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Metro abandons 12 Swedish cities

Metro abandons 12 Swedish cities

Published: 18 May 2009 14:47 GMT+02:00
Updated: 18 May 2009 14:47 GMT+02:00

Swedish free newspaper group Metro International has announced that it is to end distribution of its publication in 12 cities in the north and south-east of Sweden.

The firm announced a renewed focus on Sweden's major cities.

"We are doing this because our advertisers demand it," said Andreas Ohlson, CEO of Metro Nordic Sweden.

Metro is primarily a big city newspaper. 12 cities in the northern province of Norrland, as well as Blekinge and Småland in the south, will therefore no longer be part of circulation.

The firm plans to instead print more editions for distribution in the bigger cities. Ohlsson claims that for example in Stockholm, Metro's newspapers are typically gone by lunchtime.

"When the competition disappeared the demand for Metro increased," he said.

In Stockholm, which was previously characterized by tough competition within the free newspaper sector, Punkt SE has already closed and Stockholm City has cut its circulation.

Metro has reported problems with profitability and has recently been obliged to ask its shareholders for investment - in excess of 500 million kronor ($63 million). Losses during the first quarter amounted to 166 million kronor.

But in Sweden things are going well, according to Andreas Ohlson.

"We are on course for a profit in Sweden for the full year," he said.

The changes also mean that Metro is cutting the number of printing presses in Sweden from seven to four.

TT/The Local (news@thelocal.se)

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Your comments about this article

19:40 May 18, 2009 by manamann
Don't they have this newspaper so no one will look at each other on the tunnelbana or have to interact with each other?
23:48 May 18, 2009 by Kooritze
Take a bundle of them....very useful for firing up the vedpanna or your kamin!
10:42 May 19, 2009 by Celc
@manamann hahaha you've got us all figured out, good for you :)
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