• Sweden edition
 
Blackberry looks to crack Swedish smartphone market

Blackberry looks to crack Swedish smartphone market

Published: 11 Nov 2011 12:14 GMT+01:00
Updated: 11 Nov 2011 12:14 GMT+01:00

“It is a very tough market, but we love challenges”, said Paul Lucier, European Manager of RIM, to news agency TT.

It is unusual that a telecom manufacturer that's not very well established and has its own type of operating system is trying to break in to the market this way.

Especially since Apple has gained such strong ground in the area since the release of the iPhone on the Scandinavian market.

However, most Swedes may only have heard the name Blackberry in films or on TV, but in several other European countries the company is amongst the top-brands of smart-phone manufacturers.

The Blackberry is the most common type of mobile phone in both the UK and the Netherlands, according to TT.

One of the main sales pitches for the phone is that all data traffic goes through the company’s own server, making it a safer network in comparison to other brands, especially in terms of encrypting data.

This has also helped making Blackberry the brand of choice at US authorities as well as the US military and Nato.

But there is another prominent feature to Blackberry, which may well make a difference for consumers.

Most of the Blackberry mobile phones still have keys on the handset, rather than touch-screens.

“Many mobile phone users today seem to have to compromise when they use a touch-screen mobile. I know for sure there is a large number of people who prefer using normal keys on the handset”, Lucier told TT.

TT/The Local/js (news@thelocal.se)

Your comments about this article

14:27 November 11, 2011 by byke
Is this a paid advert by any chance?

If so, doesnt the local think it should state it was a sponsored article?

Blackberry / RIM have been loosing customers for years and are currently embroiled in legal action between itself and many of it customers who have suffered from phone outages because of failure by RIM to ensure a consistent network.

There are also huge privacy concerns after they gave into pressure regarding privacy for certain governments (India etc).

Thirdly, while blackberrys may have been the phone of the past for US authorities, this has changed significantly and is no longer the case.

Forthly, the "playbook" has been an absolute failure with many of the features and promises advertised, to be either delayed discontinued or not available.

To put it plainly, RIM is the Canadian equivalent of SAAB.

But obviously if you want to buy a so called "Smart" phone (I use that term very loosely here) Rim does sell phones with a keypad if you want the retro feeling along with software that has a retro feeling.

See the Main man of Blackberry walk off when questioned about it here :

http://www.youtube.com/watch?v=wHT3ziDcXwY

Article shown Here :

http://news.bbc.co.uk/2/hi/programmes/clic...ine/9456798.stm
15:14 November 11, 2011 by lovedealer76
@byke

RIM is counting on it's new operating system call BBX to rival IOS and it's certainly is a fantasic OS,wait and see when it show's up next year on keyless hardwear,just complete touch user interface,like nokia N9
15:33 November 11, 2011 by karex
Well see, many people prefer the Blackberry because it DOES have standard keys. If they go keyless they'll probably loose a large part of their customer base. I don't much care for touchpads since they seem to have been made for Hansel and Grethel fingers AFTER they were starved by the witch... The ones whihc accept stylus are OK, but the heat-activated touch pads are a pain to use. But I guess the bottom line for Blackberry will be price...
21:55 November 11, 2011 by swedejane
"One of the main sales pitches for the phone is that all data traffic goes through the company's own server, making it a safer network in comparison to other brands, especially in terms of encrypting data."

Hahaha...yeah, until all of their servers crash like they did a couple months ago. RIM must be smoking crack if they think they are going to sell more than 5 devices here. They're ugly and they have no apps. Good luck with that!
04:24 November 12, 2011 by jimfromcanada
My blackberry works very well, and the blackberry messaging service does not cost me anything. All the functions I need are on the Storm model that has a large touchscreen that I can use without reading glasses. It has the slideout qwerty keyboard, for those who need the tactile experience as well.
14:17 November 14, 2011 by byke
Just when thought things could go worse for blackberry, google has announced its dropping support for blackberry gmail users.

http://www.zdnetasia.com/google-ends-gmail...ry-62302867.htm

And then Greenpeace has voted it the worst phone maker.

http://www.zimgossip.com/?p=2877
Today's headlines
Stockholm 'Russian sub' alert
Search for foreign vessel continues off Stockholm
Minehunter HMS Koster takes part in the search in the Stockholm archipelago on Sunday. Photo: Marko Säävälä/TT

Search for foreign vessel continues off Stockholm

Sweden's armed forces were continuing to search for the cause of apparent "foreign underwater activity" in the Stockholm Archipelago on Monday. But the military denied news agency reports that they had imposed an exclusion zone. READ  

Ebola crisis
Sweden hit by two Ebola false alarms in two days
The Uppsala University Hospital. Photo: TT

Sweden hit by two Ebola false alarms in two days

UPDATED: A patient has been cleared of any Ebola suspicions at the Uppsala University Hospital. It marks the second suspected case in Sweden in two days. READ  

Perspective: ‘Russian sub’ alert
Why a foreign vessel lurks in Swedish waters
The HMS Stockholm patrols Jungfrufjärden in the Stockholm archipelago on Monday morning. Photo: Anders Wiklund/TT

Why a foreign vessel lurks in Swedish waters

With Sweden engaged in its biggest domestic military operation since the Cold War, The Local spoke to Johan Wiktorin, a fellow at the Swedish Royal Academy of War Sciences, to get insight into what’s going on in the Stockholm archipelago. READ  

My Swedish Career
US woman starts up Swedish toy store online
Leigh Neil and a llama hand puppet. Photo: Private

US woman starts up Swedish toy store online

For this week's My Swedish Career we meet Leigh Neil, who one day came to realize that there was a gap in the Swedish market for children's toys and decided to do something about it. READ  

Stockholm 'Russian sub' alert
No truth to Russia's submarine claim: Dutch
A CB90-class fast assault craft at Kullbäling, a small island in Stockholm's archipelago. Photo: Anders Wiklund/TT

No truth to Russia's submarine claim: Dutch

The Netherlands on Monday denied a Russian claim that a mystery vessel the Swedish military has been looking for could be Dutch. READ  

Lufthansa Strike
Over 20 Swedish flights hit by Lufthansa strike
Grounded Lufthansa planes. Photo: TT

Over 20 Swedish flights hit by Lufthansa strike

A strike by pilots at German airline Lufthansa will affect over 20 flights in and out of Sweden over the next two days. READ  

National
Dentist gives free care to Roma beggars
Photo: Shutterstock

Dentist gives free care to Roma beggars

A dentist in western Sweden is offering free dental care to his town's Roma begging population. READ  

Business & Money
Electrolux profit soars after cost-cutting efforts
Photo: TT

Electrolux profit soars after cost-cutting efforts

Swedish electrical appliance maker Electrolux reported its third-quarter net profit soared 42 percent to 933 million kronor ($130 million) thanks to a cost-cutting programme started at the end of last year. READ  

National
School photographer fired for homophobic slur
Photo credit: Shutterstock

School photographer fired for homophobic slur

A photographer at a high school in southern Sweden was sacked after he called one of the students a "fag" during a shoot. READ  

Ebola crisis
Patient in isolation after airport Ebola alert

Patient in isolation after airport Ebola alert

A male passenger who landed at Stockholm's Arlanda airport has been transferred to an isolation unit amid fears he may be suffering from the Ebola virus. But a specialist was keen to play down concerns. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
National
Sweden deploys troops over underwater threat
Gallery
People-watching: October 19th
TT
Society
QUIZ: How good is your Swedish?
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Blog updates

19 October

Getting it (Blogweiser) »

"Follow Joel Sherwood on FB Few watch baseball in Sweden. This is excellent when your team loses..." READ »

 

17 October

Editor’s Blog, Oct 17th (The Local Sweden) »

"Hi readers, Here’s the whole week of news in just 60 seconds. The most-read story was about a..." READ »

 
 
 
National
A Touch of Scandinavia: Reindeer in the kitchen
Lifestyle
What's on in Sweden: October 17th - 24th
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Lifestyle
Sweden's The Bridge to become 'more Danish'
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
What's on in Sweden: October 10th - 17th
National
Stockholm is 'best' region for well-being
Gallery
People-watching: October 8th
National
Five facts to know about Patrick Modiano
Society
My Swedish Career: A French fashionista in Sweden
Society
Swede's anti-bully Facebook tale goes viral
Society
Have you seen Sweden's viral subway cancer campaign?
National
Isis: Swedes linked to Turkish prisoner swap
National
Should Swedes be banned from buying sex abroad?
Gallery
Fredrik Reinfeldt's leaving presents
National
Five Swedish TV shows you shouldn't miss
Gallery
A tool belt, a casserole, and a book. Fredrik Reinfeldt's parliament gifts
TT
Lifestyle
Top five winter festivals in Sweden
TT
National
Sami reindeer herders win mine reprieve
Gallery
Property of the Week: Gamla Enskede
Sponsored Article
How to catch the first lobster of the year
Politics
Ten new minister faces you should know
Tech
First womb transplant baby in world born in Sweden
Gallery
People-watching: October 5th
National
What's on in Sweden
National
Sweden rethinks Afghan translators' protection
Society
Interview with Geena Davis: 'I want to be in a Swedish movie'
Gallery
Stefan Löfven through the years
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

987
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN