• Sweden edition
 
Sweden runner up in 'reputation' ranking

Sweden runner up in 'reputation' ranking

Published: 29 Sep 2011 08:18 GMT+02:00
Updated: 29 Sep 2011 08:18 GMT+02:00

Sweden has been placed second behind Canada in a ranking of countries with the best reputation in the world, in a new study linking a country's image with foreign investment and tourism receipts.

The study, from the New York-based Reputation Institute, measures the overall trust, esteem, admiration and good feelings the public holds towards these countries, as well as their perceptions across 16 different attributes.

“The study shows that a strong country reputation requires a solid performance across three different areas: having an advanced economy, an appealing environment and an effective government,” said Nicolas Georges Trad at the institute in a statement.

Canada heads the 2011 list, followed by Sweden, Australia, Switzerland and New Zealand.

The results are compiled from over 42,000 respondents worldwide and this is the third year that the Reputation Institute has released the study.

The study attributes the countries' strong reputations due to their high GDP, focus on active lifestyles, developed political systems and perceived neutrality to political upheavals.

The lowest ranked countries were Pakistan, Iran and Iraq while the US and China were ranked in the middle and lower tiers respectively.

Financial and political turmoil in developed areas of the world took their toll on the 2011 results with countries across the board recording lower scores.

"One of the most interesting findings of this year’s study was the significant decrease in the average score of all countries measured, suggesting a growing cynicism people have towards countries, possibly due to recent developments in the world economy and a general loss of faith in politics worldwide," the statement observed.

The study's other major finding was that "reputation means money". The study indicated that a country's reputation had a very strong correlation with respondents' desire to visit a country and to invest in its economy.

“When you consider that a 10 percent increase in your country’s reputation leads to an 11% rise in your tourism receipts, and a 2 percent increase in your FDI – this is something both countries and companies might want to take note of," Kasper Nielsen at the institute said.

The Local/pvs (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

09:30 September 29, 2011 by Tysknaden
In Germany, Sweden's image consists of: Astrid Lindgren, Ingmar Bergman, Mankell, Abba, longlegged blonde women, the landscape.
10:54 September 29, 2011 by Keith #5083
I hope Swedes get the message and I mean that in a nice way :-)
10:58 September 29, 2011 by gplusa
Well, the image of New Zealand (also on the top list) is one of clean countrysides and friendly inhabitants. Despite it having 75% of its waterways polluted and leading the world in child abuse. All countries are viewed by the outside world in a limited way and based almost entirely on the manipulated image projected outwards by that country.
11:56 September 29, 2011 by rouzi
The return of soviets. Tonight in Sweden movie theaters.

it reminds me of history of Russian communists. at that time everybody was thinking Russia is heaven base on Russian report model
14:44 September 29, 2011 by Streja
Yes gplusa is right!

rouzi, The Soviet Union never ended up in the top ten. The propaganda inside the country is not the same thing as this.
14:45 September 29, 2011 by philster61
"Despite it having 75% of its waterways polluted and leading the world in child abuse."

I think you should go there and see if you can find 75% of its waterways polluted. You will be struggling...

I'd be curious where they get this figure from.
15:54 September 29, 2011 by Svensksmith
From another worthless study, no doubt.
16:06 September 29, 2011 by kreed_uk
Wow. In other news Sweden has just got the price of the second worse place to live in Europe.
17:02 September 29, 2011 by Smiling Canuk
Well, its nice to be ranked #1, but the reality is that these "studies" are for the most part quite meaningless. I would however agree that Pakistan, Afghanistan or Iraq are not particularly high ranking countries.
17:06 September 29, 2011 by kreed_uk
Oops, I forgot the link. However, as Smiling Caruk said, these studies are pretty much pointless.

http://www.uswitch.com/news/money/uswitch-quality-of-life-index-uk-is-the-worst-place-to-live-in-europe-900002286/
19:56 September 29, 2011 by jacquelinee
@ Smiling Canuk

Agreed. It is like ...the neighbours grass always looks greener.

I am a citizen of Canada and Sweden. Maybe it is me who made it happen hahahahah

NOTE! - For all you people who are WAY WAY too serious, this is joke and I am not that insane enough to think this....yet ;-)
05:28 September 30, 2011 by kiwinz1
Interesting comment on New Zealand's waterways. I live in both Sweden and the South Island of New Zealand.. Our lakes are quite amazing. We have a lake/waterway called Pupu springs (Second clearish water in the world) It's nowhere near 75% But Polution is always a concern..! As for Child Abuse, yes it 's a problem, mainly in the Indigeous low socio group of society! New Zealand has an education policy in place..
10:13 September 30, 2011 by Meatball
42 000 of the world's 6 billion population....wow I really hope those 42 000 people knew the difference between Sweden and Switzerland!....Had they asked 42 000 in every given country I would take the outcome more seriously.
10:16 September 30, 2011 by Da Goat
This speaks volumes for the rest of the world if these countries came out on top the rest of the world must be pretty much "had the dick" our sick old world must be almost passed its use by date we better throw out our anchors so we don't go down the plug hole!

Oh bugger we threw out our anchor (Jesus Christianity) and forgot to tie the rope on ....... looks like we are sunk!
12:00 September 30, 2011 by gplusa
I take my NZ figures from 25 years of working for regional authorities in the South Island of that country. On that island alone, for anyone who knows the area, all open waterways within Canterbury, Otago, and Southland provinces are officially classified as being unfit for drinking. Southland has held that glorious status for the past 15 years. Got to love those dairy farmers.
13:11 September 30, 2011 by Just_Kidding
Canada is has a good reputation; but I am not sure if it is a good country to live in. One should ask why about 10% of Canadians are living outside of Canada if it is such a good place. There is a good presence of Canadians here in this forum already...
15:42 September 30, 2011 by IWP
Canada easily outstrips Sweden. But why are Swedes so obssessed with this kind of nonsense? It's always the same: Best at this or that......insecure bunch of t***ers! Good to see them toppled, God knows it's needed!
01:00 October 2, 2011 by Archie1954
Canadians are inveterate travellers and as such are visitors in every country in the world. One thing I've noted though is that there are invariably happy to come home.
Today's headlines
Police seeking missing Swede in London
Sofie Marie Jansson, who is currently missing in London. Photo: Metropolitan Police

Police seeking missing Swede in London

British police have issued a plea for tips in the search to find Swedish national Sofie Marie Jansson who hasn't been seen for almost a week. READ () »

University applications rocket to record high

University applications rocket to record high

Swedish universities continue to draw vast amounts of applicants with the number of prospective students seeking a third level education increasing for the seventh year in a row. READ () »

Man jailed in US over Lars Vilks murder plot
Swedish artist Lars Vilks pictured in New York in 2012. Photo: Linus Sundahl-Djerf/TT

Man jailed in US over Lars Vilks murder plot

American authorities have sentenced a 20-year-old accomplice of 'Jihad Jane' to five years in prison for an attempted terror plot to kill Swedish artist Lars Vilks, after getting involved with the murder plans when he was a teenager. READ () »

Sweden scraps 'new start zones' after EU input
Integration Minister Erik Ullenhag visits a school in Tensta, one of the neighbourhoods mentioned when he and his colleagues first floated the new start zone proposal. File: TT

Sweden scraps 'new start zones' after EU input

Sweden has abandoned a plan to ease taxes for small companies in blighted areas after the European Commission challenged its legality. READ () »

'Easter eggs an invitation to spread germs'
A typical Swedish Easter egg. Photo: Jessica Gow/TT

'Easter eggs an invitation to spread germs'

A Swedish microbiologist has warned that traditional Swedish Easter eggs laden with candy are an open invitation to the spread of bacteria and viruses. "Is this really a good idea?" he asked. READ () »

Jammed truck snarls Stockholm rush hour
Photo: Anders Wiklund/TT

Jammed truck snarls Stockholm rush hour

PICTURES: A truck got wedged inside a tunnel in central Stockholm on Thursday, with authorities concerned the accident may have damaged cables in the tunnel's ceiling. READ () »

Kids in Victorian garb mark Swedish Easter
A Swedish Easter witch holding daffodils. File photo: TT

Kids in Victorian garb mark Swedish Easter

In India, I'd notice Easter only from the traffic jam outside the churches, but here witches, egg hunts, and feathers mark the Christian holiday. The Local's Deepti Vashisht brings you the various shades of Swedish Easter. READ () »

Swedish MP ordered chemtrail probe
Chemtrails?: Shutterstock.

Swedish MP ordered chemtrail probe

A Swedish MP who launched an official government investigation into the existence of chemtrails tells The Local why he thinks Swedes deserve the truth, even if it may leave some conspiracy theorists unsatisfied. READ () »

PM pleads ignorance of Vattenfall's Nuon bid
Fredrik Reinfeldt answers the constitutional affairs committee's questions. Photo: TT

PM pleads ignorance of Vattenfall's Nuon bid

Sweden's prime minister on Thursday said Vattenfall itself, not its owners the Swedish state, had responsibility for the loss-making Nuon deal. READ () »

'Kockums submarine raid may be illegal': lawyer
Photo: TT

'Kockums submarine raid may be illegal': lawyer

A Swedish lawyer says the Swedish military may have broken the law when it raided the Malmö premises of German defence giant Thyssen Krupp. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Advertisement:
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Society
Jimi Fritze heard every word when doctors discussed taking his organs
Society
A Swedish farmer explains why the new bestiality ban is 'pointless'
ESL
Sponsored Article
Learning Swedish the easy way
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

762
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com