• Sweden's news in English
 
almadalen_header

Nordic firms' mobile lag 'insane': Google exec

Published: 13 Nov 2012 16:10 GMT+01:00

Speaking at a conference in Stockholm, Gustav Radell, head of marketing for Google Sweden, explained that his company had seen huge growth in the number of searches performed on mobile devices.

"We thought the mobile revolution was here last year, but if you look at search, it has more than doubled on mobile since last year," Radell said during a talk at the SIME 2012 conference.

"We predict that next year more people will be connecting to the internet via mobile devices than from desktop devices."

Radell went on to explain that mobile use of video sharing site YouTube, which is owned by Google, has more than tripled since last year, proving further that more and more people are using smartphone and tablet computers to get online.

Despite the obvious growth in mobile device use among internet users, Radell added that companies in Sweden and the Nordic region, places often thought of as being on the forefront of all things digital, are lagging behind in adjusting to the increase in mobile web surfing.

"The interesting fact is that the number of Nordic businesses who can provide users with a decent experience on mobile [phones] is only five percent," he said.

"That's insane."

E-commerce is another unexploited opportunity for Nordic small-to-medium enterprises (SMEs), according to Radell, who said that while 70 percent have websites, only seven percent actually sell something online.

Radell urged companies to beef up their mobile sites to make it easier for them to be found through searches on mobile devices as well as offer users better mobile surfing experiences.

"And if you have loyal customers, have an app so you can have a continuous relationship with them," he added.

Google is "definitely going mobile first" in developing its core products, said Radell, adding that web-capable mobile phones now occupy a special and increasingly important place in people's lives.

"The mobile phone is this magical portal between the physical world and the digital world," he said.

"You can go from the physical world and into the digital world to find more information and when you find something interesting on your phone, or a fabulous store you want to visit, the mobile phone can take you there through a map, for example."

Radell also offered up some ideas about what Stockholm needs to do to ensure that it remains an attractive destination for talented tech workers and companies.

He first emphasized the importance of having local universities with "top-notch" teachers, as well as the need to make the Swedish capital a friendly place for venture capitalists to invest in new companies.

"The government should also provide all kinds of stimuli to make sure we can become the best in a couple of things," said Radell.

He emphasized that Sweden shouldn't strive to be good at everything, but that a decision needed to be made that would allow the country to shine in comparison to other countries.

"If Sweden is going to stand for something then we need to stand out in these areas and make the investments, otherwise we'll be left hopelessly behind," the Google executive said.

David Landes

Follow David Landes on Twitter

Your comments about this article

17:01 November 13, 2012 by skogsbo
He would say that, he is selling a product, perhaps the nordics are more cautious and aren't not so wild with their cash, like those who bought the over priced facebook hares! Better to time it right, there many security issues yet to solve with smart phones. m
Today's headlines
New Slovakia law may limit Swedish gun use
A selection of handguns unconnected to the article. Photo: Joshuashearn via Wikimedia Commons

New Slovakia law may limit Swedish gun use

Hundreds of so-called plugged guns are bought legally abroad and smuggled from Slovakia to Sweden, where they are used by criminals. But new law the eastern European nation may close this deadly loophole. READ  

Arrest warrants issued for Arlöv murder
A police sign near the crime scene. Photo: Stig-Åke Jönsson/TT

Arrest warrants issued for Arlöv murder

According to police, arrest warrants have been issued for two people, suspected of the murder of a man in his 20s, who last night was shot to death on Lundavägen in Arlöv just north of Malmö. READ  

LIVE: Sweden's political power forum - Day Eight
Liberal Party leader Jan Björklund. Photo: Henrik Montgomery/TT

LIVE: Sweden's political power forum - Day Eight

The Swedish Liberal Party will be hoping to score some new support after a year of plummeting in the polls when its leader Jan Björklund takes centre stage on the final day of Almedalen Week. READ  

Swedes on cusp of snail control breakthrough
Snails are enjoying a bumper year at Swedish gardeners' expense. Photo: By macrophile on Flickr via Wikimedia Commons

Swedes on cusp of snail control breakthrough

Since the spring, frequent rain has ensured prime conditions for one of the gardener’s biggest enemies - the snail. Swedish scientists, however, may have found the ultimate deterrent. READ  

Almedalen 2015
BLOG: Sweden's political power forum - Day Seven
Left Party leader Jonas Sjöstedt speaking at Almedalen 2015 on Saturday. Photo: Henrik Montgomery/TT

BLOG: Sweden's political power forum - Day Seven

It's the seventh day of Almedalen, the most important week in Swedish politics, and the Left Party is running the show. The Local is live blogging the key moments. READ  

Russian bombers seen off Swedish coast
A Russian Tu-22M3 Tu-bomber. Photo: Pavel Golovkin

Russian bombers seen off Swedish coast

Swedish fighter jets were sent on Saturday morning to monitor the activity of two Russian bombers to the east of Gotland. READ  

Almedalen 2015 with the EU Commission in Sweden
'Today's refugees could be tomorrow's Zlatan'
Photo: Simon Paulin/imagebank.sweden.se

'Today's refugees could be tomorrow's Zlatan'

Sweden is grappling with how to handle a large influx of asylum seekers while some other EU nations brush off responsibility – but it's important to focus on the benefits of immigration as well, high-profile panelists agreed at an Almedalen event. READ  

Almedalen 2015
Opposition head pledges lower taxes on first jobs
Sweden's Moderate party leader Anna Kinberg Batra at Almedalen. Photo: Marcus Ericsson/TT

Opposition head pledges lower taxes on first jobs

Moderate Party leader Anna Kinberg Batra spoke about jobs in her first speech at Almedalen since becoming head of Sweden's biggest opposition party. READ  

Almedalen 2015
BLOG: Sweden's political power forum - Day Six
New Moderate Party leader Anna Kinberg Batra speaking at Almedalen. Photo: Henrik Montgomery/TT

BLOG: Sweden's political power forum - Day Six

Anna Kinberg Batra - the new leader of Sweden's biggest opposition party, the Moderates - focused on job creation in her first speech at Almedalen, Sweden's huge week-long politics forum. READ  

Jump in solo children seeking Swedish asylum
A playground at Märsta immigration centre in Sweden. Maja Suslin/TT

Jump in solo children seeking Swedish asylum

A record 1447 unaccompanied children sought asylum in Sweden last month, figures from the Swedish Migration Board have revealed. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
Learning Swedish: different rules for expats and refugees?
Sport
IN PICTURES: Thousands welcome home Sweden’s heroes
Politics
Almedalen: The Local's guide to Sweden's power players week
Gallery
IN PICTURES: Swedes soak up sun on hottest day of year
Sport
Sweden celebrates greatest sporting victory in decades
Blog updates

2 July

Som eller att (The Swedish Teacher) »

"Hejsan! It happens quite often, that my students are confused over when to use “som” and when..." READ »

 

26 June

Editor’s blog, June 26th (The Local Sweden) »

"Greetings from Stockholm, We’re about to transport our newsroom to the idyllic Swedish island of Gotland for..." READ »

 
 
 
Gallery
People-watching: July 1st
Sponsored Article
VIP Mingle at Almedalen's hottest event
National
Swede battles slug invasion
Sponsored Article
What can we learn from Swedish women's sex habits?
National
VIDEO: Is this herring tasting clip an 'insult to Sweden'?
Gallery
Property of the week: Visby, Gotland
National
Sweden set for sunniest week of year
Gallery
People-watching: June 26th-28th
Features
The Local's essential guide to who's who in Swedish politics
National
More Swedish military exercises as Russia aggression fears grow
National
What's on in Sweden this week
Travel
Why Swedish camp sites are set for a bumper summer
National
Swedish summer's really on its way (at least according to forecasters)
Gallery
People-watching: June 24th
National
Why are southern Swedes angry about becoming 'Danish' again?
Society
Lifestyle: When to catch your favourite features on The Local
National
Is Sweden one of the world's most peaceful nations?
Sponsored Article
Harstena: Travelling to Sweden's secret islands
National
One in ten Swedish cats homeless
Sponsored Article
'I constantly evolve my Swedishness'
Gallery
Property of the week: Värmdö, Stockholm
Society
Would you eat this Swedish pizza?
National
Swedish royals' dream honeymoon
National
Swedish hospital opens first centre for male rape victims
Gallery
People-watching: June 20th-21st
Photo: TT
Lifestyle
Midsummer: The Local's guide to Sweden's craziest festival
Sponsored Article
Murder, myth and magic: Travelling to the birthplace of Sweden
Gallery
People-watching: June 17th
Sponsored Article
Gallery: Life in Sweden's secret archipelago
Society
Seven alternative names for Sweden's Prince Nicolas Paul Gustaf
National
FBI returns stolen Swedish books
National
Want to smell like Zlatan?
National
Royal joy over birth of new prince
Gallery
Property of the week: Brantevik, Simrishamn
National
How racy graffiti inspired a teacher's high school sex class
Gallery
People-watching: June 12th-14th
National
As it happened: Prince Carl Philip marries Sofia Hellqvist
Technology
Is Stockholm the world's creative capital?
National
Timeline: Julian Assange case
Sponsored Article
KTH President: ‘Sweden’s success is because of its size’
Gallery
IN PICTURES: New royal couple Prince Carl Philip and Sofia Hellqvist
Features
Ten Swedish festivals to discover
Features
Ten reasons Stockholm is definitely way cooler than Copenhagen
National
VIDEO: Watch Swedish man rescue baby elk from cold creek
National
VIDEO: Have you seen this jet ski blunder at a Malmö hotel opening?
Sponsored Article
Why expat women are choosing Swedish natural birth control
Bupa
Sponsored Article
Healthcare: Nine questions every expat should ask
Sponsored Article
The millionaire teacher who leads by tough love
Sponsored Article
How to change the world: Malmö to Mogadishu
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,222
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se