• Sweden edition
 
Spotify aims high after US launch

Spotify aims high after US launch

Published: 15 Jul 2011 09:52 GMT+02:00
Updated: 15 Jul 2011 09:52 GMT+02:00

"Spotify, the largest and fastest growing music service of its kind, is available from today in the US," the company said in a statement.

Spotify said it now has some 10 million users -- including more than 1.6 million paying ones -- across Sweden, Norway, France, Finland, Britain, Spain and the Netherlands.

"Stay tuned, the US won't be the last country," Spotify's head in North America Ken Parks told AFP Thursday, without any further details.

Spotify, a web-based legal streaming service, lets users access a library of some 15 million tracks and listen to them on a computer or mobile phone.

The free version is financed by advertising and comes with some restrictions, which users can avoid by purchasing a five or ten euro (or five or ten dollar) plan.

Listeners can also buy individual songs.

Founded in 2006 by Swedes Daniel Ek, then in his twenties, and Martin Lorentzon, the service first launched in 2008 in Sweden and says it has since become the world's largest streaming service.

It has some 300 employees and is seen as a chance for the music industry to regain the market share lost through illegal downloading.

"Spotify was founded as a better, simpler alternative to piracy. So making sure that the people who create the music prosper is hugely important to us," Parks said.

The US launch was the subject of rumours for many months but Parks said the company took its time to make sure to have the same success in "the largest music market in the world" as it has in Europe.

"Our objective is to get this product between the hands of the maximal number of users and let them follow what's been done in Europe," he said.

"We're very keen to replicate the same European model, so everyone wanted to be deliberative. But rather than looking back ... we want to look forward for a launch of all of the major labels and a huge number of indies," he said.

He added that Facebook, the world's largest social network, would be used to promote Spotify in the US market but did not comment on a May report on a closer tie-up between the two services.

Earlier this year, Spotify slapped restrictions on its free version, slashing the amount of times a track can be played and the total amount of music users can listen to without paying.

In May, it unveiled an application enabling users to synchronise playlists and songs purchased through its service with Apple's iPod, in what industry observers saw as a clear challenge to Apple's iTunes.

AFP/The Local (news@thelocal.se)

Your comments about this article

21:27 July 15, 2011 by TheOriginalBlackMan
Big time fail. I don't even use their service anymore. It's like the radio but worse. I'm not big on music anymore anyway. Living with some peace and quiet is more enjoyable.
16:02 July 17, 2011 by Tdye
as an american i can say that Spotify is incredible!

nothing at all like the radio unless you can choose your own music, and play it on demand.

Sweden...you keep amazing me with your wonders..
Today's headlines
Science
Swedes discover rare Antarctic fossils

Swedes discover rare Antarctic fossils

Researchers from Sweden have been speaking about a rare discovery of mammal fossils in the Antarctic. READ  

Ukraine conflict
Sweden Democrats reject EU-Ukraine pact
The Sweden Democrats have two MEPs, seen here with the party's leader Jimmie Åkesson. Photo: TT

Sweden Democrats reject EU-Ukraine pact

BREAKING: The European Parliament has backed an 'historic' agreement to allow closer trade between the EU and Ukraine, but the nationalist Sweden Democrats were among those trying to block the deal on Tuesday. READ  

Elections 2014
Löfven to get no help from Sweden's Liberals
Liberal party leader Jan Björklund. Photo: Jessica Gow/TT

Löfven to get no help from Sweden's Liberals

UPDATED: Liberal Party leader Jan Björklund says he has no plans to join a government with the election-winning Social Democrats, as Sweden's political future remains uncertain. READ  

Analysis
'Evolution' for Sweden's crowd-funding scene
Photo: Victor1558/Flickr

'Evolution' for Sweden's crowd-funding scene

The Local checks out crowd-funding in Sweden as US giant Kickstarter announces plans to launch in Scandinavia. READ  

Opinion
Scandinavia and Scotland: closer links?
Brit Kester Gibson (left) thinks Scotland should split from the UK but Swede Mimi Coglianos disagrees. Photos: private

Scandinavia and Scotland: closer links?

Scotland votes on whether to become independent this week and the Scottish National Party has suggested closer ties with Scandinavia if the 'yes' camp wins. The Local asked two readers if they agreed with Scotland splitting from the UK. READ  

Sport
Malmö gear up for Champions League
Sweden's biggest club Malmö face Juventus on Tuesday. Photo:TT

Malmö gear up for Champions League

Malmö are the first Swedish club in the Champion's League for more than a decade but they face a tough debut fixture against Italian champions Juventus in their Group A opener. READ  

Sweden earthquake 'was strongest in 100 years'
The town of Mora, near where the earthquake hit. Photo: Shutterstock

Sweden earthquake 'was strongest in 100 years'

An earthquake measuring 4.1 on the Richter scale shook parts of central Sweden on Monday and experts have revealed it was the strongest in a century. READ  

Elections 2014
Löfven rules out making government with the Left
Left Party leader Jonas Sjöstedt. Photo: TT

Löfven rules out making government with the Left

Election winner Stefan Löfven announced on Monday that he would not form a government with the Left Party, a move that party's leader called a "huge mistake". READ  

Elections 2014
Six big headaches for Stefan Löfven
Stefan Löfven: a man with a lot on his plate. Photo: Sören Andersson/TT

Six big headaches for Stefan Löfven

Stefan Löfven has started talks to form a new government, but the former welder faces huge challenges in bringing together an administration that will work. The Local explains why. READ  

Business
Microsoft to buy Swedish Minecraft makers

Microsoft to buy Swedish Minecraft makers

UPDATED: Microsoft announced on Monday that it was buying Swedish company Mojang, which was behind the hit game Minecraft, for $2.5 billion (17.9 billion kronor). READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Sponsored Article
How to start a business in Stockholm
Society
How I became a surf blogger when I moved to Sweden
Gallery
People-watching: September 13th
Society
Why is Stockholm's Södermalm so cool?
Gallery
People-watching: September 11th
Blog updates

15 September

Liten, litet, små & lilla (The Swedish Teacher) »

"Hej igen! Have you ever been confused about when to use “liten”, “litet”, “små” and “lilla”? Today I’m going to sort out how use the adjective “liten” (small) and the different forms of it. Liten or litet? “Liten” is the form we will use when referring to a noun with the gender “en”. For example: Min pappa har en..." READ »

 

12 September

EU sanctions: necessary, effective and timely (The Diplomatic Dispatch) »

"Regular readers of this blog know I’ve written about the Russia-Ukraine crisis here. Today I’ve chosen to share an article by the UK Minister for Europe, David Lidington, with my readers: This week the European Union imposed further sanctions on Russia. This decision followed months of destabilisation of Ukraine by Russia, and months of political..." READ »

 
 
 
Gallery
People-watching: September 13th
Politics
Five possible election outcomes
Politics
Sweden elections: How do they work?
Politics
Sweden elections: Who's who?
Lifestyle
What's on in Sweden
Gallery
Property of the week - Hornstull, Stockholm
Analysis
Five differences between the UK and Sweden
Welshman Jonny Luck is now a chef in Sweden
Society
How I opened my own restaurant in Sweden's Malmö
Sponsored Article
Stockholm tech fest: relive the magic
Gallery
People-watching September 8th
Photo: TT
Politics
Feminists fight for first seats
Politics
Immigration cut push from Sweden Democrats
Sheryl Sandberg says women have "low expectations"
Tech
Facebook exec talks women's limits in Swedish business
Politics
Left Party calls for justice and equality
Politics
Green Party wants 'better world' for kids
Lifestyle
The five best Swedish songs of the month
Sponsored Article
Introducing… Insurance in Stockholm
National
Huge clear up underway after Skåne floods
Politics
Sweden's Alliance reveals full manifesto
Tech
Sweden's highest peak to lose title next year
Politics
How immigration became a key election issue
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

868
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN