• Sweden edition
 
Toyota wins case over Volvo 'safest car' claims

Toyota wins case over Volvo 'safest car' claims

Published: 12 Mar 2010 13:47 GMT+01:00
Updated: 12 Mar 2010 13:47 GMT+01:00

"Volvo has not presented any proof at all which verifies or even indicates that the XC60 is the safest in the world. Volvo's claim is a general one and clearly lacks substantiation," the court said in its ruling on a case brought by Japanese firm Toyota.

Volvo has been warned that it will incur a fine of one million kronor ($140,000) if it does not desist from making the claims.

The court based its judgement of the firm's marketing on the message conveyed to the average consumer, which according to Swedish law has to be based on credible verifiable claims.

The case dates to a marketing campaign launched in the beginning of 2009. Some of the advertisements - in print, television and internet sources - forwarded various claims pertaining to the XC60's security or safety characteristics.

Some of the slogans used in the campaign included "...in other words - the safest in the world," and "the most fuel-efficient in its class - the safest in the world."

As a result of Volvo's claims, rival car company Toyota reported the matter to the Market Court. Volvo has been ordered to pay Toyota's court costs of 1.035 million kronor.

Peter Vinthagen Simpson (news@thelocal.se)

Your comments about this article

14:24 March 12, 2010 by Great Scott
And Toyota should be taken to court for makeing the "unsafest cars in the world".

And there is proof of that, 8.000.000 recalls.
14:31 March 12, 2010 by peropaco
How cheeky is Toyota. They should try to stay away from any media attention for time being.
15:31 March 12, 2010 by Luke35711
Oh, the symbolic irony of this! Maybe this was meant as diversionary tactics? I guess, irony like sense of humour does not travel well across civilisations ;)
16:08 March 12, 2010 by Joyous
I also think the Volvo XC60 is "the safest in the world" and my only proof for saying this is my personal experience with the XC60 as compared to other vehicles including Toyota. Maybe they will take me to court for saying so :)
16:16 March 12, 2010 by 2394040
All claims of this sort are usually bogus. You can buy off just about anyone to say anything. I'm supposed to own one of the worst cars in the world: a Ford. But after 12 years and over 260,000 miles with no significant problems, I can say it's one of the best.
17:57 March 12, 2010 by livinginsweden
ha ha ha ha ha ha ha ha ha ha

the only way to see which is safest car is to drive the volvo xc60 headon against a toyota landcruise .... and see which driver survive. is that simple enough?

ha ha ha ha ha
22:12 March 12, 2010 by Eagle63
BS..; SAAB still makes the safest cars !
22:33 March 12, 2010 by hjoian
Its all BS. any car can be destroyed in an accident...depending what you hit,or what hits you. I have seen the result of a collision between a volvo and a rolls royce......the volvo was a complete wreck....
11:01 March 13, 2010 by farnoxo
The irony puts Toyota in a bit of a "sticky" (accelerator) situation. Maybe Toyota could not "recall" (8 million times) having any safety problems of their own?
12:34 March 13, 2010 by ionut
Problem solved.Volvo is now just another car.Damn what a great loss.
14:51 March 13, 2010 by ameribrit
I had a FIAT once that I believe was the safest car in the world. But only because I couldn't keep it running long enough to actually get it into traffic.
02:59 March 14, 2010 by wenddiver
I would guess the old square Lincoln Town cars of the 190s are probably the safest, based on huge steel bumpers, thick steel body panels, a body on frame construction, and that frame being a truck frame with reinforcing supports. I worked in a Lincoln Dealership as a young man and we used to have a hell of a time getting other cars out from under them when old people would literally run over other smaller cars. These things were built like tanks with truck wheels.

Toyotas are poor people pretending that nobody knows how much they paid for their econo-boxes, pure garbage. Volvos are great cars.
15:32 March 14, 2010 by Iraniboy
That is ridiculous! Proving such non-quantitative things is of course hard and sometimes impossible. If they apply the same rule for other companies that would be disaster. Imagine Tele2 should prove they are sheep, etc!!!
09:09 March 15, 2010 by karex
In some countries you cannot publicly claim that which you cannot prove. It is considered cheating the consumer and akin to embezzlement.
10:12 March 16, 2010 by magudbe
the kettle calling the pot "black"
Today's headlines
Sport
Sweden's star striker Zlatan 'recovering well'
Zlatan Ibrahimovic is Sweden's top scorer in history. PHOTO: TT/Maja Suslin

Sweden's star striker Zlatan 'recovering well'

Zlatan Ibrahimovic is recovering well from the nagging heel problem that has stopped him playing for Sweden during its Euro 2016 qualifying campaign. READ  

International
Swedish sisters create viral Syria stir
A shot from the video on YouTube.

Swedish sisters create viral Syria stir

Two sisters from Södertälje near Stockholm are celebrating getting more than 1.3 million hits on YouTube, with a video calling for peace in war-torn Syria. READ  

Pirate Bay
Pirate Bay founder gets three years in prison
A 2013 image of Svartholm Warg. Photo: TT

Pirate Bay founder gets three years in prison

Swedish "hactivist" Gottfrid Svartholm Warg has been sentenced to three-and-a-half years in prison for hacking crimes. READ  

Royal family
Princess Madeleine to make Nobel comeback
Princess Madeleine at a previous Nobel banquet. Photo: TT

Princess Madeleine to make Nobel comeback

Sweden's Princess Madeleine is scheduled to appear at the Nobel Festival in Stockholm in December, after taking time out from her royal duties to focus on looking after her daughter. READ  

Politics
'We knew that Israel would be critical'
Foreign Minister Margot Wallström (left), with Sweden's Prime Minister Stefan Löfven. Photo: TT

'We knew that Israel would be critical'

Sweden's Foreign Minister has told The Local she respects Israel's decision to recall its ambassador after Sweden officially recognized the State of Palestine, and laughed off comments about IKEA furniture made by her Israeli counterpart. READ  

Analysis
'Store up your sunlight hours before winter'
Doctors say we should make the most of the autumn sunshine. Photo: Shutterstock

'Store up your sunlight hours before winter'

Spending time outdoors this autumn will help you survive a cold, dark Swedish winter. Baba Pendse, Head of Psychiatry at Lund University shares his top tips for battling the seasonal blues with The Local. READ  

Sports
Plot for shared Scandi Winter Olympic bid
Skiers hit the slopes in Åre, western Sweden. Photo: TT

Plot for shared Scandi Winter Olympic bid

Norwegian sports officials have said they want to co-host the winter Olympics with Sweden in 2026. But there has so far been no official response from Sweden. READ  

National
Anti-Israel graffiti 'not a race crime': Court
Photo: TT

Anti-Israel graffiti 'not a race crime': Court

A teenage boy who painted anti-Israel slogans and symbols on the Concert Hall in Gothenburg has been convicted for the damages he caused, but he walked free from racial agitation charges. READ  

Entertainment
A closer look at Sweden's rising stars
Swedish actresses Sandra Huldt and Julia Ragnarsson. Julia (right) has been nominated for a Rising Star award. Photo: TT

A closer look at Sweden's rising stars

Like to be ahead of the game when it comes to the next big thing on the silver screen? We find out more about the Swedish nominees for the Rising Star award to be presented at Stockholm's International Film Festival next week. READ  

Science
Swedish women in two-year sex pill study
Contraceptive pills have been linked to mood swings. Photo: Shutterstock

Swedish women in two-year sex pill study

Three hundred women from across Sweden are taking part in a study designed to demonstrate that modern contraceptive pills don't lead to decreased libido or mood swings. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Stockholm's shocking take on Halloween
Sport
Top ten quotes from Zlatan Ibrahimovic
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
People-watching: October 30th
National
Sweden remains fourth best for gender equality
Blog updates

31 October

Editor’s Blog, October 31st (The Local Sweden) »

"Hello readers, Welcome to our latest 60-second round-up of the week’s news. First, Sweden made headlines around the..." READ »

 

29 October

Scariest day (Blogweiser) »

"This is what’s frightening me on Halloween. http://www.youtube.com/watch?v=D4OFZVCu8J0&list=UUJu5J7jG4uoYSjWbpFsJBuQ Follow my posts on FB. ..." READ »

 
 
 
National
Timeline: Julian Assange sex allegations
Sport
World Cup ski race on 'fake' Stockholm slope
Society
An Arctic tradition: hunting and handicraft
Society
Stockholm taxis offer free therapy sessions
National
The Local meets Health Minister Gabriel Wikström
Gallery
Property of the week: Österåker
Society
Homeless turtles get Stockholm police ride
National
Construction worker has 'Sweden's best beard'
National
Italian musician jazzes up Sweden's Lapland
Gallery
Zlatan's career in pictures
Finest.se
Gallery
People-watching: October 25th and 26th
Lifestyle
'Swedes are funnier than they think'
National
Swedish town 'like Venice' after heavy rains
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Dentist gives free care to Roma beggars
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
TT
Society
QUIZ: How good is your Swedish?
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
Stockholm is 'best' region for well-being
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

989
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN