• Sweden edition
 
Will Ferrell in Stockholm beer ad mystery

Will Ferrell in Stockholm beer ad mystery

Published: 19 Oct 2012 10:32 GMT+02:00
Updated: 19 Oct 2012 10:32 GMT+02:00

The five commercials promoting Old Milwaukee beer (embedded below) feature Ferrell in and around the Swedish capital, making fun of the language, enjoying the city’s archipelago, and cycling around Sergels Torg.

The ads, which appear to have been broadcast on Sweden's TV3, came as a surprise to a representative from the company responsible for Swedish distribution of beers from US-based Pabst Brewing Company, producer of Old Milwaukee.

"I was not aware that there was a film of it on YouTube," Dan Simson, Brand Manager for Pabst with Galatea Beer, Wine, and Spirits, told The Local.

He claimed the ads had not been broadcast in Sweden. Calls from The Local for comment from TV3 were not immediately returned.

In one of the ads, the 45-year-old American actor is seen in a boat with a blonde woman, speaking Swedish to the camera.

“This is my boat,” Ferrell tells the camera.

“This is my woman. This is my beer. It’s alright,” he says in Swedish, holding up a mug of foaming beer as the boat motors past Stockholm's City Hall (Stadshuset).

But this isn't the first time Sweden has had marketing connections with Old Milwaukee - a beer that's not even available in Sweden.

The beverage was also the drink of choice of the Swedish Bikini Team, a group of American models who starred in commercials from the nineties, also famous for gracing the front cover of Playboy.

The ad echoes a series of similar Old Milwaukee commercials starring Ferrell which have been been released in the US in recent months.

The ads are shot in various cities around the United States, and all are performed in a similar deadpan style.

One was even broadcast during half time at the Super Bowl, although only in the state of Nebraska.

According to the Business Insider news website, Ferrell has made more than a dozen Old Milwaukee ads, apparently for free, after having approached the Wisconsin-based brewer about promoting the classic brand.

When asked about the US commercials by the A.V. Club entertainment newspaper, Ferrell replied, "I just love Old Milwaukee. That's my official answer."

"I just love a good, crappy beer," he added.

The Stockholm-based Old Milwaukee commercials surfaced on YouTube just over two weeks ago, but it remains unclear whether they actually were broadcast in Sweden or who was responsible for producing and uploading the ads.

Ferrell is no stranger to Sweden, however, as he is married to 43-year-old Swedish actress Viveca Paulin and couple is known to spend summers at their summer cottage in eastern Sweden.

Pabst Brand Manager Simson from liquor distributor Galatea remained bamboozled by the ads, but suggested that Ferrell's Swedish ties had something to do with them.

“I don’t really know why he would have done it. But he is married to a Swedish woman," Simson told The Local.

"If he is visiting family here once every year, he might have thought why not make a buck.”

He added that Pabst currently has no plans to start distributing Old Milwaukee in Sweden.

Will Ferrell on a boat

Will Ferrell on a bike

Will Ferrell on Swedish words

Will Ferrell on his kidnapped wife

Will Ferrell in dubstep dance

Swedish Bikini Team commercial

The Local/og

Follow The Local on Twitter

Your comments about this article

14:28 October 19, 2012 by akkamaan
Great stuff! Gotta love WF!
14:29 October 19, 2012 by ooh456
Okay so they are selling Old Milwaukee beer in Sweden? Why? It's even worse than Falcon... and that's saying something.
20:49 October 20, 2012 by dizzymoe33
Will Ferrell is funny. The commercials were good too bad the beer is not so good!
09:12 October 24, 2012 by Snood
@ ooh456

The article did say that it's not available in Sweden.....
23:16 November 3, 2012 by Cal134
There is no mystery here. Maybe his comedy doesn't translate, but everything Will Ferrell does (and I mean everything) is tongue in cheek. He makes fun of everything (even everything American). The brand of beer "old mil" is a joke in the U.S. As all things Will Ferrell, he and a group of friends were likely sitting around getting drunk, making fun of people and thought this would be a funny bit.
Today's headlines
Entertainment
A closer look at Sweden's rising stars
Swedish actresses Sandra Huldt and Julia Ragnarsson. Julia (right) has been nominated for a Rising Star award. Photo: TT

