• Sweden edition
 
Headphones named hot Christmas gift of 2012

Headphones named hot Christmas gift of 2012

Published: 21 Nov 2012 08:19 GMT+01:00
Updated: 21 Nov 2012 08:19 GMT+01:00

"Headphones not only fulfill a function, but they are increasingly a part of – and a symbol of – a lifestyle," Lena Larsson, head of HUI Research (formerly the Swedish Retail Institute) said in a statement.

"Never before have headphones been used to such an extent or been as popular as they are now."

Candidates for Sweden's "Christmas Gift of the Year" (Årets julklapp) must be trendy, a hot seller, and represent the times in which we live.

RELATED PHOTO GALLERY: Christmas gifts of the year - past and present

According to the institute, headphone use has grown along with the explosion of mobile devices which can connect to the internet.

Increasingly, people are donning headphones to listen to music, watch television, or check the news while commuting, exercising, or sitting in cafés.

"Listening is the new reading," Jonas Arnberg, head forecaster with HUI Research, told the TT news agency.

"Headphones are a symbol for the current trend in mobility."

According to Larsson, headphone use has evolved with technology and an increasing trend of being "plugged in".

"The fact that we are always in such a hurry means we try to use our time in motion in the best way," she told Sveriges Television (SVT).

"Thus headphones are a condition for being able to take advantage of all of that."

2012 marks the twenty-fifth consecutive year that the institute has published its prediction for the gift most likely to fill the space under the tree at Christmas.

The tradition began back in 1988 when the baking machine was nominated. In 2011, HUI Research predicted that a home-delivered bag of groceries would be the most popular Christmas present in Sweden.

TT/The Local/dl

Follow The Local on Twitter

Your comments about this article

11:55 November 21, 2012 by Mb 65
With an i phone attached.
13:13 November 21, 2012 by Rishonim
Indeed headphones are part of a trend and lifestyle. It is called "another way to isolate yourself from the rest of the world". By definition Swedes are isolationist. Why do you think so many people read the metro or are hypnotized steering at their mobiles while commuting to work? It is not because they want to enhance their intellectual capacities with some infandous allegories from the latest chapter of a reality show. No..;; it is simple that they don't want to engage in a conversation with a fellow human being. Add a headphone to that and bingo! You become invisible. Back to the hottest Xmas gift this season? Hmmm. Unless they are selling between 50-98 SEK, I don't see many people splurging 400 SEK and giving it as a Xmas present.
14:07 November 21, 2012 by smilingjack
what they dont realise is what tinnitus is like. which in about another decade 90% of the population will have and be partially deaf.

not a pleasant thought. I would have thought someone would have thought about this by now.

Im curious when I get back to oz to see if 80% of the train is staring aimlessly at a smart phone screen or reaching into their pockets every 30 seconds to gaze at it for some reason.

I think it will be a world phenomenon - not isolated to sweden.

still not quite sure why people have wrist watches when they carry a clock around in their pocket? gullible I guess.

for the record I have neither a smart phone or a wrist watch but do have my small creative muvo that doesnt require software and licensing to add music to.

yes I have tinnitus.
15:11 November 21, 2012 by Svensksmith
Good time to invest in hearing aid companies.
Today's headlines
National
Teens in intensive care after school 'initiation'
Photo: Peder Skrivares school

Teens in intensive care after school 'initiation'

School inspectors are investigating after an initiation ceremony at a high school in Varberg in south west Sweden left four girls in hospital. READ  

National
Pirate Bay Swede 'mistreated' in jail
Peter Sunde. Photo: TT

Pirate Bay Swede 'mistreated' in jail

The brother of Pirate Bay co-founder Peter Sunde has questioned the conditions of his brother's Swedish jail, slamming both the institution and the guards. READ  

Elections 2014
Fresh election fears in divided Sweden
Sweden Democrat leader Jimmie Åkesson may not support a Social Democrat budget. Photo: TT

Fresh election fears in divided Sweden

UPDATED: The leaders of Sweden's main political parties have been called to parliament as speculation grows that the Sweden Democrats could hold the key to new elections. READ  

