• Sweden edition
Melodifestivalen draws 3.9 million viewers

Melodifestivalen draws 3.9 million viewers

Published: 15 Mar 2010 16:29 GMT+01:00
Updated: 15 Mar 2010 16:29 GMT+01:00

Some 3.9 million of Sweden's 8.9 million-strong television-viewing public tuned in on Saturday evening for Melodifestivalen, the annual competition that decides the country's entry to the Eurovision Song Contest.

Still not fully sated after two hours of domestic talent, a whopping 2.2 million viewers stuck with SVT1 for a live post-mortem on 18-year-old Anna Bergendahl's phone vote victory over jury favourite Salem Al Fakir and 'Manboy' popster Erik Saade.

With a team of presenters that included Dolph Lundgren, SVT topped figures for last year's final by a cool 300,000 voters but was unable to surpass the all time best of 4.24 million recorded in 2006 when Carola sailed to victory.

The channel had already hit the couch potato jackpot the previous evening when 2 million people sat glued to their screens for the final of quiz show På Spåret ('On The Track'). A thrilling finale to Kristian Luuk's first season as host saw film critic Johanna Koljonen and poet Marcus Birro edge out broadcaster Hélène Benno and comedian Peter Apelgren with the last tug of the show's trademark emergency brake.

SVT1's winning streak stretched to the top six spots for the week before TV4 claimed a slice of the action with 1.66 million zapping their way to the celebrity glitz of Let's Dance - Sweden's equivalent of Strictly Come Dancing.

Weekly television viewing figures are collated by media measurement service MMS and are based on "people metre" reports from a representative panel of 1,300 Swedish households.

Paul O'Mahony (paul.omahony@thelocal.se)

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Your comments about this article

23:10 March 15, 2010 by STOCKHOMME
Nice to hear about public service TV breaking records. But SVT should be more transparent in the making of this miracle : it has to be noticed and it ought to be commented that last Saturday finale presented the contenders in an order which only had the purpose of increasing the number of viewers, with a strong one first (Darin) and the 3 strongest at the end (the last 3 ended the 3 first in the competition). Nothing was said about how the order had been chosen. I think they should have said : it's a pure commercial strategy, to make sure you stick to your TV set and you call for votes like crazy. When people are manipulated on public service TV, they have the right to know it. All the best to The Local.
01:52 March 16, 2010 by Beavis
Just goes to show how many sad zombies watch this garbage...wonder how they get this figure anyway, random numbers me thinks.
07:11 March 16, 2010 by johnnyrebel
Somebody said it best in the other article...thats a lot of wasted electricity!
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