• Sweden edition
 
Toyota wins case over Volvo 'safest car' claims

Toyota wins case over Volvo 'safest car' claims

Published: 12 Mar 2010 13:47 GMT+01:00
Updated: 12 Mar 2010 13:47 GMT+01:00

"Volvo has not presented any proof at all which verifies or even indicates that the XC60 is the safest in the world. Volvo's claim is a general one and clearly lacks substantiation," the court said in its ruling on a case brought by Japanese firm Toyota.

Volvo has been warned that it will incur a fine of one million kronor ($140,000) if it does not desist from making the claims.

The court based its judgement of the firm's marketing on the message conveyed to the average consumer, which according to Swedish law has to be based on credible verifiable claims.

The case dates to a marketing campaign launched in the beginning of 2009. Some of the advertisements - in print, television and internet sources - forwarded various claims pertaining to the XC60's security or safety characteristics.

Some of the slogans used in the campaign included "...in other words - the safest in the world," and "the most fuel-efficient in its class - the safest in the world."

As a result of Volvo's claims, rival car company Toyota reported the matter to the Market Court. Volvo has been ordered to pay Toyota's court costs of 1.035 million kronor.

Peter Vinthagen Simpson (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

14:24 March 12, 2010 by Great Scott
And Toyota should be taken to court for makeing the "unsafest cars in the world".

And there is proof of that, 8.000.000 recalls.
14:31 March 12, 2010 by peropaco
How cheeky is Toyota. They should try to stay away from any media attention for time being.
15:31 March 12, 2010 by Luke35711
Oh, the symbolic irony of this! Maybe this was meant as diversionary tactics? I guess, irony like sense of humour does not travel well across civilisations ;)
16:08 March 12, 2010 by Joyous
I also think the Volvo XC60 is "the safest in the world" and my only proof for saying this is my personal experience with the XC60 as compared to other vehicles including Toyota. Maybe they will take me to court for saying so :)
16:16 March 12, 2010 by 2394040
All claims of this sort are usually bogus. You can buy off just about anyone to say anything. I'm supposed to own one of the worst cars in the world: a Ford. But after 12 years and over 260,000 miles with no significant problems, I can say it's one of the best.
17:57 March 12, 2010 by livinginsweden
ha ha ha ha ha ha ha ha ha ha

the only way to see which is safest car is to drive the volvo xc60 headon against a toyota landcruise .... and see which driver survive. is that simple enough?

ha ha ha ha ha
22:12 March 12, 2010 by Eagle63
BS..; SAAB still makes the safest cars !
22:33 March 12, 2010 by hjoian
Its all BS. any car can be destroyed in an accident...depending what you hit,or what hits you. I have seen the result of a collision between a volvo and a rolls royce......the volvo was a complete wreck....
11:01 March 13, 2010 by farnoxo
The irony puts Toyota in a bit of a "sticky" (accelerator) situation. Maybe Toyota could not "recall" (8 million times) having any safety problems of their own?
12:34 March 13, 2010 by ionut
Problem solved.Volvo is now just another car.Damn what a great loss.
14:51 March 13, 2010 by ameribrit
I had a FIAT once that I believe was the safest car in the world. But only because I couldn't keep it running long enough to actually get it into traffic.
02:59 March 14, 2010 by wenddiver
I would guess the old square Lincoln Town cars of the 190s are probably the safest, based on huge steel bumpers, thick steel body panels, a body on frame construction, and that frame being a truck frame with reinforcing supports. I worked in a Lincoln Dealership as a young man and we used to have a hell of a time getting other cars out from under them when old people would literally run over other smaller cars. These things were built like tanks with truck wheels.

Toyotas are poor people pretending that nobody knows how much they paid for their econo-boxes, pure garbage. Volvos are great cars.
15:32 March 14, 2010 by Iraniboy
That is ridiculous! Proving such non-quantitative things is of course hard and sometimes impossible. If they apply the same rule for other companies that would be disaster. Imagine Tele2 should prove they are sheep, etc!!!
09:09 March 15, 2010 by karex
In some countries you cannot publicly claim that which you cannot prove. It is considered cheating the consumer and akin to embezzlement.
10:12 March 16, 2010 by magudbe
the kettle calling the pot "black"
Today's headlines
Listeria fears prompt meat recall in Sweden
File photo: Andreas Hagerman/Flickr

Listeria fears prompt meat recall in Sweden

After finding traces of listeria in ham sold in Sweden, food companies decided on Friday to recall several Danish cold cuts. READ  

Sweden Floods
More rain expected as floods hit day four
Photo: Anders Kjellberg/TT

More rain expected as floods hit day four

UPDATED: Sweden's floods showed no signs of abating over Thursday night, with highways closed, emergency teams working overtime, and more rain on the way. READ  

Ikea opens first store in the Balkans
An Ikea city centre store in Hamburg. Photo: TT

Ikea opens first store in the Balkans

Swedish furniture giant Ikea has opened its first store in the former Yugoslavia, near Croatia's capital Zagreb. The move marks the company's first step in an expansion to the Balkans market. READ  

Elections 2014
'Sweden Democrats hold the key to elections'
Jimmie Åkesson. Photo: Bertil Ericson/TT

'Sweden Democrats hold the key to elections'

With national elections around the corner, political scientist Stig-Björn Ljunggren says there's a hive of activity behind the scenes, and that the right-wing nationalist party could end up being the key player. READ  

Swedish artist jailed for 'race hate' pictures
Police arrested Dan Park (pictured) and confiscated his art works at an exhibition opening on July 5th. Photo: Drago Prvulovic/TT

Swedish artist jailed for 'race hate' pictures

A Malmö court has sentenced Swedish street artist Dan Park to six months in jail for incitement to racial agitation and defamation. READ  

Elections 2014
Sweden elections: How do they work?
Casting a vote. Photo: Shutterstock

Sweden elections: How do they work?

National, regional, and local elections are taking place in Sweden on September 14th. Whether you're a first-time voter or a fresh armchair observer, The Local's beginners' guide will answer the key questions you were too afraid to ask. READ  

Sweden orders textbook on Roma discrimination
A Romani language class in Malmö. Photo: Drago Prvulovic/TT

Sweden orders textbook on Roma discrimination

The Swedish government has asked a new commission to create school materials based on a white paper documenting Swedish discrimination of Roma. READ  

Day-care rapist
Day-care rape suspect 'was mentally ill'
Photo: TT

Day-care rape suspect 'was mentally ill'

Social services have ruled that a day-care intern charged with molesting 14 children in southern Sweden was "seriously mentally disturbed". READ  

What's On in Sweden

What's On in Sweden

Autumn has arrived in Sweden, which means grey skies are approaching. But summer goes out with a skip, hop, and a bang - the annual Color Run is taking place in Stockholm this weekend. READ  

Surströmmingspremiär
Swedes celebrate first day of smelly fish season
Photo: Hasse Holmberg/TT

Swedes celebrate first day of smelly fish season

On the third Thursday of each August, Swedes celebrate the start of the fermented herring season. The Local finds out more about the worst-smelling food on earth, and collects some of the best reaction videos. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Finest.se
Gallery
People-watching August 20th
Society
Did you know the Bronx in NYC was named after a Swede?
Politics
"Iraq reminds me of the Yugoslav wars. It's the same story."
Society
Swedes slam Danes for 'racist' art
National
Majority of Swedes favour more or just as many refugees
Blog updates

17 August

Sea Fever (Around Sweden in a kayak) »

"I’m going to keep this post short and sweet as its not something I take any pleasure in writing. After much deliberation I have made the heartbreaking decision to abandon my trip after 1200km due to reoccurring injury. It is not a decision I have made lightly and it is one that has been truly devastating..." READ »

 

17 August

St. Louis strong (Blogweiser) »

"It’s typically a bad sign when my hometown makes news in Sweden. St. Louis was in the headlines here a few years ago when a tornado struck the airport. The city also caught attention after a politician talked about ‘legitimate rape’. Now, shooting and riots this week in Ferguson, a part of St. Louis, are..." READ »

 
 
 
Society
Lock your bathrooms: Swedish toilet invader on the the loose
Politics
'Assange will not leave until safe'
Gallery
See more images from the southern Sweden floods
Sponsored Article
Find out what gives this Swedish school executive appeal
Society
Serial chicken smuggler caught at Norway border. Again.
Society
This gold coin may be the key to solving a Swedish massacre
Shutterstock
Lifestyle
The Swedish mentor (and why you may need one)
National
Food agency warns girls: 'Don't eat stinky fish'
Politics
Reinfeldt calls for tolerance to refugees
Gallery
People-watching August 16-17
National
Sweden celebrates 200 years of peace
Society
Top ten literal Swedish words
Politics
'Terror training should be illegal': Liberal Party
Gallery
Swedes talk about 200 years of national peace
Politics
Islamic extremist shakes Sweden with TV threat
National
Teacher fined for 'Hitler salute' in German class
National
Swede asks for epidural and gets disinfectant
Features
Kiruna residents talk life in a town on the move
National
Swedish dad takes kids to Israel to learn about war
Skatteverket
Sponsored Article
Introducing... ID cards and permits in Stockholm
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

703
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se