• Sweden edition
 

Introducing...Princess Madeleine

Published: 12 Mar 2007 17:33 GMT+01:00
Updated: 12 Mar 2007 17:33 GMT+01:00

Who is she and why is she famous?

Her Royal Highness Princess Madeleine Thérèse Amélie Joséphine, Duchess of Hälsingland and Gästrikland, is the youngest child of the King and Queen of Sweden. The 24-year-old princess - Madde to the people, Len to her friends - is third in line to the Swedish throne after older siblings Victoria and Carl Philip. Until quite recently she was generally referred to with a knowing nod as the party princess.

How did she get that reputation?

A few years ago, the young princess was a regular on the Stureplan circuit, where all of Stockholm's well-to-do movers and shakers go to wind down and knock back the champers. As the most important of all the very important persons, the princess could always count on skipping the queue and making a beeline for the dancefloor.

How very unfair. Whatever happened to Swedish egalitarianism?

Oh lighten up, she's a princess for heaven's sake. But while we're on the subject of unfairness, it's rumoured that the wealthy young darling of the club scene never did anything as common as pay for her own drinks. Instead she would regularly keep the party alive till 5am on other people's money, at which point she would wake the royal chauffeur for a spin home to Drottningholm Palace.

And was she known to nurse royal hangovers the morning after?

Not at all. Knowing she was in the public eye, Madde would generally drink in moderation.

Her parents must have been very proud of her.

Up to a point, certainly. But they were said to be filled with something other than parental pride when she was photographed in Hyde Park with a young suitor's hand draped over her breast.

Oh dear. That's not the done thing at all.

Correct. It was simply not cricket. In fact, the young man in question, a certain Erik Granath, was never really viewed as an ideal candidate for Madeleine's affections. To put it bluntly, Her Royal Highness had become involved with a gentleman of some disrepute, who had previously been found guilty of assault.

Crumbs. Hardly regal behaviour, is it?

Not in the slightest. Word has it that the King and Queen made no secret of their displeasure and requested that Madeleine disentangle herself from the arrangement post haste.

And did she?

She did. But even with Granath out of the way, the princess continued to scandalize monarchists everywhere. Again it was her breasts that caused a splash.

Not more Hyde Park high jinks surely?

No, this time it was Nobel notoriety. The princess turned up for the 2002 Nobel ceremony wearing a very fetching red dress with a neckline that plunged many observers into the depths of moral panic. When pictures from the ceremony appeared on a Swedish website, accompanied by indecent captions, the King leapt to his daughter's defence and called in the lawyers.

And did the people behind the website respect the King's wishes?

Yes, but only under protest. They pointed out that the Swedish taxpayer who foots the bill for the royal family and their lawyers and that maybe the royals should develop thicker skin.

The republican swine! But surely this episode served as a warning to the princess to tone down her breasticulation?

One might have thought so. But perhaps the princess is simply not as prudish as you are. At any rate, Madde's cleavage sparked a diplomatic media incident last month when she arrived at Norwegian King Harald's seventieth birthday bash in another creation accentuating her natural assets. Disrespectful, said some Norwegian publications. Ooh, jealous much? asked the Swedes. The Danes, feeling somewhat left out, organized a best boobs poll that pitted Madde against the mighty Dolly Parton.

It all sounds like a bit of a storm in a D-cup. But just out of interest, who racked up the most points?

Madde, by a landslide.

You mentioned that her partying days are behind her. What's she up to now?

Oh the usually princessy stuff. She presides over the Swedish equivalent to the Make-a-Wish Foundation and is currently on work experience with UNICEF in New York.

And is she doing a line with anybody these days?

Yes, she and boyfriend Jonas Bergström have been an item for quite some time now. He works as an assistant lawyer at a Stockholm law firm.

He sounds like altogether a more suitable boy than that earlier cad.

Quite so, and the King would doubtless agree with that assessment. Never can a dad have been more glad than Carl Gustaf that his daughter had left her wild teenager years behind her.

Paul O'Mahony (paul.omahony@thelocal.se)

Don't miss...X
Left Right
Today's headlines
Two to hospital after Stockholm fire

Two to hospital after Stockholm fire

Two people were taken to hospital in the early hours of Thursday morning after a fire began in their central Stockholm apartment. READ  

Salmonella prompts Coop hamburger recall
Photo: Jim Cole/TT

Salmonella prompts Coop hamburger recall

Swedish supermarket chain Coop has recalled its in-store brand of fresh hamburger meat after a routine check revealed traces of salmonella in the meat. READ  

What's On in Sweden
Photo: Roger Vikström/TT

What's On in Sweden

It's Pride Week in Stockholm. Find out more about the celebrations (including the biggest Pride Parade in Scandinavia) as well as plenty of other activities in Sweden's three biggest cities. READ  

Sweden resumes aid to 'anti-gay Uganda'
Hillevi Engström and protesters against Uganda's anti-gay laws. Photos: Maja Suslin/Ben Curtis/TT

Sweden resumes aid to 'anti-gay Uganda'

Sweden has resumed sending development aid funds to Uganda, after suspending payouts back in March due to "anti-gay legislation". READ  

The Local List
Top ten coffee spots in central Stockholm
Fanny feels at home at the Blå Lotus. Photo: Isabela Vrba

Top ten coffee spots in central Stockholm

If you're wondering where to grab your next cappucino, then wonder no more. The Local talked to the locals in Stockholm and found out the best spots in town for the ultimate fika experience. READ  

Swedish neo-Nazis join fight in Ukraine
The Azov task force. Photo: Sergei Chuzavkov/TT

Swedish neo-Nazis join fight in Ukraine

Four Swedes are fighting with the Ukrainian task force Azov - a squad which flies a flag with Nazi symbols and, according to one Swedish soldier, fights for "a white Ukraine". READ  

Swedish elk get one-way ticket to Denmark
The elk in this picture are not the ones that will be sent to Denmark. Photo: The Uppsala Koala

Swedish elk get one-way ticket to Denmark

Up to a dozen elk will be transported from Sweden to Denmark in an effort to help maintain local marshlands. READ  

Sweden worst in EU at getting foreigners jobs
Photo: Henrik Trygg/Imagebank Sweden

Sweden worst in EU at getting foreigners jobs

UPDATED: Swedish citizens are the most likely to be employed in the EU, but Sweden is among the very worst when it comes to getting non-EU citizens into work. READ  

Man arrested for burning partner's face
Photo: Linn Malmén/TT

Man arrested for burning partner's face

Police suspect that a man in western Sweden is responsible for the extreme burns on his partner's face. The man has been arrested on suspicion of aggravated assault - and potentially attempted murder. READ  

In Pictures: Conchita Wurst in Stockholm
Photo: Maja Suslin/TT

In Pictures: Conchita Wurst in Stockholm

Eurovision winner and LGBTQ idol Conchita Wurst is in Stockholm this week for Stockholm Pride - and joined Swedes at Skansen for a colourful summer sing-along. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Stockholm Pride kicks off
Analysis
The top six ways the US and Sweden differ
National
Swedish youth suicides hit 25-year high
National
Politician reported for selling 'negro ball'
National
Police turn blind eye to Swedish 'slave trade'
Blog updates

27 July

Approaching Stockholm (Around Sweden in a kayak) »

"I woke up in the comfort of my own little cabin on Eva and Rolf’s boat, it was 7:30am and I was feeling a bit groggy after a couple of beers with all the lovely locals the night before. The previous day had really taken its toll on my body and I was very stiff and..." READ »

 

24 July

Sharing our Pride: Celebrating Love & the LGBT Community! (Stockholm in my American Heart) »

"It’s mid- July in Stockholm, and with much of the city on vacation, things can seem a little quiet – the streets, the bus, and the grocery store. One thing that has not paused for a summer break, though, is preparation for Stockholm’s Pride Festival, which will take place from July 28 to August 2...." READ »

 
 
 
Gallery
Stockholm Pride: Allsång på Skansen with Conchita Wurst
Skatteverket
Sponsored Article
Introducing... ID cards and permits in Stockholm
Gallery
People-watching, June 26th - 28th. Get inside Stockholm's hottest nightclubs
Gallery
Top ten Swedish taboos
Society
Seven-year-old Swede cycles to Berlin
Politics
'Gaza conflict needs help, not empty rhetoric'
Society
Swedes voted 'most beautiful' in the Nordics
Business & Money
Sweden demands EU clarity on Bitcoin tax
National
Swedish organic sales enjoy 'amazing' growth
Photo: Johan Nilsson/TT
Society
What's On in Sweden
Gallery
People-watching July 23
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

745
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se