• Sweden's news in English
 

Swedish PR firm 'enters' US presidential race

Published: 06 Nov 2012 14:35 GMT+01:00

“We wanted to see if we could reach America,“ Studio Total CEO Per Cromwell told The Local.

“We think it is important to highlight that many of the issues discussed could be seen in a different way from just the traditional Republican versus Democrat.”

The party, which was launched on Monday, already has a website and a Twitter account and the agency has since the launch been bombarding US news rooms with information about the new party.

“If the US was to become a part of Sweden, and be run like Sweden, the US would yet again prosper,” the party wrote in a statement sent to several news outlets including The Local.

The party programme outlines the Swedish Model with free healthcare, free education, a balanced budget and neutrality in foreign affairs.

“Swedish model vs American model: Social security vs Social Insecurity,” the party wrote in one of many tweets posted on Tuesday.

“This is the moment to put America back on the path to prosperity! Vote late - Vote Swedish Party,” another tweet read.

The campaign, which had first been intended for a client who turned it down, has since been used as a project for the agency’s four interns.

One of these, Johan Toresson, is the designated presidential candidate despite not being an American citizen.

“In these times of deficits and social insecurity there’s really only one option. And it’s us. It’s me, you. Hard working American families deserve the best, and this is what the Swedish Model will give them,” Toresson wrote in the statement.

Creating a political party in order to encourage debate isn’t new to the agency.

In 2005 they created Kulturpartiet, (The Culture Party) and launched it during the annual Almedalen political week in Visby to encourage more debate about culture politics in Sweden.

“This time we wanted to see whether we could get as far as America,” Cromwell said.

The main aim with the project is to start people in the US talking about the big picture and not just focus on too narrow politics.

“We feel as if they sometimes get stuck and don’t see beyond the Democrats and Republicans. There are other ways of building a society,” Cromwell explained.

And according to Cromwell it is important that the US solves its problems or there is a risk that it will affect world politics.

“The current American model doesn’t seem to be working that well,” said Cromwell to The Local.

Studio Total has been known in Sweden and abroad for their somewhat unorthodox methods of creating buzz. Most recently they made headlines after dropping "pro free speech" teddy bears over the Belarusian capital.

Other recent projects also include the launch of the fake Austrian International School of Sex (AISOS), which made headlines across Europe and beyond.

Rebecca Martin

Follow Rebecca on Twitter here.

Your comments about this article

15:43 November 6, 2012 by Cephalectomy
oh so you are worried about the usa only ? how about some other countries who badly need help or advice ?
21:14 November 6, 2012 by tercel
Free healthcare, free education -- ARE NOT FREE, someone HAS to pay for it. Virtually all the states in the US must have a balanced budget, the federal government is exempt from this law. I have no idea what percentage of Swedes pay federal taxes but in the US 49% of the population pay no federal taxes. In order to have your so called FREE healthcare and free education 100% of the population in the US will have to pay federal taxes. That is something the democratic party is totally against.

Neutrality in foreign affairs, WHY oh WHY did the US not think of that after WW1? If we had you would either be speaking German or Russian now. This is easy for someone to say this who lives in a country with a population smaller than the greater New York City metro area. Your birth rate in 2011 was 10.24 births per 1,000. Your death rate in 2011 was 10.21 per 1000. Your country is on the path to extinction. Yet there is a bright light if you can call it that, it is estimated by current births and immigration Sweden's muslim population will reach 40% by 2030 or 2035. Then the only difference between Sweden and Pakistan will be where you find them on the map.
01:41 November 7, 2012 by SandKat
I thoroughly enjoyed reading the website of The Swedish Party Of America. I wish. I think such thinking is considered impossibly utopian here in the US, and I'm sure that most Americans would not believe that such a place could ever exist. Probably, many Swedish believe that the US is a democracy. We vote - does that make us a democracy? I find that plutocracy is much more accurate. I think our political choices are rather narrow. Really, the only party choices are the Republican and Democratic parties. In rhetoric, they seem to differ, sometimes greatly. But in policy, in almost all policies, they differ very little. In most cases, money controls our politics and policies. This is even more true now that corporations are considered to have the rights of a person. Money, BIG money, can be spent to determine almost any policy in any state or in the US in general. This is true no matter who has the money, although it is usually derived from big business. Increasingly, open thought is discouraged in the US. Just try questioning Homeland Security, the Patriot Act, or any of our many wars. Frankly, I question whether we even have a free press anymore. Certainly, seeking a wide range of opinions is more difficult. Thank goodness for the internet.

This has been fun. Its nice to think that maybe, just maybe, rationality still exists somewhere in the world.
Today's headlines
US rap mogul Jay Z defends Tidal venture
Jay Z's got 99 problems but Tidal ain't one. Photo: Chris Pizzello/Invision/AP

US rap mogul Jay Z defends Tidal venture

Rapper Jay Z has defended his Tidal streaming service as viable and a boon to artists after a much-criticized start to the revamped company has given its main Swedish rivals at Spotify little cause for concern. READ  

Nepal earthquake
Swedes join earthquake rescue efforts in Nepal
Residents rescue items from the debris of a house damaged in Saturday's earthquake in Nepal. Photo: AP Photo/Bernat Armangue

Swedes join earthquake rescue efforts in Nepal

An expert team from Sweden is set to travel to Nepal on Monday to help with a search and rescue operation following a devastating earthquake which is believed to have claimed 3,200 lives so far. READ  

Rush-hour chaos for Swedish rail commuters
It's not the first time train delays cause headaches for Swedish commuters. Photo: Tomas Oneborg/SvD/TT

Rush-hour chaos for Swedish rail commuters

A faulty railway switch in Stockholm was expected to cause rush-hour headaches for travellers across Sweden on Monday morning after several trains were cancelled and others diverted. READ  

Sweden enjoys tourism boom
Photo: Måns Fornander/imagebank.sweden.se

Sweden enjoys tourism boom

Tourism in Sweden is increasing rapidly with foreign tourists expected to spend a total of 115 billion kronor (13.3 billion) this year, according to an industry forecast. READ  

Swedish hostages freed in Syria
Sweden's Foreign Minister Margot Wallström. Photo: TT

Swedish hostages freed in Syria

Two Swedish men held hostage in Syria have been released with the help of Jordanian and Palestinian authorities, Sweden's foreign ministry said Saturday. READ  

Swedes risk double tax over pension change
The 'orange envelope' containing annual pension statements. Photo: TT

Swedes risk double tax over pension change

Many Swedes risk paying double tax on their savings following changes to private pensions rules, experts warn. READ  

Christian Democrats elect first female leader
Photo: TT

Christian Democrats elect first female leader

Sweden’s Christian Democrats on Saturday unanimously elected Ebba Busch Thor as the party’s leader, replacing Göran Hägglund. At 28, she’s the youngest person to ever lead a Swedish party in parliament. READ  

Municipal interpreters spoke wrong language
Most migrants from Romania speak Romanian, not Romany. Photo: TT

Municipal interpreters spoke wrong language

The municipality of Helsingborg hired interpreters to communicate with migrants from Romania. Problem was, the interpreters spoke a language the Romanians didn’t know at all. READ  

Swede wins world boxing title
Badou, left, connects with Anthony Dirrell during the fight in Chicago. Photo: AFP

Swede wins world boxing title

Sweden's Badou Jack claimed the World Boxing Council's super middleweight title as he outpointed previously unbeaten Anthony Dirrell in Chicago on Friday night. READ  

Swedish police officers praised by New Yorkers
The Swedish police heroes meet with NYPD heads. Photo: New York Police Department/TT

Swedish police officers praised by New Yorkers

A video has emerged of Swedish off-duty police officers breaking up a violent fight on the New York subway. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
What's on in Sweden: April 23rd - 30th
Stockholm School of Economics
Sponsored Article
How the Stockholm School of Economics changes expat lives
Features
My bizarre Swedish habits that foreigners just don't understand
National
Brits in Sweden face NHS black hole
Swedish Hasbeens
Sponsored Article
Is the world wrong to connect Sweden with sex?
Blog updates

24 April

Editor’s blog, April 24th (The Local Sweden) »

"Hi readers, Spring has well and truly arrived, as evidenced by the start of strawberry season. The..." READ »

 

15 April

Gång, timme, tid & dags (The Swedish Teacher) »

"Hej! In this article I will talk about “gång”, “timmar”, “dags” and “tid”, because they all translate..." READ »

 
 
 
Business & Money
The Swedish regions where you're least likely to stay jobless
Gallery
People-watching: April 22nd
Sport
Sweden's Eriksson joins row over foreign England player quotas
National
MEP says ignoring migrant crisis like 'Sweden's Holocaust appeasement'
Gallery
IN PICTURES: The Swedish mining town that's being moved
National
How much would you pay for first Swedish strawberries of 2015?
Gallery
Property of the week: Kungsholmen, Stockholm
Sponsored Article
Want to study in Sweden? Read why Stockholm is the best choice
Photo: TT
National
Get set for a sunny week in Sweden
Sponsored Article
Does far-north Sweden have to punch above its weight?
National
Refugees in Sweden fear for families lost at sea
National
Syria claims ‘most dangerous’ Isis leaders are Scandinavian
Gallery
People-watching: April 18th
National
Swedish researchers pore over link between coffee and cancer
Features
What you can buy in Sweden for the price of a London shed
National
What's on in Sweden this week
National
Swedes launch first donut into space
Politics
Is Sweden returning to 1990s social democratic welfare politics?
National
Mamma Mia! Abba entertainment venue set to open in Stockholm
Gallery
People-watching: April 15th
National
Why Sweden is top place in the world for expats to raise children
National
Swedish 'submarine' was civilian boat
National
Why has a US town got pulled into a Swedish spelling row?
Gallery
Property of the week: Hovås, Gothenburg
National
What does Zlatan think of his ban?
National
Swedish teenagers help rebuild Breivik massacre island
National
Would you live in a steel box?
National
How an act of kindness by one Syrian immigrant went viral
Gallery
People-watching: April 8th
National
Swedish bids for Billboard fame
National
Swedish monkeys denied Saudi visas
National
Sunny spring weather predicted
Sponsored Article
'Impossible' to run Skanska without Bromma Airport
National
Half of Swedes want begging ban
Gallery
Property of the week: Gotland
National
Why are expats less likely to settle down with Swedes?
Sport
What does Sweden think of Zlatan's recent outburst?
Society
Get to grips with Sweden's most bizarre Easter traditions
Gallery
People-watching: April 1st
National
The Local's best April Fools' gags
National
US spy agency to feature in new 'Stieg Larsson' book sequel
National
Beaver bite at Swedish bus stop
Gallery
Property of the week: Åreda
Sponsored Article
'Sweden must embrace openness and diversity'
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,310
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se