• Sweden edition
 
Swedish PR firm 'enters' US presidential race

Swedish PR firm 'enters' US presidential race

Published: 06 Nov 2012 14:35 GMT+01:00
Updated: 06 Nov 2012 14:35 GMT+01:00

“We wanted to see if we could reach America,“ Studio Total CEO Per Cromwell told The Local.

“We think it is important to highlight that many of the issues discussed could be seen in a different way from just the traditional Republican versus Democrat.”

The party, which was launched on Monday, already has a website and a Twitter account and the agency has since the launch been bombarding US news rooms with information about the new party.

“If the US was to become a part of Sweden, and be run like Sweden, the US would yet again prosper,” the party wrote in a statement sent to several news outlets including The Local.

The party programme outlines the Swedish Model with free healthcare, free education, a balanced budget and neutrality in foreign affairs.

“Swedish model vs American model: Social security vs Social Insecurity,” the party wrote in one of many tweets posted on Tuesday.

“This is the moment to put America back on the path to prosperity! Vote late - Vote Swedish Party,” another tweet read.

The campaign, which had first been intended for a client who turned it down, has since been used as a project for the agency’s four interns.

One of these, Johan Toresson, is the designated presidential candidate despite not being an American citizen.

“In these times of deficits and social insecurity there’s really only one option. And it’s us. It’s me, you. Hard working American families deserve the best, and this is what the Swedish Model will give them,” Toresson wrote in the statement.

Creating a political party in order to encourage debate isn’t new to the agency.

In 2005 they created Kulturpartiet, (The Culture Party) and launched it during the annual Almedalen political week in Visby to encourage more debate about culture politics in Sweden.

“This time we wanted to see whether we could get as far as America,” Cromwell said.

The main aim with the project is to start people in the US talking about the big picture and not just focus on too narrow politics.

“We feel as if they sometimes get stuck and don’t see beyond the Democrats and Republicans. There are other ways of building a society,” Cromwell explained.

And according to Cromwell it is important that the US solves its problems or there is a risk that it will affect world politics.

“The current American model doesn’t seem to be working that well,” said Cromwell to The Local.

Studio Total has been known in Sweden and abroad for their somewhat unorthodox methods of creating buzz. Most recently they made headlines after dropping "pro free speech" teddy bears over the Belarusian capital.

Other recent projects also include the launch of the fake Austrian International School of Sex (AISOS), which made headlines across Europe and beyond.

Rebecca Martin

Follow Rebecca on Twitter here.

Don't miss...X
Left Right

Your comments about this article

15:43 November 6, 2012 by Cephalectomy
oh so you are worried about the usa only ? how about some other countries who badly need help or advice ?
21:14 November 6, 2012 by tercel
Free healthcare, free education -- ARE NOT FREE, someone HAS to pay for it. Virtually all the states in the US must have a balanced budget, the federal government is exempt from this law. I have no idea what percentage of Swedes pay federal taxes but in the US 49% of the population pay no federal taxes. In order to have your so called FREE healthcare and free education 100% of the population in the US will have to pay federal taxes. That is something the democratic party is totally against.

Neutrality in foreign affairs, WHY oh WHY did the US not think of that after WW1? If we had you would either be speaking German or Russian now. This is easy for someone to say this who lives in a country with a population smaller than the greater New York City metro area. Your birth rate in 2011 was 10.24 births per 1,000. Your death rate in 2011 was 10.21 per 1000. Your country is on the path to extinction. Yet there is a bright light if you can call it that, it is estimated by current births and immigration Sweden's muslim population will reach 40% by 2030 or 2035. Then the only difference between Sweden and Pakistan will be where you find them on the map.
01:41 November 7, 2012 by SandKat
I thoroughly enjoyed reading the website of The Swedish Party Of America. I wish. I think such thinking is considered impossibly utopian here in the US, and I'm sure that most Americans would not believe that such a place could ever exist. Probably, many Swedish believe that the US is a democracy. We vote - does that make us a democracy? I find that plutocracy is much more accurate. I think our political choices are rather narrow. Really, the only party choices are the Republican and Democratic parties. In rhetoric, they seem to differ, sometimes greatly. But in policy, in almost all policies, they differ very little. In most cases, money controls our politics and policies. This is even more true now that corporations are considered to have the rights of a person. Money, BIG money, can be spent to determine almost any policy in any state or in the US in general. This is true no matter who has the money, although it is usually derived from big business. Increasingly, open thought is discouraged in the US. Just try questioning Homeland Security, the Patriot Act, or any of our many wars. Frankly, I question whether we even have a free press anymore. Certainly, seeking a wide range of opinions is more difficult. Thank goodness for the internet.

This has been fun. Its nice to think that maybe, just maybe, rationality still exists somewhere in the world.
Today's headlines
Sami museum hit in suspected tear gas attack
Permanent exhibition on the life of Sami nomads. Photo: Bengt Oberger/Wikipedia

Sami museum hit in suspected tear gas attack

The Sami museum in northern Sweden had to be evacuated after two attackers sprayed an unknown substance which left several people violently ill. READ  

Roma advocate scoops Wallenberg prize
Emir Selimi: The winner of the 2014 Raoul Wallenberg Prize. Photo: Charles L. Sjölander

Roma advocate scoops Wallenberg prize

A Roma man has been hailed as "inspirational" after scooping this year's Raoul Wallenberg Prize for setting up an organization to help stamp out racism against the community. READ  

Goverment keen on Nato forces in Sweden

Goverment keen on Nato forces in Sweden

Nato will soon be able to deploy military forces to Sweden with the government likely to sign an agreement with the military alliance this week, but an expert told The Local that full membership remains unlikely. READ  

Beggar hit in exhaust fume 'attack'
Exhaust fumes. Photo:Shutterstock.

Beggar hit in exhaust fume 'attack'

A beggar in southern Sweden was forced to flee in terror after she was enveloped with thick black smoke, part of an apparent attack that was captured on video and spread via social media. READ  

Elections 2014
Sweden opens the gates for election voting
Don't forget to vote. Photo:Shutterstock.

Sweden opens the gates for election voting

If you're busy on September the 14th, or simply can't wait to have your voice heard, Wednesday morning marked the opening of the polling booths for early-bird voters. READ  

Whooping cough alert after two infants die

Whooping cough alert after two infants die

The Swedish Public Health Agency has urged parents to be aware of the dangers of the infectious whooping cough disease after two babies have recently died from the illness. READ  

Chuck Berry wins 2014 Polar music prize
Chuck Berry performing in Oslo in 2007. Hakon Mosvold Larsen /Scanpix Norway

Chuck Berry wins 2014 Polar music prize

The Polar music prizes were handed out in Stockholm on Tuesday night, with Chuck Berry and theatre director Peter Sellars sharing one million kronor ($153,000) in prizes. READ  

Swedish store scraps high heels for toddlers
The shoes pictured are indeed the shoes in question. Photo: Joakim Loamotte/TT

Swedish store scraps high heels for toddlers

UPDATED: A social media storm has seen a supermarket chain recalling its heeled children's shoes. The man behind the storm says other countries could learn from how seriously Sweden takes equality. READ  

My Swedish Career
'How I came to run my own business in Sweden'
Scarlet Vikarby and her husband Jimmy. Photo: Private

'How I came to run my own business in Sweden'

American Scarlet Vikarby owns a home theatre installation business. She talks to The Local about owning a company, how being a woman can be a game changer, and how to overcome reserved Swedes. READ  

Elections 2014
Why Sweden's election oozes uncertainty
The Alliance leaders. Photo: Drago Prvulovic/TT

Why Sweden's election oozes uncertainty

Sweden's prime minister got his claws out on Tuesday, accusing the opposition of "promising everything to everyone". With the elections just weeks away, an expert tells us why the campaigning is heating up. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Business & Money
'How I came to run my own business in Sweden'
Politics
Expert explains why Sweden's election oozes uncertainty
National
City plays Schindler's List theme at Nazi rally
Society
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
National
'Amnesiac' man avoids deportation for ten years
Blog updates

25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

 

25 August

The Dollar Store (Blogweiser) »

"A dollar store in Sweden. Blog post: http://t.co/tNuuvcP1q0 #USD #greenbacks #sweden #sverige pic.twitter.com/RHFAYf7U1k — Joel Sherwood (@joeldsherwood) August 23, 2014 There’s a chain here in Sweden called The DollarStore. This name always stood out to me in a country where they don’t use dollars. I went there for the first time this weekend. They actually accepted greenbacks..." READ »

 
 
 
Gallery
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Gallery
People-watching August 22-24
National
Armed royal guards caught (very) drunk on the job
National
Sweden orders textbook on Roma discrimination
Gallery
Violent anti-Nazi demonstrations in Malmö
Society
A closer look at Sweden's five official minority languages
Gallery
See the destruction from the southern Sweden floods
Politics
'Sweden Democrats hold the key to elections'
Society
Swedes celebrate first day of smelly fish season
Politics
Sweden elections: How do they work?
Finest.se
Gallery
People-watching August 20th
Society
Did you know the Bronx in NYC was named after a Swede?
Society
Swedes slam Danes for 'racist' art
National
Majority of Swedes favour more or just as many refugees
Sponsored Article
Find out what gives this Swedish school executive appeal
Society
This gold coin may be the key to solving a Swedish massacre
National
Sweden celebrates 200 years of peace
Skatteverket
Sponsored Article
Introducing... ID cards and permits in Stockholm
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

724
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se