• Sweden edition
 
Cerebral prejudice favours the beautiful

Cerebral prejudice favours the beautiful

Published: 23 Mar 2011 12:48 GMT+01:00
Updated: 23 Mar 2011 12:48 GMT+01:00

Previous studies have shown that dreamy Steves and dishy Dianes are treated better than the average Joe, even without having to show that they're in any way charismatic, intelligent or competent. The researchers at Lund University wanted to examine the extent to which our memories play a part in reinforcing this so-called physical attractiveness stereotype.

Jean-Christophe Rohner, one of the authors of the study, explained what they were looking for.

"We wanted to know if information consistent with a stereotype is remembered better, but also if people have a bias to think they have seen stereotype-congruent information more," he told The Local.

The researchers asked 105 people to look at pictures depicting a series of gorgeous specimens alongside people of a lesser pulchritude. Each picture was accompanied with a label describing either a positive or a negative characteristic.

"We found effects where people believe that they have seen an attractive person together with a positive trait," said Rohner.

"Stereotype-consistent information is processed more fluently. That might explain why people believe that they remember that kind of information."

Rohner said he hoped the findings would encourage people to treat each other more equitably in everyday situations.

"The important thing here is that, if we are aware that these stereotypes exist and affect our cognitive processes, we have a possibility to counteract them," he said.

"So you can make an effort to be nice to people even if they are unattractive."

The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

14:40 March 23, 2011 by SimonDMontfort
Wow! Mind-blowing research here - so glad I read this article: I'll certainly look out for my 'cerebral prejudice' in future. LOL
15:04 March 23, 2011 by Rishonim
I wonder why they use a pic of Madelaine as she is so far away from being a hottie Well, maybe not if you are a pigeon farmer from Devonshire or a mill worker from Manitoba
15:13 March 23, 2011 by Tanskalainen
@Rishonim Or a dirty old lustful Dane like me! I know she's not your type Rish but I want her so bad it hurts!
15:47 March 23, 2011 by rybo1
Duh! I think we all knew this in elementary school and it's called human nature, not "cerebral prejudice".
15:54 March 23, 2011 by Rishonim
@Tanskalainen. LOL.. And I think you have a fair shot and hitching up with her considering her latest luck at finding luv ;-)
18:36 March 23, 2011 by zircon
I am nerdy looking. What are my chances? (Keeping on the spectacles.)
19:30 March 23, 2011 by Rishonim
zircon, nerdy looking with spectacles doesn't bring much leverage. Now if you add to it some zits, dandruff and soursap breath then your changes will look promising.
23:12 March 23, 2011 by wxman
As a Swedish-American (3rd generation), I think the princess is hot as well. As others have mentioned, this is nature, not nuture. As humans we find attractive people, well, attractive! This story has all the impact of one telling us the sun rises in the east and that the Pope may be Catholic.
10:24 March 24, 2011 by McChatter
Is this why there are all these jokes about dumb blonds?
Today's headlines
Gothenburg preschools end school photography
Moments like these are a thing of the past for Gothenburg preschoolers. Photo: Jonas Ekströmer/TT

Gothenburg preschools end school photography

Preschool managers in Gothenburg have decided to ban class photos at preschools in their municipality, citing the different economical situations of families as one reason for the change. READ  

Presented by Stockholm Business Region
Introducing… Insurance in Stockholm
This is Stockholm. Don’t worry - be happy. File photo: ASIFE/iStockphoto

Introducing… Insurance in Stockholm

Many consider Sweden a pretty safe place to live, but what if an icicle pierces your little toe or a ray of midnight sun sets fire to your kettle? Don’t worry, we’ve got you covered when it comes to sorting out insurance in Sweden. READ  

Brit's life in Sweden becomes BBC radio show
The cast of The Cold Swedish Winter.

Brit's life in Sweden becomes BBC radio show

The Local chats to UK funnyman Danny Robins about his new radio show The Cold Swedish Winter, which is making waves on BBC radio. He talks elk, moose, and what it means to be a Swedophile. READ  

Allergic Swedes demand separate metro carriages
Peanut photo Shutterstock

Allergic Swedes demand separate metro carriages

A Swedish allergies association has asked Stockholm public transport officials to set aside certain carriages on the metro for those with allergies - banning nuts, animals, and strong fragrances in transit. READ  

Most Swiss want Sweden to be next door
Flag photo: Shutterstock

Most Swiss want Sweden to be next door

Who said there were hard feelings between the oft-confused Swiss and Swedes? A new survey shows that Swiss people would rather have the land of Abba as their neighbour over anyone else in the EU. READ  

What's On in Sweden
Photo: TT

What's On in Sweden

Plenty of events around Sweden to get your teeth into this weekend, with Sunday capped off with a free visual-music concert in central Stockholm. READ  

Elections 2014
Red-greens stay way ahead of Alliance in polls
The Allliance party leaders. Photo: Mats Andersson/TT

Red-greens stay way ahead of Alliance in polls

While the gap between the red-greens and the Alliance is decreasing, the opposition is still far ahead, scoring 48.8 percent of support in a fresh poll. The Alliance came in at 37.7 percent. READ  

Malmö end 14-year Champions League wait
Striker Magnus Eriksson sprints onto the pitch at the end of Malmö's 3-0 win over Salzburg in a Champions League qualifier. Photo: Björn Lindgren/TT

Malmö end 14-year Champions League wait

Malmö overpowered Salzburg on Wednesday night to become the first Swedish team to reach the Champions League since 2000. READ  

Swedish royals boycott Chuck Berry's ceremony
Queen Silvia. Photo: Henrik Montgomery/TT

Swedish royals boycott Chuck Berry's ceremony

Members of Sweden's royal family have revealed that they boycotted the Polar Music Prize ceremony on Tuesday, due to Chuck Berry's past conviction for human trafficking. READ  

Swedish Tetra Pak factory to shut down
Photo: TT

Swedish Tetra Pak factory to shut down

A Tetra Pak factory in southern Sweden is set to shut down due to a decrease in demand, meaning 250 Swedes risk losing their jobs. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching August 27
Gallery
Top ten false friends in Swedish
National
Roma advocate scoops Wallenberg prize
Society
Meet the man who made a Swedish store recall its high heels for kids
Business & Money
'How I came to run my own business in Sweden'
Blog updates

25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

 

25 August

The Dollar Store (Blogweiser) »

"A dollar store in Sweden. Blog post: http://t.co/tNuuvcP1q0 #USD #greenbacks #sweden #sverige pic.twitter.com/RHFAYf7U1k — Joel Sherwood (@joeldsherwood) August 23, 2014 There’s a chain here in Sweden called The DollarStore. This name always stood out to me in a country where they don’t use dollars. I went there for the first time this weekend. They actually accepted greenbacks..." READ »

 
 
 
Politics
Expert explains why Sweden's election oozes uncertainty
National
City plays Schindler's List theme at Nazi rally
Society
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
National
'Amnesiac' man avoids deportation for ten years
Gallery
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Gallery
People-watching August 22-24
National
Armed royal guards caught (very) drunk on the job
National
Sweden orders textbook on Roma discrimination
Gallery
Violent anti-Nazi demonstrations in Malmö
Society
A closer look at Sweden's five official minority languages
Gallery
See the destruction from the southern Sweden floods
Politics
'Sweden Democrats hold the key to elections'
Society
Swedes celebrate first day of smelly fish season
Politics
Sweden elections: How do they work?
Finest.se
Gallery
People-watching August 20th
Society
Did you know the Bronx in NYC was named after a Swede?
Sponsored Article
Find out what gives this Swedish school executive appeal
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

744
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se