• Sweden edition
 
Sweden runner up in 'reputation' ranking

Sweden runner up in 'reputation' ranking

Published: 29 Sep 2011 08:18 GMT+02:00
Updated: 29 Sep 2011 08:18 GMT+02:00

The study, from the New York-based Reputation Institute, measures the overall trust, esteem, admiration and good feelings the public holds towards these countries, as well as their perceptions across 16 different attributes.

“The study shows that a strong country reputation requires a solid performance across three different areas: having an advanced economy, an appealing environment and an effective government,” said Nicolas Georges Trad at the institute in a statement.

Canada heads the 2011 list, followed by Sweden, Australia, Switzerland and New Zealand.

The results are compiled from over 42,000 respondents worldwide and this is the third year that the Reputation Institute has released the study.

The study attributes the countries' strong reputations due to their high GDP, focus on active lifestyles, developed political systems and perceived neutrality to political upheavals.

The lowest ranked countries were Pakistan, Iran and Iraq while the US and China were ranked in the middle and lower tiers respectively.

Financial and political turmoil in developed areas of the world took their toll on the 2011 results with countries across the board recording lower scores.

"One of the most interesting findings of this year’s study was the significant decrease in the average score of all countries measured, suggesting a growing cynicism people have towards countries, possibly due to recent developments in the world economy and a general loss of faith in politics worldwide," the statement observed.

The study's other major finding was that "reputation means money". The study indicated that a country's reputation had a very strong correlation with respondents' desire to visit a country and to invest in its economy.

“When you consider that a 10 percent increase in your country’s reputation leads to an 11% rise in your tourism receipts, and a 2 percent increase in your FDI – this is something both countries and companies might want to take note of," Kasper Nielsen at the institute said.

The Local/pvs (news@thelocal.se)

Your comments about this article

09:30 September 29, 2011 by Tysknaden
In Germany, Sweden's image consists of: Astrid Lindgren, Ingmar Bergman, Mankell, Abba, longlegged blonde women, the landscape.
10:54 September 29, 2011 by Keith #5083
I hope Swedes get the message and I mean that in a nice way :-)
10:58 September 29, 2011 by gplusa
Well, the image of New Zealand (also on the top list) is one of clean countrysides and friendly inhabitants. Despite it having 75% of its waterways polluted and leading the world in child abuse. All countries are viewed by the outside world in a limited way and based almost entirely on the manipulated image projected outwards by that country.
11:56 September 29, 2011 by rouzi
The return of soviets. Tonight in Sweden movie theaters.

it reminds me of history of Russian communists. at that time everybody was thinking Russia is heaven base on Russian report model
14:44 September 29, 2011 by Streja
Yes gplusa is right!

rouzi, The Soviet Union never ended up in the top ten. The propaganda inside the country is not the same thing as this.
14:45 September 29, 2011 by philster61
"Despite it having 75% of its waterways polluted and leading the world in child abuse."

I think you should go there and see if you can find 75% of its waterways polluted. You will be struggling...

I'd be curious where they get this figure from.
15:54 September 29, 2011 by Svensksmith
From another worthless study, no doubt.
16:06 September 29, 2011 by kreed_uk
Wow. In other news Sweden has just got the price of the second worse place to live in Europe.
17:02 September 29, 2011 by Smiling Canuk
Well, its nice to be ranked #1, but the reality is that these "studies" are for the most part quite meaningless. I would however agree that Pakistan, Afghanistan or Iraq are not particularly high ranking countries.
17:06 September 29, 2011 by kreed_uk
Oops, I forgot the link. However, as Smiling Caruk said, these studies are pretty much pointless.

http://www.uswitch.com/news/money/uswitch-quality-of-life-index-uk-is-the-worst-place-to-live-in-europe-900002286/
19:56 September 29, 2011 by jacquelinee
@ Smiling Canuk

Agreed. It is like ...the neighbours grass always looks greener.

I am a citizen of Canada and Sweden. Maybe it is me who made it happen hahahahah

NOTE! - For all you people who are WAY WAY too serious, this is joke and I am not that insane enough to think this....yet ;-)
05:28 September 30, 2011 by kiwinz1
Interesting comment on New Zealand's waterways. I live in both Sweden and the South Island of New Zealand.. Our lakes are quite amazing. We have a lake/waterway called Pupu springs (Second clearish water in the world) It's nowhere near 75% But Polution is always a concern..! As for Child Abuse, yes it 's a problem, mainly in the Indigeous low socio group of society! New Zealand has an education policy in place..
10:13 September 30, 2011 by Meatball
42 000 of the world's 6 billion population....wow I really hope those 42 000 people knew the difference between Sweden and Switzerland!....Had they asked 42 000 in every given country I would take the outcome more seriously.
10:16 September 30, 2011 by Da Goat
This speaks volumes for the rest of the world if these countries came out on top the rest of the world must be pretty much "had the dick" our sick old world must be almost passed its use by date we better throw out our anchors so we don't go down the plug hole!

