• Sweden edition
 
COLBERT'S @SWEDEN CAMPAIGN
Sweden to reveal Colbert Twitter news 'next week'

Sweden to reveal Colbert Twitter news 'next week'

Published: 21 Jun 2012 15:07 GMT+02:00
Updated: 21 Jun 2012 15:07 GMT+02:00

The news comes following Colbert’s highly publicized #ArtificialSwedener campaign aimed at having him take over the Sweden's official Twitter account.

After two weeks of giving vague responses to Colbert's repeated requests, the Swedish Institute and Visit Sweden have both said they are discussing the prospect of Colbert becoming a curator of the Sweden Twitter account and plan to issue a verdict next week as to whether the TV host will get the account.

“We’re discussing it now, and we’re aiming at coming to a decision next week,” Sergio Guimaraes from the Swedish Institute told The Local on Thursday.

The Twitter account, in which a different Swede gets a chance to “take over” each week, won the Grand Prix award at the Cannes Lions International festival of Creativity for the best international viral marketing campaign on Wednesday.

Since its inception in December, the initiative has gone from strength to strength.

When last week’s curator “Sonja” caught international attention with her off the wall tweets about the Jewish community, her breasts, and her unusual food descriptions – the US TV host Stephen Colbert made his own plea for the honour.

Twice now, he has asked fans of his show, The Colbert Report, to email Sweden and to demand that he takes the reigns of the account.

Guimaraes previously told The Local that Colbert will have to “be patient”, but on Thursday he and his counterpart at Visit Sweden confirmed that team behind the account is taking the idea seriously.

“Of course, we’re very flattered that Colbert is interested, though we are concerned that he may not be able to give an authentic view of the country,” Johannes Karlsson, the head of PR and Social Media at Visit Sweden, told The Local.

“But we are now in discussions about the possibility,” he added, with Guimaraes confirming that a decision was imminent.

Meanwhile, former @Sweden curator Sonja Abrahamsson has taken issue with Colbert’s flippant attitude towards her tweets, Sweden, and his iPhone – and posted her own response video.

“Come to Sweden and suck our Swedish meatballs,” she says in the video.

“But forget about your Swedish Twitter account obsession.”

Oliver Gee

Follow Oliver on Twitter here

The Local (news@thelocal.se)

Your comments about this article

17:10 June 21, 2012 by SOIS.COM
Perhaps not from the outset but certainly now this is all becoming increasingly staged. Sonja will play a useful idiot role in the whole affair. Colbert's writers will cast her too and fro like a Pippi Longstocking doll dipped in herring sauce and tossed to Norwegian herring molesters.
21:31 June 21, 2012 by Danne8
They would be stupid by not giving it to him... the whole point of the account is tourism, right? and it needs advertising! this guy is giving it away for free!
23:31 June 21, 2012 by BillyB
is that as good as the news gets today??? who is posting on a twitter account??

Well its a good job all the other issues in the world have been solved then.
00:44 June 22, 2012 by Spuds MacKenzie
Wait a minute: so I can not be an offical tweeter for Sweden since I am just a permanent resident, and not a citizen, yet Stephen Colbert IS allowed to do this since he's a celebrity?! Shaking my head in disbelief.
13:36 June 22, 2012 by prince T
this guy is rude and out of order. he thinks he can dictate to us here. I am not bothered by him being given the account. but it is going to be a thing of regret.

he has a sirtirical way of praising you when in fact he is abusing and insulting you big time. he did that to G bush.
14:26 June 25, 2012 by nrgins
I think Sweden should allow Colbert to curate their Twitter account if Colbert allows Sweden to run his show for a night. Seems fair.....
Today's headlines
Sweden slammed for racism report omissions

Sweden slammed for racism report omissions

The Swedish government has been criticized by a slew of organisations for omitting a series of notorious cases of discrimination and a general lack of self-criticism in its report to the UN Human Rights Council. READ  

Sport
Sweden's star striker Zlatan 'recovering well'
Zlatan Ibrahimovic is Sweden's top scorer in history. PHOTO: TT/Maja Suslin

Sweden's star striker Zlatan 'recovering well'

Zlatan Ibrahimovic is recovering well from the nagging heel problem that has stopped him playing for Sweden during its Euro 2016 qualifying campaign. READ  

International
Swedish sisters create viral Syria stir
A shot from the video on YouTube.

Swedish sisters create viral Syria stir

Two sisters from Södertälje near Stockholm are celebrating getting more than 1.3 million hits on YouTube, with a video calling for peace in war-torn Syria. READ  

Pirate Bay
Pirate Bay founder gets three years in prison
A 2013 image of Svartholm Warg. Photo: TT

Pirate Bay founder gets three years in prison

Swedish "hactivist" Gottfrid Svartholm Warg has been sentenced to three-and-a-half years in prison for hacking crimes. READ  

Royal family
Princess Madeleine to make Nobel comeback
Princess Madeleine at a previous Nobel banquet. Photo: TT

Princess Madeleine to make Nobel comeback

Sweden's Princess Madeleine is scheduled to appear at the Nobel Festival in Stockholm in December, after taking time out from her royal duties to focus on looking after her daughter. READ  

Politics
'We knew that Israel would be critical'
Foreign Minister Margot Wallström (left), with Sweden's Prime Minister Stefan Löfven. Photo: TT

'We knew that Israel would be critical'

Sweden's Foreign Minister has told The Local she respects Israel's decision to recall its ambassador after Sweden officially recognized the State of Palestine, and laughed off comments about IKEA furniture made by her Israeli counterpart. READ  

Analysis
'Store up your sunlight hours before winter'
Doctors say we should make the most of the autumn sunshine. Photo: Shutterstock

'Store up your sunlight hours before winter'

Spending time outdoors this autumn will help you survive a cold, dark Swedish winter. Baba Pendse, Head of Psychiatry at Lund University shares his top tips for battling the seasonal blues with The Local. READ  

Sports
Plot for shared Scandi Winter Olympic bid
Skiers hit the slopes in Åre, western Sweden. Photo: TT

Plot for shared Scandi Winter Olympic bid

Norwegian sports officials have said they want to co-host the winter Olympics with Sweden in 2026. But there has so far been no official response from Sweden. READ  

National
Anti-Israel graffiti 'not a race crime': Court
Photo: TT

Anti-Israel graffiti 'not a race crime': Court

A teenage boy who painted anti-Israel slogans and symbols on the Concert Hall in Gothenburg has been convicted for the damages he caused, but he walked free from racial agitation charges. READ  

Entertainment
A closer look at Sweden's rising stars
Swedish actresses Sandra Huldt and Julia Ragnarsson. Julia (right) has been nominated for a Rising Star award. Photo: TT

A closer look at Sweden's rising stars

Like to be ahead of the game when it comes to the next big thing on the silver screen? We find out more about the Swedish nominees for the Rising Star award to be presented at Stockholm's International Film Festival next week. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Stockholm's shocking take on Halloween
Sport
Top ten quotes from Zlatan Ibrahimovic
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
People-watching: October 30th
National
Sweden remains fourth best for gender equality
Blog updates

31 October

Editor’s Blog, October 31st (The Local Sweden) »

"Hello readers, Welcome to our latest 60-second round-up of the week’s news. First, Sweden made headlines around the..." READ »

 

29 October

Scariest day (Blogweiser) »

"This is what’s frightening me on Halloween. http://www.youtube.com/watch?v=D4OFZVCu8J0&list=UUJu5J7jG4uoYSjWbpFsJBuQ Follow my posts on FB. ..." READ »

 
 
 
National
Timeline: Julian Assange sex allegations
Sport
World Cup ski race on 'fake' Stockholm slope
Society
An Arctic tradition: hunting and handicraft
Society
Stockholm taxis offer free therapy sessions
National
The Local meets Health Minister Gabriel Wikström
Gallery
Property of the week: Österåker
Society
Homeless turtles get Stockholm police ride
National
Construction worker has 'Sweden's best beard'
National
Italian musician jazzes up Sweden's Lapland
Gallery
Zlatan's career in pictures
Finest.se
Gallery
People-watching: October 25th and 26th
Lifestyle
'Swedes are funnier than they think'
National
Swedish town 'like Venice' after heavy rains
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Dentist gives free care to Roma beggars
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
TT
Society
QUIZ: How good is your Swedish?
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
Stockholm is 'best' region for well-being
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

935
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN