• Sweden's news in English
 
jobs_header_v3

Swedish social media site challenges the world

The Local · 4 Dec 2012, 15:58

Published: 04 Dec 2012 15:58 GMT+01:00

Facebook Twitter Google+ reddit

Forget cute pictures of kittens and boring status updates about last night's dinner – social networking is about to get exciting.

This is the claim of Magnus Malmberg, spokesman and co-founder of Challengera – a Swedish/French network launched last week that aims to get people off their couch and into real life.

“There's nothing in the world like this, at least nothing that we could relate to,” Malmberg tells The Local.

“Challengera” is a platform where people can get motivated by challenging themselves or others to achieve a specific goal. Challenges range from the simple and personal things like losing weight, or getting in shape, to more ambitious objectives like cycling from the coast of Antarctica to the South Pole.

In fact, daredevil Eric Larsen has already challenged himself to do just that, a world-record feat he aims to tackle in mid-December.

“Eric's a pro-adventurer; he lives and dies for challenges. He was the first person in the world to reach the peak of Everest, and the North and South poles within a 365-day period,” Malmberg explains.

Now, Larsen has used the social network to dialogue with fans as he cycles over 1,000 kilometres through sub-zero temperatures – all while raising money for various charities.

However, there's a lot more to the project than stunts and weight loss.

The company, which consists of a five-man team of management consultants, developers and a senior entrepreneur, explains that the concept is only limited by the imagination of the user.

“It doesn't have to be all about you. The challenges can also be about learning how to play an instrument with a friend, or passing an exam, or doing something stupid like having a doughnut eating contest."

"And of course, you can use other social media platforms to shout out how you're doing. The sky is the limit."

Malmberg is also quick to point out that the "social" aspect of the network is among its strongest attributes.

“Facebook is great for communication, but there no social network to it. You go there simply to be there, not to actually do anything. With Challengera, you can meet people, get in shape, and get motivated.”

So what's in it for the challengees?

Besides self-esteem, pride, and gaining the respect of others in your groups (called tribes), there's a point-based system complete with regularly updating leader boards. Company-created challenges also have the possibility of adding their own prizes.

In essence, the more exciting the challenge you create and the more “followers” it gets, the more chances you have of taking home something, besides just the satisfaction.

And people are listening. Celebrities, athletes, and artists have already been in contact with the team to see how they can be involved.

While tight-lipped about plans after the world record attempt, Malmberg did reveal that the number of members is nearing 700 and showing no signs of slowing.

“Our tagline is ‘If it's not on Challengera – it probably never happened'. It's a way of showing who you are and proving it. You can let the world know who you are through the challenges you make and accomplish,” Malmberg tells The Local.

“But most of all have fun.”

Eric Larsen in practice for the Antarctic cycle

Oliver Gee

Follow Oliver on Twitter here

Related links:

The Local (news@thelocal.se)

Facebook Twitter Google+ reddit


Your comments about this article

02:09 December 6, 2012 by J Jack
I joined because it is a great idea, only problem is, their servers are just as slow as The Local and Happy Pancake ... and why do all three of you have the same orange background colors? Maybe the same IT people and server? Too slow people ..
15:52 December 8, 2012 by Stef355
I signed-up as well. The idea is just awesome - this is clearly going to rock! Those guys have some really nice stuff going-on with Celebrity-challenges and corporate to come as I understand - that's really exciting :) Personally, I want Carola, Björn Borg, Reinfeldt challenges :)

I am a developper myself and I know that a few days ago FB has implemented some changes which have been messing up some services out-there. As far as I can see, FB is still working on the fixes.... That being said, it's very smooth for me - so no problems here.

So as Challengera puts it: Folks, Challenge your world :)

Stefan
Today's headlines
No fire, but: Gävle's baby yule goat run over by car
The tiny goat before the attack. Photo: Claudio Bresciani/TT

Not a great Christmas tradition, guys.

Swedes give low marks to pupils' performance
A classroom in Sweden. Photo: Henrik Montgomery/TT

Less than a fourth believe that Swedish pupils learn what they need to in school, a new poll suggests.

My Swedish Career
'Hats off to the Swedish, I've learned a lot from them'
Miss Clara head chef Daniel Guest. Photo: AWB

The Local speaks to Daniel Guest, head chef at Stockholm's Hotel Miss Clara about working in Sweden, Swedish Christmas food, and why he has strong opinions on sugar.

Swedish Lucia advert sparks love and hate online
Photo: Janerik Henriksson / TT

An advert for Sweden's Åhléns has unleashed a heated online debate after the department store chain unveiled a new campaign featuring a dark-skinned child, whose gender wasn't obvious to all, dressed as a Lucia.

