• Sweden edition
 
'Hot' nurse ad slammed by 'wrinkly' limping man

'Hot' nurse ad slammed by 'wrinkly' limping man

Published: 24 Feb 2012 10:51 GMT+01:00
Updated: 24 Feb 2012 10:51 GMT+01:00

The original advert called for “TV-series hot” nurses and “Söder hipsters” to fill in the summer vacancies for nurses at the Stockholm South General hospital (Södersjukhuset) in Stockholm.

These “pre-requisites”, which head nurse Jörgen Andersson told The Local were only written to “catch people’s attention”, ended up making headlines in the international press and titillated the imagination of readers from around the world.

Now, a 64-year-old male nurse has reported the hospital to the Ombudsman for Justice (JO) after claiming the advert was discriminatory.

The man wrote in his complaint that he “hasn’t fixed the wrinkles on his face with plastic surgery” and that he has “a slight limp in his left leg – neither of which look good on TV”, according to newspaper Dagens Nyheter (DN).

Although the man is set to retire soon, he is qualified for the job and believes that the summer position mentioned in the ad would suit him well.

However, the specific details of the advert forced the man to question why he should be left in the lurch, despite his training as a nurse in the intensive care ward.

"Not in my wildest dreams could I imagine that the nurses at the Stockholm South General need to be able to appear on TV as part of their job, whether it’s an upcoming reality series, or on the hospital's internal channels,” wrote the man in his complaint, according to DN.

The head nurses of the hospital have penned a public apology, which appeared in the debate section of DN on Friday.

“We are sorry if we have hurt anyone or created a distorted picture of Stockholm South General,” the apology read.

“Our idea of the nurse is quite different than that which has been conveyed by the media recently. Our view is neither male nor female, handsome or ugly, tall or short. Our image is professional, competent, responsible and well educated.

“We really want to emphasize that we have the best job in the world, and we believe many others would like to work with what we do. A job that makes a difference".

The apology was signed by the eight head nurses of the hospital.

Oliver Gee (oliver.gee@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

11:36 February 24, 2012 by adshasta
A quite titilating story..,
12:20 February 24, 2012 by Svensksmith
I feel for you buddy. The same thing happened to me last night at the bar.
12:27 February 24, 2012 by BillyB
If she was my nurse I would be out looking to get into accidents...
14:15 February 24, 2012 by azimov
OOhh Matron!
14:29 February 24, 2012 by acidcritic
The advertisment was quite stupid. In fact very hot nurses could be most dangerous for people with hearth diseases and for very old men. Another side effect of hot nurses in a hospital: boy teenagers will not accept leaving the hospital.
15:36 February 24, 2012 by Trenatos
Stupidity abound.

Maybe the reason was that he's about to retire? Why would you want to hire on someone that's guaranteed to leave shortly?

Stop this ridiculous BS of "Oohhh, I'm offended!" at every little thing. Get a life.
17:33 February 24, 2012 by metalhead
"Has" a limp or "is" limp?
18:51 February 24, 2012 by Vermaldeehide
@metalhead - Yes.
20:25 February 24, 2012 by tadchem
A hot nurse could also be dangerous for married men with jealous wives.
07:50 February 25, 2012 by Soft Boiled
OK, so the advert was done with humour to gain attention. It was immediately jumped on by Sweden´s PC brigade and on top of that some old geezer who should be happy he isnt being forced to work until he is 75 is faking outrage so he can earn a little summer cash before he retires.

Some swedes need to go to the toilet more often, they are obviously blocked up.
10:08 February 25, 2012 by McChatter
The nurses round here don't wear uniforms like that. Mind you, we don't have nurses like the one in the picture either.
10:13 February 26, 2012 by OUIJA
I wish I could have had a nurse like the one in the picture in my many, and I mean many, times I have been into a hospital in Sweden. The great majority that took care of me, were a bunch of uggly, disgusting, badly educated and mediocre bitches. Believe me, I am not exaggerating one bit. Oh, sorry. There was one Norwegian named Stine, who was more or less like the blonde in the photo. My wife and I were so thankful for the way she treated me, that for years we went to visit her to give her a box of chocolates, until we lost track of her whereabouts.

I, and I can bet that many more like me, would heartly welcome a nice looking nurse to take care of us while at the hospital, than the uggly bitches that you see around. I can assure you that only masochists can accept the treatment of the majority of the Swedish nurses. I have been forced to it, but not by choice.
00:31 February 27, 2012 by Tanskalainen
I haven't seen anything like that since I was weaned!
17:31 February 27, 2012 by MrBotolan
But why is she wearing the Swiss flag?
11:45 February 28, 2012 by sureiam
Well, the difference is not beauty is the age , the man is.................."wrinkles"
15:49 November 18, 2012 by wakeupdummy
can (men who have to massage their small member all by themselves because no-one finds them attractive) still get away with this in 2012 in Sweden
Today's headlines
Woman suffers cardiac arrest while giving birth
Photo: Tomas Oneborg/TT

Woman suffers cardiac arrest while giving birth

A 30-year-old woman went into cardiac arrest while giving birth at a Stockholm clinic - without hospital staff noticing that anything was wrong. She remains in a critical condition on Friday. READ  

Champions League
History repeats for Malmö fifty years later
Striker Magnus Eriksson during Malmö's 3-0 win over Salzburg in a Champions League qualifier. Photo: Björn Lindgren/TT

History repeats for Malmö fifty years later

Malmö's entry into the Champions League serves as a reminder of times gone by in European football. With Spain's champions bound for Sweden things just couldn't be better, writes contributor Lee Roden. READ  

Elections 2014
Löfven promises jobs to 50,000 young Swedes
Social Democrat leader Stefan Löfven. Photo: Fredrik Sandberg/TT

Löfven promises jobs to 50,000 young Swedes

Social Democrat party leader Stefan Löfven announced on Friday his "most important election promise", a 90-day job guarantee programme for young Swedes. READ  

 Sweden to buy fighter jets despite Swiss pullout
The Jas Gripen fighter aircraft. File photo: Wikimedia

Sweden to buy fighter jets despite Swiss pullout

Sweden said Friday it would go ahead with the purchase of a new generation of Saab Gripen fighter jets, despite Switzerland pulling out of a major co-financing deal. READ  

Three hurt after northern knife attack

Three hurt after northern knife attack

Three people are in hospital after they were stabbed during what police suspect was a gang-related attack in Umeå. READ  

Stockholm 'thief' turns out to be trainee ninja

Stockholm 'thief' turns out to be trainee ninja

Stockholm police rushed to the scene when a worried Swede reported that their neighbours were the victim of a break-in - but when officers arrived, they found nothing but a ninja in the middle of practice. READ  

Elections 2014
Liberals hint at bringing back conscription
Photo: Fredrik Sandberg/TT

Liberals hint at bringing back conscription

With Russia becoming "all the more aggressive", the Liberal Party leader and education minister, Jan Björklund, has suggested that Sweden may have to reintroduce conscription. READ  

Swede mauled in bear hunt gone wrong

Swede mauled in bear hunt gone wrong

Roles were reversed in a bear hunt on Thursday night, when a Swedish hunter was attacked by his prey, leaving the man in hospital in a serious condition. READ  

How immigration became a key election issue
Photo: Bertil Ericson/TT

How immigration became a key election issue

Prime Minister Fredrik Reinfeldt sparked a furore with recent comments that put rising refugee costs in focus before the elections. But why did he bring it up, and will it affect the outcome? READ  

 Saab carmaker fails in bid for receivership
Photo: Björn Larsson Rosvall/TT

Saab carmaker fails in bid for receivership

A Swedish court has rejected a request from the Chinese-owned automaker NEVS, which owns the financially-troubled Swedish brand Saab, to be placed in receivership until it could attract new financing. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching August 27
Gallery
Top ten false friends in Swedish
National
Roma advocate scoops Wallenberg prize
Society
Meet the man who made a Swedish store recall its high heels for kids
Business & Money
'How I came to run my own business in Sweden'
Blog updates

25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

 

25 August

The Dollar Store (Blogweiser) »

"A dollar store in Sweden. Blog post: http://t.co/tNuuvcP1q0 #USD #greenbacks #sweden #sverige pic.twitter.com/RHFAYf7U1k — Joel Sherwood (@joeldsherwood) August 23, 2014 There’s a chain here in Sweden called The DollarStore. This name always stood out to me in a country where they don’t use dollars. I went there for the first time this weekend. They actually accepted greenbacks..." READ »

 
 
 
Politics
Expert explains why Sweden's election oozes uncertainty
National
City plays Schindler's List theme at Nazi rally
Society
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
National
'Amnesiac' man avoids deportation for ten years
Gallery
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Gallery
People-watching August 22-24
National
Armed royal guards caught (very) drunk on the job
National
Sweden orders textbook on Roma discrimination
Gallery
Violent anti-Nazi demonstrations in Malmö
Society
A closer look at Sweden's five official minority languages
Gallery
See the destruction from the southern Sweden floods
Politics
'Sweden Democrats hold the key to elections'
Society
Swedes celebrate first day of smelly fish season
Politics
Sweden elections: How do they work?
Finest.se
Gallery
People-watching August 20th
Society
Did you know the Bronx in NYC was named after a Swede?
Sponsored Article
Find out what gives this Swedish school executive appeal
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

759
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se