• Sweden edition
 
Netflix launches film streaming in Sweden

Netflix launches film streaming in Sweden

Published: 15 Oct 2012 15:05 GMT+02:00
Updated: 15 Oct 2012 15:05 GMT+02:00

Netflix launched its film streaming service in Sweden on Monday, offering a special deal to current Spotify subscribers in an otherwise low-key entry into the Nordic region for the US company.

"Today we're bringing Netflix to Sweden," Netflix director of content Erik Barmack said in a statement published Monday on the company's blog.

"Starting today, people throughout Sweden who love watching movies and TV shows can join almost 30 million of our members from over fifty countries around the world, who enjoy our service over the Internet streaming to Smart TVs, game consoles, computers, tablets, mobile devices and more."

The much anticipated move, first announced in late August, marks the first entry into the Swedish market of a major American internet film streaming service.

Later this autumn, HBO is expected to launch a similar on-demand film streaming service.

The two US firms will face-off against Swedish publishing company Bonnier's C More (previously Canal Plus), which recently launched on-demand service Filmnet.se, as well as Viasat's Viaplay streaming service and Voddler.

Netflix's launch in Sweden allows new subscribers to sign up for one month of free service, after which it will cost 79 kronor ($11.75) per month for access to the company's extensive catalogue of films and television shows.

As a part of the launch, current premium subscribers to Swedish streaming music service Spotify have been offered a free Netflix subscription for the rest of the 2012 calendar year, after which they will be charged 79 kronor.

"We are proud to have to be able to introduce the future of TV in Sweden. Now people in Sweden can watch fantastic movies and TV series anywhere, anytime, on a range of different devices," Netflix CEO and co-founder Reed Hastings said in a statement.

The Local/dl

Follow The Local on Twitter

Don't miss...X
Left Right

Your comments about this article

16:43 October 15, 2012 by e1zorro
At the end of the day, you'll probably get exactly the same catalogue of "region locked" content that every other streaming service provider seems to have access to.

So unless they somehow have a vastly superior back-catalogue, I doubt they'll take the market by storm
19:33 October 15, 2012 by kenny8076
ya i mean its ok....... i just opened my free month trial.... its good for movies, you know like the older ones you would like to watch you havent seen in a long time but dont want to buy.... for TV shows its no good. Like i looked at Mad Men they only have 1 season when there is 5, Glee had 2 season when i think there are 2.... the shows are just old seasons (for the most part) Skimming through the movies there is a pretty good selection.

1st month is free so it doesnt hurt to browse through and see if its worth it. just make sure to cancel the subscription before 30 days is up other wise you will get charged 79SEK
08:14 October 16, 2012 by Gordy
Use a VPN and sign up on the US site then they will only charge you $7.99 a month which is around 53SEK you can then access the Swedish version without a VPN or the US or UK versions with a VPN or Smart DNS.
11:39 October 16, 2012 by The Groke
If you went to University in the US, you may still have alumni access to your old VPN there. Good way to get one free and without bandwidth limits that make it hard to stream. That's what we do.... it's worth emailing your old school to find out. 8 bucks a month for all the crappy movies we want, instead of 15-16 bucks each (or whatever insane price it costs) to see a crappy movie at the Swedish movie monopolists, Bio.
23:13 October 22, 2012 by Flygger
I agree with kenny8076

There really is lots to watch on Netflix but just about everything is so old and outdated. I signed up for the free 1 month trial but ended it after a few days.

Ok for lots of people but at the low cost you only get what you pay for.

If your bandwidth usage is restricted it's not for you.
Today's headlines
Police seeking missing Swede in London
Sofie Marie Jansson, who is currently missing in London. Photo: Metropolitan Police

Police seeking missing Swede in London

British police have issued a plea for tips in the search to find Swedish national Sofie Marie Jansson who hasn't been seen for almost a week. READ () »

University applications rocket to record high

University applications rocket to record high

Swedish universities continue to draw vast amounts of applicants with the number of prospective students seeking a third level education increasing for the seventh year in a row. READ () »

Man jailed in US over Lars Vilks murder plot
Swedish artist Lars Vilks pictured in New York in 2012. Photo: Linus Sundahl-Djerf/TT

Man jailed in US over Lars Vilks murder plot

American authorities have sentenced a 20-year-old accomplice of 'Jihad Jane' to five years in prison for an attempted terror plot to kill Swedish artist Lars Vilks, after getting involved with the murder plans when he was a teenager. READ () »

Sweden scraps 'new start zones' after EU input
Integration Minister Erik Ullenhag visits a school in Tensta, one of the neighbourhoods mentioned when he and his colleagues first floated the new start zone proposal. File: TT

Sweden scraps 'new start zones' after EU input

Sweden has abandoned a plan to ease taxes for small companies in blighted areas after the European Commission challenged its legality. READ () »

'Easter eggs an invitation to spread germs'
A typical Swedish Easter egg. Photo: Jessica Gow/TT

'Easter eggs an invitation to spread germs'

A Swedish microbiologist has warned that traditional Swedish Easter eggs laden with candy are an open invitation to the spread of bacteria and viruses. "Is this really a good idea?" he asked. READ () »

Jammed truck snarls Stockholm rush hour
Photo: Anders Wiklund/TT

Jammed truck snarls Stockholm rush hour

PICTURES: A truck got wedged inside a tunnel in central Stockholm on Thursday, with authorities concerned the accident may have damaged cables in the tunnel's ceiling. READ () »

Kids in Victorian garb mark Swedish Easter
A Swedish Easter witch holding daffodils. File photo: TT

Kids in Victorian garb mark Swedish Easter

In India, I'd notice Easter only from the traffic jam outside the churches, but here witches, egg hunts, and feathers mark the Christian holiday. The Local's Deepti Vashisht brings you the various shades of Swedish Easter. READ () »

Swedish MP ordered chemtrail probe
Chemtrails?: Shutterstock.

Swedish MP ordered chemtrail probe

A Swedish MP who launched an official government investigation into the existence of chemtrails tells The Local why he thinks Swedes deserve the truth, even if it may leave some conspiracy theorists unsatisfied. READ () »

PM pleads ignorance of Vattenfall's Nuon bid
Fredrik Reinfeldt answers the constitutional affairs committee's questions. Photo: TT

PM pleads ignorance of Vattenfall's Nuon bid

Sweden's prime minister on Thursday said Vattenfall itself, not its owners the Swedish state, had responsibility for the loss-making Nuon deal. READ () »

'Kockums submarine raid may be illegal': lawyer
Photo: TT

'Kockums submarine raid may be illegal': lawyer

A Swedish lawyer says the Swedish military may have broken the law when it raided the Malmö premises of German defence giant Thyssen Krupp. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Advertisement:
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Society
Jimi Fritze heard every word when doctors discussed taking his organs
Society
A Swedish farmer explains why the new bestiality ban is 'pointless'
ESL
Sponsored Article
Learning Swedish the easy way
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

771
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com