Published: 12 Jun 09 09:14 CET | Print version
Online: http://www.thelocal.se/20026/20090612/
The water at eight Swedish bathing areas failed to meet European water quality standards last year, according to the European Commission’s annual report.
External link: EU report on Swedish beaches (PDF) »
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The bad marketing is intentional in my opinion. They want to send Sweden a message.
And some Swedish quarters just can't bear criticsm of self proclaimed 'paradise'.
Looks like some major sewage works in Sweden, need major overhauls, proper mainenance and possibly rebuilt. Someone has not been doing there job. This should have been picke dup long before the EU picked up on it as they always five years behind when everyone else knows it for a fact.
Sweden, can now stop hiding behind false images and start doing something about a practical problem on the ground.
Many shabby and dirty beach areas have been transformed throughout Europe.
Amazing what a ittle negative publicity can achieve.
Likewise the positive publicity is a great selling point or attraction for beaches with Blue Flag status.
Long may it continue.
I'm glad the EU makes a point of maintaining the same minimum standards across all member states. As much as I'd like to think that individual countries can take care of maintaining and testing bathing-water quality themselves, reality appears to be different, even in Sweden.
Potential conflicts between public health and tourism revenues should not tempt the odd local politician to ignore existing standards and be anything less than honest. Irrespective if it's Spain, Romania or Sweden.