• Sweden edition
 

Swedes neglect their fruit and veg: report

Published: 13 Aug 2009 08:45 GMT+02:00
Updated: 13 Aug 2009 08:45 GMT+02:00

Swedes come in at a lowly 17th place of the 28 countries surveyed, according to the report, the results of which are published in the Svenska Dagbladet newspaper on Thursday.

"It shows that we have a lot of work to do. We should eat twice the amount of fruit and vegetables than we do today," concluded nutrition expert Ulf Bohman at the National Food Administration (Livsmedelsverket).

The survey covered the 27 European Union countries plus Norway and was conducted by Freshfel which is a sector organisation for the fruit and vegetable industry.

Swedish authorities have long since recommended the consumption of 500 grammes of fruit and vegetables daily - the so called five-a-day campaign.

Within this five-a-day is included berries, juice, dried fruit, root vegetables and legumes but not potatoes.

Ulf Bohman explained to the newspaper that the nutritional advice has been developed as science has proven a link between a high intake of fruit and vegetables and a lower incidence of cancer.

Swedes are reported to have doubled their intake of fruit and vegetables since 1960 and prices have remained relatively stable for the past decade.

There are however significant variations among social classes, between the sexes and the generations.

Older people are better than the young, women better than men, and higher educated better than lower, figures show.

The report shows the Greeks leading the way when it comes to fruit and vegetable consumption, while all the Nordic countries come in under the European average.

TT/The Local (news@thelocal.se)

Your comments about this article

09:24 August 13, 2009 by byke
No wonder nobody eats fruit or veg over here, its disgusting.

If you speak to any non Swede over fruit and veg, this is the first complaint you here regarding food.

Swedish culture, excepts and allows shops to serve or have stacked rotten fruit and veg.
09:45 August 13, 2009 by DAVID T
I just can't understand how the supermarkets in Sweden get away with the bad quality of fruit and veg - i'm disgusted. Not only do they try and sell you rotten produce but the price they charge is unbelievable. I've complained many times in shops and nothing ever happens - they just shrug their shoulders and say that's all they've got.
10:15 August 13, 2009 by si
Yep, quality of veg and especially fruit here is fairly random - Notice it even more in the winter - Sweden is a fairly barren land - so I guess most produce is imported - Growing anything edible outdoors here is almost impossible for 6 months of the year.
10:16 August 13, 2009 by futureishere
Totally! After spending one year in Sweden, I have almost forgotten the taste and smell of fresh produce. Its particularly hard for vegetarians like me! :-(
10:26 August 13, 2009 by Gretchen
I agree. I am from Germany - also not a country that has its own banana's and imports most fruits and the quality is far better than here.

It is simply no fun to make a salat or fruit salat with pear that taste like nothing but water and salad that is brown and sloppy :(
10:42 August 13, 2009 by krzyz21
Oh, thats the real reason, I saw a rotten peach in 'Organic' peach box last week.
12:09 August 13, 2009 by Leprehcaun
Considering that I have never seen anything rotten and very little vegs and fruits of bad quality, where do you people live? Stockholm?
12:15 August 13, 2009 by jack sprat
All over Sweden I would imagine.

Where do you live,..another planet?
12:37 August 13, 2009 by futureishere
I live in Gothenburg.
13:36 August 13, 2009 by Puffin
I'd like to know a little more about how this report was compiled - Freshfel is an industry lobbying organisation - so did they survey their members' sales or what people are actually eating?

Round here in Dalarna - people often get their fruit/vegetables from other higher quality sources:

- direct from farm shops or local farmers' markets

- they grow their own in a big way - either in the garden or on allotments

- or they go to the woods and pick free fruits and vegetables such as wild mushrooms/bilberries and lingonberries
14:37 August 13, 2009 by peropaco
You all got it right. The quality of produce here is just a notch above pig food.
16:59 August 13, 2009 by GefleFrequentFlyer
Only in Sweden it's acceptable to stack heaps of brown rotting lettuce and carrots and douse it with oil and pepper and call it "sallad".

You have to beat the fruit flys off it if you want to eat first!
08:41 August 14, 2009 by EtoileBrilliant
Fruit is not bad in Central Stockholm, a bit tasteless but not bad. Vegetables, well what can I say? Onions (where you have to peel off 4 layers to get past the rotting flesh) and garlic where every other bulb has green shoots. The best veg we get is iin Lidl of all places, very fresh and very cheap.

PS: what is it with putting salads in earth and charging 3x normal price. Who the *u*k would every want to take one leaf off at a time in the hope they could grow more.
09:54 August 14, 2009 by Freshfel
Freshfel is the European Fresh Produce Association, representing the interests of the fresh produce sector in Europe. Freshfel Europe's current membership includes more than 200 members (companies and national associations in the EU and from other countries in the world). The Freshfel "Consumption Monitor 2008" covers the period 2002 to 2007, analysing trends in the production, trade and supply of fresh fruits and vegetables across the EU-27, as well as consumption information in Norway, Switzerland and the USA. Data is collected from two different public databases (Faostat for production and Eurostat for trade). According to information by the European Commission and our own members, certain adjustments are made to take into consideration what part of the volume is to be considered as fresh (as opposed to transformed), and a % of the production is taken off as wastage. For more information you can visit our website: www.freshfel.org, or contact us at info@freshfel.org
11:40 August 14, 2009 by lensart
It's not just what is available at the grocery store that is a problem, it's what is served at the average lunch restaurant; a portion of over-cooked pork , three huge spoonfuls of potatoes and sauce. Oh... the salad bar with tasteless greens and tomatoes is on the side. Vegetables on the plate? Never.

Is it Thursday yet? I was looking forward to brown pea soup, thyme and pancakes with strawberry jam... don't pea soup and strawberry jam count as fruit and vegetables?
14:03 August 14, 2009 by fritton
I have been living in Sweden for four years and cannot wait much longer for Sainsbury's or Waitrose to enter the Swedish market and put all Swedish supermarkets out of business. They are a disgrace for all the reasons described above.
18:04 August 14, 2009 by Greg in Canada
Why is this? It's not the climate. Even in the worst of winter we get good produce in Canada. Is there a reason for this in Sweden?

We grow a lot of our own vegetables and purchase directly from local farmers in summer. I'd guess that many Swedes do the same. In the winter we have no choice but to purchase at the grocery store in both countries.
Today's headlines
National
Chainsaw man destroys house in family feud
The man used a chainsaw to destroy most of the Lidköping home. Photo: Shutterstock

Chainsaw man destroys house in family feud

A man in central Sweden has gone on a rampage with a chainsaw after a family housing dispute took an unexpected turn. READ  

National
Man frames beggar with stolen tablet computer
The beggar was detained for almost 24 hours after the accusation. Photo: TT

Man frames beggar with stolen tablet computer

A man in southern Sweden has landed in hot water after he stole a tablet computer, gave it to a beggar, then reported her to the police. READ  

Stockholm 'sub hunt'
Sweden ready to use force to surface sub
The Swedish Armed Forces have sent out 200 troops. Photo: TT

Sweden ready to use force to surface sub

UPDATED: Sweden's military has announced that if it finds a suspect foreign vessel in the Stockholm archipelago, it is prepared to force it to the surface "with weapons if necessary". READ  

Stockholm 'sub hunt'
Sub hunt: 'There is something out there'
Former navy officer Bosse Linden in Vaxholm. Photo: Maddy Savage

Sub hunt: 'There is something out there'

Stockholm's archipelago is the focus of the biggest military operation in Sweden since the Cold War. The Local is in the region's capital, Vaxholm, to see what residents make of the drama. READ  

Presented by CurrencyFair
CurrencyFair: Why it pays when making overseas transfers
CurrencyFair co-founder Brett Meyers

CurrencyFair: Why it pays when making overseas transfers

Tired of losing money when you send cash back home? Join other expats in Sweden who avoid bank fees and hidden charges by sending money internationally with CurrencyFair, an online marketplace where secure transactions are faster and cheaper. READ  

European Union
Extremist saves Sweden Democrats' EU group
Sweden Democrat leader Jimmie Åkesson. Photo: TT

Extremist saves Sweden Democrats' EU group

The EU group that bound several Eurosceptic parties including the Sweden Democrats has been saved by an MEP from a far-right Polish group, just a week after it appeared to have crumbled, according to a UK press report. READ  

Stockholm 'submarine' hunt
Timeline: Mystery 'submarine' in Stockholm
Sweden's Armed Forces are out in force after reports of a foreign vessel in the Stockholm archipelago. Photo: TT

Timeline: Mystery 'submarine' in Stockholm

The world has had its periscope on Sweden since the Swedish military launched an extensive hunt for what is rumoured to be a damaged Russian submarine in the Stockholm archipelago. Here is the timeline of events so far. READ  

Business & Money
Profit leap for Swedbank
A branch of Swedbank in Malmö. Photo. TT

Profit leap for Swedbank

Swedbank has seen its profits rise higher than expected. READ  

New coalition
Sick pay U-turn from Sweden's new coalition
Stefan Löfven has changed his strategy on sick pay. Photo: TT

Sick pay U-turn from Sweden's new coalition

Small businesses won't face rising sick pay costs, following a policy reversal from Sweden's new coalition government. READ  

Stockholm 'submarine' hunt
Vessel hunt continues at 'full strength'
Minehunter HMS Koster takes part in the search in the Stockholm archipelago on Sunday. Photo: Marko Säävälä/TT

Vessel hunt continues at 'full strength'

The search for a suspected foreign vessel in the Stockholm archipelago continues with "full strength" on Tuesday morning, according to Sweden's armed forces. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
National
Sweden deploys troops over underwater threat
Gallery
People-watching: October 19th
TT
Society
QUIZ: How good is your Swedish?
Blog updates

19 October

Getting it (Blogweiser) »

"Follow Joel Sherwood on FB Few watch baseball in Sweden. This is excellent when your team loses..." READ »

 

17 October

Editor’s Blog, Oct 17th (The Local Sweden) »

"Hi readers, Here’s the whole week of news in just 60 seconds. The most-read story was about a..." READ »

 
 
 
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
National
A Touch of Scandinavia: Reindeer in the kitchen
Lifestyle
What's on in Sweden: October 17th - 24th
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Lifestyle
Sweden's The Bridge to become 'more Danish'
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
What's on in Sweden: October 10th - 17th
National
Stockholm is 'best' region for well-being
Gallery
People-watching: October 8th
National
Five facts to know about Patrick Modiano
Society
My Swedish Career: A French fashionista in Sweden
Society
Swede's anti-bully Facebook tale goes viral
Society
Have you seen Sweden's viral subway cancer campaign?
National
Isis: Swedes linked to Turkish prisoner swap
National
Should Swedes be banned from buying sex abroad?
Gallery
Fredrik Reinfeldt's leaving presents
National
Five Swedish TV shows you shouldn't miss
Gallery
A tool belt, a casserole, and a book. Fredrik Reinfeldt's parliament gifts
TT
Lifestyle
Top five winter festivals in Sweden
TT
National
Sami reindeer herders win mine reprieve
Gallery
Property of the Week: Gamla Enskede
Sponsored Article
How to catch the first lobster of the year
Politics
Ten new minister faces you should know
Tech
First womb transplant baby in world born in Sweden
Gallery
People-watching: October 5th
National
What's on in Sweden
National
Sweden rethinks Afghan translators' protection
Society
Interview with Geena Davis: 'I want to be in a Swedish movie'
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

1,006
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN