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Young generation prefer 'old style' media: study

Young generation prefer 'old style' media: study

Published: 07 Mar 2012 15:30 GMT+01:00
Updated: 07 Mar 2012 15:30 GMT+01:00

The study from Gothenburg university, shows that in the 9-14 year age group, 75 percent of kids surveyed preferred to give their time to TV, radio, recorded music and reading normal books – instead of the internet.

While social networking sites such as Facebook continue to soar in popularity worldwide, the study shows a trend of younger people to keep a distance from the net.

In the 15-24 age group, the percentage of people who did not list the internet as a media preference stood at 60.

By the age of 30, however, non-fiction and educational book reading was diminishing, as was the usage of TV and radio.

The younger generation meanwhile are mostly attracted to the net for music, videos and social networking, the study showed.

The study also showed that the 9-24 year age group was not big users of tablet computers and e-books, whereas the use of smartphones in this group has multiplied in just a couple of years.

Internet has been described as a complement rather than a competitor to older media outlets, and the situation was compared to the introduction of television in the 1950’s.

TT/The Local/og (news@thelocal.se)

Your comments about this article

21:28 March 7, 2012 by dizzymoe33
I would rather hold a real book in my hands to read than use some type of a electronic machine. I also still read the newspaper because you get more coverage a lot of things are not reported on the TV or on the internet.
22:39 March 7, 2012 by StockholmSam
"By the age of 30, however, non-fiction and educational book reading was diminishing, as was the usage of TV and radio."

I am guessing that this pattern existed before the internet, social media and digital media because around 30, people are working so hard to build their careers and families that they do not have time to read books. It makes perfect sense that that age group would turn to other, more efficient information channels, even if such channels dumb down the information.
09:22 March 8, 2012 by adshasta
Your statistics fail to tell the reader (1)what size sample.., (2) where is the sample taken from.., (3) % of male/female.????? So little is told of the sample? Needs more information!
11:52 March 8, 2012 by zooeden
Once again here we go with the "Study" probably made in a town away from civilization, population 123!
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