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Swedish Plopp lovers report 'joyless' chocolate

Swedish Plopp lovers report 'joyless' chocolate

Published: 12 Mar 2012 14:46 GMT+01:00
Updated: 12 Mar 2012 14:46 GMT+01:00

Love-hungry Swedish consumers have reported Scandinavian chocolate giant Cloetta to the Swedish Consumer Agency (Konsumentverket) after the company's false promises of finding love and joy in a bag of candy left them broken hearted.

Cloetta reportedly advertised that their new candy bars, Mini Plopps, would contain the words: Love, Hugs, Kiss, and Joy on the candy.

However, due to a manufacturing fault, only the chocolate bars with the words Kiss and Hug were ever produced, leaving some customers feeling short-changed.

A woman, who had planned to use the loving candy messages for a sweet buffet at her wedding, was upset with Plopp’s efforts on the love front, and she reported the company to the Swedish Consumer’s Agency.

Cloetta has provided no excuses for the loveless candy, yet have offered their condolences to the disappointed customers.

“We made only two of them, but the press picture shows four. Which was unfortunate. We can only bow our heads and apologize,” said Christina Björck, spokesperson of Cloetta, to Dagens Media (DM).

According to DM, the owner of Cloetta, Claes Ekström, was also left scratching his head as the plan was always to have released all four messages on the bars in the campaign, which was initially launched on Valentine’s day, 2010.

However, Ekström remains confident that the company can bring the love back to the life of Plopp lover’s nationwide.

“We have thought of doing something else with love in the future, some exciting news which will be coming soon,” Ekström told DM.

The Local/og (news@thelocal.se)

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Your comments about this article

15:09 March 12, 2012 by Tanskalainen
Sounds like cow plopp.
15:53 March 12, 2012 by ?????
Are these the problems of Swedes in 2012? Lucky you...
17:18 March 12, 2012 by OUIJA
If they want kiss and joy, they should remain singles or go to one of the million of dating services available in Sweden.

Plopp is and will remain, one of the tastiest chocolates in the market, regardles if they are divided into Love, Hugs, Kiss, and Joy on the candy.

What a bunch of chocolate ???
17:41 March 12, 2012 by BillyB
Blimey who would serve Plopp at at wedding...
18:31 March 12, 2012 by gpafledthis
Agree-agree brown choc plopp by Cloetta which to me appears to allude to cloaca !! plopp - plopp it goes reminds me ?? it's alliterative even !! Now if it is Norwegian I can see some reason to this !! Maybe the company should consider putting out a Lutefisk flavor in contrition!! Ms Bjorck has displayed the good stiff upper lipp in this malestrom!! Bravo-Bravo !!
21:06 March 12, 2012 by kinan
swedes, please get a life !!
09:16 March 13, 2012 by Rick Methven
As the factory is 500m from my house, maybe I'll just sneak up there and add a bit of love
11:09 March 13, 2012 by JulieLou40
Can't believe some people had enough time on their hands to report a chocolate company for an oversight like this. Geez, get a life!!
11:44 March 13, 2012 by awash
@news@thelocal.se "broken hearted", hmm do you have proof-readers or you just publish what Google translates for you?
23:55 March 13, 2012 by Da Goat
I'm with Rick on this one, surely someone needs some loving at the factory.

I'm not supposed to eat chocolate but we can still have a nice love in! SWEEEET.
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