• Sweden edition
 
Pedestrian signal boxes' religious message upsets non-believers

Pedestrian signal boxes' religious message upsets non-believers

Published: 22 Aug 2008 12:42 GMT+02:00
Updated: 22 Aug 2008 12:42 GMT+02:00

Designer Kenneth Österlin has issued a written statement categorically denying that his design for Prisma Teknik AB, the Swedish company behind the pedestrian signals, is in any way a religious symbol.

"To make the conclusion that the finger is pointing to God is pretty far-fetched. It is pointing that way in order to direct people as to where to push the button".

Designer Österlin isn't the only person seeing red after reading about the signal boxes' alleged religious message.

On Monday an official complaint was filed with the justice ombudsman, claiming that if media reports were true, then official bodies have broken the law by allowing religious symbols on the pedestrian signal boxes, Svenska Dagbladet reports.

Anyone living in Sweden or the Nordic countries will almost certainly have seen the image of a hand pointing upwards to encourage pedestrians to press the button before crossing the road.

Prisma Teknik AB, the Swedish company behind the pedestrian signals, openly admitted last week that the hand was meant as a hidden symbol for God. In fact, the company says it has never made any secret of the fact.

"We want to show that there is only one way to reach God and that is up and through Jesus", CEO Jan Lund told The Local.

Though Sweden is not particularly religious, with church attendances consistently low, the country still contains some pockets of religious fervour. One of these appears to be located at Prisma Teknik, a company that supplies pedestrian signals and other technical devices to 60 markets around the world.

Prisma Teknik AB is a family-run business based in the southern Swedish county of Småland, an area with a reputation as Sweden's bible belt.

CEO Jan Lund told The Local that the company's signals point the way to God in 17 countries including Ireland, Austria, Denmark, Norway, Iceland, Finland, Belgium, Israel, and the US among others.

Prisma Teknik's hand points upwards, much in the way that many religious icons or pictures of Jesus have done through the ages. Lund told The Local that this was entirely intentional.

However, Prisma Teknik's hand of God does not go down quite so well with its Muslim clients in the Arab world, who are much more aware of the hidden Christian message than your average Swede.

Even so, the Swedish Christian company still supplies pedestrian signal signs to customers in Saudi Arabia, who promptly cover up the hand when it arrives in the Arab state.

The Local asked Jan Lund why his company does not simply manufacture a special pedestrian signal without the iconic index finger for the Arab market.

"We want to be a servant of God and we have been blessed as a company for 21 years, so we won't change for anyone", he said.

On its website, Prisma Teknik AB openly declares its thanks to God:

"We are grateful for all the good customers and suppliers we have. It is also thanks to the care from God that we have developed to be the successful company we are today. We want to have Jesus as a part in everything we do. Christian values and God's guidance is the foundation of Prisma Teknik."

And perhaps it is wise not to change a winning formula. All the pedestrian signals are manufactured in Sweden and the 13-strong company's turnover for 2007 was more than 25.5 million kronor ($4 million).

Claudia Rodas (news@thelocal.se)

Today's headlines
National
Swedish town 'like Venice' after heavy rains
Photo: TT

Swedish town 'like Venice' after heavy rains

Torrential rains in western Sweden have left some towns submersed as water levels have risen to 1.5 metres above normal for the season with forecasts indicating that is worse to come. READ  

Ebola crisis
Sweden pledges new aid to UN Ebola fund
Photo: TT

Sweden pledges new aid to UN Ebola fund

Sweden has offered a new sizeable contribution to the fund set up by UN chief Ban K-moon to fight the Ebola outbreak. READ  

Society
'Dark forces' target refugee hunting scheme
Photo: Lars-Göran Thuresson/Älgriket

'Dark forces' target refugee hunting scheme

The Swedish hunting association runs a project to encourage young asylum-seekers to learn about hunting, a move which has proved controversial among some far right groups. READ  

Business & Money
American sales squeeze Ericsson profits
Ericsson CEO Hans Vestberg presents the third-quarter earnings report at the company's headquarters in Kista. Photo: Janerik Henriksson/TT

American sales squeeze Ericsson profits

Swedish telecoms equipment maker Ericsson reported a decline in net profit in the third quarter despite an increase in sales, boosted by business in emerging markets. READ  

Interview
'Too many concerts feel the same'
Sofar hosts secret gigs in Swedish apartments. Photo: Sofar

'Too many concerts feel the same'

Kattis Bjork founded Stockholm's secret gig scene - Sofar - a year ago. The Local caught up with her as she prepared to celebrate the project's anniversary this weekend and revealed the concept will spread to other Swedish cities in 2015. READ  

Stockholm 'sub hunt'
Sweden calls off suspect submarine search
Ships are returning to shore in Sweden. Photo: TT

Sweden calls off suspect submarine search

The core search for a suspected foreign vessel in Swedish waters has been called off. The armed forces said they remained convinced foreign underwater activity had taken place but had not identified an intruder. READ  

Business & Money
US and Japan fuel surge for Volvo trucks
Ed Carbaugh prepares to install parts on a truck engine on an assembly line at Volvo Trucks' powertrain manufacturing facility in Hagerstown, Maryland, March 2014. Photo: Patrick Semansky/AP

US and Japan fuel surge for Volvo trucks

Sweden's Volvo, the world's second-largest maker of trucks, said Friday it saw a spike in profits in the third quarter, boosted by thriving sales in the US and Japanese markets. READ  

Inspectors attacked at rogue doc’s surgery
Cigarettes and beer photo: Shutterstock

Inspectors attacked at rogue doc’s surgery

Inspectors who were sent to shut down a doctor’s surgery in Gothenburg were physically attacked and fled the premises to get help from the police. READ  

Police turn Swede’s vodka into water
A Swede loads a car with alcohol in northern Germany. File photo: Drago Prvulovic/TT

Police turn Swede’s vodka into water

Swedish police say they will pay a man 16,000 kronor ($2,200) in damages after much of the alcohol they confiscated from him was stolen, while many of the bottles they returned were filled with water. READ  

Diplomacy
US to get first female ambassador in Sweden
File photo: Athena Center for Leadership Studies

US to get first female ambassador in Sweden

The United States Embassy in Stockholm is set to get its first female ambassador after the White House announced it was nominating the Iranian-American ex-investment banker Azita Raji to take over from Mark Brzezinski. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
Blog updates

24 October

Editor’s blog, October 24th (The Local Sweden) »

"Hi readers, Get ready to read our weekly digest of Swedish news in less than 60 seconds. The..." READ »

 

24 October

Is darkness weather? (Blogweiser) »

"I try very hard not to talk about the weather. This has come after a decade..." READ »

 
 
 
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Get 20% off unique Swedish homeware
National
Dentist gives free care to Roma beggars
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
Gallery
People-watching: October 19th
TT
Society
QUIZ: How good is your Swedish?
Lifestyle
What's on in Sweden: October 17th - 24th
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
What's on in Sweden: October 10th - 17th
National
Stockholm is 'best' region for well-being
Gallery
People-watching: October 8th
National
Five facts to know about Patrick Modiano
Society
My Swedish Career: A French fashionista in Sweden
Society
Swede's anti-bully Facebook tale goes viral
Society
Have you seen Sweden's viral subway cancer campaign?
National
Isis: Swedes linked to Turkish prisoner swap
National
Should Swedes be banned from buying sex abroad?
Gallery
Fredrik Reinfeldt's leaving presents
National
Five Swedish TV shows you shouldn't miss
Gallery
A tool belt, a casserole, and a book. Fredrik Reinfeldt's parliament gifts
TT
Lifestyle
Top five winter festivals in Sweden
TT
National
Sami reindeer herders win mine reprieve
Gallery
Property of the Week: Gamla Enskede
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

985
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN