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'Hot' nurse ad slammed by 'wrinkly' limping man

'Hot' nurse ad slammed by 'wrinkly' limping man

Published: 24 Feb 2012 10:51 GMT+01:00
Updated: 24 Feb 2012 10:51 GMT+01:00

The Swedish hospital that advertised for “hot” nurses has been forced to apologize after an international media frenzy and an official discrimination complaint from a 64-year-old man who claimed he was rejected because he was “too wrinkly” and has a "slight limp".

The original advert called for “TV-series hot” nurses and “Söder hipsters” to fill in the summer vacancies for nurses at the Stockholm South General hospital (Södersjukhuset) in Stockholm.

These “pre-requisites”, which head nurse Jörgen Andersson told The Local were only written to “catch people’s attention”, ended up making headlines in the international press and titillated the imagination of readers from around the world.

Now, a 64-year-old male nurse has reported the hospital to the Ombudsman for Justice (JO) after claiming the advert was discriminatory.

The man wrote in his complaint that he “hasn’t fixed the wrinkles on his face with plastic surgery” and that he has “a slight limp in his left leg – neither of which look good on TV”, according to newspaper Dagens Nyheter (DN).

Although the man is set to retire soon, he is qualified for the job and believes that the summer position mentioned in the ad would suit him well.

However, the specific details of the advert forced the man to question why he should be left in the lurch, despite his training as a nurse in the intensive care ward.

"Not in my wildest dreams could I imagine that the nurses at the Stockholm South General need to be able to appear on TV as part of their job, whether it’s an upcoming reality series, or on the hospital's internal channels,” wrote the man in his complaint, according to DN.

The head nurses of the hospital have penned a public apology, which appeared in the debate section of DN on Friday.

“We are sorry if we have hurt anyone or created a distorted picture of Stockholm South General,” the apology read.

“Our idea of the nurse is quite different than that which has been conveyed by the media recently. Our view is neither male nor female, handsome or ugly, tall or short. Our image is professional, competent, responsible and well educated.

“We really want to emphasize that we have the best job in the world, and we believe many others would like to work with what we do. A job that makes a difference".

The apology was signed by the eight head nurses of the hospital.

Oliver Gee (oliver.gee@thelocal.se)

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Your comments about this article

11:36 February 24, 2012 by adshasta
A quite titilating story..,
12:20 February 24, 2012 by Svensksmith
I feel for you buddy. The same thing happened to me last night at the bar.
12:27 February 24, 2012 by BillyB
If she was my nurse I would be out looking to get into accidents...
14:15 February 24, 2012 by azimov
OOhh Matron!
14:29 February 24, 2012 by acidcritic
The advertisment was quite stupid. In fact very hot nurses could be most dangerous for people with hearth diseases and for very old men. Another side effect of hot nurses in a hospital: boy teenagers will not accept leaving the hospital.
15:36 February 24, 2012 by Trenatos
Stupidity abound.

Maybe the reason was that he's about to retire? Why would you want to hire on someone that's guaranteed to leave shortly?

Stop this ridiculous BS of "Oohhh, I'm offended!" at every little thing. Get a life.
17:33 February 24, 2012 by metalhead
"Has" a limp or "is" limp?
18:51 February 24, 2012 by Vermaldeehide
@metalhead - Yes.
20:25 February 24, 2012 by tadchem
A hot nurse could also be dangerous for married men with jealous wives.
07:50 February 25, 2012 by Soft Boiled
OK, so the advert was done with humour to gain attention. It was immediately jumped on by Sweden´s PC brigade and on top of that some old geezer who should be happy he isnt being forced to work until he is 75 is faking outrage so he can earn a little summer cash before he retires.

Some swedes need to go to the toilet more often, they are obviously blocked up.
10:08 February 25, 2012 by McChatter
The nurses round here don't wear uniforms like that. Mind you, we don't have nurses like the one in the picture either.
10:13 February 26, 2012 by OUIJA
I wish I could have had a nurse like the one in the picture in my many, and I mean many, times I have been into a hospital in Sweden. The great majority that took care of me, were a bunch of uggly, disgusting, badly educated and mediocre bitches. Believe me, I am not exaggerating one bit. Oh, sorry. There was one Norwegian named Stine, who was more or less like the blonde in the photo. My wife and I were so thankful for the way she treated me, that for years we went to visit her to give her a box of chocolates, until we lost track of her whereabouts.

I, and I can bet that many more like me, would heartly welcome a nice looking nurse to take care of us while at the hospital, than the uggly bitches that you see around. I can assure you that only masochists can accept the treatment of the majority of the Swedish nurses. I have been forced to it, but not by choice.
00:31 February 27, 2012 by Tanskalainen
I haven't seen anything like that since I was weaned!
17:31 February 27, 2012 by MrBotolan
But why is she wearing the Swiss flag?
11:45 February 28, 2012 by sureiam
Well, the difference is not beauty is the age , the man is.................."wrinkles"
15:49 November 18, 2012 by wakeupdummy
can (men who have to massage their small member all by themselves because no-one finds them attractive) still get away with this in 2012 in Sweden
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