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Stockholm 'no better than Oslo': Norwegian

Stockholm 'no better than Oslo': Norwegian

Published: 28 Mar 2012 13:56 GMT+02:00
Updated: 28 Mar 2012 13:56 GMT+02:00

"The marketing campaign aims to mislead tourists and consumers to Stockholm by giving the picture that Stockholm is the capital city for the whole of Scandinavia (Denmark, Norway and Sweden)," the man wrote in his report, according to Aftonbladet newspaper.

The Norwegian has claimed to have been in contact with the city of Stockholm, whereupon he learned the title was justified as the Stockholm region lays claim to five international airports, has 3.5 million residents, and attracts over 40 percent of Scandinavia's visitors.

The city also claimed it had the right to call itself the Capital of Scandinavia because the Nobel prizes and the Polar Music Prize are awarded there.

However, the man took issue with these claims, arguing in his complaint that Stockholm not only lacks Scandinavia's biggest airport, but it doesn't even have the region's largest population.

In addition, Stockholm is far from being centrally located within the Nordic region, the man explained, and doesn't even give out the main Nobel prize, the Nobel Peace Prize, which is awarded in the Norwegian capital of Oslo.

"Stockholm is, overall, not any better than the other capital cities in Scandinavia," he wrote.

Tor Sannerud, Oslo's chief of tourism, has let the world know that he is unimpressed as well.

He lashed out at the slogan in Norwegian papers recently, labelling the choice of words as arrogant and "directly misleading".

The offence-causing slogan, which has been in use since 2005, has been making headlines recently after its use shook feathers at a French convention earlier this month.

Swedish representatives at the investment fair placed banners and advertising with the slogan on signs and ticket stubs, outraging Norwegians and Danes, some of whom tore the papers to pieces.

The ombudsman is yet to take a position on the case.

The Local/og (news@thelocal.se)

Your comments about this article

14:27 March 28, 2012 by sarah02
Ok Norwegians, you have you oil, so let the poor underqualified overtaxed underpayed Stockholmers be.
14:54 March 28, 2012 by Abe L
I just can't believe people care about some self-proclaimed title based on irrelevant statistics.

Also don't understand why this is suddenly a big deal. There have been signs at the highways around Stockholm for years with that "Capital of Scandinavia" nonsense.
15:00 March 28, 2012 by StockholmSam
I think Stockholm is wonderful, but it is ridiculous to market itself in this fashion. Very insensitive to its neighbors who are equally valuable to the region. The proper thing to do is to stop calling Stockholm the capital of Scandinavia. It is the capital of Sweden, nothing more, nothing less.
15:12 March 28, 2012 by JulieLou40
I can't believe anyone cares enough to make a report. What a dull little life this man must have.
15:53 March 28, 2012 by strixy
This sad individual needs to get a life. Been to both Oslo and Stockholm and the latter is much much better and more cosmopolitan. Oslo is like Sheffield while Stockholm is definitely closer to London.
16:20 March 28, 2012 by Reason abd Realism
If the Oslovians are so upset, then why don't they market their city as 'Oslo: Capital of the World!'
16:22 March 28, 2012 by Tanskalainen
Norwegian women are better at opening jars.
16:24 March 28, 2012 by Great Scott
The Norwegian's are quit right to complain, most people outside of Europe don't even know where Stockholm is. So if they see the slogan "Stockholm the capital of Scandinavia" they will probably believe it. But if they see Stockholm they may wonder why. I thought Oslo was the capital of Europe until I read The Local.
16:26 March 28, 2012 by hackie
What a poor man the sad individual is. I will rename this article "The cry of an angry bird". He better gets a life on time before it is too late for him.
16:37 March 28, 2012 by dendrobates
" I thought Oslo was the capital of Europe until I read The Local" OMG!

Now I am confused. What could it be worse ignorance or arrogance? Yeah, that's right, both!
16:39 March 28, 2012 by Emerentia
What's the slogan of Oslo? Do anybody know? A think it's better to have a provocative slogan, which get's attention, than one that nobody know and remenber.
16:43 March 28, 2012 by HYBRED
My take on the story is the Norwegian's think Stockholm sucks as bad as Oslo.
17:10 March 28, 2012 by Boar
I think Oslo can market itself with:

Oslo, Scandinavia's oil Capital. It would be a good marketing for oil industry traders. As, they only can afford to visit Oslo.

And, Stockholm can keep its pride as usual.

Even if Oslo markets itself, not many people flock there. Who would pay twice the price of Sweden and visit Oslo? Actually Sweden seems expensive to many people. Oslo has just Oil and mountains. Nothing more.
17:20 March 28, 2012 by Great Scott
@dendrobates

OMG, who's the dummy and has absolutely no sense of humour?