Oh bugger we threw out our anchor (Jesus Christianity) and forgot to tie the rope on ....... looks like we are sunk!
12:00 September 30, 2011 by gplusa
I take my NZ figures from 25 years of working for regional authorities in the South Island of that country. On that island alone, for anyone who knows the area, all open waterways within Canterbury, Otago, and Southland provinces are officially classified as being unfit for drinking. Southland has held that glorious status for the past 15 years. Got to love those dairy farmers.
13:11 September 30, 2011 by Just_Kidding
Canada is has a good reputation; but I am not sure if it is a good country to live in. One should ask why about 10% of Canadians are living outside of Canada if it is such a good place. There is a good presence of Canadians here in this forum already...
15:42 September 30, 2011 by IWP
Canada easily outstrips Sweden. But why are Swedes so obssessed with this kind of nonsense? It's always the same: Best at this or that......insecure bunch of t***ers! Good to see them toppled, God knows it's needed!
01:00 October 2, 2011 by Archie1954
Canadians are inveterate travellers and as such are visitors in every country in the world. One thing I've noted though is that there are invariably happy to come home.
Today's headlines
National
Politics 'most shared' topic in Sweden
Photo: Shutterstock

Politics 'most shared' topic in Sweden

Swedes are more likely to share posts or articles on politics than on any other issues, according to a new report from Mid Sweden University. READ  

National
Fears schoolboy murdered in Sweden
Photo: TT

Fears schoolboy murdered in Sweden

Police in Halmstad say the results of forensic tests suggest a 16-year-old boy found dead in a creek was murdered. READ  

National
Elk hunters risk injury in Sweden’s woods
Hunter Ingela Olsson loads her rifle at sunrise in Norrbölla, northern Sweden. File photo: Gunnar Lundmark/SvD/Scanpix

Elk hunters risk injury in Sweden’s woods

Sweden’s vast annual elk hunt spells danger not just for the majestic animals but also for hunters, with crumbling towers and over-tiredness just two of the season’s perils. READ  

Malmö
Rat invasion closes Malmö preschool
Rats like this one have been found in a kindergarten. Photo: TT

Rat invasion closes Malmö preschool

Children in central Malmö are staying at home on Tuesday after a rat infestation was discovered at their kindergarten. READ  

National
Sweden's benefit agency site restored
Photo: TT

Sweden's benefit agency site restored

UPDATED: Sweden's Social Insurance Agency website is working again after being out of action since Monday. READ  

National
Swedish teenagers abused on Secret app
File photo: Fredrik Sandberg/Scanpix

Swedish teenagers abused on Secret app

Swedish police are struggling to know what to do with a new batch of criminal reports filed by teenagers upset about a controversial app that allows users to post comments and pictures anonymously. READ  

National
Swedish man beats bus in video challenge

Swedish man beats bus in video challenge

UPDATED: A Swedish runner who filmed himself beating his bus in Sundbyberg in north west Stockholm over the weekend is now planning to a similar challenge on the capital's Metro system. READ  

Regional
Rain causes power cuts across east Sweden
Strong winds are battering Stockholm and the east coast of Sweden. Photo: TT

Rain causes power cuts across east Sweden

Heavy rain and wind have left thousands without electricity in eastern Sweden, with ferries also disrupted by the storm. READ  

Elections 2014
Budget headache for new coalition partners
Social Democrat economic spokesperson Magdalena Andersson with Per Bo from the Green Party. Photo: TT

Budget headache for new coalition partners

UPDATED: The Social Democrats have been holding talks with the Green party to try and agree on a future coalition budget. But questions remain over how they will work together on issues including defence and nuclear power. READ  

National
US runaway banned from name change in Sweden
'Wanted' photograph of David Hemler used by US Air Force Office of Special Investigations. Hemler lives and works in Uppsala. Photo: Shutterstock

US runaway banned from name change in Sweden

A US airman who deserted from the military three decades ago and moved to Sweden has failed in his bid to get his old name back, because a Swedish court says he can’t prove his identity. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week - Torslanda
Finest
Gallery
People-watching: September 20th
The 'black gold' of Sweden's west coast.
National
West Sweden prepares for the 2014 lobster premiere
Society
What's on in Sweden
Politics
How Sweden Democrats went mainstream
Blog updates

22 September

Welcome National Geographic! (Stockholm in my American Heart) »

"What comes to mind when you think of the “The Arctic”? Crystal-encased cliffs jutting from the sea, baronial Polar bears scavenging over sheets of cracked ice or a lone explorer heading north into the night. The image my mind invokes is of three sparkling green lines splashed across the sky like graffiti— the Aurora Borealis— our..." READ »

 

19 September

Editor’s blog (The Local Sweden) »

"Happy Friday readers! It sure has been a exciting week in Sweden, where we’re set to get a new Prime Minister after Fredrik Reinfeldt stepped down following Sunday’s elections. The Local blogged live from the key political gatherings across Stockholm. Why not re-visit the action by taking a look at our photos, tweets, videos and analysis? Since the..." READ »

 
 
 
Politics
Scandinavia and Scotland: closer links?
Gallery
Property of the week - Eskilstuna
Sponsored Article
How to start a business in Stockholm
Society
How I became a surf blogger when I moved to Sweden
Gallery
People-watching: September 13th
Society
Why is Stockholm's Södermalm so cool?
Gallery
People-watching: September 11th
Gallery
People-watching: September 13th
Politics
Five possible election outcomes
Politics
Sweden elections: How do they work?
Politics
Sweden elections: Who's who?
Gallery
Property of the week - Hornstull, Stockholm
Analysis
Five differences between the UK and Sweden
Welshman Jonny Luck is now a chef in Sweden
Society
How I opened my own restaurant in Sweden's Malmö
Sponsored Article
Stockholm tech fest: relive the magic
Gallery
People-watching September 8th
Photo: TT
Politics
Feminists fight for first seats
Politics
Immigration cut push from Sweden Democrats
Sheryl Sandberg says women have "low expectations"
Tech
Facebook exec talks women's limits in Swedish business
Politics
Left Party calls for justice and equality
Sponsored Article
Introducing… Insurance in Stockholm
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

841
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN