• Sweden edition
 
Stockholm mayor jumps at Eurovision chance

Stockholm mayor jumps at Eurovision chance

Published: 28 May 2012 10:33 GMT+02:00
Updated: 28 May 2012 10:33 GMT+02:00

When Eurovision-mania comes to town, it’s a lucrative possibility for both politicians and business people.

After Loreen’s victory on Sunday night, Stockholm’s mayor Sten Nordin made an effort to ensure the capital city would host the event in 2013.

“Welcome to Stockholm 2013,” he wrote in a press release, also noting that the city had reserved 3,000 hotel rooms “according to EBU’s prerequisites”, wrote the TT news agency.

“Our experience is that these types of events are profitable for the city’s tourism industry, especially in the long run. We’ve seen this with the Crown Princess’s wedding. People became curious about Stockholm after seeing pictures of the wedding and we’re still seeing the effects of it now,” said Nordin to TT.

While it’s difficult to say how much the event would earn for the city, research indicates that Stockholm pulled in 77 million kronor ($10.8 million) when the Globe theatre hosted Eurovision in 2000.

Comparatively, the tourist economic turnover after the royal wedding made some 713 million kronor for Stockholm.

While business professor Tommy D Andersson points to Norway’s winter Olympics in 1994 as an example of a financial disaster for the event organizers, he explained that sometimes the public can react positively nonetheless, which can make the event worthwhile.

“A politician's job is also about enhancing the population's quality of life and make sure people think that life’s fun in general,” he told TT.

TT/The Local/og

twitter.com/thelocalsweden

The Local (news@thelocal.se)

Your comments about this article

11:07 May 28, 2012 by Snood
Take it, please don't bring it to Gothenburg
11:14 May 28, 2012 by fikatid
I second @Snood. Please let Stockholm have Eurovision 2013, not Göteborg or Malmö!
11:15 May 28, 2012 by J Jack
Do it as far away from me as possible, pleeeze!
11:41 May 28, 2012 by Åskar
When will people learn the difference between Eurovision and the Eurovision Song Contest?
12:05 May 28, 2012 by Localer
stop all your whining, Swedes loves it. so respect it!
12:21 May 28, 2012 by Reason abd Realism
Get ABBA to reunite for one song for the show.
12:39 May 28, 2012 by Jes
Hard luck to racists ! Like it or not , it has happened .
12:49 May 28, 2012 by Snood
What had racism got to do with it?
12:56 May 28, 2012 by DAVID T
It should be held where the winner comes from - Morocco it is then
13:01 May 28, 2012 by towns
@ Snood

Playing the race card means bringing up racism or racists when the argument was not about race in the first place. In this case, Jes (who is probably a racist him/herself) is playing the race card.
13:29 May 28, 2012 by Migga
@ DAVID T

The winner was born in Stockholm - so Stockholm it is then. Why should the country where the parents of the winner comes from host it?
14:08 May 28, 2012 by Fasterthanjesus
They should host it in Lapland. Eurovision 2013 Kiruna
14:21 May 28, 2012 by Jes
@Snood , race has everything to do with what happened over the week-end . Look at the picture ----. Can the devils of SD repeat that immigrants cannot hold the Swedish flag and make the nation proud ?

As you may notice , less intelligent @towns does not get it . He , probably has not heard that some "party" had argued-( call it playing the race card ) -that Sweden could never win if the singer is an African immigrant and her dancer is a black guy . The " party" suggested that Loreen needed a white blond dancer to trap votes from some quaters . Loreen and a lot of non-racists refused .

Now we know she was right , don´t we ?
15:18 May 28, 2012 by David S
Re the photo and caption, somebody has clearly forgotten about the brand spanking new Friends (Swedbank) Arena, which is more likely to host the event than Globen. Bigger venue, more tickets, more money. Melodifestivalen 2013 is already scheduled to be there.
15:29 May 28, 2012 by towns
@ Jes

You can make disparaging remarks all you want but I was not incorrect in my original assertion!
15:51 May 28, 2012 by DAVID T
@MIGGA

If a dog is born in a stable it doesn't make it a horse
16:35 May 28, 2012 by philster61
David T. Quite possibly one of the stupidest statements I have ever seen on here..
16:59 May 28, 2012 by fikatid
@DAVID T:

Wait a minute. So, what you're saying is that 99% of the US population are not Americans then?? Recall that Native Indians were the original settlers in America.
19:32 May 28, 2012 by salalah
Cha-ching and more pics of Loreen:

http://www.yumimodal.com/alien-statues.htm
19:54 May 28, 2012 by Tarc the Mexan
#19: we get it, you don't like Loreen. Enough already.
21:18 May 28, 2012 by johan rebel
Stockholm has a mayor?
15:30 May 29, 2012 by rise
#21

No, a Swedish town doesn't have a "borgmästare" (mayor) but a "kommunalråd" which there doesn't seem to be any English word for.

I thought Loreen was born in Västerås, not Stockholm, oh well...
16:15 May 29, 2012 by Spuds MacKenzie
#14 (David S.) is correct: Eurovision 2013 will almost certainly be held at the 65,000 seat Friends Arena (new home for AIK football). Globen will be hosting the Hockey World Championships again next year about the same time as Eurovision is happening, so the Globe is already booked.
14:10 May 30, 2012 by Kennethmac2000
Testing testing.
Today's headlines
National
Pupils find killer's rifle in Swedish sports lesson
The location of the hidden weapon. Photo: Polisen

Pupils find killer's rifle in Swedish sports lesson

Three teenage schoolgirls from southern Sweden were left gobsmacked after finding an AK-47 Kalashnikov that belonged to a convicted murderer, during a physical education class. READ  

International
'Non-existent' EU cooperation on refugees
Refugees in Lampedusa, Italy in 2013. Photo: TT

'Non-existent' EU cooperation on refugees

Sweden's EU commissioner Cecilia Malmström has criticized European Union countries for a lack of solidarity when it comes to taking in refugees. READ  

Politics
Stefan Löfven voted in as new Prime Minister
Social Democrat leader Stefan Löfven. Photo: TT

Stefan Löfven voted in as new Prime Minister

Social Democrat leader Stefan Löfven has been voted in as the new Prime Minister of Sweden. READ  

Politics
Reinfeldt's top team hold last meeting
Fredrik Reinfeldt is exiting Sweden's political stage. Photo: TT

Reinfeldt's top team hold last meeting

Sweden's outgoing centre-right cabinet have gathered for their last meeting, as Social Democrat leader Stefan Löfven prepares to take over as Prime Minister. READ  

Interview
Geena Davis: 'I want to be in a Swedish movie'
Geena Davis. Photo: AP

Geena Davis: 'I want to be in a Swedish movie'

Oscar-winning Hollywood actress Geena Davis was an exchange student in Sweden in the seventies and was once engaged to a Swede. She chatted to the The Local's Natalia Brzezinski about how she'd love to star in a Swedish movie. READ  

Politics
Löfven in U-turn over restaurant sales tax hike
Social Democrat leader Stefan Löfven. Photo: TT

Löfven in U-turn over restaurant sales tax hike

Incoming Prime Minister Stefan Löfven won't be increasing taxes in restaurants as promised, despite his strong criticism of the former government's tax cuts in 2012. READ  

Lifestyle
What's On in Sweden: October 2nd - 9th
The Weeping is one of the works on sale this weekend. Photo: Stockholm's Affordable Art Fair

What's On in Sweden: October 2nd - 9th

Stockholm's Affordable Art Fair returns, British rocker Midge Ure is in Malmö and one of Gothenburg's most creative spaces is hosting a ten year anniversary party. READ  

Sport
Malmö beat Olympiacos in Champions clash
Rosenberg celebrates his second goal. Photo: TT

Malmö beat Olympiacos in Champions clash

Malmö became the first Swedish side to win a Champions League match in 14 years after beating Olympiacos 2-0 on Wednesday night. READ  

Education
Three Swedish unis in world's top 100
One of the buildings at the Karolinska Institute. Photo: TT

Three Swedish unis in world's top 100

Three Swedish universities were ranked among the top 100 in the world in the new Times Higher Education ranking, with another two featured in the top 200. READ  

What's next on Sweden's political stage?
Social Democrat leader Stefan Löfven. Photo: TT

What's next on Sweden's political stage?

Upcoming Prime Minister Stefan Löfven announced his new Red-Green coalition government on Friday, but what happens next? Here are all the important dates you need to know. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Sponsored Article
Try out your very own office in Stockholm - for free
Gallery
Stefan Löfven through the years
Gallery
People-watching: October 1st
Analysis
Should Sweden's school age be raised?
National
Top Swedish skier killed in Chile avalanche
Blog updates

01 October

Academy-Award Winning Actor Geena Davis on Changing the Way We View Women in Media (Stockholm in my American Heart) »

"There are two moments in Geena Davis’s life that molded her into the powerful women’s advocate and founder of the Geena Davis Institute on Gender in Media she is today: living in Sweden and starring in Thelma & Louise. The first part of her personal journey took flight in Sandviken, a small rocky town north of..." READ »

 

01 October

Future tense – ska or kommer att? (The Swedish Teacher) »

"Hej igen! Karen had a question the following question on that about future tense: Explain when you use “komma att ” and “ska”. I’m running along forever here using “ska” and realize suddenly everyone uses “komma att” this and that all the time! In Swedish there are three different ways to express future tense and they are not..." READ »

 
 
 
National
JohannaN: Jewellery inspired by northern Sweden
National
Apology for Swedish model's stolen photos
Politics
New coalition agrees on defence and migration
Fastighetsbyrån
Gallery
Property of the week: Botkyrka
Education
New government to make school compulsory to 18
Politics
Sweden Democrat wins Deputy Speaker spot
National
Swedish scientists sneak Bob Dylan lyrics into articles
Lifestyle
The five best Swedish songs of the month
Gallery
People-watching: September 28th
National
When Italian style meets Swedish simplicity
Lifestyle
Review: Sweden's first alcohol-free nightclub
Gallery
In Pictures: The MS Estonia disaster
Lifestyle
Ten things expat women notice in Sweden
Politics
What's next on Sweden's political stage?
Gallery
Sweden's 2014 election: Most memorable moments
Society
What's on in Sweden
Gallery
People-watching: September 24th
Seaman Oliver Gee with his first lobster
Lifestyle
How to catch the first lobster of the year
Gallery
In Pictures: Fredrik Reinfeldt through the years.
Sponsored Article
How to start a business in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

865
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN