• Sweden edition
 
Spotify to set limits on free music streaming

Spotify to set limits on free music streaming

Published: 14 Apr 2011 13:19 GMT+02:00
Updated: 14 Apr 2011 13:19 GMT+02:00

Swedish music streaming service Spotify has announced plans to implement new limits on its free service in hopes of encouraging more users to pay for the services premium features.

"It’s vital that we continue offering an on-demand free service to you and millions more like you, but to make that possible we have to put some limits in place going forward," Spotify co-founder Daniel Ek wrote in a blog post.

The new limits, set to go into effect on May 1st, will limit users to six months of free, unrestricted access to Spotify's catalogue of songs.

After the six-month introductory period, users will be limited to ten hours of free listening per month, and will only be able to play any individual track a total of five times.

The changes have the greatest impact on heavy users who use Spotify's free service to discover new music, according to Ek, pointing out that such users currently listen to about 50 new tracks every month.

"The average user won’t reach the limit on plays for 7 out of 10 tracks, even after a year," said Ek, who went on to encourage users who may reach the new limits to consider moving over the Spotify's fee-based services, which won't be affected by the changes.

Ek said the restrictions on Spotify's free service were necessary to "continue making Spotify available to all in the long-term" but emphasised that the company nevertheless saw its free service as "vital".

Launched in in 2006, Spotify is one of the world's largest streaming websites boasting over one million paying users.

The service allows users to stream music to their computers for free in exchange for listening to advertising.

Users can also pay 49 or 99 kronor ($7.75 or $15.70) to gain ad-free access to the service.

The 99 kronor version allows users to listen to their playlists offline and to access their music through their mobile phones.

In his blog post, Ek also mentions "awesome new features" are in store for Spotify in the coming months as well as "exciting developments" to be revealed in within a few weeks, a possible reference to the long-rumoured launch of Spotify in the United States.

According to the TT news agency, Spotify's free service has been a stumbling block in the protracted negotiations involved with bringing Spotify to the US market.

The changes announced on Wednesday may help ease discussions, thus paving the way for Spotify to establish itself in the United States.

The Local/dl (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

14:17 April 14, 2011 by StockholmSam
I pay 49kr per month for the middle level option and absolutely love it! Best investment I have made all year.
15:34 April 14, 2011 by tes85
restricting spotify - hypothesising an increase in illegal downloading
15:40 April 14, 2011 by sliver
Hmm...looks like its back to good old youtube.
18:18 April 14, 2011 by Mib
It's fair as someone has to pay the artist, albeit a small amount if you believe the reports. Spotify has reinvigorated my enthusiasm for music and has led me to several new artists, I may have never discovered without Spotify.

It's also a great way to listen to new albums to see if they're worth buying.

The response to pressing the button to play a track to hearing it is virtually instant at near CD quality is amazing. While there are other competitors outside Sweden, their streaming quality is inferior.

People will download illegally regardless of whether Spotify change their terms or not. If you're lazy like me, I would continue to use Spotify and not bother with the likes of Pirate Bay. However, I decided to sign-up and taken advantage of the local cache on the iPhone and laptop. There's also a mass of amazing playlists people share out. All in all a great service, which works really well.
21:37 April 14, 2011 by jacquelinee
Not a problem..there are lots of others with no restictions. They are only decreasing their own popularity.
22:56 April 14, 2011 by superturbo
Sure, go ahead. I don't use their lousy service nowadays anyway... There are quite a few better options out there.
15:35 April 15, 2011 by bo13do
freeee sms !!

http://www.talksms.com/cat/1.aspx/KG6H8

try it !
Today's headlines
Sponsored Article
On the move: Sweden's shifting mobility trends
House keys: Shutterstock.

On the move: Sweden's shifting mobility trends

Finding somewhere to live when you move to Sweden is a challenge. With changes afoot The Local caught up with an expert from letting agency Residensportalen to find out in what direction the market is going, and how Google Glasses may just help you find your dream home. READ () »

The Local List
Ten most disgusting Swedish foods
Salty liquorice, anyone? Photo: Anders Wiklund/TT

Ten most disgusting Swedish foods

Swedish food is, of course, a matter of taste. But it's mostly disgusting. Our loyal followers on Twitter and Facebook shared what they thought were the worst of them all. READ () »

Sweden wants cruise missiles 'for defence'
Defence Minister Karin Enström. File photo: TT

Sweden wants cruise missiles 'for defence'

The Swedish government has announced plans to beef up its defence forces by fitting its fleet of Gripen fighter jets with long-range cruise missiles. READ () »

Swede of the Week
Sweden's oldest would-be MP: 'They promised I wouldn't get in'
Swedes vote in the 2010 elections. File photo: Dan Hansson/TT

Sweden's oldest would-be MP: 'They promised I wouldn't get in'

Gösta Arvedson, 89, is the oldest Riksdag candidate in Sweden, but our Swede of the Week explains that the Liberal Party (Folkpartiet) had to make some unusual promises for him to put his name forward. READ () »

Elections 2014
Most Swedes lack info ahead of EU vote
The Green Party is one of only two parties devoting their websites to the EU elections. Here campaign manager Emma Rung presents the party's posters. Photo: Leif R Jansson/TT

Most Swedes lack info ahead of EU vote

The majority of Swedes feel the country's political parties are not doing enough to inform them about the upcoming European Parliament elections. Only two of the eight parties have dedicated their homepages to the May 25th polls. READ () »

Fatal Norrköping Brawl
Local church tried to stop Norrköping murders
Swedish police on the scene following Monday's fatal brawl. File: TT

Local church tried to stop Norrköping murders

The Syrian-Orthodox Church in Ektorp had tried to quell tensions between two rival families just hours before bad blood spilled into a massive brawl and two brothers lost their lives. READ () »

JobTalk Sweden
'Foreigners don't need to show banks Swedish ID'
The bridge that connects Sweden to the European continent. File: L.E. Daniel Larsson/Flickr

'Foreigners don't need to show banks Swedish ID'

The Swedish agency that helps Europeans fight impediments to the EU principle of free movement has revealed an increase in complaints, including one from a foreign citizen unable to open a bank account in Sweden. READ () »

Eurovision 2014
Pig heart shatters in Sweden's Eurovision clip
Sanna Nielsen in the new clip. Photo: YouTube (screenshot)

Pig heart shatters in Sweden's Eurovision clip

Sweden's Eurovision hopeful Sanna Nielsen released the official video for the song Undo on Wednesday, a clip featuring leather, slow motion destruction, and a frozen pig's heart and some violence. READ () »

Software robot pinches Swedish flats in seconds
Swedish apartments. File: The Local

Software robot pinches Swedish flats in seconds

A Swedish landlord suspects that a property fixer has set up a software robot to sign up for new flats on the market within seconds, and is charging house hunters to use the service. READ () »

Swedish zoo fire 'kills only the spiders'
Photo: Johan Nilsson/TT

Swedish zoo fire 'kills only the spiders'

Twenty-five fire fighters were on hand on Wednesday night when a fire broke out in a southern Sweden animal park. The vast majority of the animals were unharmed, but the cluster of spiders wasn't so lucky. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Shutterstock
Sponsored Article
On the move: Sweden's shifting mobility trends
finest.se
Gallery
People-watching April 23
TT
Gallery
Inside the 850-year-old king's coffin
Features
Sponsored: South-eastern Sweden offers Öland beaches and more
Gallery
Swedish underwear shop puts staff in front of the camera
Gallery
IN PICTURES: The Local's Property of the Week - Täby
Sponsored: India+Sweden Week - India Unlimited
Features
Sponsored: India+Sweden Week - A film, food, and finance feast
National
University applications rocket to record high
finest.se
Gallery
People-watching April 18-20
TT
Society
Kids in Victorian garb mark Swedish Easter
Shutterstock
National
Swedish MP ordered chemtrail probe
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Advertisement:
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Private
National
Flash mobs hug it out across Sweden
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

718
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com