• Sweden's news in English
 

Blogger gets the boot after gym ad attack

Published: 13 Nov 2012 11:36 GMT+01:00

"After the developments following Katrin Zytomierska’s highly publicized SATS-post, Finest.se chooses to cease our collaboration with Katrin and terminate her contract as a blogger with us,” Alexander Erwik, editor-in-chief of Finest.se, told media newspaper Dagens Media.

Zytomierska is one of Sweden's highest profile bloggers, and her criticism of the advert and its subject's "plump" appearance, prompted a heated debate in the Swedish media last week.

In her post, Zytomierska questioned why it is "okay for women to be plump in Sweden", calling the SATS campaign "disgusting feminist propaganda".

The blog post received thousands of comments, prompted a response from the SATS CEO, and generated extensive debate in media and social media circles.

SATS stressed that the purpose of the advert was to underline that the company welcomed everyone, of all shapes and sizes, as members of the gym.

The woman in the advert responded to Zytomierska’s post in the media newspaper Resumé, saying she wanted to protect her daughters from “women who have developed internet bullying into an art form just to pull in a little money and get a few minutes in the limelight”.

After several high-profile sponsors withdrew their cooperation with Finest.se, Zytomierska returned to the subject on her blog to defend herself, saying it should be acceptable “to comment on people's bodies and health in the same way as you have the right to slam people's clothes and appearance”.

"One should have the right to call a fatso a fatso, if she is a fatso,” Zytomierska wrote.

However, Finest decided that Zytomierska had taken her criticism too far and erased her controversial post. The posts from the last four years are still on the site and the company hasn’t decided when or if these will be removed, according to the Dagens Industri newspaper.

“We want to stress once again that we don't endorse Katrin’s views or the body ideal that she stands for. We have, however, supported her right to express her views,” Erwik told Dagens Media.

Zytomierska herself is not fazed by Finest's decision, telling the paper that her former employers were doing the right thing.

“They are a company like any other and would be stupid if they hadn’t done this. I met with them already on Thursday and told them that if they were losing revenue because of me they must cease the collaboration immediately. I am a businesswoman myself,” she told the paper.

Zytomierska called the media storm surrounding her SATS criticism “absurd” and said she had already been approached by two other companies asking her to blog for them, but had yet to make a decision which to choose.

The Local/rm

twitter.com/thelocalsweden

The Local (news@thelocal.se)

Your comments about this article

12:15 November 13, 2012 by JulieLou40
Silly delusional bint. She's finished now, she just can't accept it.
13:51 November 13, 2012 by StockholmSam
"Zytomierska ... said that she has already been approached by two other companies asking her to blog for them, but has yet to make a decision which to choose."

Of course they did, dear.
14:32 November 13, 2012 by Uncle
Fat people are fat because they (or their parents) CHOOSE so. If they do not, they have nothing to do with SATS and clearly have a medical problem.

Ergo, the person on SATS commercial is fat because of what she does and not what she is, when she is whining about bullying. The same applies to smokers, alcoholics and drug addicts.

By definition they have no right to take a criticism of their behavior (that usually also impacts their outlook) and try to push it into the victim group of invalids, mentally challenged, people of colour, jews, women and other tagets of bullying, who CANNOT do anything about the features that draws attacks on them.

But I really do not understand the agenda of Zytomierskovakichkaya, when the "fatso" in the commercial is clearly doing something about being a "fatso" and encouraging other "fatsos" to do the same. Such commercials (unlike, say - "Dove" commercials that clearly take unheathily overwheight women and glorify them as "normal") should be encouraged instead of bashed.
15:20 November 13, 2012 by micvau
Yes offcourse she's been offered positions elsewhere, how convenient. I don't think so. I cannot see any other companies wanting to take on such a bigot. Judging by the look for her i sincerely don't think see is any position to be down grading other individuals. For the record can she shed some light on what two companies offered her a Blogg position? The woman is odviouslt disturbed.
16:10 November 13, 2012 by ttrs_d
She is a fame seeking psycho! I can't see any company hiring her to continue her mouth diarrhea!
23:36 November 13, 2012 by ingvar
2 Uncle:

Disagree with you in regard to the Dove commercial. Those women are perfectly normal. I'm sure that the skinny anorexics who you probably refer to as "normality" have some fertility problems. Healthy women are designed to have extra fat.
Today's headlines
The Local investigates
Brits in Sweden face NHS access clampdown
British Prime Minister David Cameron during a visit to a British hospital in Whitby, England earlier this month. Photo: TT

Brits in Sweden face NHS access clampdown

UPDATED: British people living in Sweden and other EU countries could find themselves forced to take out private health insurance, due to a fresh clampdown on expats using the UK's National Health Service. READ  

Sweden passport ranked most powerful in world
A Swedish passport issued in 2014. Photo: TT

Sweden passport ranked most powerful in world

UPDATED: Having a Swedish passport in your pocket when you go abroad is more beneficial than having travel identification from any other country in the world, according to a new study. READ  

Neo-Nazis spread unrest at school Holocaust talk
Members of a Swedish neo-Nazi group at another demonstration. Photo: Fredrik Persson/SCANPIX

Neo-Nazis spread unrest at school Holocaust talk

A group of neo-Nazis marched into a school and took pictures of the audience during a lecture by a Holocaust survivor in Varberg in southern Sweden. READ  

Sweden's Eriksson joins England foreigner row
Sven-Göran Eriksson at a press conference in Shanghai last year. Photo: TT

Sweden's Eriksson joins England foreigner row

Former England manager, Sweden's Sven-Göran Eriksson has said he supports proposals to limit the number of foreign players allowed to play for football teams in England, even if that means fewer Swedish stars joining the Premier League. READ  

First Swedish spring strawberries at auction
Swedish strawberries snapped in 2014. Photo: TT

First Swedish spring strawberries at auction

Sweden's annual strawberry crop contest has a winner, with Lars Jacobsen from Skåne in southern Sweden the first to produce the fresh fruits in 2015. READ  

Opinion
'Security Council needs Sweden's soft power'
The Swedish government is lobbying for a seat on the UN Security Council. Photo: AP Photo/Frank Franklin II

'Security Council needs Sweden's soft power'

Sweden is needed on the United Nations Security Council, but it should not forget its soft power values as it lobbies for a seat, Aleksander Gabelic, chairman of the UN Association of Sweden writes in this week's debate article. READ  

'Sabotage' sparks train chaos for commuters
Train commuters waiting at Solna rail station north of Stockholm. Photo: Pontus Lundahl/TT

'Sabotage' sparks train chaos for commuters

Swedish police were investigating suspected sabotage on Tuesday after more than ten thousand passengers were left stranded across Sweden amid train chaos on several lines. A signalling fault was behind some of the problems in the capital. READ  

Migrant boat tragedy
Swedish government split on embassy asylum
People look on as survivors of this weekend's shipwreck are carried off a coastguard boat. Photo: AP Photo/Carmelo Imbesi

Swedish government split on embassy asylum

The devastating shipwreck disaster in the Mediterranean has put the question of allowing EU embassies to process asylum applications back on the table, as the UN upped the death toll to 800 in the latest tragedy. But the Swedish coalition government remains divided on the issue. READ  

Sweden builds future as EU construction falls
Sweden's Prime Minister (centre) and Green Party co-leader Åsa Romsen. Photo:TT

Sweden builds future as EU construction falls

The building industry in Sweden is experiencing a boom as the country's housing crisis continues, bucking the trend for a dip in construction across the EU. READ  

No charges after 'attack' at Swedish rail station
A screenshot of the controversial incident from YouTube.

No charges after 'attack' at Swedish rail station

Two police security guards filmed having a controversial altercation with a refugee child at Malmö train station in southern Sweden in February will not face charges. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week: Kungsholmen, Stockholm
Swedish Hasbeens
Sponsored Article
Is the world wrong to connect Sweden with sex?
National
Refugees in Sweden fear for families lost at sea
National
Get set for a sunny week in Sweden
Stockholm School of Economics
Sponsored Article
"You may only do something once, but do it 100%"
Blog updates

17 April

Editor’s blog, April 17th (The Local Sweden) »

"Hi readers, After several days of social media buzz about an upcoming announcement from Abba’s Björn Ulvaeus,..." READ »

 

15 April

Gång, timme, tid & dags (The Swedish Teacher) »

"Hej! In this article I will talk about “gång”, “timmar”, “dags” and “tid”, because they all translate..." READ »

 
 
 
National
Syria claims ‘most dangerous’ Isis leaders are Scandinavian
Gallery
People-watching: April 18th
National
Swedish researchers pore over link between coffee and cancer
Features
What you can buy in Sweden for the price of a London shed
National
What's on in Sweden this week
National
Swedes launch first donut into space
Politics
Is Sweden returning to 1990s social democratic welfare politics?
National
Mamma Mia! Abba entertainment venue set to open in Stockholm
Gallery
People-watching: April 15th
National
Why Sweden is top place in the world for expats to raise children
National
Swedish 'submarine' was civilian boat
Sponsored Article
Want to study in Sweden? Read why Stockholm is the best choice
National
Why has a US town got pulled into a Swedish spelling row?
Gallery
Property of the week: Hovås, Gothenburg
National
What does Zlatan think of his ban?
Sponsored Article
Does far-north Sweden have to punch above its weight?
National
Swedish teenagers help rebuild Breivik massacre island
National
Would you live in a steel box?
National
How an act of kindness by one Syrian immigrant went viral
Gallery
People-watching: April 8th
National
Swedish bids for Billboard fame
National
Swedish monkeys denied Saudi visas
National
Sunny spring weather predicted
Sponsored Article
'Impossible' to run Skanska without Bromma Airport
National
Half of Swedes want begging ban
Gallery
Property of the week: Gotland
National
Why are expats less likely to settle down with Swedes?
Sport
What does Sweden think of Zlatan's recent outburst?
Society
Get to grips with Sweden's most bizarre Easter traditions
Gallery
People-watching: April 1st
National
The Local's best April Fools' gags
National
US spy agency to feature in new 'Stieg Larsson' book sequel
National
Beaver bite at Swedish bus stop
Gallery
Property of the week: Åreda
National
How this Syrian travelled to Sweden
Was Swedish TV host too harsh on nationalist leader Åkesson?
Sponsored Article
'Sweden must embrace openness and diversity'
Scandinavian airlines change cockpit rules after Germanwings crash
National
Sweden remembers Nobel laureate Tomas Tranströmer
Politics
Why petrol prices are going up
Gallery
People-watching: March 28th
Stieg Larsson's partner blasts Millennium trilogy sequel
Society
How to never miss your favourite weekly features on The Local
Gallery
People-watching: March 25th
Sponsored Article
Ten tips for succeeding as a start-up in Sweden
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,351
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se