• Sweden edition
 

Agency condemns smelly herring claims as 'illegitimate'

Published: 04 Sep 2009 07:56 GMT+02:00
Updated: 04 Sep 2009 07:56 GMT+02:00

The supplement, and claims that the smelly fish could be some sort of health elixir, have now been questioned by the National Food Administration (Livsmedelsverket).

"The claims that have been made are illegitimate," Petra Bergkvist at the administration told the TT news agency.

Rebiotica, a company based in Hälsingland in northern Sweden, announced on Wednesday that it has begun production of 'surströmming' as a health supplement.

The manufacturers claimed that the product would help against upset stomachs, gastric catarrh and heartburn. The national food administration has now responded to claims forwarded on the company's website and promotion material.

"It crosses the line for what can be said about food products," Petra Bergkvist said.

She has been in contact with the company and says the claims about the supplement will be reformulated.

The news agency has made attempts to reach Rebiotica for a comment on the report but was unable.

The company stated on its website that the "shop is closed for the time being due to high demand! We apologise and will return as soon as possible with our surströmming-based product."

TT/Peter Vinthagen Simpson (news@thelocal.se)

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Your comments about this article

13:26 September 4, 2009 by DamnImmigrant
HOW DARE THE GOVERNMENT STOP THE SPREAD OF SUCH "IT'S HEALTHY" PROPAGANDA!!! Denying surströmming as a health supplement!?!?

Do you know how much damage the government has caused to this National Treasure!?!? How much damage they have done to Sweden's Worldwide Reputation!?!?

Surströmming was FINALLY getting some respect!!! Airlines were actually thinking of taking it OFF the HAZADOUS ITEMS cargo and carry-on list!!! NORMAL people were actually CONSIDERING trying it!!! My INTERNATIONAL friends were calling me wanting to know where they could get it!!! MY GOD even my DAUGHTERS were ACTUALLY talking about trying it!!

Then the government has to go and spoil it all by saying something like surströmming cannot be sold as a health supplement!!!

I hope cooler heads prevail higher up the government food chain and they denounce this outrageous act!

I demand that surströmming be giving back its little bit of dignity!
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