• Sweden edition
 
Headphones named hot Christmas gift of 2012

Headphones named hot Christmas gift of 2012

Published: 21 Nov 2012 08:19 GMT+01:00
Updated: 21 Nov 2012 08:19 GMT+01:00

"Headphones not only fulfill a function, but they are increasingly a part of – and a symbol of – a lifestyle," Lena Larsson, head of HUI Research (formerly the Swedish Retail Institute) said in a statement.

"Never before have headphones been used to such an extent or been as popular as they are now."

Candidates for Sweden's "Christmas Gift of the Year" (Årets julklapp) must be trendy, a hot seller, and represent the times in which we live.

RELATED PHOTO GALLERY: Christmas gifts of the year - past and present

According to the institute, headphone use has grown along with the explosion of mobile devices which can connect to the internet.

Increasingly, people are donning headphones to listen to music, watch television, or check the news while commuting, exercising, or sitting in cafés.

"Listening is the new reading," Jonas Arnberg, head forecaster with HUI Research, told the TT news agency.

"Headphones are a symbol for the current trend in mobility."

According to Larsson, headphone use has evolved with technology and an increasing trend of being "plugged in".

"The fact that we are always in such a hurry means we try to use our time in motion in the best way," she told Sveriges Television (SVT).

"Thus headphones are a condition for being able to take advantage of all of that."

2012 marks the twenty-fifth consecutive year that the institute has published its prediction for the gift most likely to fill the space under the tree at Christmas.

The tradition began back in 1988 when the baking machine was nominated. In 2011, HUI Research predicted that a home-delivered bag of groceries would be the most popular Christmas present in Sweden.

TT/The Local/dl

Follow The Local on Twitter

Your comments about this article

11:55 November 21, 2012 by Mb 65
With an i phone attached.
13:13 November 21, 2012 by Rishonim
Indeed headphones are part of a trend and lifestyle. It is called "another way to isolate yourself from the rest of the world". By definition Swedes are isolationist. Why do you think so many people read the metro or are hypnotized steering at their mobiles while commuting to work? It is not because they want to enhance their intellectual capacities with some infandous allegories from the latest chapter of a reality show. No..;; it is simple that they don't want to engage in a conversation with a fellow human being. Add a headphone to that and bingo! You become invisible. Back to the hottest Xmas gift this season? Hmmm. Unless they are selling between 50-98 SEK, I don't see many people splurging 400 SEK and giving it as a Xmas present.
14:07 November 21, 2012 by smilingjack
what they dont realise is what tinnitus is like. which in about another decade 90% of the population will have and be partially deaf.

not a pleasant thought. I would have thought someone would have thought about this by now.

Im curious when I get back to oz to see if 80% of the train is staring aimlessly at a smart phone screen or reaching into their pockets every 30 seconds to gaze at it for some reason.

I think it will be a world phenomenon - not isolated to sweden.

still not quite sure why people have wrist watches when they carry a clock around in their pocket? gullible I guess.

for the record I have neither a smart phone or a wrist watch but do have my small creative muvo that doesnt require software and licensing to add music to.

yes I have tinnitus.
15:11 November 21, 2012 by Svensksmith
Good time to invest in hearing aid companies.
Today's headlines
National
Pupils find killer's rifle in Swedish sports lesson
The location of the hidden weapon. Photo: Polisen

Pupils find killer's rifle in Swedish sports lesson

Three teenage schoolgirls from southern Sweden were left gobsmacked after finding an AK-47 Kalashnikov that belonged to a convicted murderer, during a physical education class. READ  

International
'Non-existent' EU cooperation on refugees
Refugees in Lampedusa, Italy in 2013. Photo: TT

'Non-existent' EU cooperation on refugees

Sweden's EU commissioner Cecilia Malmström has criticized European Union countries for a lack of solidarity when it comes to taking in refugees. READ  

Politics
Stefan Löfven voted in as new Prime Minister
Social Democrat leader Stefan Löfven. Photo: TT

Stefan Löfven voted in as new Prime Minister

Social Democrat leader Stefan Löfven has been voted in as the new Prime Minister of Sweden. READ  

Politics
Reinfeldt's top team hold last meeting
Fredrik Reinfeldt is exiting Sweden's political stage. Photo: TT

Reinfeldt's top team hold last meeting

Sweden's outgoing centre-right cabinet have gathered for their last meeting, as Social Democrat leader Stefan Löfven prepares to take over as Prime Minister. READ  

Interview
Geena Davis: 'I want to be in a Swedish movie'
Geena Davis. Photo: AP

Geena Davis: 'I want to be in a Swedish movie'

Oscar-winning Hollywood actress Geena Davis was an exchange student in Sweden in the seventies and was once engaged to a Swede. She chatted to the The Local's Natalia Brzezinski about how she'd love to star in a Swedish movie. READ  

Politics
Löfven in U-turn over restaurant sales tax hike
Social Democrat leader Stefan Löfven. Photo: TT

Löfven in U-turn over restaurant sales tax hike

Incoming Prime Minister Stefan Löfven won't be increasing taxes in restaurants as promised, despite his strong criticism of the former government's tax cuts in 2012. READ  

Lifestyle
What's On in Sweden: October 2nd - 9th
The Weeping is one of the works on sale this weekend. Photo: Stockholm's Affordable Art Fair

What's On in Sweden: October 2nd - 9th

Stockholm's Affordable Art Fair returns, British rocker Midge Ure is in Malmö and one of Gothenburg's most creative spaces is hosting a ten year anniversary party. READ  

Sport
Malmö beat Olympiacos in Champions clash
Rosenberg celebrates his second goal. Photo: TT

Malmö beat Olympiacos in Champions clash

Malmö became the first Swedish side to win a Champions League match in 14 years after beating Olympiacos 2-0 on Wednesday night. READ  

Education
Three Swedish unis in world's top 100
One of the buildings at the Karolinska Institute. Photo: TT

Three Swedish unis in world's top 100

Three Swedish universities were ranked among the top 100 in the world in the new Times Higher Education ranking, with another two featured in the top 200. READ  

What's next on Sweden's political stage?
Social Democrat leader Stefan Löfven. Photo: TT

What's next on Sweden's political stage?

Upcoming Prime Minister Stefan Löfven announced his new Red-Green coalition government on Friday, but what happens next? Here are all the important dates you need to know. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Sponsored Article
Try out your very own office in Stockholm - for free
Gallery
Stefan Löfven through the years
Gallery
People-watching: October 1st
Analysis
Should Sweden's school age be raised?
National
Top Swedish skier killed in Chile avalanche
Blog updates

01 October

Academy-Award Winning Actor Geena Davis on Changing the Way We View Women in Media (Stockholm in my American Heart) »

"There are two moments in Geena Davis’s life that molded her into the powerful women’s advocate and founder of the Geena Davis Institute on Gender in Media she is today: living in Sweden and starring in Thelma & Louise. The first part of her personal journey took flight in Sandviken, a small rocky town north of..." READ »

 

01 October

Future tense – ska or kommer att? (The Swedish Teacher) »

"Hej igen! Karen had a question the following question on that about future tense: Explain when you use “komma att ” and “ska”. I’m running along forever here using “ska” and realize suddenly everyone uses “komma att” this and that all the time! In Swedish there are three different ways to express future tense and they are not..." READ »

 
 
 
National
JohannaN: Jewellery inspired by northern Sweden
National
Apology for Swedish model's stolen photos
Politics
New coalition agrees on defence and migration
Fastighetsbyrån
Gallery
Property of the week: Botkyrka
Education
New government to make school compulsory to 18
Politics
Sweden Democrat wins Deputy Speaker spot
National
Swedish scientists sneak Bob Dylan lyrics into articles
Lifestyle
The five best Swedish songs of the month
Gallery
People-watching: September 28th
National
When Italian style meets Swedish simplicity
Lifestyle
Review: Sweden's first alcohol-free nightclub
Gallery
In Pictures: The MS Estonia disaster
Lifestyle
Ten things expat women notice in Sweden
Politics
What's next on Sweden's political stage?
Gallery
Sweden's 2014 election: Most memorable moments
Society
What's on in Sweden
Gallery
People-watching: September 24th
Seaman Oliver Gee with his first lobster
Lifestyle
How to catch the first lobster of the year
Gallery
In Pictures: Fredrik Reinfeldt through the years.
Sponsored Article
How to start a business in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

865
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN