• Sweden edition
 
Swedish social media site challenges the world

Swedish social media site challenges the world

Published: 04 Dec 2012 15:58 GMT+01:00
Updated: 04 Dec 2012 15:58 GMT+01:00

Forget cute pictures of kittens and boring status updates about last night’s dinner – social networking is about to get exciting.

This is the claim of Magnus Malmberg, spokesman and co-founder of Challengera – a Swedish/French network launched last week that aims to get people off their couch and into real life.

“There’s nothing in the world like this, at least nothing that we could relate to,” Malmberg tells The Local.

“Challengera” is a platform where people can get motivated by challenging themselves or others to achieve a specific goal. Challenges range from the simple and personal things like losing weight, or getting in shape, to more ambitious objectives like cycling from the coast of Antarctica to the South Pole.

In fact, daredevil Eric Larsen has already challenged himself to do just that, a world-record feat he aims to tackle in mid-December.

“Eric’s a pro-adventurer; he lives and dies for challenges. He was the first person in the world to reach the peak of Everest, and the North and South poles within a 365-day period,” Malmberg explains.

Now, Larsen has used the social network to dialogue with fans as he cycles over 1,000 kilometres through sub-zero temperatures – all while raising money for various charities.

However, there’s a lot more to the project than stunts and weight loss.

The company, which consists of a five-man team of management consultants, developers and a senior entrepreneur, explains that the concept is only limited by the imagination of the user.

“It doesn’t have to be all about you. The challenges can also be about learning how to play an instrument with a friend, or passing an exam, or doing something stupid like having a doughnut eating contest."

"And of course, you can use other social media platforms to shout out how you’re doing. The sky is the limit."

Malmberg is also quick to point out that the "social" aspect of the network is among its strongest attributes.

“Facebook is great for communication, but there no social network to it. You go there simply to be there, not to actually do anything. With Challengera, you can meet people, get in shape, and get motivated.”

So what’s in it for the challengees?

Besides self-esteem, pride, and gaining the respect of others in your groups (called tribes), there’s a point-based system complete with regularly updating leader boards. Company-created challenges also have the possibility of adding their own prizes.

In essence, the more exciting the challenge you create and the more “followers” it gets, the more chances you have of taking home something, besides just the satisfaction.

And people are listening. Celebrities, athletes, and artists have already been in contact with the team to see how they can be involved.

While tight-lipped about plans after the world record attempt, Malmberg did reveal that the number of members is nearing 700 and showing no signs of slowing.

“Our tagline is ‘If it’s not on Challengera – it probably never happened’. It’s a way of showing who you are and proving it. You can let the world know who you are through the challenges you make and accomplish,” Malmberg tells The Local.

“But most of all have fun.”

Eric Larsen in practice for the Antarctic cycle

Oliver Gee

Follow Oliver on Twitter here

Related links:

The Local (news@thelocal.se)

Your comments about this article

02:09 December 6, 2012 by J Jack
I joined because it is a great idea, only problem is, their servers are just as slow as The Local and Happy Pancake ... and why do all three of you have the same orange background colors? Maybe the same IT people and server? Too slow people ..
15:52 December 8, 2012 by Stef355
I signed-up as well. The idea is just awesome - this is clearly going to rock! Those guys have some really nice stuff going-on with Celebrity-challenges and corporate to come as I understand - that's really exciting :) Personally, I want Carola, Björn Borg, Reinfeldt challenges :)

I am a developper myself and I know that a few days ago FB has implemented some changes which have been messing up some services out-there. As far as I can see, FB is still working on the fixes.... That being said, it's very smooth for me - so no problems here.

So as Challengera puts it: Folks, Challenge your world :)

Stefan
Today's headlines
Elections 2014
Reinfeldt in US for first post-election speech
Fredrik Reinfeldt after a previous meeting in the US. Photo: TT

Reinfeldt in US for first post-election speech

Outgoing Swedish Prime Minister Fredrik Reinfeldt is at a UN climate summit in New York where he is making his first public appearance since election night. READ  

Elections 2014
Loophole lets neo-Nazis onto Swedish councils
Members of the Party of the Swedes march in central Stockholm in August 2014. Photo: Maja Suslin/TT

Loophole lets neo-Nazis onto Swedish councils

Two neo-Nazis who received only a handful of votes have won seats on Swedish councils thanks to a kink in the country’s election laws. READ  

Assange extradition battle
Sweden pours doubt on Assange extradition
Julian Assange is currently living inside the Ecuadorian Embassy in London. Photo: TT

Sweden pours doubt on Assange extradition

Swedish prosecutors said it was "far-fetched" to think that fugitive Wikileaks founder Julian Assange could be extradited to the United States if he returned to Sweden, in a statement released on Tuesday. READ  

Police drop case of thief caught on camera
Happier times at Park Lane: Charles Simonyi and Lisa Persdotter celebrate thier wedding in 2008. Photo: Björn Larsson Rosvall/Scanpix

Police drop case of thief caught on camera

Damning video evidence and an apology from an alleged thief’s daughter were not enough to convince police that a well-known criminal had stolen hundreds of thousands of kronor worth of equipment from one of Gothenburg’s most popular night spots. READ  

Opinion
Sweden 'missed' global opportunities
Sweden's outgoing Foreign Minister Carl Bildt. Photo: TT

Sweden 'missed' global opportunities

As Stefan Löfven attempts to form a coalition government, Social Democrat MEP Jytte Guteland says her party needs to focus on Sweden's international image. READ  

National
Politics 'most shared' topic in Sweden
Photo: Shutterstock

Politics 'most shared' topic in Sweden

Swedes are more likely to share posts or articles on politics than on any other issues, according to a new report from Mid Sweden University. READ  

National
Fears schoolboy murdered in Sweden
Photo: TT

Fears schoolboy murdered in Sweden

Police in Halmstad say the results of forensic tests suggest a 16-year-old boy found dead in a creek was murdered. READ  

National
Elk hunters risk injury in Sweden’s woods
Hunter Ingela Olsson loads her rifle at sunrise in Norrbölla, northern Sweden. File photo: Gunnar Lundmark/SvD/Scanpix

Elk hunters risk injury in Sweden’s woods

Sweden’s vast annual elk hunt spells danger not just for the majestic animals but also for hunters, with crumbling towers and over-tiredness just two of the season’s perils. READ  

Malmö
Rat invasion closes Malmö preschool
Rats like this one have been found in a kindergarten. Photo: TT

Rat invasion closes Malmö preschool

Children in central Malmö are staying at home on Tuesday after a rat infestation was discovered at their kindergarten. READ  

National
Sweden's benefit agency site restored
Photo: TT

Sweden's benefit agency site restored

UPDATED: Sweden's Social Insurance Agency website is working again after being out of action since Monday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week - Torslanda
Finest
Gallery
People-watching: September 20th
The 'black gold' of Sweden's west coast.
National
West Sweden prepares for the 2014 lobster premiere
Society
What's on in Sweden
Politics
How Sweden Democrats went mainstream
Blog updates

22 September

Welcome National Geographic! (Stockholm in my American Heart) »

"What comes to mind when you think of the “The Arctic”? Crystal-encased cliffs jutting from the sea, baronial Polar bears scavenging over sheets of cracked ice or a lone explorer heading north into the night. The image my mind invokes is of three sparkling green lines splashed across the sky like graffiti— the Aurora Borealis— our..." READ »

 

19 September

Editor’s blog (The Local Sweden) »

"Happy Friday readers! It sure has been a exciting week in Sweden, where we’re set to get a new Prime Minister after Fredrik Reinfeldt stepped down following Sunday’s elections. The Local blogged live from the key political gatherings across Stockholm. Why not re-visit the action by taking a look at our photos, tweets, videos and analysis? Since the..." READ »

 
 
 
Politics
Scandinavia and Scotland: closer links?
Gallery
Property of the week - Eskilstuna
Sponsored Article
How to start a business in Stockholm
Society
How I became a surf blogger when I moved to Sweden
Gallery
People-watching: September 13th
Society
Why is Stockholm's Södermalm so cool?
Gallery
People-watching: September 11th
Gallery
People-watching: September 13th
Politics
Five possible election outcomes
Politics
Sweden elections: How do they work?
Politics
Sweden elections: Who's who?
Gallery
Property of the week - Hornstull, Stockholm
Analysis
Five differences between the UK and Sweden
Welshman Jonny Luck is now a chef in Sweden
Society
How I opened my own restaurant in Sweden's Malmö
Sponsored Article
Stockholm tech fest: relive the magic
Gallery
People-watching September 8th
Photo: TT
Politics
Feminists fight for first seats
Politics
Immigration cut push from Sweden Democrats
Sheryl Sandberg says women have "low expectations"
Tech
Facebook exec talks women's limits in Swedish business
Politics
Left Party calls for justice and equality
Sponsored Article
Introducing… Insurance in Stockholm
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

858
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN