• Sweden edition
 
Sweden runner up in 'reputation' ranking

Sweden runner up in 'reputation' ranking

Published: 29 Sep 2011 08:18 GMT+02:00
Updated: 29 Sep 2011 08:18 GMT+02:00

Sweden has been placed second behind Canada in a ranking of countries with the best reputation in the world, in a new study linking a country's image with foreign investment and tourism receipts.

The study, from the New York-based Reputation Institute, measures the overall trust, esteem, admiration and good feelings the public holds towards these countries, as well as their perceptions across 16 different attributes.

“The study shows that a strong country reputation requires a solid performance across three different areas: having an advanced economy, an appealing environment and an effective government,” said Nicolas Georges Trad at the institute in a statement.

Canada heads the 2011 list, followed by Sweden, Australia, Switzerland and New Zealand.

The results are compiled from over 42,000 respondents worldwide and this is the third year that the Reputation Institute has released the study.

The study attributes the countries' strong reputations due to their high GDP, focus on active lifestyles, developed political systems and perceived neutrality to political upheavals.

The lowest ranked countries were Pakistan, Iran and Iraq while the US and China were ranked in the middle and lower tiers respectively.

Financial and political turmoil in developed areas of the world took their toll on the 2011 results with countries across the board recording lower scores.

"One of the most interesting findings of this year’s study was the significant decrease in the average score of all countries measured, suggesting a growing cynicism people have towards countries, possibly due to recent developments in the world economy and a general loss of faith in politics worldwide," the statement observed.

The study's other major finding was that "reputation means money". The study indicated that a country's reputation had a very strong correlation with respondents' desire to visit a country and to invest in its economy.

“When you consider that a 10 percent increase in your country’s reputation leads to an 11% rise in your tourism receipts, and a 2 percent increase in your FDI – this is something both countries and companies might want to take note of," Kasper Nielsen at the institute said.

The Local/pvs (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

09:30 September 29, 2011 by Tysknaden
In Germany, Sweden's image consists of: Astrid Lindgren, Ingmar Bergman, Mankell, Abba, longlegged blonde women, the landscape.
10:54 September 29, 2011 by Keith #5083
I hope Swedes get the message and I mean that in a nice way :-)
10:58 September 29, 2011 by gplusa
Well, the image of New Zealand (also on the top list) is one of clean countrysides and friendly inhabitants. Despite it having 75% of its waterways polluted and leading the world in child abuse. All countries are viewed by the outside world in a limited way and based almost entirely on the manipulated image projected outwards by that country.
11:56 September 29, 2011 by rouzi
The return of soviets. Tonight in Sweden movie theaters.

it reminds me of history of Russian communists. at that time everybody was thinking Russia is heaven base on Russian report model
14:44 September 29, 2011 by Streja
Yes gplusa is right!

rouzi, The Soviet Union never ended up in the top ten. The propaganda inside the country is not the same thing as this.
14:45 September 29, 2011 by philster61
"Despite it having 75% of its waterways polluted and leading the world in child abuse."

I think you should go there and see if you can find 75% of its waterways polluted. You will be struggling...

I'd be curious where they get this figure from.
15:54 September 29, 2011 by Svensksmith
From another worthless study, no doubt.
16:06 September 29, 2011 by kreed_uk
Wow. In other news Sweden has just got the price of the second worse place to live in Europe.
17:02 September 29, 2011 by Smiling Canuk
Well, its nice to be ranked #1, but the reality is that these "studies" are for the most part quite meaningless. I would however agree that Pakistan, Afghanistan or Iraq are not particularly high ranking countries.
17:06 September 29, 2011 by kreed_uk
Oops, I forgot the link. However, as Smiling Caruk said, these studies are pretty much pointless.

http://www.uswitch.com/news/money/uswitch-quality-of-life-index-uk-is-the-worst-place-to-live-in-europe-900002286/
19:56 September 29, 2011 by jacquelinee
@ Smiling Canuk

Agreed. It is like ...the neighbours grass always looks greener.

I am a citizen of Canada and Sweden. Maybe it is me who made it happen hahahahah

NOTE! - For all you people who are WAY WAY too serious, this is joke and I am not that insane enough to think this....yet ;-)
05:28 September 30, 2011 by kiwinz1
Interesting comment on New Zealand's waterways. I live in both Sweden and the South Island of New Zealand.. Our lakes are quite amazing. We have a lake/waterway called Pupu springs (Second clearish water in the world) It's nowhere near 75% But Polution is always a concern..! As for Child Abuse, yes it 's a problem, mainly in the Indigeous low socio group of society! New Zealand has an education policy in place..
10:13 September 30, 2011 by Meatball
42 000 of the world's 6 billion population....wow I really hope those 42 000 people knew the difference between Sweden and Switzerland!....Had they asked 42 000 in every given country I would take the outcome more seriously.
10:16 September 30, 2011 by Da Goat
This speaks volumes for the rest of the world if these countries came out on top the rest of the world must be pretty much "had the dick" our sick old world must be almost passed its use by date we better throw out our anchors so we don't go down the plug hole!

Oh bugger we threw out our anchor (Jesus Christianity) and forgot to tie the rope on ....... looks like we are sunk!
12:00 September 30, 2011 by gplusa
I take my NZ figures from 25 years of working for regional authorities in the South Island of that country. On that island alone, for anyone who knows the area, all open waterways within Canterbury, Otago, and Southland provinces are officially classified as being unfit for drinking. Southland has held that glorious status for the past 15 years. Got to love those dairy farmers.
13:11 September 30, 2011 by Just_Kidding
Canada is has a good reputation; but I am not sure if it is a good country to live in. One should ask why about 10% of Canadians are living outside of Canada if it is such a good place. There is a good presence of Canadians here in this forum already...
15:42 September 30, 2011 by IWP
Canada easily outstrips Sweden. But why are Swedes so obssessed with this kind of nonsense? It's always the same: Best at this or that......insecure bunch of t***ers! Good to see them toppled, God knows it's needed!
01:00 October 2, 2011 by Archie1954
Canadians are inveterate travellers and as such are visitors in every country in the world. One thing I've noted though is that there are invariably happy to come home.
Today's headlines

Sweden wants cruise missiles 'for defence'

The Swedish government has announced plans to beef up its defence forces by fitting its fleet of Gripen fighter jets with long-range cruise missiles. READ () »

Sweden's oldest would-be MP: 'They promised I wouldn't get in'

Gösta Arvedson, 89, is the oldest Riksdag candidate in Sweden, but our Swede of the Week explains that the Liberal Party (Folkpartiet) had to make some unusual promises for him to put his name forward. READ () »

Elections 2014
Most Swedes lack info ahead of EU vote
The Green Party is one of only two parties devoting their websites to the EU elections. Here campaign manager Emma Rung presents the party's posters. Photo: Leif R Jansson/TT

Most Swedes lack info ahead of EU vote

The majority of Swedes feel the country's political parties are not doing enough to inform them about the upcoming European Parliament elections. Only two of the eight parties have dedicated their homepages to the May 25th polls. READ () »

Fatal Norrköping Brawl
Local church tried to stop Norrköping murders
Swedish police on the scene following Monday's fatal brawl. File: TT

Local church tried to stop Norrköping murders

The Syrian-Orthodox Church in Ektorp had tried to quell tensions between two rival families just hours before bad blood spilled into a massive brawl and two brothers lost their lives. READ () »

JobTalk Sweden
'Foreigners don't need to show banks Swedish ID'
The bridge that connects Sweden to the European continent. File: L.E. Daniel Larsson/Flickr

'Foreigners don't need to show banks Swedish ID'

The Swedish agency that helps Europeans fight impediments to the EU principle of free movement has revealed an increase in complaints, including one from a foreign citizen unable to open a bank account in Sweden. READ () »

Eurovision 2014
Pig heart shatters in Sweden's Eurovision clip
Sanna Nielsen in the new clip. Photo: YouTube (screenshot)

Pig heart shatters in Sweden's Eurovision clip

Sweden's Eurovision hopeful Sanna Nielsen released the official video for the song Undo on Wednesday, a clip featuring leather, slow motion destruction, and a frozen pig's heart and some violence. READ () »

Software robot pinches Swedish flats in seconds
Swedish apartments. File: The Local

Software robot pinches Swedish flats in seconds

A Swedish landlord suspects that a property fixer has set up a software robot to sign up for new flats on the market within seconds, and is charging house hunters to use the service. READ () »

Swedish zoo fire 'kills only the spiders'
Photo: Johan Nilsson/TT

Swedish zoo fire 'kills only the spiders'

Twenty-five fire fighters were on hand on Wednesday night when a fire broke out in a southern Sweden animal park. The vast majority of the animals were unharmed, but the cluster of spiders wasn't so lucky. READ () »

Sweden Investor group posts sharp profit drop
File photo: Simon Cunningham/Flickr

Sweden Investor group posts sharp profit drop

Swedish investment giant Investor on Wednesday said its first-quarter profits slumped by a quarter, underlining Sweden's vulnerability to international instability. READ () »

Florida 'mystery knight' dies in Sweden
Michael Boatwright (R) and Medieval knight re-enactors.

Florida 'mystery knight' dies in Sweden

The "motel mystery" American who baffled US authorities by only speaking Swedish when he woke up from a coma last year has passed away, Swedish media reported on Wednesday. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
finest.se
Gallery
People-watching April 23
TT
Gallery
Inside the 850-year-old king's coffin
Features
Sponsored: South-eastern Sweden offers Öland beaches and more
Gallery
Swedish underwear shop puts staff in front of the camera
Gallery
IN PICTURES: The Local's Property of the Week - Täby
Sponsored: India+Sweden Week - India Unlimited
Features
Sponsored: India+Sweden Week - A film, food, and finance feast
National
University applications rocket to record high
finest.se
Gallery
People-watching April 18-20
TT
Society
Kids in Victorian garb mark Swedish Easter
Shutterstock
National
Swedish MP ordered chemtrail probe
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
Advertisement:
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Private
National
Flash mobs hug it out across Sweden
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

720
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com