unveiled a Wii-like handset which allows users to play games using the phone as a motion sensor.
- Ericsson profits double on sale of Sony stake (25 Apr 12)
- Ericsson shares nosedive on weak report (25 Jan 12)
- Sony Ericsson ends 2011 with massive loss (19 Jan 12)
"This is our first foray into motion gaming," Howard Lewis, vice president and head of the product business unit, said of the F305 mobile phone launch held in conjunction with CommunicAsia, an industry convention and exhibition.
"We see gaming as a way to interact with our young customers... it's a new area of the market that Sony Ericsson is entering into," he said.
With the F305 phone, the device itself acts as a motion sensor when playing pre-loaded games including bowling and bass fishing, the company said.
Japanese video game giant Nintendo Co.'s wildly popular Wii console is known for its innovative motion-sensitive controller.
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Sweden drifting from 'Swedish model': report
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