Try reading again.
17:34 March 28, 2012 by skogsbo
Oslo can be the gateway to Scandinavia, Stockholm the capital. Seems fair. Copenhagen, capital of legoland? ;)
17:36 March 28, 2012 by jack sprat
Well the last two times I was in the tourist centre of Oslo it was an absolute sh!thole to put it mildly.

Against that we have Stockholm the most boring city on the planet which virtually closes its doors at what should be the height of the tourist season.

I think I'll settle for Copenhagen myself,... at least the locals are a bit more friendly.
18:11 March 28, 2012 by Cynic
Stockholm have way better claim than Oslo.

The area have pretty much always been run from Copenhagen or Copengahen and Stockholm, and looking at poulation Stockholm and Copenhagen are far ahead of Oslo and Helsinki, same if you check where international companies put there Nordic HQs.

So Copenhagen have at least as good claim on the title as Stockholm have but Oslo and Helsinki far weaker.
19:02 March 28, 2012 by Boar
Helsinki is not in Scandinavia. :)
19:10 March 28, 2012 by tendance
The Oslovians are suffering from inferiority complex when facing the swedes. They have a hard time accepting the fact even though they a lot of oil money and better wages, they are not as popular as the swede. It is just a basic fact, that when people have a lot of money and they are rich, they seek recognition. But how come Sweden is more loved and popular than Norway is nut the Norwegian can't untie and they can't live with it! Until now, i did not know that the swedes are smarter than the norwegian, common norway, gather your folks and decides on a name to market you capital. A hint on that: let it have that word OIL if u must make it effective
20:42 March 28, 2012 by Boar
Norway just has oil and mountains. What is special visiting place in Norway? After argueing with a friend, I was told it has beautiful nature. It is nt like Sweden. I kept quiet. Bullshit. Just nature? A joke. Nature, wolves and elks?
22:09 March 28, 2012 by Cephalectomy
copenhagen rulez even more
22:26 March 28, 2012 by Shawntooth
"and doesn't even give out the main Nobel prize, the Nobel Peace Prize, which is awarded in the Norwegian capital of Oslo."

i totally cracked reading this part, as if the pisssss award still got any credibility at this point :D
22:32 March 28, 2012 by Opinionfool
"Stockholm is far from being centrally located within the Nordic region"

Well London isn't central in the UK, neither is it central in Engand. Or for that fact, Edinburgh isn't central in Scotand, Cardiff isn't central in Wales, Belfast isn't central in northern Ireland, similarly Dublin in the south. Washington DC isn't central in the US, Or Paris in France, Rome in Italy, or even Oslo in Norway. That's a stupid criteria for including or excluding some place.

But Stockholm has one advantage, it sn't Oslo!
22:35 March 28, 2012 by Radhus
In my opinion it is an arrogant choice of slogan but it really is about semantics, i.e. the different meanings. We all know that Stockholm is not officially the capital of Scandinavia, therefore many think that Stockholm claims this slogan because it thinks it better, others interpret it as that we should care less about the other Scandinavian capitals.

It really reminds me of something that happened in Australia many years ago. In New South Wales state, license plates had the slogan "The Premier State" and later "The First State" on them. Despite it actually being the truth (with explorers first settling in Sydney) it outraged those in Victoria state who argued that their state was just as important. While NSW was actually the first state, those in Victoria intrepreted the NSW slogan as "NSW matters most so disregard the other states". As far as I know, the NSW licence plates nowadays just say "New South Wales" or NSW or nothing at all and Victorian state plates still say "On the Move".

Just like the NSW license plates, it really is about how the Stockholm slogan is interpeted. Perhaps the Stockholm slogan can be changed to something that doesn't make the other capitals feel left out or belittled because it really isn't that much better if at all.
00:57 March 29, 2012 by Coalbanks
Stockholm no better than Oslo? Hmmm? Is that a recommendation for either?
05:22 March 29, 2012 by Jeff10
Wow, I thought that the capital of Scandinavia was Swedesboro, NJ. It's just off of exit 2 at the end of the NJ Turnpike.
05:29 March 29, 2012 by LazyDog
In America some people think Denmark is the capitol :)
05:42 March 29, 2012 by coffeetable
In Sweden some people think California stretches coast to coast in USA.
05:50 March 29, 2012 by Jeff10
Well, Swedesboro, NJ has much to offer those traveling on the NJ Turnpike. When traffic is really bad (which it is pretty much every Friday after 4PM), one simply pulls off the NJTP, drives to Swedesboro, and play nine holes of golf.
05:58 March 29, 2012 by skatty
Another disagreement between Vikings! I don't think rest of the Europe care much about it!
09:00 March 29, 2012 by RobinHood
It is a breach of advertising rules in Sweden to mislead consumers by describing something in an inaccurate way.

The city of Stockholm has advertised itself as the "capital of Scandinavia". Stockholm is not the capital of Scandinavia. Seems like a fair cop to me.
09:02 March 29, 2012 by cogito
@30 Skatty,

I don't think the rest of the world knows the difference. Or cares.
14:30 March 29, 2012 by rmarquina
As a city, Stockholm is way much better than Oslo, considering all the companies established there, the people and the beauty of the city itself.

Coming to the "Norway has only oil and mountains" pleaaaaase! Norway nature is just unbelievable. A totally worth trip, even with the high prices
15:58 March 29, 2012 by SimonDMontfort
Its really SO funny seeing 'Scandinavians' squabbling among themselves over something which is just an arrogant piece of marketing by Swedes.

For the friendliness of its people, direct air links, 'international' atmosphere, and general ease of access to products, (just for starters) Copenhagen IS better qualified to describe itself as the 'capital of Scandinavia' .

But then again, Copenhagen doesn't really need these labels: most folks who've already been there - and then compared it to surly, scruffy, dirty, Stockholm would make up their own minds.

Admire Norwegians - but haven't been to Oslo for some years so I can't pass judgment on their capital
17:34 March 29, 2012 by cabralb
Have been to Oslo, seems they got the right resources and not working on it, Göteborg is far more beautiful and engaging. I think they are now moving at a faster pace as the oil spills over. I think they should go ahead and make Oslo a capital of anywhere, that is what all history is about, but for the time being, Stockholm excels, I think.
21:34 March 29, 2012 by suprkynu
is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia which means helsinki+oslo+copenhagen=stockholm so, why anyone is furious when Stocholm is called the capital city of scandinavians.
15:53 March 30, 2012 by Tsivertsen
Ok, here we go:

- Ontario capital of America.

- Paris capital of Europe.

- Dublin capital of the UK.

- Shanghai capital of Asia.

- Djibouti capital of Africa.

Surely one of these is gonna make someone flip and lash out.

Take your pick!
16:14 March 30, 2012 by ukrgirl
Hostels in the very city center of Kiev for EURO 2012 period - www.alexgroup.com.ua
17:59 March 30, 2012 by Mbenzi
So funny!

And they ask why we Swedes make fun of Norwegians?

But seriously, I don't think Stockholm had any intention of being abusive or arrogant. I don't think they were even thinking of Oslo. Let's face it, most people never think of Oslo.

This is more to be seen as a somewhat touching cry for being noticed Most people in the world connect Scandinavia with Copenhagen and what Stockholm is trying to do is to say: "Look here, we are here too!".

Historically, Norwegians have always been full of "little brother's complex". First in their relation to Denmark, and later as regards Sweden. (the peace prize was mentioned above - well, Alfred Nobel made a kind gesture and let the Peace Prize be awarded in the union brother-people's capital, but I guess he would turn in his grave if he saw that Norway uses it for their own foreign politics).

Then let us look at the cities:

A journey over water to Oslo is beautiful, but only until reaching the city. Then the fun is over. Oslo sucks, it is boring and hostile. I guess there are too many Norwegians as well.

Also Stockholm is beautiful, both to arrive at and to be in. It is a beautiful city.

But also Stockholm sucks, because it is hostile. And there are too many Stockholmers.

Copenhagen is different. It's beauty is somewhere between Oslo and Stockholm, but it is a dynamic and very friendly city to be in.

Why is this? Well I don't know, but this is further accentuated by toll roads. Instead of solving traffic problems, politicians and public servants try to make some additional fast and short-termed bucks on already burdened car owners. But the real message is: "Don't come here - we don't want you here! We will try to make it as difficult as possible for you!"

The entire Norway is full of toll roads. I got the message. They can keep their mountains to themselves - the world is full of other countries who wants communications and tourists.

So, each city has to find out a slogan in order to be noticed.

I suggest that people in Norway sit down and find one for Oslo, instead of just complaining. I am sure there must be SOMETHING that Norwegians are good at! Like... ...hrm... ...hrm... får-i-kål?
18:38 March 30, 2012 by zeulf
@ 37 I think Ontario is not a city ,
18:52 March 30, 2012 by tadchem
Look at the map. Oslo is the Armpit of Scandinavia.
20:57 March 30, 2012 by Dan in Halmstad
Stockholm isn't even the capital of Sweden. Everyone knows that Eslöv blows away every town, city and village in Scandinavia.
14:13 March 31, 2012 by Danish Voice
Scandinavian are the two countries on the Scandinavian peninsula, Sweden and Norway and no others.

Whereas Denmark is connected to the European continent, these two countries have always lived removed in their own little world.

That's why they think and behave in like the yokels they are.
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