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Transport agency anger at Eurovision music vid

Transport agency anger at Eurovision music vid

Published: 05 May 2010 09:56 GMT+02:00
Updated: 05 May 2010 09:56 GMT+02:00

The Swedish Transport Administration (Trafikverket) has reacted strongly to a music video for the country's Eurovision hope Anna Bergendahl's song This is My Life which features the singer walking along a railway line.

Bergendahl's rousing ballad won the right in March to represent Sweden in the Eurovision Song Contest on May 29th in Oslo but the accompanying video has not proved as popular with the Swedish administration responsible for maintaining safety on the nation's railways.

"The administration considers it inappropriate to feature private people on the railway lines as it sends a signal that it is a safe environment to be. It is not, it is very dangerous and people are killed every year on the railways," Bodil Sonesson at the administration told The Local on Wednesday.

The administration has contacted Anna Bergendahl's record company Lionheart Music and forwarded their reservations.

"We have had a discussion with them and we are happy that they have reacted and taken our complaint seriously," she said adding that her colleagues are forced to act on almost a weekly basis as railway scenes are a regular feature in various media features and advertising campaigns.

Lionheart Music has replied that it "fully understands the administration's criticism and concern" but rejects any assertion that the film encourages people to walk along the railway tracks and has no plans to withdraw the video.

"Anna Bergendahl's enormous popularity after her victory in Sweden Melodifestivalen has made her a role model for many, first and foremost young people, and it is regrettable if the video to This is My Life could be misunderstood in any way," the record company writes in a statement.

The company points out that the film was recorded on a privately-owned stretch of railway track under the strictest security conditions and has expressed a hope that the "video is seen as an aesthetic and polished production and appreciated as a music video and nothing else".

"It is part of the administration's work to encourage a high level of security and create understanding for the risks. While many of those we contact agree, few are moved to act as Lionheart have done to explain the artistic value of their work," Bodil Sonesson said.

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Peter Vinthagen Simpson (news@thelocal.se)

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Your comments about this article

11:43 May 5, 2010 by Beavis
Over the last couple of months it was safe enough to do with the serice SL have been providing :)

Seriously who cares, Sweden will finish in the bottom 5 anyway in the farcical comedy that is Eurovision. Sweden will never win whilst taking it oh so seriously!
11:44 May 5, 2010 by byke
How has this article been deemed worthy of making the news?
11:57 May 5, 2010 by misssh
@byke

you always complain about this news paper!

you should go and get laided so you can stop complaining

anyway this is a worthy artical you muppet!
12:55 May 5, 2010 by kenny8076
people die in airplane crashes every year, should they not allow us to fly too? Or drive a car because hundreds die every year driving. Does the government think their people are so stupid that because they see a music video of someone on a train track that everyone is going to make it their playground? jesus, your running a country not raising kids!!
13:26 May 5, 2010 by just a question
"Does the government think their people are so stupid that because they see a music video of someone on a train track that everyone is going to make it their playground?"

YES, people is stupid enough to do that. Remember, it is Sweden
13:39 May 5, 2010 by bbeynch
"Recorded on a privately owned stretch of railway track" says this story. Not very informative if you ask me. I have not seen the vidoe but exactly where was it recorded? On an abandoned rusty, unused, old industrial track, overgrown with weeds, that hasn't seen a train in years? Or was it on the multi-track, high speed Intercity line near Laxå? Did the line have overhead wires? I think the railway administration is making more of this than necessary.
14:22 May 5, 2010 by proteasome
Me see train tracks on video, me go stand on train tracks...

Me participate in natural selection
15:09 May 5, 2010 by unt9
People with rabbit brains, walking on the railway tracks. Must see.
02:47 May 6, 2010 by Da Goat
Yep more Darwin awards to be claimed people

we save lots of tax payers money this way!
04:00 May 6, 2010 by Aureliano Buendia
you, swedes, always complain about the destiny of your taxes but are still extremely obedient to your government and "strange" rules. it seems like you think no nations in the world but you pay taxes regularly :)
08:39 May 29, 2010 by kenzierose789
Loved comment by proteasome....
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