• Sweden edition
 
Nordic firms' mobile lag 'insane': Google exec

Nordic firms' mobile lag 'insane': Google exec

Published: 13 Nov 2012 16:10 GMT+01:00
Updated: 13 Nov 2012 16:10 GMT+01:00

Speaking at a conference in Stockholm, Gustav Radell, head of marketing for Google Sweden, explained that his company had seen huge growth in the number of searches performed on mobile devices.

"We thought the mobile revolution was here last year, but if you look at search, it has more than doubled on mobile since last year," Radell said during a talk at the SIME 2012 conference.

"We predict that next year more people will be connecting to the internet via mobile devices than from desktop devices."

Radell went on to explain that mobile use of video sharing site YouTube, which is owned by Google, has more than tripled since last year, proving further that more and more people are using smartphone and tablet computers to get online.

Despite the obvious growth in mobile device use among internet users, Radell added that companies in Sweden and the Nordic region, places often thought of as being on the forefront of all things digital, are lagging behind in adjusting to the increase in mobile web surfing.

"The interesting fact is that the number of Nordic businesses who can provide users with a decent experience on mobile [phones] is only five percent," he said.

"That's insane."

E-commerce is another unexploited opportunity for Nordic small-to-medium enterprises (SMEs), according to Radell, who said that while 70 percent have websites, only seven percent actually sell something online.

Radell urged companies to beef up their mobile sites to make it easier for them to be found through searches on mobile devices as well as offer users better mobile surfing experiences.

"And if you have loyal customers, have an app so you can have a continuous relationship with them," he added.

Google is "definitely going mobile first" in developing its core products, said Radell, adding that web-capable mobile phones now occupy a special and increasingly important place in people's lives.

"The mobile phone is this magical portal between the physical world and the digital world," he said.

"You can go from the physical world and into the digital world to find more information and when you find something interesting on your phone, or a fabulous store you want to visit, the mobile phone can take you there through a map, for example."

Radell also offered up some ideas about what Stockholm needs to do to ensure that it remains an attractive destination for talented tech workers and companies.

He first emphasized the importance of having local universities with "top-notch" teachers, as well as the need to make the Swedish capital a friendly place for venture capitalists to invest in new companies.

"The government should also provide all kinds of stimuli to make sure we can become the best in a couple of things," said Radell.

He emphasized that Sweden shouldn't strive to be good at everything, but that a decision needed to be made that would allow the country to shine in comparison to other countries.

"If Sweden is going to stand for something then we need to stand out in these areas and make the investments, otherwise we'll be left hopelessly behind," the Google executive said.

David Landes

Follow David Landes on Twitter

Don't miss...X
Left Right

Your comments about this article

17:01 November 13, 2012 by skogsbo
He would say that, he is selling a product, perhaps the nordics are more cautious and aren't not so wild with their cash, like those who bought the over priced facebook hares! Better to time it right, there many security issues yet to solve with smart phones. m
Today's headlines
Elections 2014
Social Democrats reveal election manifesto
Photo: TT

Social Democrats reveal election manifesto

LIVE: Sweden's main opposition party the Social Democrats is revealing its election manifesto at a press conference at a high school in Stockholm. READ  

Teen run over by train after 'shoplifting' chase

Teen run over by train after 'shoplifting' chase

A teenage boy is in a critical condition after he was hit by a passing metro train in Stockholm. The accident ground rail traffic to a halt, and has police suspecting attempted murder. READ  

Swimrun
Record win at Sweden's tough island race
Photo: Jakob Edholm/ÖTILLÖ14

Record win at Sweden's tough island race

Two Swedes crushed last year's course record at the Swimrun world championship in Stockholm's archipelago on Monday. READ  

Sweden reveals Academy Award submission
Swedish director Ruben Östlund on set. Photo. TT

Sweden reveals Academy Award submission

The movie set to represent Sweden at the 2015 Academy Awards was revealed on Monday, a film that has already won awards abroad. READ  

Amphetamines
Hidden forest drug stash leads to prosecution

Hidden forest drug stash leads to prosecution

A 53-year-old man has been prosecuted after police in western Sweden made one of their largest drug seizures in the area. READ  

Man shot dead in hunting accident
Photo: Hunter Desportes/Flickr

Man shot dead in hunting accident

UPDATED: Police in northern Sweden say a man was killed on Monday morning after what they described as a "hunting accident". READ  

Pirate Bay Swede's trial set for final stage

Pirate Bay Swede's trial set for final stage

The mother of Swedish Pirate Bay co-founder Gottfrid Svartholm Warg has told The Local about her son's "suffering" in jail ahead of the final stages of his trial. READ  

Suspected Ebola case ruled out in Sweden
Photo: Fredrik Sandberg/TT

Suspected Ebola case ruled out in Sweden

UPDATED: Officials at a Stockholm hospital reported that they had found a suspected case of the Ebola virus on Sunday night. But the case was dismissed on Monday. READ  

Murderer on the loose after breakout

Murderer on the loose after breakout

A 34-year-old man who killed a child is on the run after he broke out of a psychiatric ward in central Sweden. READ  

Skåne floods
Huge clear up underway after Skåne floods
A Malmö bus under water. Photo: Stig Åke Jönsson/TT

Huge clear up underway after Skåne floods

Flood waters subsided in the southern Sweden region of Skåne on Monday, after flash flooding saw chaos on roads and trains at the weekend. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
Huge clear up underway after Skåne floods
Politics
Sweden's Alliance reveals full manifesto
Tech
Sweden's highest peak to lose title next year
Politics
How immigration became a key election issue
Society
Brit's life in Sweden becomes BBC radio show
Blog updates

02 September

America night (Blogweiser) »

" There was an event this weekend for the ‘Americans in Sweden’ Facebook group. I’m a member, and I brought my girls to the evening. The gathering was at a Boston-themed sportsbar in a mall. There were loads of screens, a bowling alley, a game room and a jumbotron. It was as good a place as any to..." READ »

 

25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

 
 
 
Gallery
People-watching August 27
Gallery
Top ten false friends in Swedish
National
Roma advocate scoops Wallenberg prize
Society
Meet the man who made a Swedish store recall its high heels for kids
Business & Money
'How I came to run my own business in Sweden'
Politics
Expert explains why Sweden's election oozes uncertainty
National
City plays Schindler's List theme at Nazi rally
Society
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
National
'Amnesiac' man avoids deportation for ten years
Gallery
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Gallery
People-watching August 22-24
National
Armed royal guards caught (very) drunk on the job
National
Sweden orders textbook on Roma discrimination
Gallery
Violent anti-Nazi demonstrations in Malmö
Society
A closer look at Sweden's five official minority languages
Gallery
See the destruction from the southern Sweden floods
Sponsored Article
Find out what gives this Swedish school executive appeal
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

745
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se