• Sweden edition
 
One million Swedes suffer Facebook 'angst'

One million Swedes suffer Facebook 'angst'

Published: 05 Mar 2012 09:05 GMT+01:00
Updated: 05 Mar 2012 09:05 GMT+01:00

Not checking Facebook regularly causes angst and concern for around one million of the 4.5 million Swedes who use the social media site, a new study has found.

"Facebook is unconsciously habit forming," Leif Denti, a doctoral candidate at the University of Gothenburg, told the Dagens Nyheter (DN) newspaper.

Denti was part of a research team from the university that partnered with the Valentin&Byhr advertising agency to interview 1,000 Swedes ages 14 to 74 about how they use Facebook.

The study revealed that Swedish women spend an average of 81 minutes per day on Facebook, whereas men average about 64 minutes.

Women were also found to feel worse the more time they devoted to their Facebook pages, something researchers theorized stemmed from the women comparing themselves to others' seemingly idyllic lives.

"People gladly publish pictures of themselves when they are happy, which creates an illusion of happiness because you don't see those people in their real lives when they aren't happy," Denti told DN, likening the phenomenon to comparing oneself with images the grace the covers of fashion magazines.

Researchers also theorized that part of the connection between happiness and Facebook may be because it attracts users who are less happy to begin with – although they emphasized that more research is needed before drawing any definitive conclusions.

The team also wants to explore why men publish provocative material on Facebook to a much greater extent than women.

"That one in four people say they feel down if they can't log into Facebook regularly, that they feel out of the loop, feels a bit like a wake-up call," researcher Ida Nilsson told DN.

The Local/dl (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

10:54 March 5, 2012 by johan rebel
One million suffer angst? HA HA HA HA.

All they have to do is join the 4.5 million sensible Seedes who don't use Facebook!
12:50 March 5, 2012 by karex
I think FB is lovely for keeping in touch with old friends and family. In my case some school friends I haven't seen in 35 years. Also nice when all family lives overseas. I havo no problem with "not logging in", even for a week sometimes. I wonder If these people perhaps just need a hobby or something else to interest them. Maybe they don't have other interests?

Having said that, modern technology is very nice and can be very convenient but it's not more than just a tool - a means to an end, not the end itself.
13:15 March 5, 2012 by azimov
Sad, sad people.
14:39 March 5, 2012 by mamegoma
So half of Swedes use Facebook? Amazing.
18:56 March 5, 2012 by anticommie
You are a bunch of Pussies.
21:43 March 5, 2012 by dizzymoe33
I value my privacy and I don't want the entire World all up in my personal business so I don't use Facebook.
22:32 March 8, 2012 by SeaBunnie
Being disabled and home-bound most of the time, I could spend day and night on FB but I don't. I can go days, weeks, even months away from it. Just depends on my mood as to what I want to do from day to day, hour to hour.

But it has been a known fact that all aspects of the internet, whether social networks, forums, chatrooms, messengers, gaming sites, etc., can and are addictive to many people worldwide, not just Sweden. In fact, there are some mental health institutions in the USA, that I have heard of that have set up specific groups/therapy for such addictions, years ago. So it's not just a problem for Swedes, but for anyone with addictive tendencies as well as many people in general in which this can become an issue for.

@dizzymoe33, as to ur concerns about ur personal business being open to the entire world, that does not have to be the case. FB has privacy settings now that enables one to share what info they want with whom. One can make some, all, or none of their info available to the world. If one wants to only add their closest friends and/or family to their friends list, then only they can see what you want them to see. And even with that, u can select certain of those friends to see only certain things as well. Many options available. Then again it's up to you if you share personal information or not.
14:56 March 9, 2012 by John.Smith
Who in the hell spends 60-80 mins a day on FB? Really?? Sad, sad, sad!

I am a regular FB user but max 15 mins a week I reckon. I keep in touch with family and friends abroad...
21:14 March 10, 2012 by sureiam
Get me the hell out of this FB..... Why did I start it in the 1st place, started late , I believe a year and half ago, and cant seem to get enough of it........................
Today's headlines
Sweden scraps 'new start zones' after EU input
Integration Minister Erik Ullenhag visits a school in Tensta, one of the neighbourhoods mentioned when he and his colleagues first floated the new start zone proposal. File: TT

Sweden scraps 'new start zones' after EU input

Sweden has abandoned a plan to ease taxes for small companies in blighted areas after the European Commission challenged its legality. READ () »

'Easter eggs an invitation to spread germs'
A typical Swedish Easter egg. Photo: Jessica Gow/TT

'Easter eggs an invitation to spread germs'

A Swedish microbiologist has warned that traditional Swedish Easter eggs laden with candy are an open invitation to the spread of bacteria and viruses. "Is this really a good idea?" he asked. READ () »

Jammed truck snarls Stockholm rush hour
Photo: Anders Wiklund/TT

Jammed truck snarls Stockholm rush hour

PICTURES: A truck got wedged inside a tunnel in central Stockholm on Thursday, with authorities concerned the accident may have damaged cables in the tunnel's ceiling. READ () »

Kids in Victorian garb mark Swedish Easter
A Swedish Easter witch holding daffodils. File photo: TT

Kids in Victorian garb mark Swedish Easter

In India, I'd notice Easter only from the traffic jam outside the churches, but here witches, egg hunts, and feathers mark the Christian holiday. The Local's Deepti Vashisht brings you the various shades of Swedish Easter. READ () »

Swedish MP ordered chemtrail probe
Chemtrails?: Shutterstock.

Swedish MP ordered chemtrail probe

A Swedish MP who launched an official government investigation into the existence of chemtrails tells The Local why he thinks Swedes deserve the truth, even if it may leave some conspiracy theorists unsatisfied. READ () »

PM pleads ignorance of Vattenfall's Nuon bid
Fredrik Reinfeldt answers the constitutional affairs committee's questions. Photo: TT

PM pleads ignorance of Vattenfall's Nuon bid

Sweden's prime minister on Thursday said Vattenfall itself, not its owners the Swedish state, had responsibility for the loss-making Nuon deal. READ () »

'Kockums submarine raid may be illegal': lawyer
Photo: TT

'Kockums submarine raid may be illegal': lawyer

A Swedish lawyer says the Swedish military may have broken the law when it raided the Malmö premises of German defence giant Thyssen Krupp. READ () »

Good weather could blight Easter traffic
Easter traffic two years ago on the E4 motorway. File: Jessica Gow/TT

Good weather could blight Easter traffic

Traffic experts have cautioned Swedes heading to the countryside for what should be a sunny Easter, warning that the most serious accidents often take place when the weather is clement. READ () »

Saab offers Gripen lease to Malaysia
Jas Gripen jets in flight. File photo: TT

Saab offers Gripen lease to Malaysia

Swedish defence giant Saab has offered to rent out fighter jets to Malaysia. READ () »

What's On in Sweden

What's On in Sweden

Check out what's happening with The Local's guide to the main attractions and events in Stockholm, Gothenburg and Malmö - in association with DoToday. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Advertisement:
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Society
Jimi Fritze heard every word when doctors discussed taking his organs
Society
A Swedish farmer explains why the new bestiality ban is 'pointless'
ESL
Sponsored Article
Learning Swedish the easy way
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

754
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com