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Systembolaget to bring booze to Swedes' offices

Published: 07 Dec 2012 12:49 GMT+01:00

“It’s no surprise to see there’s been quite a lot of interest so far,” said Lennart Agén, spokesman of Systembolaget to the Metro newspaper.

The chain has been running home delivery services since November in Sollentuna, north of Stockholm, but the idea has been yet to take off.

In fact, there have only been 100 requests for home delivery since the concept was launched, despite a recent expansion into nearby suburbs Bromma and Johanneshov.

Undeterred, the chain is expanding into working life and planning to bring alocholic drinks to Swedes on the job.

However, the details are yet to be finalized.

“There are still no decisions as to how many areas in each county will be included,” Agén told the paper.

The idea is that office-bound Swedes will be able to make an order for their drinks from the comfort of their workplace for only a small surcharge.

If the chain suspects any foul play with people re-selling their booze, Systembolaget is also prepared to take action.

“If we suspect illicit alcohol sales we have the right to take back the goods,” Agén said.

TT/The Local/og

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Your comments about this article

14:25 December 7, 2012 by Beavis
How about you refrigerate your beer and white wine instead...bunch of morons!!
14:47 December 7, 2012 by Ranjit T Edward
'After its home delivery trials failed to created a stir....' Is it only me, who thinks something is not right with that line.
15:09 December 7, 2012 by EP
As long as they deliver only on Thursday or Friday, otherwise, your work colleagues will deem you an alcoholic for having/ordering a drink during the work week
15:34 December 7, 2012 by smilingjack
why not open on sunday and later on saturday when people want to buy alcohol if you want to flog more booze?
16:12 December 7, 2012 by BillyH
Home delivery means the neighbours can see how much you get through and gossip about you.
18:36 December 7, 2012 by markusd
So they've only had 100 request for delivery so far. Do these people do ANY market research at all? First rule of business is to talk to your customers so they can tell you how stupid or overpriced your plan is before you invest your time and money.
19:51 December 8, 2012 by Hisingen
The state monopoly is getting desperate. Delivery for the office party now. Whatever next ! ! !

For a business that purports to 'regulate alcohol consumption' in order to retain its monopoly (EU regs) this does seem to be a very strange way to go about it.

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