• Sweden edition
 
Nordic firms' mobile lag 'insane': Google exec

Nordic firms' mobile lag 'insane': Google exec

Published: 13 Nov 2012 16:10 GMT+01:00
Updated: 13 Nov 2012 16:10 GMT+01:00

Speaking at a conference in Stockholm, Gustav Radell, head of marketing for Google Sweden, explained that his company had seen huge growth in the number of searches performed on mobile devices.

"We thought the mobile revolution was here last year, but if you look at search, it has more than doubled on mobile since last year," Radell said during a talk at the SIME 2012 conference.

"We predict that next year more people will be connecting to the internet via mobile devices than from desktop devices."

Radell went on to explain that mobile use of video sharing site YouTube, which is owned by Google, has more than tripled since last year, proving further that more and more people are using smartphone and tablet computers to get online.

Despite the obvious growth in mobile device use among internet users, Radell added that companies in Sweden and the Nordic region, places often thought of as being on the forefront of all things digital, are lagging behind in adjusting to the increase in mobile web surfing.

"The interesting fact is that the number of Nordic businesses who can provide users with a decent experience on mobile [phones] is only five percent," he said.

"That's insane."

E-commerce is another unexploited opportunity for Nordic small-to-medium enterprises (SMEs), according to Radell, who said that while 70 percent have websites, only seven percent actually sell something online.

Radell urged companies to beef up their mobile sites to make it easier for them to be found through searches on mobile devices as well as offer users better mobile surfing experiences.

"And if you have loyal customers, have an app so you can have a continuous relationship with them," he added.

Google is "definitely going mobile first" in developing its core products, said Radell, adding that web-capable mobile phones now occupy a special and increasingly important place in people's lives.

"The mobile phone is this magical portal between the physical world and the digital world," he said.

"You can go from the physical world and into the digital world to find more information and when you find something interesting on your phone, or a fabulous store you want to visit, the mobile phone can take you there through a map, for example."

Radell also offered up some ideas about what Stockholm needs to do to ensure that it remains an attractive destination for talented tech workers and companies.

He first emphasized the importance of having local universities with "top-notch" teachers, as well as the need to make the Swedish capital a friendly place for venture capitalists to invest in new companies.

"The government should also provide all kinds of stimuli to make sure we can become the best in a couple of things," said Radell.

He emphasized that Sweden shouldn't strive to be good at everything, but that a decision needed to be made that would allow the country to shine in comparison to other countries.

"If Sweden is going to stand for something then we need to stand out in these areas and make the investments, otherwise we'll be left hopelessly behind," the Google executive said.

David Landes

Follow David Landes on Twitter

Don't miss...X
Left Right

Your comments about this article

17:01 November 13, 2012 by skogsbo
He would say that, he is selling a product, perhaps the nordics are more cautious and aren't not so wild with their cash, like those who bought the over priced facebook hares! Better to time it right, there many security issues yet to solve with smart phones. m
Today's headlines
Swedish leaders speak out on Gaza crisis
Photo: TT

Swedish leaders speak out on Gaza crisis

Swedish foreign minister Carl Bildt believes Israel is interested in negotiating a ceasefire with Hamas while Social Democrat leader Stefan Löfven has stood by his comment about the Israelis having a right to defend itself. READ  

New rules threaten microbreweries
File photo: Systembolaget

New rules threaten microbreweries

Swedish microbreweries have reacted with concern to new distribution regulations being imposed by the state controlled alcohol monopoly Systembolaget, which they fear may put them out of business. READ  

ABB and Volvo in electric buses tie-up
Volvo hybrid bus. Photo: Volvo Buses

ABB and Volvo in electric buses tie-up

Swiss-Swedish engineering group ABB and Volvo Buses of Sweden have announced a joint project to develop a system for electric buses to recharge their batteries fast when at bus stops. READ  

'First ever' heat warning issued for Sweden
Photo: TT

'First ever' heat warning issued for Sweden

Swedish weather agency SMHI has issued its first ever warning for high temperatures with the many areas set to bask in plus 30C heat. READ  

Top Brazilian football star signs for Malmö club
Marta celebrates after scoring in the 2014 Uefa Champions League Women's Final. Jonas Ekströmer/TT

Top Brazilian football star signs for Malmö club

Brazilian superstar Marta will be donning the colours of FC Rosengård this season with the Swedish club hoping the investment will keep them at the top of the women's game. READ  

Swede feared kidnapped by Ukrainian separatists
Rebel tanks on the road to Horlivka in June. Photo: TT

Swede feared kidnapped by Ukrainian separatists

Swedish police are investigating the suspected kidnapping of a Swedish citizen by pro-Russian separatists at a road block in eastern Ukraine. READ  

Saab pulls out of Denmark fighter bidding

Saab pulls out of Denmark fighter bidding

Swedish defence firm Saab has declined to provide a bid for a 30 billion ($4.37 billion) Danish fighter contract while reports indicate that US firm Lockheed Martin is set to land the deal. READ  

Volvo Trucks mulls appeal over US fine
Photo: Volvo Penta

Volvo Trucks mulls appeal over US fine

Swedish truck maker Volvo Group said Monday that it is considering considering its legal options after a US appeals court upheld a multimillion fine on environmental infringements of its marine engines. READ  

Swede wins Australia's 'ultimate intern' prize
Angeliqa Jonsson (second from right) pictured with her three friends during their Experience Oz adventure. Photo: Ruby PR

Swede wins Australia's 'ultimate intern' prize

A 26-year-old Swedish woman has been named Australia's best intern and is set to travel 3000km across the country to take part in a series of adventures as part of her prize. READ  

Syrians face longer wait for Sweden reunion

Syrians face longer wait for Sweden reunion

UPDATED: Syrian refugees seeking a better life in Sweden are being made to wait up for a year to get an embassy interview as the number of asylum applications has increased dramatically in the past year. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Blog updates

18 July

Starting over (Around Sweden in a kayak) »

" I’ve now been off the water for almost 14 days. At first I was totally gutted being forced into a rest period, I had Stockholm in my sights and apart from the pain and discomfort in my shoulder, spirits were high and I was starting to gain some momentum. The news hit me fairly hard and..." READ »

 

18 July

Favorites of Swedish Summer 2014 (Stockholm in my American Heart) »

"In a boscage of brush and birch trees, sits an unobtrusive cabin on the sea. A small window faces the windward side of the feverish Baltic. It’s the size of a modern wardrobe, designed to fit a small desk and a limitless cavern of stories and characters that extend as far as the waves and skies..." READ »

 
 
 
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Photo: Finest.se
Gallery
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
Society
What's On in Sweden
Photo: Lisa Mikulski
National
Hope springs eternal for expat pet shop owner
Gallery
Princess Estelle steals limelight at mum's birthday
National
Swedes risk infants' lives by covering up prams
National
Swede runs for office just using Bitcoin funds
Gallery
People-watching July 11-13
National
Malmö mayor slams Danish beggar ban
National
Swedish anti-abortion midwife sues county
National
Swede's salary chopped for Facebook use
National
Northern Sweden warmest in 90 years
Gallery
'Victoria Day': Crown Princess Victoria turns 37
Politics
Mona Sahlin to fight extremism in Sweden
National
EU tells Sweden to cover up snus flavours
Society
Swede snags assassin role in Tom Cruise film
Lifestyle
Top ten ways to spend a few days in Malmö
Gallery
Swedish summer tourism highlights
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

690
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se