• Sweden edition
 
Swede launches site for net's 'top one percent'

Swede launches site for net's 'top one percent'

Published: 28 Aug 2012 07:09 GMT+02:00
Updated: 28 Aug 2012 07:09 GMT+02:00

Swedish social media entrepreneur Erik Wachtmeister on Monday announced the launch of a new social networking site targeting the "top one percent" of internet users, called Best of All Worlds.

The site, which helps users find events and contacts, counted 20,000 members even before its launch.

Wachtmeister, 57, created one of the world's first social networking sites, aSmallWorld, in 2004, the same year as Facebook. He left the company in 2008.

The site was dubbed the "MySpace for millionaires" by the Wall Street Journal and highlighted by Forbes magazine as one of five social networking site for the wealthy.

Best of All Worlds is targeting the same audience, he said.

"The top one percent of the online audience, people who are leaders in their field, investment bankers, PR people, media, fashion, government... It's not about jet-set or rich people, but sophisticated people who have good taste," he said.

"It's more three million people than a billion," he added, a reference to Facebook's announcement in July that it had more than 950 million subscribers.

Best of All Worlds helps users get in touch with each other to find what's going on where they are, which Wachtmeister said was an improvement on Facebook's service which "looks backwards (and) gives you unstructured information that shows what your friends have done."

Subscription to Best of All Worlds is by invitation only. Wachtmeister did not specify how or when the company would turn a profit.

Wachtmeister is the son of Count Wilhelm Wachtmeister, a career diplomat who served as Sweden's ambassador to the United States from 1974 to 1989.

AFP/The Local

Follow The Local on Twitter

Related links:

Don't miss...X
Left Right

Your comments about this article

07:53 August 28, 2012 by G Kin
Sounds to like it is an elitist website. ;)
09:04 August 28, 2012 by Great Scott
This would make it the worlds richest web site as 1% of the world owns 99% of the worlds assets. Cant really see it working as they don't screw each other, they only screw us.
18:43 August 28, 2012 by Rishonim
The count without a bank account is back in business. aSW used to be fun way back in the days but then it became a propaganda machine for people with radical ideologies.
16:13 August 29, 2012 by Really??
Seriously bad turn the world has taken lately. Middleclass going under, rich ppl getting richer and the amount of poor increasing constantly.
15:53 January 5, 2013 by NadeemDurrani
For those who havent heard, the Founder of aSmallWorld has launched a new invite only social network called Best of All Worlds aka BoAW. I have 10 or so invites if someone wants to join. Also have invites to aSmallWorld. Drop me a line on nadeemxdurrani@gmail.com.
Today's headlines

Three rescued after cruise ship sinks boat

Three Saturday morning sailors had a lucky escape after their small boat collided and sank after it crashed into a cruise ship whilst sailing on a Stockholm archipelago. READ () »

Missing Swede found alive and well in UK
Sofie Marie Jansson. Photo: Metropolitan Police

Missing Swede found alive and well in UK

British police have found the missing Swedish girl Sofie Jansson in London, exactly a week after she was last seen, with authorities saying she is doing well. READ () »

Social Democrats make tax pledge to elderly

Social Democrats make tax pledge to elderly

Sweden's opposition party have stepped up its efforts to secure the pensioner vote by pledging to lower taxes for the elderly and make higher earners pay more. READ () »

Malmö Nazi attack victim on the mend
Showan Shattak pictured in Malmö before his attack. Photo: Facebook

Malmö Nazi attack victim on the mend

The 25-year-old man, whose stabbing by neo-Nazis sparked mass demonstrations across Sweden, has made a strong recovery in hospital and took to social media to thank supporters for campaigning against fascism. READ () »

Police seeking missing Swede in London

British police have issued a plea for tips in the search to find Swedish national Sofie Marie Jansson who hasn't been seen for almost a week. READ () »

University applications rocket to record high

University applications rocket to record high

Swedish universities continue to draw vast amounts of applicants with the number of prospective students seeking a third level education increasing for the seventh year in a row. READ () »

Man jailed in US over Lars Vilks murder plot
Swedish artist Lars Vilks pictured in New York in 2012. Photo: Linus Sundahl-Djerf/TT

Man jailed in US over Lars Vilks murder plot

American authorities have sentenced a 20-year-old accomplice of 'Jihad Jane' to five years in prison for an attempted terror plot to kill Swedish artist Lars Vilks, after getting involved with the murder plans when he was a teenager. READ () »

Sweden scraps 'new start zones' after EU input
Integration Minister Erik Ullenhag visits a school in Tensta, one of the neighbourhoods mentioned when he and his colleagues first floated the new start zone proposal. File: TT

Sweden scraps 'new start zones' after EU input

Sweden has abandoned a plan to ease taxes for small companies in blighted areas after the European Commission challenged its legality. READ () »

'Easter eggs an invitation to spread germs'
A typical Swedish Easter egg. Photo: Jessica Gow/TT

'Easter eggs an invitation to spread germs'

A Swedish microbiologist has warned that traditional Swedish Easter eggs laden with candy are an open invitation to the spread of bacteria and viruses. "Is this really a good idea?" he asked. READ () »

Jammed truck snarls Stockholm rush hour
Photo: Anders Wiklund/TT

Jammed truck snarls Stockholm rush hour

PICTURES: A truck got wedged inside a tunnel in central Stockholm on Thursday, with authorities concerned the accident may have damaged cables in the tunnel's ceiling. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Advertisement:
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Society
Jimi Fritze heard every word when doctors discussed taking his organs
Society
A Swedish farmer explains why the new bestiality ban is 'pointless'
ESL
Sponsored Article
Learning Swedish the easy way
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

751
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com