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One million Swedes suffer Facebook 'angst'

One million Swedes suffer Facebook 'angst'

Published: 05 Mar 2012 09:05 GMT+01:00
Updated: 05 Mar 2012 09:05 GMT+01:00

Not checking Facebook regularly causes angst and concern for around one million of the 4.5 million Swedes who use the social media site, a new study has found.

"Facebook is unconsciously habit forming," Leif Denti, a doctoral candidate at the University of Gothenburg, told the Dagens Nyheter (DN) newspaper.

Denti was part of a research team from the university that partnered with the Valentin&Byhr advertising agency to interview 1,000 Swedes ages 14 to 74 about how they use Facebook.

The study revealed that Swedish women spend an average of 81 minutes per day on Facebook, whereas men average about 64 minutes.

Women were also found to feel worse the more time they devoted to their Facebook pages, something researchers theorized stemmed from the women comparing themselves to others' seemingly idyllic lives.

"People gladly publish pictures of themselves when they are happy, which creates an illusion of happiness because you don't see those people in their real lives when they aren't happy," Denti told DN, likening the phenomenon to comparing oneself with images the grace the covers of fashion magazines.

Researchers also theorized that part of the connection between happiness and Facebook may be because it attracts users who are less happy to begin with – although they emphasized that more research is needed before drawing any definitive conclusions.

The team also wants to explore why men publish provocative material on Facebook to a much greater extent than women.

"That one in four people say they feel down if they can't log into Facebook regularly, that they feel out of the loop, feels a bit like a wake-up call," researcher Ida Nilsson told DN.

The Local/dl (news@thelocal.se)

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Your comments about this article

10:54 March 5, 2012 by johan rebel
One million suffer angst? HA HA HA HA.

All they have to do is join the 4.5 million sensible Seedes who don't use Facebook!
12:50 March 5, 2012 by karex
I think FB is lovely for keeping in touch with old friends and family. In my case some school friends I haven't seen in 35 years. Also nice when all family lives overseas. I havo no problem with "not logging in", even for a week sometimes. I wonder If these people perhaps just need a hobby or something else to interest them. Maybe they don't have other interests?

Having said that, modern technology is very nice and can be very convenient but it's not more than just a tool - a means to an end, not the end itself.
13:15 March 5, 2012 by azimov
Sad, sad people.
14:39 March 5, 2012 by mamegoma
So half of Swedes use Facebook? Amazing.
18:56 March 5, 2012 by anticommie
You are a bunch of Pussies.
21:43 March 5, 2012 by dizzymoe33
I value my privacy and I don't want the entire World all up in my personal business so I don't use Facebook.
22:32 March 8, 2012 by SeaBunnie
Being disabled and home-bound most of the time, I could spend day and night on FB but I don't. I can go days, weeks, even months away from it. Just depends on my mood as to what I want to do from day to day, hour to hour.

But it has been a known fact that all aspects of the internet, whether social networks, forums, chatrooms, messengers, gaming sites, etc., can and are addictive to many people worldwide, not just Sweden. In fact, there are some mental health institutions in the USA, that I have heard of that have set up specific groups/therapy for such addictions, years ago. So it's not just a problem for Swedes, but for anyone with addictive tendencies as well as many people in general in which this can become an issue for.

@dizzymoe33, as to ur concerns about ur personal business being open to the entire world, that does not have to be the case. FB has privacy settings now that enables one to share what info they want with whom. One can make some, all, or none of their info available to the world. If one wants to only add their closest friends and/or family to their friends list, then only they can see what you want them to see. And even with that, u can select certain of those friends to see only certain things as well. Many options available. Then again it's up to you if you share personal information or not.
14:56 March 9, 2012 by John.Smith
Who in the hell spends 60-80 mins a day on FB? Really?? Sad, sad, sad!

I am a regular FB user but max 15 mins a week I reckon. I keep in touch with family and friends abroad...
21:14 March 10, 2012 by sureiam
Get me the hell out of this FB..... Why did I start it in the 1st place, started late , I believe a year and half ago, and cant seem to get enough of it........................
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