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Booze and butter boost Norwegians' Swedish spending spree
A 2008 file image of Norwegians celebrating National Day in Stockholm

Booze and butter boost Norwegians' Swedish spending spree

Published: 07 Mar 2012 08:50 GMT+01:00
Updated: 07 Mar 2012 08:50 GMT+01:00

Norwegians spent more than 13 billion kronor ($1.9 billion) during one-day shopping trips to Sweden last year, meaning almost 6 percent of Norway's consumer food and beverage trade has migrated to Sweden.

Norway's cross-border commerce increased by nine percent to 14 billion Swedish kronor in 2011, according to figures from Norwegian statistics agency SSB, with 94 percent of the trade consisting of one-day shopping trips to Sweden.

The trend has caused concern among Norway's business community as well as with the Norwegian state, which last year lost an estimated 3 billion Swedish kronor worth of revenues in taxes and fees.

"We're concerned because this is a huge amount of turnover that Norwegian traders miss out on. They and their supplier are losing lots of jobs," Thomas Angell of the Norwegian business trade association Virke Handel told Norwegian news agency NTB.

According to his estimates, Norwegian firms have lost around 10,000 jobs as a result of Norwegians taking their business to Sweden.

Just over half of Norwegians' spending in Sweden, 52 percent, takes place in Strömstad and Svenesund in Bohuslän in southwestern Sweden.

Charlottenberg and Arvika in Värmland County, meanwhile, account for 19 percent.

The trend has even prompted the right-wing populist Fremskrittspartiet to demand a debate about the issue in the Norwegian parliament.

According to SSB's figures, it's not simply cheap booze that attracts Norwegians to Sweden.

And sales statistics from Swedish alcohol store monopoly Systembolaget show that turnover at stores located near the Norwegian border only increased by 0.6 percent, compared with the 9 percent overall increase in cross-border trade.

Another contributing factor may have been the Norwegian butter shortage which took place before Christmas, according to Sten Magne Berglund of the Norwegian temperance association Actis.

TT/The Local/dl

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Your comments about this article

14:53 March 7, 2012 by Beavis
Nonsense..booze yes - butter no, real butter is not available in sweden- only margerine and the Norwegians had margerine.
15:48 March 7, 2012 by Ankinette
CHEAP Swedish alcohol!!? Ha, ha, ha....
17:11 March 7, 2012 by strixy
I am one of those who go on regular trips to Sweden. Prices are not actually the main reason although yes, it works out much cheaper. The main reason is however the apalling lack of variety in Norwegian shops! I am a vegetarian, I love cooking and I hate frozen pizza. I also feed my dogs natural diet as they are allergic to dry food. These circumstances give me little choice but to engage in regular trips to Sweden where prices are lower but the variety is up to European standards what sadly cannot be said about Norway. Try eating the same stuff for a year and you'll know what I mean.
20:31 March 7, 2012 by Greysuede
Good job! Authentic Europeans should cooperate this way!
23:23 March 7, 2012 by coldjava
Cheap alcohol in sweden, really?
09:35 March 8, 2012 by Stonebridge
@Ankinette @ coldjava Yes. Compared to the price in Norway.
14:43 March 8, 2012 by bourgeoisieboheme
I go to Stockholm to shop for clothes personally... but the list doesn't stop there. 55kr a pizza or 300 here in stavanger... I can do this all day.
16:09 March 8, 2012 by Tanskalainen
Too bad the Swedes can't sell them brains.
20:21 March 8, 2012 by viennacalling
when it all turns to Butter, just Blame the Euro !
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