• Sweden edition
 
MAKING IT IN SWEDEN
Marcus Carter: radio owner walking on air

Marcus Carter: radio owner walking on air

Published: 20 Sep 2012 13:55 GMT+02:00
Updated: 20 Sep 2012 13:55 GMT+02:00

“Starting a radio station was never something I dreamed of as a child,” explains Marcus Carter, a British man with a university background in radio production.

On October 1st his new radio station – Radio Andra – will be officially launched; a channel he believes will fill a gap in the Swedish FM market.

“People are always coming out to Gothenburg for music festivals, and I realized that there was no radio station that reflected these people’s tastes. I was always waiting for someone to come along and make one,” he tells The Local.

“But it never happened. So I did it.”

The station, according to Carter, will feature a mix of new, known and underground artists, with classics, indie, and alternative music being the key focus.

“Of course, we won’t forget your Springsteen, Cohen, Cash and The Smiths, but we also play a lot the new Swedish music that’s not on the charts, as well as live club mixes on Friday and Saturday nights ” he explains.

Furthermore, the station will be transmitted in English some 90 percent of the time.

With the official launch just days away, the channel is looking for sponsors and advertisers as they already look towards expansion.

“We want to be useful for the expat community and for those that don’t speak Swedish. We’ll have news and traffic reports in English – initially just relating to Gothenburg but we’re already looking further.”

Carter arrived in Sweden ten years ago after he met a Swedish woman in England and abandoned his studies. He confesses to “going down the wrong path like an idiot”, becoming a media and English teacher in Gothenburg.

However, it wasn’t long before he noticed that life can be tough for foreigners who don’t speak Swedish – an issue he hopes to alleviate for others in the same situation.

“Hopefully people will recognize that we're doing something good with our station. I know what it’s like to move to Sweden and not understand a word. You need to know Swedish to get by fully,” he admits.

“I remember the first time I tried to fill up my car at an unmanned petrol station. I didn't understand a word of Swedish and there was no one around to help me. I had no idea what I was doing and that’s a feeling that a lot of people experience here. You miss out on a lot of things. Access to information really helps.”

When it comes to making it in Sweden, Carter is confident that the best advice is the simplest.

“Just go for it! There’s a lot of support for ideas in Sweden. I find that people here are rarely negative to a new idea and they love supporting people who dare to do something different,” he tells The Local.

“When I first came here I was really doubtful about how I would make a career for myself, but I quickly found that if you go out there and try, you will succeed.”

Radio Andra is currently streaming online at www.radioandra.se and will begin live transmission from 103.1FM at 7am on October 1st.

For more information, including dates and venues for the upcoming gigs during the launch week, check out their official site and Facebook page below.

MAKING IT IN SWEDEN is a recurring series whereby The Local highlights the stories of foreigners who have come to Sweden later in life and succeeded in carving out a niche for themselves in their adopted homeland.

Oliver Gee

Follow Oliver on Twitter here

Related links:

Don't miss...X
Left Right

Your comments about this article

15:23 September 20, 2012 by Abe L
Looking forward to trying it out. I greatly encourage such primarily English spoken initiatives. I do hope they'll employ English speaking natives for that and not Swedes bastardising the English language.

Hopefully they can refrain from the worst aspects of other Swedish radio stations. Being, to much repetition of played music, to much chatter by the folks that are supposed to play the music and to much and to long commercial breaks.
21:16 September 20, 2012 by dizzymoe33
Good luck it sounds like a nice idea.
17:36 September 21, 2012 by james_g
Abe - talking about bastardising the English language - it's 'TOO much repetition of played music, TOO much chatter by the folks that are supposed to play the music and TOO much and TOO long commercial breaks.' :)
11:37 October 6, 2012 by Coolbreeze
And the main difference being.......

Less repeats of the same old usual suspects.

Just the same style of music one can find on any Swedish Radio station!!

