• Sweden edition
 
Complaint about 'hooker' kids clothes goes viral

Complaint about 'hooker' kids clothes goes viral

Published: 10 Aug 2012 11:40 GMT+02:00
Updated: 10 Aug 2012 11:40 GMT+02:00

The woman who made the complaint, children’s author Malin Stehn from southern Sweden, posted a message on the Facebook page of Lindex, voicing her disappointment after shopping for her 9-year-old daughter.

“I was extremely disappointed by the range. Is it really the wish of the ‘marketers’ (producers and consumers) that nine-year-olds should dress like, excuse the expression, hookers???”

The message was posted on Tuesday morning, and has since received over 55,000 likes on Facebook and boasts hundreds of comments of support below.

Tight shirts with leather, leopard skin with black lace, and low cut tops were among the garments Stehn took issue with, claiming that the “sexy” outfits were the ones most highlighted in the displays.

“I am completely for the idea of cool and cheeky children’s clothing, but think that we adults should take a bigger responsibility for which signals we send to our young girls. How do you feel about this?” she continued.

Lindex, however, has not acted in response to the criticism, but has posted a message in reply to readers.

“Lindex is an international fashion company, which means that some people believe that certain items should not be available for children, while others believe it’s fashionable. Our aim is to offer a product range that appeals to many customers in the same markets we are in.”

According to their official site, Lindex is one of northern Europe's leading fashion chains with around 430 stores in Sweden, Norway, Finland, as well as other parts of Europe and the middle east.

They describe their range as “inspiring, affordable fashion to women interested in fashion”.

According to daily Metro newspaper, Lindex has also come under fire in the past for their bikini range for one-year-olds.

The Local/og

twitter.com/thelocalsweden

The Local (news@thelocal.se)

Your comments about this article

13:12 August 10, 2012 by Svensksmith
Maybe Sweden should pass a law making it legal to sell "hooker" clothes but illegal to buy them.
13:56 August 10, 2012 by entry
@Svensksmith That is so on target. -Paul
14:02 August 10, 2012 by GLO
Problem, I love to see 20+ women dressed like Hookers, 10 sick, Problem- Dress like Hooker what does that say !!!!!!
15:04 August 10, 2012 by tadchem
This would provide a marvelous opportunity to identify the pedophiles and child molesters who might be buying clothes for their 'little friends'.
16:00 August 10, 2012 by OUIJA
Lindex must me making millions, because the majority of the Swedish teenagers, look like hookers, talk like hookers and act like hookers.

@Svensksmith Do not give ideas to Ulrika Messing. It is not fair for Lindex.
16:53 August 10, 2012 by Ranger
Gee do you think the style might be a reflection of swedish society being filled with so many whores and perverts?
20:34 August 10, 2012 by Nora
Isn't the woman's complain a labeling? So the next time that I see a woman or a lady in "Tight shirts with leather, leopard skin with black lace, and low cut tops", I'm allowed to think that she is a hooker?!

Or lets say, I'd act to a lady as she is a hooker, and I could say: Ops. your cloths are like hookers ...

Come on, you don't like these cloths for your 9 years old daughter, don't by them. If there are "really" 55000 others that "like" and do as you (and they also have children around this age), then the company will change the line to cope with this market. if there is still a demand, they make their products as they do now. This is called free market economy.
07:19 August 11, 2012 by rsmehdihasan
its not a good sign...thus how make the young generation crazy...what teenagers does ..party sex drugs...except anything
07:52 August 11, 2012 by Migga
@ Nora

I`m going to take a wild guess and say that I don`t think that all those 55000+ have a nine year old daughter.
17:32 August 12, 2012 by CJ from Sunshine Desserts
Ditto H&M, Kapp Ahl , Next, any other high street brands, after all the kids want to dress like their idols : Spice girls, Rihanna,Rohanna or whatever, Lady gaga etc....just like "the weekends finest" eh TL ?!!
19:06 August 12, 2012 by OUIJA
Fellows, fellows. You must bear in mind that everything in Sweden is illegal, fattening, inmoral, makes you sick or belongs to someone else.

Sweden is the country where almost eerything is forbidden, Why do you think we have a dictatorship?
11:10 August 13, 2012 by jackjones
Are we suggesting that looking like a hooker is bad? Sounds like an example of slut-shaming. Dressing a certain way is not an invitation. Or do we go down the route of certain cultures, and dress all women in full-length veils, because anything else suggests that "they must be asking for it".
12:49 August 13, 2012 by Borilla
Simple answer to your little flower not being dressed like a "hooker" is to not buy clothes that make her look like one. For all you right-wing market capitalists that means the market will sort it out. If you don't buy it, it will disappear from the stores. This is simply another attempt to impose your will on someone else. All of you who complain about the "oppression" of Swedish society are upset because you aren't being allowed to impose your own personal views on others.
14:09 August 13, 2012 by Abe L
Don't like it, don't buy it and let the market do it's job.

It says a lot more about the mother, as she apparently has time to be concerned over irrelevant things like this. Unless she dresses like her own parents did at her respective age, it might be worth it to accept that styles change and people dress differently as time progresses. I'm sure stuff she wore herself at younger ages has been called inappropriate, tramp- or hooker-like by others.
21:35 August 13, 2012 by becksoz1
BBC ran a full hour episode on this just a month or so ago.

Free publicity? Childrens author, just realises after 9 years that Lindex is selling inappropriate clothing and posts about it, gets mentioned in the news by name and her job.

Brilliant self marketing!
Today's headlines
Diplomacy
US to get first female ambassador in Sweden
File photo: Athena Center for Leadership Studies

US to get first female ambassador in Sweden

The United States Embassy in Stockholm is set to get its first female ambassador after the White House announced it was nominating the Indian-American ex-investment banker Azita Raji to take over from Mark Brzezinski. READ  

BREAKING
Submarine search called off in Stockholm
Ships are returning to shore in Sweden. Photo: TT

Submarine search called off in Stockholm

The core search for a suspected foreign vessel in Swedish waters has been called off. A press conference giving more details is expected at 10am. READ  

Politics
Sweden to get EU 'Christmas present'
Sweden's Prime Minister Stefan Löfven at an EU summit in Brussels this week. Photo: TT

Sweden to get EU 'Christmas present'

Sweden is set to get 1.2 billion kronor ($168 million) back from the EU on December 1st, according to leaked EU documents which suggest that other European countries will have to make large top-up payments this year. READ  

Science
Asteroids leave mark on Sweden
Astroids can leave marks like these. Photo: TT

Asteroids leave mark on Sweden

Some 458 million years ago, Earth was whacked in a double asteroid strike, leaving craters visible in Sweden today, space scientists have reported. READ  

New coalition
New coalition reveals 'compromise' budget
Prime Minister Stefan Löfven and Green Party leader Åsa Romson. Photo: TT

New coalition reveals 'compromise' budget

UPDATED: Prime Minister Stefan Löfven's Social Democrat-led coalition has revealed its first budget proposal, listing plans to spend more than 20 billion kronor. READ  

Royal family
Swedish royal couple set wedding date
The couple pictured in the summer. Photo: TT

Swedish royal couple set wedding date

Sweden's Prince Carl Philip and Sofia Hellqvist, who got engaged earlier this year, have announced they will marry next June. READ  

Analysis
Sweden Democrat threats 'just a show'
Sweden Democrat leader Jimmie Åkesson. Photo: TT

Sweden Democrat threats 'just a show'

There is talk that the nationalist Sweden Democrats could trigger a fresh election, by rejecting the new coalition's budget. But leading Political Scientist Li Bennich Björkman tells The Local that the party is just game-playing and should be focusing on getting its fatigued leader back. READ  

Lifestyle
What's On in Sweden: October 24th - 31st
Chocolate and liquorice are on the menu in Gothenburg this weekend. Photo: Shutterstock

What's On in Sweden: October 24th - 31st

A secret gig in Stockholm, a short film festival in Uppsala and a gastronomy event in Gothenburg have caught our eye this week. READ  

Science
Astronaut helps launch first student satellite
Christer Fuglesang on a previous space mission. Photo: TT

Astronaut helps launch first student satellite

Sweden's debut astronaut Christer Fuglesang is helping students at KTH Royal Institute of Technology to become the first in the country to make their own satellite and send it into space. READ  

Weather
Sweden braces for ten centimetres of snow
Kiruna, in far northern Sweden, has already been hit by snow this season. Photo: TT

Sweden braces for ten centimetres of snow

Sweden's weather agency has warned that up to ten centimetres of snow are on the way for Sweden. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
Blog updates

21 October

Denna & den här (The Swedish Teacher) »

"?Denna? or ?den här?? Swedish language students often ask question about different pronouns. One pronoun that especially..." READ »

 

19 October

Getting it (Blogweiser) »

"Follow Joel Sherwood on FB Few watch baseball in Sweden. This is excellent when your team loses..." READ »

 
 
 
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Get 20% off unique Swedish homeware
National
Dentist gives free care to Roma beggars
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
Gallery
People-watching: October 19th
TT
Society
QUIZ: How good is your Swedish?
Lifestyle
What's on in Sweden: October 17th - 24th
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
What's on in Sweden: October 10th - 17th
National
Stockholm is 'best' region for well-being
Gallery
People-watching: October 8th
National
Five facts to know about Patrick Modiano
Society
My Swedish Career: A French fashionista in Sweden
Society
Swede's anti-bully Facebook tale goes viral
Society
Have you seen Sweden's viral subway cancer campaign?
National
Isis: Swedes linked to Turkish prisoner swap
National
Should Swedes be banned from buying sex abroad?
Gallery
Fredrik Reinfeldt's leaving presents
National
Five Swedish TV shows you shouldn't miss
Gallery
A tool belt, a casserole, and a book. Fredrik Reinfeldt's parliament gifts
TT
Lifestyle
Top five winter festivals in Sweden
TT
National
Sami reindeer herders win mine reprieve
Gallery
Property of the Week: Gamla Enskede
Sponsored Article
How to catch the first lobster of the year
Politics
Ten new minister faces you should know
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

967
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN