• Sweden edition
 
Transport agency anger at Eurovision music vid

Transport agency anger at Eurovision music vid

Published: 05 May 2010 09:56 GMT+02:00
Updated: 05 May 2010 09:56 GMT+02:00

Bergendahl's rousing ballad won the right in March to represent Sweden in the Eurovision Song Contest on May 29th in Oslo but the accompanying video has not proved as popular with the Swedish administration responsible for maintaining safety on the nation's railways.

"The administration considers it inappropriate to feature private people on the railway lines as it sends a signal that it is a safe environment to be. It is not, it is very dangerous and people are killed every year on the railways," Bodil Sonesson at the administration told The Local on Wednesday.

The administration has contacted Anna Bergendahl's record company Lionheart Music and forwarded their reservations.

"We have had a discussion with them and we are happy that they have reacted and taken our complaint seriously," she said adding that her colleagues are forced to act on almost a weekly basis as railway scenes are a regular feature in various media features and advertising campaigns.

Lionheart Music has replied that it "fully understands the administration's criticism and concern" but rejects any assertion that the film encourages people to walk along the railway tracks and has no plans to withdraw the video.

"Anna Bergendahl's enormous popularity after her victory in Sweden Melodifestivalen has made her a role model for many, first and foremost young people, and it is regrettable if the video to This is My Life could be misunderstood in any way," the record company writes in a statement.

The company points out that the film was recorded on a privately-owned stretch of railway track under the strictest security conditions and has expressed a hope that the "video is seen as an aesthetic and polished production and appreciated as a music video and nothing else".

"It is part of the administration's work to encourage a high level of security and create understanding for the risks. While many of those we contact agree, few are moved to act as Lionheart have done to explain the artistic value of their work," Bodil Sonesson said.

Related links:

Peter Vinthagen Simpson (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

11:43 May 5, 2010 by Beavis
Over the last couple of months it was safe enough to do with the serice SL have been providing :)

Seriously who cares, Sweden will finish in the bottom 5 anyway in the farcical comedy that is Eurovision. Sweden will never win whilst taking it oh so seriously!
11:44 May 5, 2010 by byke
How has this article been deemed worthy of making the news?
11:57 May 5, 2010 by misssh
@byke

you always complain about this news paper!

you should go and get laided so you can stop complaining

anyway this is a worthy artical you muppet!
12:55 May 5, 2010 by kenny8076
people die in airplane crashes every year, should they not allow us to fly too? Or drive a car because hundreds die every year driving. Does the government think their people are so stupid that because they see a music video of someone on a train track that everyone is going to make it their playground? jesus, your running a country not raising kids!!
13:26 May 5, 2010 by just a question
"Does the government think their people are so stupid that because they see a music video of someone on a train track that everyone is going to make it their playground?"

YES, people is stupid enough to do that. Remember, it is Sweden
13:39 May 5, 2010 by bbeynch
"Recorded on a privately owned stretch of railway track" says this story. Not very informative if you ask me. I have not seen the vidoe but exactly where was it recorded? On an abandoned rusty, unused, old industrial track, overgrown with weeds, that hasn't seen a train in years? Or was it on the multi-track, high speed Intercity line near Laxå? Did the line have overhead wires? I think the railway administration is making more of this than necessary.
14:22 May 5, 2010 by proteasome
Me see train tracks on video, me go stand on train tracks...

Me participate in natural selection
15:09 May 5, 2010 by unt9
People with rabbit brains, walking on the railway tracks. Must see.
02:47 May 6, 2010 by Da Goat
Yep more Darwin awards to be claimed people

we save lots of tax payers money this way!
04:00 May 6, 2010 by Aureliano Buendia
you, swedes, always complain about the destiny of your taxes but are still extremely obedient to your government and "strange" rules. it seems like you think no nations in the world but you pay taxes regularly :)
08:39 May 29, 2010 by kenzierose789
Loved comment by proteasome....
Today's headlines
Interview
'The concept of race is a slippery slope': Ullenhag
Integration Minister Erik Ullenhag. Photo: Pontus Lundahl/TT

'The concept of race is a slippery slope': Ullenhag

Integration Minister Erik Ullenhag tells The Local why he plans to remove the term "race" from all Swedish law, how he responds to his critics, and why Sweden must steer clear of xenophobia. READ  

Sweden's tourism figures on the rise for 2014

Sweden's tourism figures on the rise for 2014

Tourism in Sweden is on the rise, with the first half of 2014 seeing a boom in visiting figures for both domestic and foreign tourists. READ  

Northern Dispatches
How I tackled northern Sweden's savage insects

How I tackled northern Sweden's savage insects

Ex-Londoner Paul Connolly has just survived a northern Sweden heat wave. But it wasn't the high temperatures that were the real problem, he recounts. READ  

What's On in Sweden - Pride Parade

What's On in Sweden - Pride Parade

Saturday marks the Stockholm Pride Parade, the biggest event of Pride Week (and the biggest Pride Parade in Scandinavia). Here's what to see and where to be, as well as plenty of other activities in Sweden's three biggest cities for the weekend. READ  

Railway fatalaties on the rise in Sweden
File photo: Carl Dougge/Flickr

Railway fatalaties on the rise in Sweden

Even though Sweden's Traffic Agency has drastic plans to reduce the number of people killed by trains in Sweden, a new report shows that figures are on the rise. READ  

Woman finds Ikea bags stuffed with 80 skeletons

Woman finds Ikea bags stuffed with 80 skeletons

UPDATED: A woman in southern Sweden is furious after stumbling upon scores of skulls and human bones inside Ikea bags in a church. The man who dug up the bones, however, says it's not as bad as it looks. READ  

Swedish Wikipedia jumps to second biggest

Swedish Wikipedia jumps to second biggest

There are now more Swedish Wikipedia entries than any other language in the world, besides English. And there's one Swede who's largely responsible. READ  

Assault with iron pipe 'no hate crime': police
The aftermath of the attack in Seved, Malmö on July 6th 2014. Drago Prvulovic / TT

Assault with iron pipe 'no hate crime': police

Police in southern Sweden have concluded that a man who was beaten with an iron pipe for hanging an Israeli flag in his window was not a victim of a hate crime. READ  

AstraZeneca hikes earnings outlook
Photo: Claus Gertsen/TT

AstraZeneca hikes earnings outlook

After fighting off a fierce takeover bid from Pfizer, Swedish-British drugmaker AstraZeneca raised its 2014 earnings outlook and posted rising second quarter sales on Thursday. READ  

Race to be scrapped from Swedish legislation
Integration Minister Erik Ullenhag meets children in Husby, Stockholm. Photo: Jonas Ekströmer/TT

Race to be scrapped from Swedish legislation

The Swedish government announced that it plans to remove all mentions of race from Swedish legislation, saying that race is a social construct which should not be encouraged in law. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Stockholm demonstration against Israel
National
Stockholm Pride bars Sweden Democrats
National
Gender neutral pronoun 'hen' enters dictionary
Society
Top ten cafes in Stockholm
People-watching
Gallery
People-watching - Stockholm Pride
Blog updates

31 July

Calling a speedo a speedo (Blogweiser) »

"There are a lot of speedos on Europe’s beaches. Some European males are evidently more comfortable sporting small, stretchy suits on public beaches than I would be. I accept it may be nice to have swimwear that’s not long and cumbersome. A speedo is maybe also good for tanning. But strolling around town in a..." READ »

 

27 July

Approaching Stockholm (Around Sweden in a kayak) »

"I woke up in the comfort of my own little cabin on Eva and Rolf’s boat, it was 7:30am and I was feeling a bit groggy after a couple of beers with all the lovely locals the night before. The previous day had really taken its toll on my body and I was very stiff and..." READ »

 
 
 
Photo: Henrik Trygg/Imagebank Sweden
Society
Sweden worst in EU at getting foreigners jobs
Lifestyle
Stockholm Pride kicks off
Analysis
The top six ways the US and Sweden differ
National
Swedish youth suicides hit 25-year high
National
Politician reported for selling 'negro ball'
National
Police turn blind eye to Swedish 'slave trade'
Gallery
Stockholm Pride: Allsång på Skansen with Conchita Wurst
Skatteverket
Sponsored Article
Introducing... ID cards and permits in Stockholm
Gallery
People-watching, June 26th - 28th. Get inside Stockholm's hottest nightclubs
Gallery
Top ten Swedish taboos
Society
Seven-year-old Swede cycles to Berlin
Politics
'Gaza conflict needs help, not empty rhetoric'
Society
Swedes voted 'most beautiful' in the Nordics
Business & Money
Sweden demands EU clarity on Bitcoin tax
National
Swedish organic sales enjoy 'amazing' growth
Gallery
People-watching July 23
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

735
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se