Systembolaget to bring booze to Swedes' offices
Published: 07 Dec 2012 12:49 GMT+01:00
- Sweden’s alcohol-free drink label 'misleading' (29 Oct 12)
- 'Northern Swedes need to know you before they'll drink with you' (04 Oct 12)
- Booze home delivery kicks off near Stockholm (03 Oct 12)
“It’s no surprise to see there’s been quite a lot of interest so far,” said Lennart Agén, spokesman of Systembolaget to the Metro newspaper.
The chain has been running home delivery services since November in Sollentuna, north of Stockholm, but the idea has been yet to take off.
In fact, there have only been 100 requests for home delivery since the concept was launched, despite a recent expansion into nearby suburbs Bromma and Johanneshov.
Undeterred, the chain is expanding into working life and planning to bring alocholic drinks to Swedes on the job.
However, the details are yet to be finalized.
“There are still no decisions as to how many areas in each county will be included,” Agén told the paper.
The idea is that office-bound Swedes will be able to make an order for their drinks from the comfort of their workplace for only a small surcharge.
If the chain suspects any foul play with people re-selling their booze, Systembolaget is also prepared to take action.
“If we suspect illicit alcohol sales we have the right to take back the goods,” Agén said.