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Netflix launches film streaming in Sweden

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15:05 CEST+02:00
Netflix launched its film streaming service in Sweden on Monday, offering a special deal to current Spotify subscribers in an otherwise low-key entry into the Nordic region for the US company.

"Today we're bringing Netflix to Sweden," Netflix director of content Erik Barmack said in a statement published Monday on the company's blog.

"Starting today, people throughout Sweden who love watching movies and TV shows can join almost 30 million of our members from over fifty countries around the world, who enjoy our service over the Internet streaming to Smart TVs, game consoles, computers, tablets, mobile devices and more."

The much anticipated move, first announced in late August, marks the first entry into the Swedish market of a major American internet film streaming service.

Later this autumn, HBO is expected to launch a similar on-demand film streaming service.

The two US firms will face-off against Swedish publishing company Bonnier's C More (previously Canal Plus), which recently launched on-demand service Filmnet.se, as well as Viasat's Viaplay streaming service and Voddler.

Netflix's launch in Sweden allows new subscribers to sign up for one month of free service, after which it will cost 79 kronor ($11.75) per month for access to the company's extensive catalogue of films and television shows.

As a part of the launch, current premium subscribers to Swedish streaming music service Spotify have been offered a free Netflix subscription for the rest of the 2012 calendar year, after which they will be charged 79 kronor.

"We are proud to have to be able to introduce the future of TV in Sweden. Now people in Sweden can watch fantastic movies and TV series anywhere, anytime, on a range of different devices," Netflix CEO and co-founder Reed Hastings said in a statement.

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