Presented by Stockholm Business Region
Introducing... the Stockholm collection
Photo: Imagebank Sweden

Introducing... the Stockholm collection

Moving to Stockholm, or just dreaming about it? Either way, this is your ultimate guide: for housing, finances, insurance, business, and so much more. READ  

In Pictures: The Local's Property of the Week
Photo: Fastighetsbyrån

In Pictures: The Local's Property of the Week

Time for some luxury this week - we're heading to a sprawling Eskilstuna property with a location and view to die for. READ  

National
Row over viral 'Nazi receipt' in Swedish shop
A cashier in a Coop supermarket: Photo: TT

Row over viral 'Nazi receipt' in Swedish shop

A photo of a till receipt with the Nazi slogan "Sieg Heil" printed on it has gone viral in Sweden, with supermarket chain Coop launching an internal investigation. READ  

Society
Sweden tops 'financial well-being' rankings
Sweden's family-friendly policies contribute to well-being. Photo: TT

Sweden tops 'financial well-being' rankings

Swedes have fewer money concerns than people from any other European country, according to the latest major report on global well-being. READ  

National
King Carl XVI Gustaf 'unhurt' after crash
The King of Sweden. Photo: TT

King Carl XVI Gustaf 'unhurt' after crash

UPDATED: Sweden's King Carl XVI Gustaf has been involved in a car accident but is unhurt, the Royal family's press office has confirmed to The Local. READ  

Elections 2014
Migration minister calls Feminists 'a dark force'

Migration minister calls Feminists 'a dark force'

Sweden's Migration Minister has said in a Facebook post that both the Sweden Democrats and the Feminist Initiative parties were "dark, gloomy, and destructive forces". READ  

The Local List
Ten Swedish designs that made life better
Playsam

Ten Swedish designs that made life better

Sweden has produced an indecent number of design classics. We take a look at some of the best - from toys to furniture, fabric designs to telephones, packaging to super-safe headwear. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week - Eskilstuna
Sponsored Article
How to start a business in Stockholm
Society
How I became a surf blogger when I moved to Sweden
Gallery
People-watching: September 13th
Society
Why is Stockholm's Södermalm so cool?
Blog updates

17 September

Deep election analysis (Blogweiser) »

"You think you’re bad? Well I’m American. http://www.youtube.com/watch?v=NFbomLID0vU Deep deep analysis on Swedish election results. Vlog post: https://t.co/tjQgfa5Yie #svpol #val2014 #politics pic.twitter.com/oEK5ADFT8L — Joel Sherwood (@joeldsherwood) September 17, 2014 " READ »

 

15 September

Liten, litet, små & lilla (The Swedish Teacher) »

"Hej igen! Have you ever been confused about when to use “liten”, “litet”, “små” and “lilla”? Today I’m going to sort out how use the adjective “liten” (small) and the different forms of it. Liten or litet? “Liten” is the form we will use when referring to a noun with the gender “en”. For example: Min pappa har en..." READ »

 
 
 
Gallery
People-watching: September 11th
Gallery
People-watching: September 13th
Politics
Five possible election outcomes
Politics
Sweden elections: How do they work?
Politics
Sweden elections: Who's who?
Lifestyle
What's on in Sweden
Gallery
Property of the week - Hornstull, Stockholm
Analysis
Five differences between the UK and Sweden
Welshman Jonny Luck is now a chef in Sweden
Society
How I opened my own restaurant in Sweden's Malmö
Sponsored Article
Stockholm tech fest: relive the magic
Gallery
People-watching September 8th
Photo: TT
Politics
Feminists fight for first seats
Politics
Immigration cut push from Sweden Democrats
Sheryl Sandberg says women have "low expectations"
Tech
Facebook exec talks women's limits in Swedish business
Politics
Left Party calls for justice and equality
Politics
Green Party wants 'better world' for kids
Lifestyle
The five best Swedish songs of the month
Sponsored Article
Introducing… Insurance in Stockholm
National
Huge clear up underway after Skåne floods
Politics
Sweden's Alliance reveals full manifesto
Tech
Sweden's highest peak to lose title next year
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

854
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN