• Sweden edition
 
EURO 2012 CHAMPIONSHIPS
Zlatan takes over Big Ben in pre-game tabloid war

Zlatan takes over Big Ben in pre-game tabloid war

Published: 15 Jun 2012 11:06 GMT+02:00
Updated: 15 Jun 2012 11:06 GMT+02:00

Swedish tabloids have launched a host of cheeky attacks on the English ahead of Friday's Euro 2012 clash, including mocking headline mock-ups and a mammoth display of Sweden's Zlatan projected onto London's Big Ben.

The British tabloids were left licking their wounds on Friday morning, as a Swedish newspaper launched a tyranny of cheeky headlines predicting the Saturday morning fall-out from tonight’s crucial Euro 2012 match between Sweden and England.

A bold move by the Aftonbladet newspaper saw them publish a series of fictional front page fall-outs that they predict will be looming large in the English press on Saturday after a predicted 5-0 win for Sweden.

The Swedish jokers, feeling confident enough to throw the first punch across the North Sea, begun their crusade of mischief with a mockery of the Daily Mirror – picturing a despairing England goalkeeper Joe Hart on the front page of the Saturday morning English tabloid, accompanied by the headline, “Broken Hart.”

Click here to see more headline mock-ups in the Sweden-England tabloid wars

Not content with the riling of merely one tabloid giant, the Swedish team also put together pre-emptive front page headlines of the Daily Mail, Daily Star and The Sun, all of which bemoan a display of Swedish brilliance and an England performance that was “horrible, horrible, horrible, horrible”.

Clearly stung by the attack of banter – the English team at the Mirror soon responded with a front page mock-up of their own – picturing a disconsolate Zlatan Ibrahimovic underneath the headline “Zlatastrophe!” on the face of Aftonbladet.

In a more than ferocious defensive blow by the English, they also conjured stories of financial meltdown for Swedish company Ikea, and claimed that the members of Abba are actually Norwegian.

The tabloid war comes hours after another Swedish tabloid pulled off the most garish of stunts in London city centre.

The Expressen newspaper managed to project the image of Zlatan Ibrahimovic on to the face of Big Ben, with Sweden’s talisman accompanied by the patriotic slogan “Heja Sverige,” or “Go Sweden.”

Reporters from the newspaper beamed contentedly as they watched the reactions of outraged Brits and sniggering Swedes passing by the famous clock (see video below).

"I've never seen anything like it on Big Ben," London resident Mohammed Darmian told Expressen.

"That is really cool."

The war of words will surely continue right up to the kick-off in tonight’s match in Kiev, with Sweden looking to get themselves back into tournament contention after a disappointing opening defeat to Ukraine.

Andy Carroll is thought to be in line for a start for England, as Roy Hodgson plots a route through a Swedish back-line that has been labelled as extremely shaky in the air.

Joe Lynskey

Don't miss...X
Left Right

Your comments about this article

12:10 June 15, 2012 by Greysuede
Zlatan kick their english @ss The fatherland is proud of you !
12:33 June 15, 2012 by euro_tix
Tickets to give:

4x SWEDEN - FRANCE (Kyiv), block 31

4x Quaterfinal in Kyiv, block 27, and

4x SEMIFINAL in Donetsk, block 325

1st category, face values!, collection Warsaw or shipping (auction?).

Check my FB profile (facebook.com/euro.ticketss) or:

euro.poland1 (at) gmail.com

skype: mariusz.ang
12:52 June 15, 2012 by Birger Johansson
Hmm... technically, only the clock is named Big Ben. The clock tower is just a clock tower.
13:08 June 15, 2012 by Snood
Actually, to be even more nit picky, it's only the largest of the bells in the clock tower which is called Big Ben.
13:09 June 15, 2012 by kirub
5-0 is an interesting situation for Sweden.
13:22 June 15, 2012 by ltch65
The tower itself is St Stephens tower, perhaps soon to be Elizabeth Tower after Her Maj.

Personally I find this quite a refreshing change of banter between the two nations after what has been a tournament which has been dogged by racism; violence, politics and pretty naff football.

It was nice to hear the Irish and Spanish fans singing together after last nights Irish defeat by Spain. True sportsman by teh sounds of it....

So more of it I say. The football will speak for itself and the whoever wins tonight, well good luck to them..

(But c'mon England.......!!!!)
13:34 June 15, 2012 by occassional
Long live Saint George!!!
13:47 June 15, 2012 by heu
@Snood: Big Ben is actually the bell, not the clock.
13:56 June 15, 2012 by Kalyissa
Long Live the Three Lions!

Ill be there tonight in O'learys wearing my english shirt surrounded by a bunch of daft swedes in thiers!
14:28 June 15, 2012 by Snood
@ Heu...... Um.... that's what I said
01:30 June 16, 2012 by BillyB
"Reporters from the newspaper beamed contentedly as they watched the reactions of outraged Brits".....

1. Most people would not have had a clue who he was or what it was for..

2. Even if they new they would not have been "outraged" they would not have given a toss
01:54 June 16, 2012 by byke
I think its sad when newspapers can't think up their own ideas and use other peoples pranks.

See here, and you will see the sun did the same thing five days prior.

http://www.thesun.co.uk/sol/homepage/video/sport/football/4366150/Raiders-of-the-crossed-Arc.html
03:58 June 16, 2012 by daniel_br0wne
Firstly, I don't think anyone cared about Zlatans face on big ben, secondly if Sweden want a tabloid war, your picking on the wrong nation we will have your phones tapped in seconds and headlines out witted in no time and thirdly WE WON 3-2 jokes on you Sweden....... 2-1 and you messed it up, 2-1 and you messed it up. Have a safe trip home!!!
10:51 June 16, 2012 by foxxychick1978
i would like to England beat sweden at hocky but we know thats not gonna happan :D so glad us English won though :D COME ON ENGLAND COME ON ENGLAND :d
16:53 June 16, 2012 by Moosedog
I think that you will find that GB won the Olympic gold medal in ice hockey long before Sweden ever did
19:21 June 16, 2012 by Prestonrobsun
Time on Big Ben is 3 minutes to two.

Time to go home Zlatan.......

As my friends across the Irish Sea might say: 'Pogue na ha. (apologies for the spelling).
19:30 June 16, 2012 by towns
@ Prestonrobsun

The Pogues?? Great band!
Today's headlines
Teen in 'Jihad Jane' Vilks murder plot sentenced
Swedish artist Lars Vilks pictured in New York in 2012. Photo: Linus Sundahl-Djerf/TT

Teen in 'Jihad Jane' Vilks murder plot sentenced

American authorities have sentenced a 20-year-old accomplice of 'Jihad Jane' to five years in prison for an attempted terror plot to kill Swedish artist Lars Vilks, after getting involved with the murder plans when he was a teenager. READ () »

Sweden scraps 'new start zones' after EU input
Integration Minister Erik Ullenhag visits a school in Tensta, one of the neighbourhoods mentioned when he and his colleagues first floated the new start zone proposal. File: TT

Sweden scraps 'new start zones' after EU input

Sweden has abandoned a plan to ease taxes for small companies in blighted areas after the European Commission challenged its legality. READ () »

'Easter eggs an invitation to spread germs'
A typical Swedish Easter egg. Photo: Jessica Gow/TT

'Easter eggs an invitation to spread germs'

A Swedish microbiologist has warned that traditional Swedish Easter eggs laden with candy are an open invitation to the spread of bacteria and viruses. "Is this really a good idea?" he asked. READ () »

Jammed truck snarls Stockholm rush hour
Photo: Anders Wiklund/TT

Jammed truck snarls Stockholm rush hour

PICTURES: A truck got wedged inside a tunnel in central Stockholm on Thursday, with authorities concerned the accident may have damaged cables in the tunnel's ceiling. READ () »

Kids in Victorian garb mark Swedish Easter
A Swedish Easter witch holding daffodils. File photo: TT

Kids in Victorian garb mark Swedish Easter

In India, I'd notice Easter only from the traffic jam outside the churches, but here witches, egg hunts, and feathers mark the Christian holiday. The Local's Deepti Vashisht brings you the various shades of Swedish Easter. READ () »

Swedish MP ordered chemtrail probe
Chemtrails?: Shutterstock.

Swedish MP ordered chemtrail probe

A Swedish MP who launched an official government investigation into the existence of chemtrails tells The Local why he thinks Swedes deserve the truth, even if it may leave some conspiracy theorists unsatisfied. READ () »

PM pleads ignorance of Vattenfall's Nuon bid
Fredrik Reinfeldt answers the constitutional affairs committee's questions. Photo: TT

PM pleads ignorance of Vattenfall's Nuon bid

Sweden's prime minister on Thursday said Vattenfall itself, not its owners the Swedish state, had responsibility for the loss-making Nuon deal. READ () »

'Kockums submarine raid may be illegal': lawyer
Photo: TT

'Kockums submarine raid may be illegal': lawyer

A Swedish lawyer says the Swedish military may have broken the law when it raided the Malmö premises of German defence giant Thyssen Krupp. READ () »

Good weather could blight Easter traffic
Easter traffic two years ago on the E4 motorway. File: Jessica Gow/TT

Good weather could blight Easter traffic

Traffic experts have cautioned Swedes heading to the countryside for what should be a sunny Easter, warning that the most serious accidents often take place when the weather is clement. READ () »

Saab offers Gripen lease to Malaysia
Jas Gripen jets in flight. File photo: TT

Saab offers Gripen lease to Malaysia

Swedish defence giant Saab has offered to rent out fighter jets to Malaysia. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Advertisement:
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Society
Jimi Fritze heard every word when doctors discussed taking his organs
Society
A Swedish farmer explains why the new bestiality ban is 'pointless'
ESL
Sponsored Article
Learning Swedish the easy way
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

772
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com