A closer look at Sweden's rising stars

Like to be ahead of the game when it comes to the next big thing on the silver screen? We find out more about the Swedish nominees for the Rising Star award to be presented at Stockholm's International Film Festival next week. READ  

National
Anti-Israel graffiti 'not a race crime': Court
Photo: TT

Anti-Israel graffiti 'not a race crime': Court

A teenage boy who painted anti-Israel slogans and symbols on the Concert Hall in Gothenburg has been convicted for the damages he caused, but he walked free from racial agitation charges. READ  

Politics
Israel's ambassador recalled from Sweden
Israeli ambassador Isaac Bachman. Photo: TT

Israel's ambassador recalled from Sweden

Israel called home its ambassador from Stockholm "in irritation" on the same day that Sweden officially recognized the State of Palestine. READ  

Science
Swedish women in two-year sex pill study
Contraceptive pills have been linked to mood swings. Photo: Shutterstock

Swedish women in two-year sex pill study

Three hundred women from across Sweden are taking part in a study designed to demonstrate that modern contraceptive pills don't lead to decreased libido or mood swings. READ  

National
Stockholm 'sinking' oil spill ship safe
The ship was rescued on Thursday. Photo: Swedish Coast Guard

Stockholm 'sinking' oil spill ship safe

After fears a ship carrying around 52 tonnes of oil could sink in Stockholm's archipelago, Sweden's Coast Guard said the vessel had been towed to safety. READ  

National
Dog attack policewoman acquitted on appeal
A scene from a video of the attack published by Dagens Nyheter

Dog attack policewoman acquitted on appeal

A policewoman accused of letting her dog attack a drunk man while she repeatedly hit him with a baton, has had her conviction overturned by a court in Stockholm. READ  

Entertainment
What's On: October 31st - November 7th
Uma Thurman will soon be on her way to Stockholm. Photo: TT

What's On: October 31st - November 7th

Halloween fun and an international film festival are the big events hitting Stockholm this week. We cast our eye over the capital and the rest of the country for the best activities to check out this week. READ  

International
Pirate Bay Swede found guilty in Denmark
Gottrid Svartholm Warg. File photo: TT

Pirate Bay Swede found guilty in Denmark

Sweden's Pirate Bay Founder Gottrid Svartholm Warg was found guilty of hacking crimes in a Danish court on Thursday. READ  

National
Malmö loses out as rare toads move in
The European green toad. Photo: H. Krisp (WikiCommons)

Malmö loses out as rare toads move in

After a rare species of toad moved into southern Sweden's Malmö, builders have had to tone down massive expansion plans in the area. READ  

Politics
Palestine recognized as state by Sweden
Sweden's Foreign Minister is Margot Wallström. Photo: TT

Palestine recognized as state by Sweden

The Swedish government has officially decided to recognize Palestine, with the move announced in a speech by the country's new Foreign Minister Margot Wallström. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Stockholm's shocking take on Halloween
Sport
Top ten quotes from Zlatan Ibrahimovic
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
People-watching: October 30th
National
Sweden remains fourth best for gender equality
Blog updates

29 October

Scariest day (Blogweiser) »

"This is what’s frightening me on Halloween. http://www.youtube.com/watch?v=D4OFZVCu8J0&list=UUJu5J7jG4uoYSjWbpFsJBuQ Follow my posts on FB. ..." READ »

 

24 October

Editor’s blog, October 24th (The Local Sweden) »

"Hi readers, Get ready to read our weekly digest of Swedish news in less than 60 seconds. The..." READ »

 
 
 
National
Timeline: Julian Assange sex allegations
Sport
World Cup ski race on 'fake' Stockholm slope
Society
An Arctic tradition: hunting and handicraft
Society
Stockholm taxis offer free therapy sessions
National
The Local meets Health Minister Gabriel Wikström
Gallery
Property of the week: Österåker
Society
Homeless turtles get Stockholm police ride
National
Construction worker has 'Sweden's best beard'
National
Italian musician jazzes up Sweden's Lapland
Gallery
Zlatan's career in pictures
Finest.se
Gallery
People-watching: October 25th and 26th
Lifestyle
'Swedes are funnier than they think'
National
Swedish town 'like Venice' after heavy rains
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Dentist gives free care to Roma beggars
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
TT
Society
QUIZ: How good is your Swedish?
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
Stockholm is 'best' region for well-being
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

970
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN