• Sweden's news in English
 
Nordic firms' mobile lag 'insane': Google exec

Nordic firms' mobile lag 'insane': Google exec

Published: 13 Nov 2012 16:10 GMT+01:00

Speaking at a conference in Stockholm, Gustav Radell, head of marketing for Google Sweden, explained that his company had seen huge growth in the number of searches performed on mobile devices.

"We thought the mobile revolution was here last year, but if you look at search, it has more than doubled on mobile since last year," Radell said during a talk at the SIME 2012 conference.

"We predict that next year more people will be connecting to the internet via mobile devices than from desktop devices."

Radell went on to explain that mobile use of video sharing site YouTube, which is owned by Google, has more than tripled since last year, proving further that more and more people are using smartphone and tablet computers to get online.

Despite the obvious growth in mobile device use among internet users, Radell added that companies in Sweden and the Nordic region, places often thought of as being on the forefront of all things digital, are lagging behind in adjusting to the increase in mobile web surfing.

"The interesting fact is that the number of Nordic businesses who can provide users with a decent experience on mobile [phones] is only five percent," he said.

"That's insane."

E-commerce is another unexploited opportunity for Nordic small-to-medium enterprises (SMEs), according to Radell, who said that while 70 percent have websites, only seven percent actually sell something online.

Radell urged companies to beef up their mobile sites to make it easier for them to be found through searches on mobile devices as well as offer users better mobile surfing experiences.

"And if you have loyal customers, have an app so you can have a continuous relationship with them," he added.

Google is "definitely going mobile first" in developing its core products, said Radell, adding that web-capable mobile phones now occupy a special and increasingly important place in people's lives.

"The mobile phone is this magical portal between the physical world and the digital world," he said.

"You can go from the physical world and into the digital world to find more information and when you find something interesting on your phone, or a fabulous store you want to visit, the mobile phone can take you there through a map, for example."

Radell also offered up some ideas about what Stockholm needs to do to ensure that it remains an attractive destination for talented tech workers and companies.

He first emphasized the importance of having local universities with "top-notch" teachers, as well as the need to make the Swedish capital a friendly place for venture capitalists to invest in new companies.

"The government should also provide all kinds of stimuli to make sure we can become the best in a couple of things," said Radell.

He emphasized that Sweden shouldn't strive to be good at everything, but that a decision needed to be made that would allow the country to shine in comparison to other countries.

"If Sweden is going to stand for something then we need to stand out in these areas and make the investments, otherwise we'll be left hopelessly behind," the Google executive said.

David Landes

Follow David Landes on Twitter

Your comments about this article

17:01 November 13, 2012 by skogsbo
He would say that, he is selling a product, perhaps the nordics are more cautious and aren't not so wild with their cash, like those who bought the over priced facebook hares! Better to time it right, there many security issues yet to solve with smart phones. m
Today's headlines
Ikea packs up furniture sales in Russia

Ikea packs up furniture sales in Russia

Swedish furniture giant Ikea has called a temporary halt on sales of its kitchen furniture and appliances in Russia as it couldn't cope with the extra demand brought on by the fall in the Russian rouble. READ  

Trio kills dog after failed robbery attempt
File photo: Bertil Ericsson/TT

Trio kills dog after failed robbery attempt

Police in northern Sweden are on the hunt for three men who assaulted a dog owner and then kicked his pet dog to death, in what was reportedly a failed mugging attempt. READ  

Swedish PM hits out at mooted asylum changes
Swedish Prime Minister Stefan Löfven speaks to the press. Photo: Bertil Ericson/TT

Swedish PM hits out at mooted asylum changes

Swedish Prime Minister Stefan Löfven has criticised a proposal by the Christian Democrats party to reduce the costs of the asylum process and said the idea may boost the Sweden Democrats instead. READ  

Sweden to hire 1,000 to ease asylum flow
The inside of a Migration Board office near Stockholm. Photo: TT

Sweden to hire 1,000 to ease asylum flow

Sweden's Migration Board is set to hire 1,000 extra workers to deal with the influx of asylum seekers, an increased workload which has seen staff members working late nights and weekends. READ  

'Unprecedented' Russian activity: Armed Forces
Commanding Officer Göran Mårtensson. Photo: TT

'Unprecedented' Russian activity: Armed Forces

The Armed Forces have described the recent Russian military activity close to Sweden as "unprecedented", adding that the likes of which haven't been seen since the Cold War. READ  

Sweden joins 'The World' in Dubai project
The Heart of Europe project in Dubai. Photo: TT

Sweden joins 'The World' in Dubai project

Sweden is set to become an island in Dubai, complete with Viking longship-roofed villas, a floating restaurant and the chance to celebrate Midsummer with little risk of the customary rain spoiling the party. READ  

Swedish Honeymoon Killing
Dewani back in Britain after court acquittal
Shrien Dewani leaving Capetown, South Africa's airport on Tuesday. TT/AP Photo

Dewani back in Britain after court acquittal

British businessman Shrien Dewani arrived back home on Wednesday after being cleared by a South African court of murdering his Swedish bride during their honeymoon READ  

What's On in Sweden
What's On in Sweden: December 12th to 19th
Christmas markets in Stockholm's Old Town. Photo: TT

What's On in Sweden: December 12th to 19th

If you're stuck for a plan in Sweden this week you've come to the right place. Wrap up warm as the festive season gets into full swing across the country, as Umeå prepares to mark the end of its year as a European Capital of Culture. READ  

The Swedish town with the most 100-year-olds
The town has 22 people aged 100 or older. Photo: Shutterstock.

The Swedish town with the most 100-year-olds

Experts have been left scratching their heads as to why a town in southern Sweden has an unusually high number of centenarians - over 40 times more than the country's national average per capita. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Interview: The Local chats with Melinda Gates
Society
VIDEO: Stockholmers try out some Swedish tongue twisters
Society
Eight things to do when it gets dark in Umeå
National
Inside Sweden's first 'light therapy' school
Finest.se
Gallery
People-watching: December 17th
Blog updates

17 December

An Exclusive Interview with Melinda Gates (Stockholm in my American Heart) »

"This week Nobel peace Prize Winner Kailash Satyarthi urged the world to “globalize compassion”, as he..." READ »

 

14 December

A lot to learn (Blogweiser) »

" I went to the new Starbucks at the swanky Stureplan intersection in central Stockholm. They have a lot..." READ »

 
 
 
Estelle through the years
Gallery
Princess Estelle through the years
Society
Why are there so many 100-year-olds in one Swedish town?
Society
Is it time to better celebrate Sweden's diverse identity?
Gallery
Property of the week: Huddinge
National
Why has The Local got a new logo?
National
CATCH UP: Russian plane in Baltic near-miss drama
Lifestyle
How my compass drew me to Sweden
National
The man whose memory you need to remember
Gallery
People-watching: December 13th - 14th
Sponsored Article
How to get your own office anywhere in the world
Politics
'Our party will stand alone': Stefan Löfven
Society
The Local chats to Ruben Östlund, director of Golden Globe nominated Force Majeure
Lifestyle
Ten things to know before a Swedish party
Lifestyle
What's On in Sweden: December 12th to 19th
Gallery
IN PICTURES: The 2014 Nobel Banquet
National
The Local's guide to the Nobel Prizes 2014
Education
Introducing... Education in Stockholm
Society
The Swedish Christmas market with a twist
Lifestyle
Why do so many Swedes have tattoos?
Society
Get 20% off Swedish Christmas decorations
National
Dewani family: We only heard half the story
Business & Money
Business in Stockholm: 'efficiency is money'
Gallery
Property of the week: Östermalm
National
Meet the Swedes hosting festive feasts for 'lonely' guests
Gallery
TIMELINE: Swedish honeymoon killing murder trial
Gallery
People-watching: December 7th
Gallery
IN PICTURES: What's it like to fly planes in Sweden?
National
Submarine hunters 'robbed' of reward cash
National
The Local's Countdown to Christmas
National
'Dangerous' USB charger recalled in Sweden
Gallery
IN PICTURES: Sweden's King and Queen wrap up France tour
National
Analysis: Should Snowden get asylum in Sweden?
National
Swedish schoolboy in female saint role row
Gallery
IN PICTURES: Sweden's political crisis unfolds
Gallery
People-watching: December 3rd
National
What happened to Sweden's ice bucket cash?
Lifestyle
Top Swedish songs of the month
National
Why a child footballer has a huge legal bill
Lifestyle
Top ten Swedish Christmas presents
Sponsored Article
SIS: the thinking behind globalised learning
Sponsored Article
Introducing... Family life in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

797
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists.
Details and how to apply
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options