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Bleak future for Swedish cinemas: expert

16 Nov 2012, 15:31

Published: 16 Nov 2012 15:31 GMT+01:00

"The decline of cinemas in rural areas can be explained by recent urbanization, as well as the bankruptcy of Astoria Cinemas in 2007," Torkel Stål, analyst at the Swedish Film Institute (SFI), told The Local.

The decline has seen 139 cinemas close down in the country since 2001, taking Sweden's total to just 478, according to SFI's statistics.

SF Bio, which is owned by the Bonnier Group, has long been the leading cinema chain in Sweden.

It operates 35 cinemas with 244 screens in over 20 cities across the country after taking over from Astoria Cinema's provincial theatres in 2007.

Västernorrland in the north and Dalarna in central Sweden are two counties where the heaviest decrease has occurred, with nearly four out of ten cinemas vanishing within ten years.

Blekinge is the only county in Sweden to record an increase in the number of cinema complexes in the last ten years, boasting seven now compared to only six in 2001.

“Statistics from 2001 show the number of cinemas in Stockholm county has decreased from 40 to 29,” Stål said.

The number of actual theatres, however, has stayed at 116, he added.

The decline has nothing to do with people not wanting to go to the cinemas. If anything the number of people buying tickets has increased, Stål explained.

Story continues below…

Stål believes the future of Swedish cinemas will include a continued decline in the number of complexes, but that there will be more cinema screens and visits.

While Stål confessed that people downloading films online had an effect on cinema figures, he claimed it did not influence closure figures.

Derya Aktas

Your comments about this article

15:40 November 17, 2012 by kenny8076
130 krown tickets might have something to do with it no? not to mention mediocre screens and 80's style seating.... i went to a show a year ago and since the movie had been out a while already i guess it goes to the smaller screen..... it was like watching a movie on an old tube tv, i was shocked how awful and small i paid over 100 krowns for.

I have never taken Sweden to be a place where you get your moneys worth in the service sector
22:06 November 30, 2012 by theobserver
kenny8076: the 80's style seating is not limited to Swedish cinemas. The whole country seems to have frozen to the 70s. Not an immitation of the style, but, literally, the furniture, upholstery, toilets, seats, everything has not been changed even once since the 70s. Walk into a random coffee shop or restaurant and you'll see what I mean. Swedes seem to like dirt. Cleanliness of sitting rooms is not their concern.

In this vein, cinemas follow the general Swedish style: old-fashioned, worn-out, unclean seats, but hefty prices! If only the prices were lower, I could understand. But they are insane to charge so much, for such poor quality!

Last but not least, the kind of films shown in Swedish cinemas are the ones that even American village idiots would avoid. They are, typically, those that do not get more than 20% in any respectable review site.
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