IKEA founder Kamprad suffers broken hip
Photo: Thord Nilsson / TT file picture

Ninety-year-old IKEA founder Ingvar Kamprad has suffered from a broken hip, which temporarily resulted in him being hospitalised, but is now in good recovery, his assistant said on Sunday. He may have to skip the traditional IKEA Christmas celebrations in his native Älmhult though.

What are Swedish values? Many Swedes are unsure
Photo: Erik Johansen / TT

Although perhaps one of the hottest potatoes in the Swedish political debate right now, many Swedes still find it hard to pinpoint exactly what Swedish values are, a new study shows.

Swedes protest cutbacks in personal assistance budget
Demonstrations were held in 25 towns and cities across Sweden on Saturday. Photo: Janerik Hansson / TT

Thousands of people staged demonstrations across Sweden on Saturday to protest recent cutbacks in the budget funding personal assistance for people with disabilities.

Police launch manhunt after deadly Stockholm shooting
No suspects have yet been arrested over the attack. Photo: Claudio Bresciani/TT

Swedish police have launched a massive manhunt after masked gunmen barged into a Stockholm café and shot two people to death late on Friday.

Sweden has fourth happiest workers in the world: report
Is Swedish fika the secret? Photo: Fredrik Sandberg/TT

Sweden is home to the fourth happiest workers in the world, an international survey has claimed.

Here's how much Ikea staff are getting for Christmas
Christmas comes early for Ikea staff. Photo: Vegard Wivestad Grøtt/NTB scanpix/TT

Staff at Ikea are getting an early Christmas treat in the form of millions of euros to share between them.

Sponsored Article
Local guide: the best of New York
National
Final proof that Sweden has NOT banned Christmas lights
Sponsored Article
18 Stockholm innovations to keep an eye on
Travel
IN PICTURES: Stockholm's new myth-busting Viking museum
The Local Voices
Job market matchmaker hooks up 1,300 newcomers and Swedes
Blog updates

14 November

Hello darkness, my old friend (The Diplomatic Dispatch) »

"I started thinking about November’s blog for The Local at the end of October, as the…" READ »

 

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »

 
 
 
Sponsored Article
Smart songwriters: Sweden's next big music export?
Gallery
People-watching: November 30th
Sponsored Article
Why Stockholm attracts so much talent from abroad
National
This is how cold it's going to get in Sweden this week
Gallery
Property of the week: Skellefteå
National
Inside Sweden's perilous Sami reindeer pilgrimage
Sponsored Article
Sweden to Hong Kong: The Local guide
The Local Voices
'My name is Sami and I am a proud Swede - it hurts when people say I'm not Swedish'
Sponsored Article
We visited 5 'murder spots' in Malmö
National
Swedish Advent 'less popular than Christmas Eve'
Gallery
People-watching: November 25th-27th
Sponsored Article
Programmers' bootcamp: Change your life in 12 weeks
Swedish city to put all workers through LGBT course
Sponsored Article
Why Stockholm startups are teaching kids to program
National
The five weirdest attacks on Sweden's giant straw yule goat
Gallery
People-watching: November 23rd
Sponsored Article
Smart songwriters: Sweden's next big music export?
The Local Voices
'Swedes are stylish: you need to dress well if you want to fit in'
Sponsored Article
'Learning to trade gave me the life I wanted'
National
Critics slam Swedish paper's Donald Trump cartoon as anti-Semitic
Sponsored Article
Stockholm: leading the way in clean energy innovation
National
Men call Sweden's mansplaining hotline for mansplaining tips
Sponsored Article
Michael Björklund: 'Being a chef is crazy work'
Gallery
Property of the week: Gotland
Sponsored Article
HIV in Sweden today is not like it was yesterday
Gallery
People-watching: November 18th-20th
Sponsored Article
Mette Helbæk: ‘We have a basic human need to connect'
Culture
Shooting starts on The Bridge 4
Sponsored Article
Terje Håkonsen: 'I try to make everything count'
Travel
Sweden's ten most beautiful places
Sponsored Article
Lina Thomsgård: 'I try to break down barriers every day'
The Local Voices
Having a Swedish girlfriend didn't help this Egyptian evade culture shock
Sponsored Article
'We wanted to turn ideas into action'
Gallery
People-watching: November 16th
Culture
What the world of Harry Potter would look like... set in Sweden
National
Here's where Sweden's best non-native English speakers live
The Local Voices
This new book by a Syrian writer gives refugee children their own hero
Politics
Do Swedish polls underestimate support for Sweden Democrats?
3,496
jobs available