• Sweden edition
 
Spotify defends demand for Facebook tie in

Spotify defends demand for Facebook tie in

Published: 28 Sep 2011 14:09 GMT+02:00
Updated: 28 Sep 2011 14:09 GMT+02:00

Swedish music retailer and streaming service Spotify has defended its decision to require Facebook membership from all new users, explaining that the tie in is "all about creating an amazing new world of music discovery".

The changes to social media website Facebook have been met with mixed reactions since their launch at the firm's F8 conference last week.

Spotify CEO Daniel Ek was among the more prominent speakers at the conference and among the changes announced is a move to synchronise Spotify user listening habits with their Facebook accounts.

The change will mean that music listened to on Spotify will be detailed on Facebook accounts and thus shared with friends.

Spotify told The Local in a comment on the changes on Wednesday that the firm considered the move to be a "logical step".

"As most of our users are already social and have already connected to Facebook, it seemed logical to integrate Spotify and Facebook logins... By adopting Facebook’s login, we've created a simple and seamless social experience," Spotify's PR manager Sofie Grant told The Local.

The changes mean that all new Spotify users will need a Facebook account to sign up to the popular music streaming service.

"Think of it as like a virtual 'passport', designed to make the experience smoother and easier, with one less username and password to remember," Grant said, explaining that users will still be able to control what they share.

In a column in the Dagens Nyheter daily on Tuesday, social media expert Emmanuel Karlsten argued that while the move to establish closer links to companies, such as Spotify, is a "major change" for users, peer group pressure will no doubt encourage us to adapt.

Spotify meanwhile welcomed feedback on the changes which Karlsten observed signified a "new standard" for "what we believed that we wanted to share".

"We're constantly trying new things, always looking for feedback and we're always going to listen to our users, making changes based on this feedback wherever we can," Sofie Grant said.

Peter Vinthagen Simpson (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

17:00 September 28, 2011 by Nevermindwho
Emmanuel Karlsten, here is some feedback for you:

Spotify had me involved with a few promotional campaigns, but never ever kept their end of the deal. About one year ago, Spotify promised that I would get Spotify Premium if I simply signed up with companies like Lovefilm. I kept my end of the deal to the fullest. I went beyond the bare minimum commitment, subscribing to Lovefilm for several months, but Spotify NEVER gave me the Premium membership I was promised. Whenever I check, Spotify's message is that they are still supposedly "processing" my Premium membership application (it's been about one year now!).

Isn't this what you call fraudulent advertising and trickery?
18:23 September 28, 2011 by mal808
Offering a log-in through Facebook is one thing, forcing people to sign up to Facebook as a requirement of a service they're paying for is something totally different. I think I'll be giving up my Spotify account if this affects me.

Although, as it suggests new users only I might be OK, must research further.
13:39 September 29, 2011 by bjorkon
I wonder if they've done their research fully.

A lot of the older users who have signed up to Premium (typically 40+, with disposable income it) are not Facebook users (younger, less spare cash) and are unlikely to become Facebook users.
Today's headlines
Florida 'mystery knight' dies in Sweden
Michael Boatwright (R) and Medieval knight re-enactors.

Florida 'mystery knight' dies in Sweden

The "motel mystery" American who baffled US authorities by only speaking Swedish when he woke up from a coma last year has passed away, Swedish media reported on Wednesday. READ () »

Swedes open coffin of 850-year-old king
Photo: Bertil Ericson/TT

Swedes open coffin of 850-year-old king

UPDATED: Scientists pried open the 850-year-old casket of King Erik the Holy on Wednesday, hoping to find out more about the king, his crown, and his eating habits. READ () »

TeliaSonera announces first-quarter profit drop
TeliaSonera CEO Johan Dennelind. File photo: TT

TeliaSonera announces first-quarter profit drop

Stockholm-listed telecom operator TeliaSonera on Wednesday said profits had fallen in the first quarter, but hoped offering customers more data solutions in the future would turn things around. READ () »

'Imperfect EU better than revolting nationalism'
Fredrik Reinfeldt. File photo: TT

'Imperfect EU better than revolting nationalism'

Swedish Prime Minister Fredrik Reinfeldt on Wednesday urged young voters to head to the European parliamentary polls on May 25th "to cure the European disease of nationalism". READ () »

Ericsson quarterly profit defies sluggish sales
Ericsson CEO Hans Vestberg at the first quarter press conference. Photo: TT

Ericsson quarterly profit defies sluggish sales

Swedish telecom giant Ericsson on Wednesday announced a drop in sales but posted a sharp rise in first-quarter profit, which nonetheless fell shy of analyst predictions. READ () »

Fatal Norrköping brawl
Four brothers held as cops fear brawl reprisals
Photo: Johan Nilsson/TT

Four brothers held as cops fear brawl reprisals

Swedish police fear that several people involved in a brawl in eastern Sweden on Monday night may be seeking revenge after two brothers were shot dead. READ () »

Sponsored Article
Beautiful pearls of southeast Sweden
The town of Västervik.

Beautiful pearls of southeast Sweden

Ask a Swede, and they are likely to say that their favourite holiday spot is in the southeast of Sweden. Eastern Småland and Öland offer a smörgåsbord of all the things dearest to the Swedes - from the beloved children's book author Astrid Lindgren to deep forests, long sandy beaches, perfect spots for that all-important 'fika', and a surprising amount of space, peace and quiet. READ () »

Weekend weather to bring summer warmth
Swedes enjoy hot dogs and cherry blossoms in Stockholm's Kungsträdgården. Photo: Jessica Gow/TT

Weekend weather to bring summer warmth

The sun is set to stick around and temperatures could climb into the twenties over the weekend, Swedish meteorologists said on Wednesday READ () »

'Day-care rapist' admits molesting eight kids

'Day-care rapist' admits molesting eight kids

A 21-year-old man confessed on Wednesday to sex crimes against eight children at a day care where he was working as an intern. READ () »

Swedish cops nab man for having big muscles
An unrelated bodybuilder. File photo: Ann Törnkvist

Swedish cops nab man for having big muscles

Police in Sweden's south who hauled a muscular man in for steroid testing have had their knuckles rapped, after it was ruled that big biceps cannot be grounds for narcotics suspicions. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
TT
Gallery
Inside the 850-year-old king's coffin
Features
Sponsored: South-eastern Sweden offers Öland beaches and more
Gallery
Swedish underwear shop puts staff in front of the camera
Gallery
IN PICTURES: The Local's Property of the Week - Täby
Sponsored: India+Sweden Week - India Unlimited
Features
Sponsored: India+Sweden Week - A film, food, and finance feast
National
University applications rocket to record high
finest.se
Gallery
People-watching April 18-20
TT
Society
Kids in Victorian garb mark Swedish Easter
Shutterstock
National
Swedish MP ordered chemtrail probe
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Advertisement:
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

719
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com