Integrate and get with the programme EX-pats!!!
12:32 October 30, 2012 by rebelart.se
'you need to know swedish to get by fully'

what aload of bullshit.....
19:19 November 8, 2012 by KossBoss
@james_g

spot on! :D

@Coolbreeze

Agree totally. Jesus, learn the lingo, integrate or please move back to the US or UK if expect to get by in Englisg every day. I'm tired reading posts from lazy and spoiled ex-pat crybabies who demand and complain about not being able to get by due to language barriers!
Today's headlines
Swedish expert slams Norway terror alert
Terrorism expert Ranstorp and a policeman in Norway. Photos: TT

Swedish expert slams Norway terror alert

A Swedish terrorism expert has come forward criticizing the way Norway has handled its recent terror threat, saying the day the threat began was a "total problem in intelligence". READ  

Swedish nurse reported for patient 'death wave'

Swedish nurse reported for patient 'death wave'

A nurse in southern Sweden has been reported for abuse at a senior care centre after she allegedly waved to a colleague with the hand of a recently-dead resident. READ  

Pandas Plopp and Polly born in Swedish zoo
Plopp and Polly, the offspring of Pandora the panda. Photo: Kolmården

Pandas Plopp and Polly born in Swedish zoo

A pair of red panda cubs have been born in central Sweden, a wildlife park announced on Monday. READ  

Green Party ranked 'most gay friendly' in Sweden

Green Party ranked 'most gay friendly' in Sweden

The Green Party's views are 88.6 percent "LGBT-friendly", a Swedish LGBT rights group claimed on Monday, making the Greens the most gay-friendly of all Sweden's parliamentary parties. READ  

Man held on suspicion of murdering wife
Police on the scene. Photo: Johan Nilsson/TT

Man held on suspicion of murdering wife

Updated: Police arrested a man in Copenhagen on the suspicion of killing his wife, whose body was found at the couple's home in southern Sweden during the weekend. READ  

Arlanda, Stockholm
Lightning bolt grounds flight to New York

Lightning bolt grounds flight to New York

Swedes bound for New York learned on Monday morning that their plane had been cancelled after it was hit by lightning during Sunday's thunderstorm. READ  

Elderly Swedish man stripped of his 35 cats

Elderly Swedish man stripped of his 35 cats

The County Administrative Board of Skåne has decided to confiscate the 35 cats of an 81-year-old man who was forbidden from having more than nine of the furry felines. READ  

Wild weather set to strike Sweden anew
Photo: TT

Wild weather set to strike Sweden anew

With Sunday's thunderstorm reported as the worst of the year so far, Sweden is bracing for round two on Monday as meteorologists predict more of the same. READ  

Swedish youth suicides hit 25-year high

Swedish youth suicides hit 25-year high

Last year 1,600 people in Sweden took their own lives - and for Swedes aged 15 to 24, the numbers haven't been so high since 1989. READ  

Floods replace Swedish heatwave
The Viking Lines ferry pictured was ripped away from the dock as a result of the storm. Per Gustavsson / TT

Floods replace Swedish heatwave

The Swedish summer was washed away on Sunday as thunderstorms caused chaos in Stockholm, including torrents of water flooding down stairways at metro stations. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching, June 26th - 28th. Get inside Stockholm's hottest nightclubs
Gallery
Top ten Swedish taboos
Society
Seven-year-old Swede cycles to Berlin
Politics
'Gaza conflict needs help, not empty rhetoric'
Society
Swedes voted 'most beautiful' in the Nordics
Blog updates

27 July

Approaching Stockholm (Around Sweden in a kayak) »

"I woke up in the comfort of my own little cabin on Eva and Rolf’s boat, it was 7:30am and I was feeling a bit groggy after a couple of beers with all the lovely locals the night before. The previous day had really taken its toll on my body and I was very stiff and..." READ »

 

24 July

Sharing our Pride: Celebrating Love & the LGBT Community! (Stockholm in my American Heart) »

"It’s mid- July in Stockholm, and with much of the city on vacation, things can seem a little quiet – the streets, the bus, and the grocery store. One thing that has not paused for a summer break, though, is preparation for Stockholm’s Pride Festival, which will take place from July 28 to August 2...." READ »

 
 
 
Business & Money
Sweden demands EU clarity on Bitcoin tax
National
Swedish organic sales enjoy 'amazing' growth
Photo: Johan Nilsson/TT
Society
What's On in Sweden
Gallery
People-watching July 23
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Photo: Finest.se
Gallery
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
Society
What's On in Sweden
Photo: Lisa Mikulski
National
Hope springs eternal for expat pet shop owner
Gallery
Princess Estelle steals limelight at mum's birthday
National
Swedes risk infants' lives by covering up prams
National
Swede runs for office just using Bitcoin funds
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

730
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se