• Sweden's news in English
 
almadalen_header

Headphones named hot Christmas gift of 2012

Published: 21 Nov 2012 08:19 GMT+01:00

"Headphones not only fulfill a function, but they are increasingly a part of – and a symbol of – a lifestyle," Lena Larsson, head of HUI Research (formerly the Swedish Retail Institute) said in a statement.

"Never before have headphones been used to such an extent or been as popular as they are now."

Candidates for Sweden's "Christmas Gift of the Year" (Årets julklapp) must be trendy, a hot seller, and represent the times in which we live.

RELATED PHOTO GALLERY: Christmas gifts of the year - past and present

According to the institute, headphone use has grown along with the explosion of mobile devices which can connect to the internet.

Increasingly, people are donning headphones to listen to music, watch television, or check the news while commuting, exercising, or sitting in cafés.

"Listening is the new reading," Jonas Arnberg, head forecaster with HUI Research, told the TT news agency.

"Headphones are a symbol for the current trend in mobility."

According to Larsson, headphone use has evolved with technology and an increasing trend of being "plugged in".

"The fact that we are always in such a hurry means we try to use our time in motion in the best way," she told Sveriges Television (SVT).

"Thus headphones are a condition for being able to take advantage of all of that."

2012 marks the twenty-fifth consecutive year that the institute has published its prediction for the gift most likely to fill the space under the tree at Christmas.

The tradition began back in 1988 when the baking machine was nominated. In 2011, HUI Research predicted that a home-delivered bag of groceries would be the most popular Christmas present in Sweden.

TT/The Local/dl

Follow The Local on Twitter

Related links:

Your comments about this article

11:55 November 21, 2012 by Mb 65
With an i phone attached.
13:13 November 21, 2012 by Rishonim
Indeed headphones are part of a trend and lifestyle. It is called "another way to isolate yourself from the rest of the world". By definition Swedes are isolationist. Why do you think so many people read the metro or are hypnotized steering at their mobiles while commuting to work? It is not because they want to enhance their intellectual capacities with some infandous allegories from the latest chapter of a reality show. No..;; it is simple that they don't want to engage in a conversation with a fellow human being. Add a headphone to that and bingo! You become invisible. Back to the hottest Xmas gift this season? Hmmm. Unless they are selling between 50-98 SEK, I don't see many people splurging 400 SEK and giving it as a Xmas present.
14:07 November 21, 2012 by smilingjack
what they dont realise is what tinnitus is like. which in about another decade 90% of the population will have and be partially deaf.

not a pleasant thought. I would have thought someone would have thought about this by now.

Im curious when I get back to oz to see if 80% of the train is staring aimlessly at a smart phone screen or reaching into their pockets every 30 seconds to gaze at it for some reason.

I think it will be a world phenomenon - not isolated to sweden.

still not quite sure why people have wrist watches when they carry a clock around in their pocket? gullible I guess.

for the record I have neither a smart phone or a wrist watch but do have my small creative muvo that doesnt require software and licensing to add music to.

yes I have tinnitus.
15:11 November 21, 2012 by Svensksmith
Good time to invest in hearing aid companies.
Today's headlines
Almedalen 2015 with the EU Commission in Sweden
'Today's refugees could be tomorrow's Zlatan'
Photo: Simon Paulin/imagebank.sweden.se

'Today's refugees could be tomorrow's Zlatan'

Sweden is grappling with how to handle a large influx of asylum seekers while some other EU nations brush off responsibility – but it's important to focus on the benefits of immigration as well, high-profile panelists agreed at an Almedalen event. READ  

Almedalen 2015
LIVE: Sweden's political power forum - Day Seven
Left Party leader Jonas Sjöstedt. Photo: Marcus Ericsson/TT

LIVE: Sweden's political power forum - Day Seven

It's the seventh day of Almedalen, the most important week in Swedish politics, and the Left Party is running the show. The Local is live blogging the key moments. READ  

Almedalen 2015
Opposition head pledges lower taxes on first jobs
Sweden's Moderate party leader Anna Kinberg Batra at Almedalen. Photo: Marcus Ericsson/TT

Opposition head pledges lower taxes on first jobs

Moderate Party leader Anna Kinberg Batra spoke about jobs in her first speech at Almedalen since becoming head of Sweden's biggest opposition party. READ  

Almedalen 2015
BLOG: Sweden's political power forum - Day Six
New Moderate Party leader Anna Kinberg Batra speaking at Almedalen. Photo: Henrik Montgomery/TT

BLOG: Sweden's political power forum - Day Six

Anna Kinberg Batra - the new leader of Sweden's biggest opposition party, the Moderates - focused on job creation in her first speech at Almedalen, Sweden's huge week-long politics forum. READ  

Jump in solo children seeking Swedish asylum
A playground at Märsta immigration centre in Sweden. Maja Suslin/TT

Jump in solo children seeking Swedish asylum

A record 1447 unaccompanied children sought asylum in Sweden last month, figures from the Swedish Migration Board have revealed. READ  

Almedalen 2015
Cashless society faces backlash from losers
What are the downsides of a cashless society? Photo: Per Larsson/TT

Cashless society faces backlash from losers

Sweden is possibly the nearest thing the world has to a cashless society, but some Swedes are worried about the effects on rural areas, pensioners - and personal integrity. READ  

Almedalen 2015
Sweden's green leader in second Auschwitz gaffe
Åsa Romson at Sweden's Almedalen Week. Photo: Marcus Ericsson/TT

Sweden's green leader in second Auschwitz gaffe

UPDATED: Sweden's Deputy Prime Minister and Green Party leader Åsa Romson has stirred up a storm after she placed Auschwitz in southern Germany instead of Poland, her second gaffe about the holocaust. READ  

Oasis star calls Zlatan 'idiot' but 'likes Sweden'
Noel Gallagher performing earlier this year (L) and Sweden’s star striker Zlatan Ibrahimovic (R): Photos: TT

Oasis star calls Zlatan 'idiot' but 'likes Sweden'

One of the UK’s most iconic Britpop era stars, Noel Gallagher, has caused a stir in Sweden after calling its star footballer Zlatan Ibrahimovic a ‘moron’ and slamming a Nordic journalist. READ  

Julian Assange
Timeline: Julian Assange sex allegations
Julian Assange following a court hearing in 2010. Photo: TT

Timeline: Julian Assange sex allegations

Wikileaks founder Julian Assange is fighting extradition to Sweden where he is facing sex assault allegations. The Local looks at the key points in his case so far. READ  

The Local Music
The Local's top Swedish songs of the month
Tove Lo - The Local's number one singer for July. Photo: Promo

The Local's top Swedish songs of the month

The Local's music guru, Paul Connolly, has been sweating over Sweden's hottest new music so you don't have to. Here's a selection of July's best tracks. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
National
Learning Swedish: different rules for expats and refugees?
Sport
IN PICTURES: Thousands welcome home Sweden’s heroes
Politics
Almedalen: The Local's guide to Sweden's power players week
Gallery
IN PICTURES: Swedes soak up sun on hottest day of year
Sport
Sweden celebrates greatest sporting victory in decades
Blog updates

2 July

Som eller att (The Swedish Teacher) »

"Hejsan! It happens quite often, that my students are confused over when to use “som” and when..." READ »

 

26 June

Editor’s blog, June 26th (The Local Sweden) »

"Greetings from Stockholm, We’re about to transport our newsroom to the idyllic Swedish island of Gotland for..." READ »

 
 
 
Gallery
People-watching: July 1st
Sponsored Article
VIP Mingle at Almedalen's hottest event
National
Swede battles slug invasion
Sponsored Article
What can we learn from Swedish women's sex habits?
National
VIDEO: Is this herring tasting clip an 'insult to Sweden'?
Gallery
Property of the week: Visby, Gotland
National
Sweden set for sunniest week of year
Gallery
People-watching: June 26th-28th
Features
The Local's essential guide to who's who in Swedish politics
National
More Swedish military exercises as Russia aggression fears grow
National
What's on in Sweden this week
Travel
Why Swedish camp sites are set for a bumper summer
National
Swedish summer's really on its way (at least according to forecasters)
Gallery
People-watching: June 24th
National
Why are southern Swedes angry about becoming 'Danish' again?
Society
Lifestyle: When to catch your favourite features on The Local
National
Is Sweden one of the world's most peaceful nations?
Sponsored Article
Harstena: Travelling to Sweden's secret islands
National
One in ten Swedish cats homeless
Sponsored Article
'I constantly evolve my Swedishness'
Gallery
Property of the week: Värmdö, Stockholm
Society
Would you eat this Swedish pizza?
National
Swedish royals' dream honeymoon
National
Swedish hospital opens first centre for male rape victims
Gallery
People-watching: June 20th-21st
Photo: TT
Lifestyle
Midsummer: The Local's guide to Sweden's craziest festival
Sponsored Article
Murder, myth and magic: Travelling to the birthplace of Sweden
Gallery
People-watching: June 17th
Sponsored Article
Gallery: Life in Sweden's secret archipelago
Society
Seven alternative names for Sweden's Prince Nicolas Paul Gustaf
National
FBI returns stolen Swedish books
National
Want to smell like Zlatan?
National
Royal joy over birth of new prince
Gallery
Property of the week: Brantevik, Simrishamn
National
How racy graffiti inspired a teacher's high school sex class
Gallery
People-watching: June 12th-14th
National
As it happened: Prince Carl Philip marries Sofia Hellqvist
Technology
Is Stockholm the world's creative capital?
National
Timeline: Julian Assange case
Sponsored Article
KTH President: ‘Sweden’s success is because of its size’
Gallery
IN PICTURES: New royal couple Prince Carl Philip and Sofia Hellqvist
Features
Ten Swedish festivals to discover
Features
Ten reasons Stockholm is definitely way cooler than Copenhagen
National
VIDEO: Watch Swedish man rescue baby elk from cold creek
National
VIDEO: Have you seen this jet ski blunder at a Malmö hotel opening?
Sponsored Article
Why expat women are choosing Swedish natural birth control
Bupa
Sponsored Article
Healthcare: Nine questions every expat should ask
Sponsored Article
The millionaire teacher who leads by tough love
Sponsored Article
How to change the world: Malmö to Mogadishu
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

3,236
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se