• Sweden edition
 
Toyota wins case over Volvo 'safest car' claims

Toyota wins case over Volvo 'safest car' claims

Published: 12 Mar 2010 13:47 GMT+01:00
Updated: 12 Mar 2010 13:47 GMT+01:00

"Volvo has not presented any proof at all which verifies or even indicates that the XC60 is the safest in the world. Volvo's claim is a general one and clearly lacks substantiation," the court said in its ruling on a case brought by Japanese firm Toyota.

Volvo has been warned that it will incur a fine of one million kronor ($140,000) if it does not desist from making the claims.

The court based its judgement of the firm's marketing on the message conveyed to the average consumer, which according to Swedish law has to be based on credible verifiable claims.

The case dates to a marketing campaign launched in the beginning of 2009. Some of the advertisements - in print, television and internet sources - forwarded various claims pertaining to the XC60's security or safety characteristics.

Some of the slogans used in the campaign included "...in other words - the safest in the world," and "the most fuel-efficient in its class - the safest in the world."

As a result of Volvo's claims, rival car company Toyota reported the matter to the Market Court. Volvo has been ordered to pay Toyota's court costs of 1.035 million kronor.

Peter Vinthagen Simpson (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

14:24 March 12, 2010 by Great Scott
And Toyota should be taken to court for makeing the "unsafest cars in the world".

And there is proof of that, 8.000.000 recalls.
14:31 March 12, 2010 by peropaco
How cheeky is Toyota. They should try to stay away from any media attention for time being.
15:31 March 12, 2010 by Luke35711
Oh, the symbolic irony of this! Maybe this was meant as diversionary tactics? I guess, irony like sense of humour does not travel well across civilisations ;)
16:08 March 12, 2010 by Joyous
I also think the Volvo XC60 is "the safest in the world" and my only proof for saying this is my personal experience with the XC60 as compared to other vehicles including Toyota. Maybe they will take me to court for saying so :)
16:16 March 12, 2010 by 2394040
All claims of this sort are usually bogus. You can buy off just about anyone to say anything. I'm supposed to own one of the worst cars in the world: a Ford. But after 12 years and over 260,000 miles with no significant problems, I can say it's one of the best.
17:57 March 12, 2010 by livinginsweden
ha ha ha ha ha ha ha ha ha ha

the only way to see which is safest car is to drive the volvo xc60 headon against a toyota landcruise .... and see which driver survive. is that simple enough?

ha ha ha ha ha
22:12 March 12, 2010 by Eagle63
BS..; SAAB still makes the safest cars !
22:33 March 12, 2010 by hjoian
Its all BS. any car can be destroyed in an accident...depending what you hit,or what hits you. I have seen the result of a collision between a volvo and a rolls royce......the volvo was a complete wreck....
11:01 March 13, 2010 by farnoxo
The irony puts Toyota in a bit of a "sticky" (accelerator) situation. Maybe Toyota could not "recall" (8 million times) having any safety problems of their own?
12:34 March 13, 2010 by ionut
Problem solved.Volvo is now just another car.Damn what a great loss.
14:51 March 13, 2010 by ameribrit
I had a FIAT once that I believe was the safest car in the world. But only because I couldn't keep it running long enough to actually get it into traffic.
02:59 March 14, 2010 by wenddiver
I would guess the old square Lincoln Town cars of the 190s are probably the safest, based on huge steel bumpers, thick steel body panels, a body on frame construction, and that frame being a truck frame with reinforcing supports. I worked in a Lincoln Dealership as a young man and we used to have a hell of a time getting other cars out from under them when old people would literally run over other smaller cars. These things were built like tanks with truck wheels.

Toyotas are poor people pretending that nobody knows how much they paid for their econo-boxes, pure garbage. Volvos are great cars.
15:32 March 14, 2010 by Iraniboy
That is ridiculous! Proving such non-quantitative things is of course hard and sometimes impossible. If they apply the same rule for other companies that would be disaster. Imagine Tele2 should prove they are sheep, etc!!!
09:09 March 15, 2010 by karex
In some countries you cannot publicly claim that which you cannot prove. It is considered cheating the consumer and akin to embezzlement.
10:12 March 16, 2010 by magudbe
the kettle calling the pot "black"
Today's headlines
Green Party ranked 'most gay friendly' in Sweden

Green Party ranked 'most gay friendly' in Sweden

The Green Party's views are 88.6 percent "LGBT-friendly", a Swedish LGBT rights group determined on Monday, making the Greens the most gay-friendly of all Sweden's parliamentary parties. READ  

Man held on suspicion of murdering wife
Police on the scene. Photo: Johan Nilsson/TT

Man held on suspicion of murdering wife

Updated: Police arrested a man in Copenhagen on the suspicion of killing his wife, whose body was found at the couple's home in southern Sweden during the weekend. READ  

Arlanda, Stockholm
Lightning bolt grounds flight to New York

Lightning bolt grounds flight to New York

Swedes bound for New York learned on Monday morning that their plane had been cancelled after it was hit by lightning during Sunday's thunderstorm. READ  

Elderly Swedish man stripped of his 35 cats

Elderly Swedish man stripped of his 35 cats

The County Administrative Board of Skåne has decided to confiscate the 35 cats of an 81-year-old man who was forbidden from having more than nine of the furry felines. READ  

Wild weather set to strike Sweden anew
Photo: TT

Wild weather set to strike Sweden anew

With Sunday's thunderstorm reported as the worst of the year so far, Sweden is bracing for round two on Monday as meteorologists predict more of the same. READ  

Swedish suicide rates hit 25-year high

Swedish suicide rates hit 25-year high

Last year 1,600 people in Sweden took their own lives - the highest number since 1989. READ  

Thunderstorms replace Swedish heatwave
The Viking Lines ferry pictured was ripped away from the dock as a result of the storm. Per Gustavsson / TT

Thunderstorms replace Swedish heatwave

UPDATED: The Swedish summer was brought to a halt on Sunday as thunderstorms caused chaos in Stockholm with further inclement weather forecast for the week ahead. READ  

Gaza crisis delaying case of murdered child
Protesters gather in Malmö for a pro-Gaza demonstration on July 26th 2014. Stig-Åke Jönsson / TT

Gaza crisis delaying case of murdered child

The ongoing conflict in the middle east is delaying the investigation into the death of an 8-year-old girl who was found dead in Sweden in May. Meanwhile, over a 1,000 people attended a pro-Gaza march in Malmö. READ  

Politician reported for selling 'negro ball'
A selection of Swedish chocolate balls. Leif R Jansson/TT

Politician reported for selling 'negro ball'

UPDATED: The Afro-Swedish national association has reported Swedish politician Eva Sidekrans to the police for selling chocolate balls labelled as "old fashioned unprejudiced negro ball" saying it incites racial hatred. She has since apologized. READ  

'Dead' Swede's damages claim killed off

'Dead' Swede's damages claim killed off

A 36-year-old woman in central Sweden who was listed as deceased by the tax office has lost her claim for damages after the Chancellor of Justice rejected her demand for compensation. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching, June 26th - 28th. Get inside Stockholm's hottest nightclubs
Gallery
Top ten Swedish taboos
Society
Seven-year-old Swede cycles to Berlin
Politics
'Gaza conflict needs help, not empty rhetoric'
Society
Swedes voted 'most beautiful' in the Nordics
Blog updates

27 July

Approaching Stockholm (Around Sweden in a kayak) »

"I woke up in the comfort of my own little cabin on Eva and Rolf’s boat, it was 7:30am and I was feeling a bit groggy after a couple of beers with all the lovely locals the night before. The previous day had really taken its toll on my body and I was very stiff and..." READ »

 

24 July

Sharing our Pride: Celebrating Love & the LGBT Community! (Stockholm in my American Heart) »

"It’s mid- July in Stockholm, and with much of the city on vacation, things can seem a little quiet – the streets, the bus, and the grocery store. One thing that has not paused for a summer break, though, is preparation for Stockholm’s Pride Festival, which will take place from July 28 to August 2...." READ »

 
 
 
Business & Money
Sweden demands EU clarity on Bitcoin tax
National
Swedish organic sales enjoy 'amazing' growth
Photo: Johan Nilsson/TT
Society
What's On in Sweden
Gallery
People-watching July 23
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Photo: Finest.se
Gallery
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
Society
What's On in Sweden
Photo: Lisa Mikulski
National
Hope springs eternal for expat pet shop owner
Gallery
Princess Estelle steals limelight at mum's birthday
National
Swedes risk infants' lives by covering up prams
National
Swede runs for office just using Bitcoin funds
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

738
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se