• Sweden edition
Facebook's 'coolest' data hub coming to Sweden

Facebook's 'coolest' data hub coming to Sweden

Published: 27 Oct 2011 16:03 GMT+02:00
Updated: 27 Oct 2011 16:03 GMT+02:00

"After a rigorous review process of sites across Europe, we concluded that Luleå offered the best package of resources, including a suitable climate for environmental cooling (and) clean power resources," said the world's largest social media site, which counts more than 800 million users worldwide.

The icy region was especially attractive due to its cool climate, "since cooling servers is a major issue for data centres," Facebook said, adding that Luleå also fulfilled its requirement that the data centre primarily run on renewable hydropower.

“Thanks to our main river Lule river, we can guarantee this," Luleå mayor Karl Petersen said in the statement, pointing out that the river supplied Sweden with nine percent of its electricity.

The Luleå data centre will consist of three server buildings, each covering an area of around 28,000 square metres, Facebook said, adding that construction would begin immediately.

The first building would be open for business within a year, it said, while the entire data centre was expected to be up and running by 2014.

"About 300 full-time positions will be required during the first three years," Facebook said, without revealing how much the construction was expected to cost.

Swedish Enterprise Minister Annie Lööf meanwhile announced that the government would help subsidize the new data centre, pumping in 103 million kronor ($16 million).

"The investment in a data centre will give the area expertise in a future growth industry and, not least with the proximity to the Luleå Technical University, will create possibilities for more companies and activities in the region going forward," she said in a statement.

The public investment drew criticism from the Green Party, however, which took issue with taxpayer money going to support one company when important infrastructure improvements remain under funded.

“The most important investments aren't support for a specific company, but are rather about basic infrastructure to enable us to communicate. Broadband across the entire country, railways to be able to transport manufactured goods, renovating residential areas so that Sweden's large industrial sectors have the chance to grow and compete internationally,” Green Party spokesperson Gustav Fridolin told the Dagens Nyheter (DN) daily.

However, Mayor Petersen was bullish on how the Facebook facility would help turn the Luleå region into a major node for European data traffic, dubbing the region "The Node Pole".

"We hope other global companies see the innate climate qualities and benefits of the Node Pole region, and choose to follow in Facebook's path," he said.

AFP/The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

16:46 October 27, 2011 by Acero
I think its important to note the following about the announcement:

It has been completely overhyped.

Its like someone saying they are going to build a road two meters long in the middle of nowhere. These data centres create zero long term jobs.

Lulea is pretty much the world leader in housing data centres (aka "a server"). Most large servers located in the EU are there. Or in Switzerland and Norway! Why...because the outside temp. If its colder outside it costs less to cool the actual building down. Decrease in electricty costs- which are the highest costs (and nearly only costs) for these data centres.

The shame about sweden is that with oh sooo many technically gifted people, most of these computer companies choose Ireland to have their head offices. Why? Because overall costs are way lower!!

Not going to get into the swedish tax system here..but it is NOT business friendly!
16:49 October 27, 2011 by Bigd
I agree with the green party! Why should the swedish gvmnt subsidize a particular (US) company...hmm wonder why..

plus are we to understand facebook will still be the new hot social ntwking site much beyond 2014???

I heard its expected lifetime was abt 10yrs (taking it to 2015)
17:04 October 27, 2011 by Mib
Jesus....such negativity from The Green Party and posters. It's a boost to Luleå...puts them on the map globally as a place to do business and enhances Sweden's view globally, especially in the US who think it's Switzerland with Polar bears roaming the streets :0) The Government like Ireland subsidise certain businesses because they see the bigger picture and in the medium to long term, which is a struggle for civil servants normally.

So...embrace the lurve from Facebook that in my opinion is good for keeping in contact with real Friends and family abroad, but not much else.
17:43 October 27, 2011 by Acero
.....I never derided Lulea....didnt i say it was a world leader...dot dot dot. It puts it on the map as the place to have a server no doubt. its 45k residents (who cant wait to leave the place) should be well chuffed!!

On a serious note: the place is a world leader and a complete masterstroke. just really a shame where it is....
17:52 October 27, 2011 by skogsbo
it will create a few jobs in maintence and security, plus employ lots of folk on temporary contracts whilst it's built. Better to employ 300 folk short term here, than have the work go to another country. Plus it will indirectly employ folk in power generation too. I don't really see anything negative here, other than the posters moaning.
17:59 October 27, 2011 by Abe L
It's a very positive development in fact, the greens are just idiots as usual.

It does create jobs in various fields as you can't operate such a datacenter in such a location without various forms of infrastructure and services. It also comes with tons of service contracts for hardware support.

And the best of it all, it puts Sweden on the international Datacenter map. If Facebook builds a DC there, many more will follow and it opens a whole new industry in an area that desperately needs one.
20:25 October 27, 2011 by krattan
Perfect location for FRA.
19:37 October 28, 2011 by eovti
If this center will be in Luleå, then it, and all it contains, will be under Swedish jurisdiction, right? Doesn't that mean Facebook will have to change their policies in some respects, since Sweden has pretty strict laws on what you can do with personal information you have stored?

Just wondering...
Today's headlines
The five best Swedish songs of the month
Swedish singer Tove Lo. Photot: TT

The five best Swedish songs of the month

The summer may be (almost) over but the music will keep on playing here at The Local. Our resident music guru Paul Connolly will be selecting his top new Swedish tracks for us in a new monthly feature. READ  

Hedgehog pet craze sweeps Sweden

Hedgehog pet craze sweeps Sweden

African pygmy hedgehogs are being bought by growing numbers of Swedes, as a trend for keeping exotic pets sweeps the country, the Department for Animal Welfare and Health tells The Local. READ  

Poisonous mushrooms cause stir in Sweden
The mushroom in this picture is not the same as the one from the story. Photo: Shutterstock

Poisonous mushrooms cause stir in Sweden

A person selling freshly-picked mushrooms in Gothenburg has come under fire after it turned out the delicacies were not only poisonous but also hallucinogenic. READ  

Pirate Bay founder case starts in confusion

Pirate Bay founder case starts in confusion

The largest hacking case in Danish history began in confusion on Tuesday, after lawyers representing Swedish Pirate Bay co-founder Gottfrid Svartholm Warg accused the prosecution of "unreasonable" tactics. READ  

Swedfund joins H&M in Ethiopia expansion

Swedfund joins H&M in Ethiopia expansion

As H&M expands into Ethiopia, Sweden's state venture capital unit Swedfund has announced that it will back the clothing giant, in a move hoped to create more jobs for local women. READ  

Elections 2014
Social Democrats reveal election manifesto
Photo: TT

Social Democrats reveal election manifesto

UPDATED: Sweden's main opposition party the Social Democrats has revealed its election manifesto at a press conference at a high school in Stockholm, with a key focus on education and welfare benefits. READ  

Teen run over by train after 'shoplifting' chase

Teen run over by train after 'shoplifting' chase

A teenage boy is in a critical condition after he was hit by a passing metro train in Stockholm. The accident ground rail traffic to a halt, and has police suspecting attempted murder. READ  

Record win at Sweden's tough island race
Photo: Jakob Edholm/ÖTILLÖ14

Record win at Sweden's tough island race

Two Swedes crushed last year's course record at the Swimrun world championship in Stockholm's archipelago on Monday. READ  

Sweden reveals Academy Award submission
Swedish director Ruben Östlund on set. Photo. TT

Sweden reveals Academy Award submission

The movie set to represent Sweden at the 2015 Academy Awards was revealed on Monday, a film that has already won awards abroad. READ  

Hidden forest drug stash leads to prosecution

Hidden forest drug stash leads to prosecution

A 53-year-old man has been prosecuted after police in western Sweden made one of their largest drug seizures in the area. READ  

Sponsored Article
Introducing… Insurance in Stockholm
Huge clear up underway after Skåne floods
Sweden's Alliance reveals full manifesto
Sweden's highest peak to lose title next year
How immigration became a key election issue
Blog updates

02 September

America night (Blogweiser) »

" There was an event this weekend for the ‘Americans in Sweden’ Facebook group. I’m a member, and I brought my girls to the evening. The gathering was at a Boston-themed sportsbar in a mall. There were loads of screens, a bowling alley, a game room and a jumbotron. It was as good a place as any to..." READ »


25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

Brit's life in Sweden becomes BBC radio show
People-watching August 27
Top ten false friends in Swedish
Roma advocate scoops Wallenberg prize
Meet the man who made a Swedish store recall its high heels for kids
Business & Money
'How I came to run my own business in Sweden'
Expert explains why Sweden's election oozes uncertainty
City plays Schindler's List theme at Nazi rally
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
'Amnesiac' man avoids deportation for ten years
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
People-watching August 22-24
Armed royal guards caught (very) drunk on the job
Sweden orders textbook on Roma discrimination
Violent anti-Nazi demonstrations in Malmö
A closer look at Sweden's five official minority languages
See the destruction from the southern Sweden floods
Sponsored Article
Find out what gives this Swedish school executive appeal
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at: