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Spotify defends demand for Facebook tie in

Spotify defends demand for Facebook tie in

Published: 28 Sep 2011 14:09 GMT+02:00
Updated: 28 Sep 2011 14:09 GMT+02:00

Swedish music retailer and streaming service Spotify has defended its decision to require Facebook membership from all new users, explaining that the tie in is "all about creating an amazing new world of music discovery".

The changes to social media website Facebook have been met with mixed reactions since their launch at the firm's F8 conference last week.

Spotify CEO Daniel Ek was among the more prominent speakers at the conference and among the changes announced is a move to synchronise Spotify user listening habits with their Facebook accounts.

The change will mean that music listened to on Spotify will be detailed on Facebook accounts and thus shared with friends.

Spotify told The Local in a comment on the changes on Wednesday that the firm considered the move to be a "logical step".

"As most of our users are already social and have already connected to Facebook, it seemed logical to integrate Spotify and Facebook logins... By adopting Facebook’s login, we've created a simple and seamless social experience," Spotify's PR manager Sofie Grant told The Local.

The changes mean that all new Spotify users will need a Facebook account to sign up to the popular music streaming service.

"Think of it as like a virtual 'passport', designed to make the experience smoother and easier, with one less username and password to remember," Grant said, explaining that users will still be able to control what they share.

In a column in the Dagens Nyheter daily on Tuesday, social media expert Emmanuel Karlsten argued that while the move to establish closer links to companies, such as Spotify, is a "major change" for users, peer group pressure will no doubt encourage us to adapt.

Spotify meanwhile welcomed feedback on the changes which Karlsten observed signified a "new standard" for "what we believed that we wanted to share".

"We're constantly trying new things, always looking for feedback and we're always going to listen to our users, making changes based on this feedback wherever we can," Sofie Grant said.

Peter Vinthagen Simpson (news@thelocal.se)

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Your comments about this article

17:00 September 28, 2011 by Nevermindwho
Emmanuel Karlsten, here is some feedback for you:

Spotify had me involved with a few promotional campaigns, but never ever kept their end of the deal. About one year ago, Spotify promised that I would get Spotify Premium if I simply signed up with companies like Lovefilm. I kept my end of the deal to the fullest. I went beyond the bare minimum commitment, subscribing to Lovefilm for several months, but Spotify NEVER gave me the Premium membership I was promised. Whenever I check, Spotify's message is that they are still supposedly "processing" my Premium membership application (it's been about one year now!).

Isn't this what you call fraudulent advertising and trickery?
18:23 September 28, 2011 by mal808
Offering a log-in through Facebook is one thing, forcing people to sign up to Facebook as a requirement of a service they're paying for is something totally different. I think I'll be giving up my Spotify account if this affects me.

Although, as it suggests new users only I might be OK, must research further.
13:39 September 29, 2011 by bjorkon
I wonder if they've done their research fully.

A lot of the older users who have signed up to Premium (typically 40+, with disposable income it) are not Facebook users (younger, less spare cash) and are unlikely to become Facebook users.
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