• Sweden edition
 
Facebook's 'coolest' data hub coming to Sweden

Facebook's 'coolest' data hub coming to Sweden

Published: 27 Oct 2011 16:03 GMT+02:00
Updated: 27 Oct 2011 16:03 GMT+02:00

"After a rigorous review process of sites across Europe, we concluded that Luleå offered the best package of resources, including a suitable climate for environmental cooling (and) clean power resources," said the world's largest social media site, which counts more than 800 million users worldwide.

The icy region was especially attractive due to its cool climate, "since cooling servers is a major issue for data centres," Facebook said, adding that Luleå also fulfilled its requirement that the data centre primarily run on renewable hydropower.

“Thanks to our main river Lule river, we can guarantee this," Luleå mayor Karl Petersen said in the statement, pointing out that the river supplied Sweden with nine percent of its electricity.

The Luleå data centre will consist of three server buildings, each covering an area of around 28,000 square metres, Facebook said, adding that construction would begin immediately.

The first building would be open for business within a year, it said, while the entire data centre was expected to be up and running by 2014.

"About 300 full-time positions will be required during the first three years," Facebook said, without revealing how much the construction was expected to cost.

Swedish Enterprise Minister Annie Lööf meanwhile announced that the government would help subsidize the new data centre, pumping in 103 million kronor ($16 million).

"The investment in a data centre will give the area expertise in a future growth industry and, not least with the proximity to the Luleå Technical University, will create possibilities for more companies and activities in the region going forward," she said in a statement.

The public investment drew criticism from the Green Party, however, which took issue with taxpayer money going to support one company when important infrastructure improvements remain under funded.

“The most important investments aren't support for a specific company, but are rather about basic infrastructure to enable us to communicate. Broadband across the entire country, railways to be able to transport manufactured goods, renovating residential areas so that Sweden's large industrial sectors have the chance to grow and compete internationally,” Green Party spokesperson Gustav Fridolin told the Dagens Nyheter (DN) daily.

However, Mayor Petersen was bullish on how the Facebook facility would help turn the Luleå region into a major node for European data traffic, dubbing the region "The Node Pole".

"We hope other global companies see the innate climate qualities and benefits of the Node Pole region, and choose to follow in Facebook's path," he said.

AFP/The Local (news@thelocal.se)

Your comments about this article

16:46 October 27, 2011 by Acero
I think its important to note the following about the announcement:

It has been completely overhyped.

Its like someone saying they are going to build a road two meters long in the middle of nowhere. These data centres create zero long term jobs.

Lulea is pretty much the world leader in housing data centres (aka "a server"). Most large servers located in the EU are there. Or in Switzerland and Norway! Why...because the outside temp. If its colder outside it costs less to cool the actual building down. Decrease in electricty costs- which are the highest costs (and nearly only costs) for these data centres.

The shame about sweden is that with oh sooo many technically gifted people, most of these computer companies choose Ireland to have their head offices. Why? Because overall costs are way lower!!

Not going to get into the swedish tax system here..but it is NOT business friendly!
16:49 October 27, 2011 by Bigd
I agree with the green party! Why should the swedish gvmnt subsidize a particular (US) company...hmm wonder why..

plus are we to understand facebook will still be the new hot social ntwking site much beyond 2014???

I heard its expected lifetime was abt 10yrs (taking it to 2015)
17:04 October 27, 2011 by Mib
Jesus....such negativity from The Green Party and posters. It's a boost to Luleå...puts them on the map globally as a place to do business and enhances Sweden's view globally, especially in the US who think it's Switzerland with Polar bears roaming the streets :0) The Government like Ireland subsidise certain businesses because they see the bigger picture and in the medium to long term, which is a struggle for civil servants normally.

So...embrace the lurve from Facebook that in my opinion is good for keeping in contact with real Friends and family abroad, but not much else.
17:43 October 27, 2011 by Acero
.....I never derided Lulea....didnt i say it was a world leader...dot dot dot. It puts it on the map as the place to have a server no doubt. its 45k residents (who cant wait to leave the place) should be well chuffed!!

On a serious note: the place is a world leader and a complete masterstroke. just really a shame where it is....
17:52 October 27, 2011 by skogsbo
it will create a few jobs in maintence and security, plus employ lots of folk on temporary contracts whilst it's built. Better to employ 300 folk short term here, than have the work go to another country. Plus it will indirectly employ folk in power generation too. I don't really see anything negative here, other than the posters moaning.
17:59 October 27, 2011 by Abe L
It's a very positive development in fact, the greens are just idiots as usual.

It does create jobs in various fields as you can't operate such a datacenter in such a location without various forms of infrastructure and services. It also comes with tons of service contracts for hardware support.

And the best of it all, it puts Sweden on the international Datacenter map. If Facebook builds a DC there, many more will follow and it opens a whole new industry in an area that desperately needs one.
20:25 October 27, 2011 by krattan
Perfect location for FRA.
19:37 October 28, 2011 by eovti
If this center will be in Luleå, then it, and all it contains, will be under Swedish jurisdiction, right? Doesn't that mean Facebook will have to change their policies in some respects, since Sweden has pretty strict laws on what you can do with personal information you have stored?

Just wondering...
Today's headlines
Elections 2014
Reinfeldt in US for first post-election speech
Fredrik Reinfeldt after a previous meeting in the US. Photo: TT

Reinfeldt in US for first post-election speech

Outgoing Swedish Prime Minister Fredrik Reinfeldt is at a UN climate summit in New York where he is making his first public appearance since election night. READ  

Elections 2014
Loophole lets neo-Nazis onto Swedish councils
Members of the Party of the Swedes march in central Stockholm in August 2014. Photo: Maja Suslin/TT

Loophole lets neo-Nazis onto Swedish councils

Two neo-Nazis who received only a handful of votes have won seats on Swedish councils thanks to a kink in the country’s election laws. READ  

Assange extradition battle
Sweden pours doubt on Assange extradition
Julian Assange is currently living inside the Ecuadorian Embassy in London. Photo: TT

Sweden pours doubt on Assange extradition

Swedish prosecutors said it was "far-fetched" to think that fugitive Wikileaks founder Julian Assange could be extradited to the United States if he returned to Sweden, in a statement released on Tuesday. READ  

Police drop case of thief caught on camera
Happier times at Park Lane: Charles Simonyi and Lisa Persdotter celebrate thier wedding in 2008. Photo: Björn Larsson Rosvall/Scanpix

Police drop case of thief caught on camera

Damning video evidence and an apology from an alleged thief’s daughter were not enough to convince police that a well-known criminal had stolen hundreds of thousands of kronor worth of equipment from one of Gothenburg’s most popular night spots. READ  

Opinion
Sweden 'missed' global opportunities
Sweden's outgoing Foreign Minister Carl Bildt. Photo: TT

Sweden 'missed' global opportunities

As Stefan Löfven attempts to form a coalition government, Social Democrat MEP Jytte Guteland says her party needs to focus on Sweden's international image. READ  

National
Politics 'most shared' topic in Sweden
Photo: Shutterstock

Politics 'most shared' topic in Sweden

Swedes are more likely to share posts or articles on politics than on any other issues, according to a new report from Mid Sweden University. READ  

National
Fears schoolboy murdered in Sweden
Photo: TT

Fears schoolboy murdered in Sweden

Police in Halmstad say the results of forensic tests suggest a 16-year-old boy found dead in a creek was murdered. READ  

National
Elk hunters risk injury in Sweden’s woods
Hunter Ingela Olsson loads her rifle at sunrise in Norrbölla, northern Sweden. File photo: Gunnar Lundmark/SvD/Scanpix

Elk hunters risk injury in Sweden’s woods

Sweden’s vast annual elk hunt spells danger not just for the majestic animals but also for hunters, with crumbling towers and over-tiredness just two of the season’s perils. READ  

Malmö
Rat invasion closes Malmö preschool
Rats like this one have been found in a kindergarten. Photo: TT

Rat invasion closes Malmö preschool

Children in central Malmö are staying at home on Tuesday after a rat infestation was discovered at their kindergarten. READ  

National
Sweden's benefit agency site restored
Photo: TT

Sweden's benefit agency site restored

UPDATED: Sweden's Social Insurance Agency website is working again after being out of action since Monday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week - Torslanda
Finest
Gallery
People-watching: September 20th
The 'black gold' of Sweden's west coast.
National
West Sweden prepares for the 2014 lobster premiere
Society
What's on in Sweden
Politics
How Sweden Democrats went mainstream
Blog updates

22 September

Welcome National Geographic! (Stockholm in my American Heart) »

"What comes to mind when you think of the “The Arctic”? Crystal-encased cliffs jutting from the sea, baronial Polar bears scavenging over sheets of cracked ice or a lone explorer heading north into the night. The image my mind invokes is of three sparkling green lines splashed across the sky like graffiti— the Aurora Borealis— our..." READ »

 

19 September

Editor’s blog (The Local Sweden) »

"Happy Friday readers! It sure has been a exciting week in Sweden, where we’re set to get a new Prime Minister after Fredrik Reinfeldt stepped down following Sunday’s elections. The Local blogged live from the key political gatherings across Stockholm. Why not re-visit the action by taking a look at our photos, tweets, videos and analysis? Since the..." READ »

 
 
 
Politics
Scandinavia and Scotland: closer links?
Gallery
Property of the week - Eskilstuna
Sponsored Article
How to start a business in Stockholm
Society
How I became a surf blogger when I moved to Sweden
Gallery
People-watching: September 13th
Society
Why is Stockholm's Södermalm so cool?
Gallery
People-watching: September 11th
Gallery
People-watching: September 13th
Politics
Five possible election outcomes
Politics
Sweden elections: How do they work?
Politics
Sweden elections: Who's who?
Gallery
Property of the week - Hornstull, Stockholm
Analysis
Five differences between the UK and Sweden
Welshman Jonny Luck is now a chef in Sweden
Society
How I opened my own restaurant in Sweden's Malmö
Sponsored Article
Stockholm tech fest: relive the magic
Gallery
People-watching September 8th
Photo: TT
Politics
Feminists fight for first seats
Politics
Immigration cut push from Sweden Democrats
Sheryl Sandberg says women have "low expectations"
Tech
Facebook exec talks women's limits in Swedish business
Politics
Left Party calls for justice and equality
Sponsored Article
Introducing… Insurance in Stockholm
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

858
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN