• Sweden's news in English
 
Headphones named hot Christmas gift of 2012

Headphones named hot Christmas gift of 2012

Published: 21 Nov 2012 08:19 GMT+01:00

"Headphones not only fulfill a function, but they are increasingly a part of – and a symbol of – a lifestyle," Lena Larsson, head of HUI Research (formerly the Swedish Retail Institute) said in a statement.

"Never before have headphones been used to such an extent or been as popular as they are now."

Candidates for Sweden's "Christmas Gift of the Year" (Årets julklapp) must be trendy, a hot seller, and represent the times in which we live.

RELATED PHOTO GALLERY: Christmas gifts of the year - past and present

According to the institute, headphone use has grown along with the explosion of mobile devices which can connect to the internet.

Increasingly, people are donning headphones to listen to music, watch television, or check the news while commuting, exercising, or sitting in cafés.

"Listening is the new reading," Jonas Arnberg, head forecaster with HUI Research, told the TT news agency.

"Headphones are a symbol for the current trend in mobility."

According to Larsson, headphone use has evolved with technology and an increasing trend of being "plugged in".

"The fact that we are always in such a hurry means we try to use our time in motion in the best way," she told Sveriges Television (SVT).

"Thus headphones are a condition for being able to take advantage of all of that."

2012 marks the twenty-fifth consecutive year that the institute has published its prediction for the gift most likely to fill the space under the tree at Christmas.

The tradition began back in 1988 when the baking machine was nominated. In 2011, HUI Research predicted that a home-delivered bag of groceries would be the most popular Christmas present in Sweden.

TT/The Local/dl

Follow The Local on Twitter

Related links:

Your comments about this article

11:55 November 21, 2012 by Mb 65
With an i phone attached.
13:13 November 21, 2012 by Rishonim
Indeed headphones are part of a trend and lifestyle. It is called "another way to isolate yourself from the rest of the world". By definition Swedes are isolationist. Why do you think so many people read the metro or are hypnotized steering at their mobiles while commuting to work? It is not because they want to enhance their intellectual capacities with some infandous allegories from the latest chapter of a reality show. No..;; it is simple that they don't want to engage in a conversation with a fellow human being. Add a headphone to that and bingo! You become invisible. Back to the hottest Xmas gift this season? Hmmm. Unless they are selling between 50-98 SEK, I don't see many people splurging 400 SEK and giving it as a Xmas present.
14:07 November 21, 2012 by smilingjack
what they dont realise is what tinnitus is like. which in about another decade 90% of the population will have and be partially deaf.

not a pleasant thought. I would have thought someone would have thought about this by now.

Im curious when I get back to oz to see if 80% of the train is staring aimlessly at a smart phone screen or reaching into their pockets every 30 seconds to gaze at it for some reason.

I think it will be a world phenomenon - not isolated to sweden.

still not quite sure why people have wrist watches when they carry a clock around in their pocket? gullible I guess.

for the record I have neither a smart phone or a wrist watch but do have my small creative muvo that doesnt require software and licensing to add music to.

yes I have tinnitus.
15:11 November 21, 2012 by Svensksmith
Good time to invest in hearing aid companies.
Today's headlines
Explosion rocks outer Stockholm suburb
Damage from the explosion. Photo: TT

Explosion rocks outer Stockholm suburb

A blast shook the Stockholm suburb of Rinkeby overnight, causing significant damage to a local shopping centre. Police are still without any official suspects. READ  

Armed Forces to speak out on SAS 'near miss'
Sweden's Armed Forces will speak on Thursday. Photo: TT

Armed Forces to speak out on SAS 'near miss'

Sweden's Armed Forces have called a press conference to share their own version of events, after a Russian aircraft is alleged to have flown dangerously close to a plane operated by SAS last week. READ  

Karlskrona child murder
Uncle charged with 8-year-old's death
The Blekinge District Court. Photo: TT

Uncle charged with 8-year-old's death

A man and a woman have been formally charged for fatally beating an 8-year-old girl - a child murder case that has dominated the headlines in Sweden all year. READ  

Sweden and Romania to discuss begging surge
A Roma beggar in Umeå last week. Photo: The Local

Sweden and Romania to discuss begging surge

Romania's Social Affairs and Labour Minister Rovana Plumb has accepted an invitation to Stockholm in January to discuss the rising number of Roma people begging in Sweden's major towns and cities. READ  

The Local List
Eight things to do when it gets dark in Umeå
The sun sets early in Umeå, but luckily there is still plenty to do. Photo: Umeå2014

Eight things to do when it gets dark in Umeå

After a recent trip to the wild north, The Local's Oliver Gee recommends eight things to do in Umeå when the sun isn't shining. Which at this time of the year, is almost all day. READ  

SAS plane 'near miss' fears blamed on weed
Mikhail Vanin, Russia's ambassador in Copenhagen. Photo: TT

SAS plane 'near miss' fears blamed on weed

Russia's ambassador to Denmark has made light of Swedish concerns over a Russian military jet's alleged near-miss with a passenger plane, suggesting Swedish authorities may have smoked too much cannabis. READ  

Video: Swedish sounds
Swedes get their mouths round tongue twisters
Can you get your tongue around these tongue twisters? Photo: Shutterstock.

Swedes get their mouths round tongue twisters

'Tis the season for some silly news stories. The Local took to the streets of Stockholm to see how well people could pronounce some of the nation's top tongue twisters. READ  

Interview
'Swedes should be proud': Melinda Gates
Melinda Gates talks to The Local. Photo: TT

'Swedes should be proud': Melinda Gates

The Local's blogger Natalia Brzezinski talks to American philanthropist Melinda Gates about why Swedes should be proud of their country, this year's Nobel Prizes and the importance of women having a strong voice. READ  

Child grills Swedish PM on daylight savings
Prime Minister Stefan Löfven. Photo: TT

Child grills Swedish PM on daylight savings

Prime Minister Stefan Löfven made headlines on Wednesday after responding to a 7-year-old's letter which queried the need for daylight savings' time in Sweden. READ  

Swedish free schools sent profits to Cyprus
A beach in Cyprus. Photo: TT

Swedish free schools sent profits to Cyprus

Two entrepreneurs behind a major Swedish free school chain avoided paying taxes by moving their profits to Cyprus, it has emerged. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Estelle through the years
Gallery
Princess Estelle through the years
Society
Why are there so many 100-year-olds in one Swedish town?
Society
Is it time to better celebrate Sweden's diverse identity?
Gallery
Property of the week: Huddinge
National
Why has The Local got a new logo?
Blog updates

17 December

An Exclusive Interview with Melinda Gates (Stockholm in my American Heart) »

"This week Nobel peace Prize Winner Kailash Satyarthi urged the world to “globalize compassion”, as he..." READ »

 

14 December

A lot to learn (Blogweiser) »

" I went to the new Starbucks at the swanky Stureplan intersection in central Stockholm. They have a lot..." READ »

 
 
 
National
CATCH UP: Russian plane in Baltic near-miss drama
Lifestyle
How my compass drew me to Sweden
National
The man whose memory you need to remember
Gallery
People-watching: December 13th - 14th
Sponsored Article
How to get your own office anywhere in the world
Politics
'Our party will stand alone': Stefan Löfven
Society
The Local chats to Ruben Östlund, director of Golden Globe nominated Force Majeure
Lifestyle
Ten things to know before a Swedish party
Lifestyle
What's On in Sweden: December 12th to 19th
Gallery
IN PICTURES: The 2014 Nobel Banquet
National
The Local's guide to the Nobel Prizes 2014
Education
Introducing... Education in Stockholm
Society
The Swedish Christmas market with a twist
Lifestyle
Why do so many Swedes have tattoos?
Society
Get 20% off Swedish Christmas decorations
National
Dewani family: We only heard half the story
Business & Money
Business in Stockholm: 'efficiency is money'
Gallery
Property of the week: Östermalm
National
Meet the Swedes hosting festive feasts for 'lonely' guests
Gallery
TIMELINE: Swedish honeymoon killing murder trial
Gallery
People-watching: December 7th
Gallery
IN PICTURES: What's it like to fly planes in Sweden?
National
Submarine hunters 'robbed' of reward cash
National
The Local's Countdown to Christmas
National
'Dangerous' USB charger recalled in Sweden
Gallery
IN PICTURES: Sweden's King and Queen wrap up France tour
National
Analysis: Should Snowden get asylum in Sweden?
National
Swedish schoolboy in female saint role row
Gallery
IN PICTURES: Sweden's political crisis unfolds
Gallery
People-watching: December 3rd
National
What happened to Sweden's ice bucket cash?
Lifestyle
Top Swedish songs of the month
National
Why a child footballer has a huge legal bill
Lifestyle
Top ten Swedish Christmas presents
National
What's inside a Swedish hipster winter market?
Gallery
In Pictures: Gävle's Christmas goat is revealed
Lifestyle
Meet the foreign students scrubbing their way to success
Sponsored Article
SIS: the thinking behind globalised learning
National
Who's playing at Sweden's biggest music festival?
National
How Swedish navy lovers got exposed by Russians
Sponsored Article
Introducing... Family life in Stockholm
Sponsored Article
The best options for oversea transfers
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

785
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
The Local Spain is hiring!
The Local is seeking a new editor for our site in Spain to join our growing team of internationally-minded, driven, ambitious and clued-up journalists.
Details and how to apply
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options