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Strömstad named Sweden's top tourist spot

Strömstad named Sweden's top tourist spot

Published: 02 Nov 2010 07:30 GMT+01:00
Updated: 02 Nov 2010 07:30 GMT+01:00

Strömstad in western Sweden has been named as Sweden's primary tourist municipality for the third consecutive year, a new annual report by The Swedish Retail Institute (Handelns utredningsinstitut - HUI) shows.

HUI's report defines best as generating the highest revenue from visitors and it is in Strömstad that foreign visitors spend the most.

The report explains Strömstad's continued dominance in its location near the sea and its proximity to Norway.

Winter sport destination Åre in Jämtland came in second place and Tanum, just south of Strömstad on the west coast, came in third.

The report has mapped the industry across Sweden and concluded that Sweden remains "in many ways an unknown and unexploited tourist country" and argued that a continued positive development requires investment in new and existing attractions.

HUI forecasted that improved communications to and from Sweden, and continued successful marketing, will create a further 60,000 annual employment opportunities by 2010.

The report has been written on commission from the Swedish Trade Federation (Svensk Handel) and the Swedish Hotel and Restaurant Association (Sveriges Hotell- och Restaurangföretagare).

The industry reported a turnover of 252 billion kronor ($38 billion) in 2009 and employed 160,000 people on an annual basis, according to the tourism sector organisation Svensk turism.

The other municipalities on the report's list of top ten tourist destinations are: Malung-Sälen, Härjedalen, Älvdalen, Stockholm, Eda, Sotenäs and Arjeplog.

TT/Peter Vinthagen Simpson (news@thelocal.se)

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Your comments about this article

08:45 November 2, 2010 by Rishonim
The Local, you guys should employ a proper editor for your news.

The industry turned over 252 billion kronor ($38 billion kronor) in 2009 and employed 160,000 people on an annual basis, according to the tourism sector organisation, Svensk turism.
00:57 November 3, 2010 by jack sprat
Stromstad's revenue is almost soley down to the incoming ferry with it's load of well heeled and well oiled Norwegians.

There are plenty of other West coast resorts just as pleasant or even more so,...that is once the German and Swedish masses have finished their annual vacation.
16:49 January 27, 2011 by Staffs
Strömstad makes Blackpool look tasteful
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