• Sweden edition
 
Santas for hire keep kids believing

Santas for hire keep kids believing

Published: 24 Dec 2012 12:30 GMT+01:00
Updated: 24 Dec 2012 12:30 GMT+01:00

Susanne runs a Santa rental service in Uppsala, Sweden called Tomteservice, meaning Santa service.

This is the third year in a row that Susanne and her helpers deliver gifts to families around the city. She gets more requests than she can handle - from Uppsala and beyond.

The Local caught up with Susanne in-between home visits on Christmas Eve, which is when Swedish families traditionally open their presents.

"We have between 30 and 40 visits booked in today," explains Susanne who wants to keep her last name secret.

"I have an unusual name and I don't want any of the kids to find out it was me and not the real Santa who delivered their gifts today."

Susanne got the idea to set up Tomteservice when she dressed up as Santa and delivered presents to friends' kids.

"That was three years ago. Those kids still don't know that it's me who comes every Christmas."

She says there are two reasons why her Santa rental service has become popular.

"First, kids are smart. They know when it's an uncle or a neighbour who's dressed in disguise, but when it's a complete stranger they get surprised and a bit confused."

Also, many families simply don't have a social network that they can tap into to find Santas, adds Susanne.

"We visit many families where it's just mum, dad, one or two kids and no grandparents. There are also families with foreign backgrounds that do not have relatives here in Sweden."

Renting a Santa costs between 300 and 600 Swedish kronor ($45 - 90) depending on what time of day you want him to knock on your door. (Tomteservice doesn't do chimneys!)

Santa prime time is between 4 and 5pm, after the TV screening of the 1958 Disney Christmas special, known in Sweden as Kalle Anka och hans vänner önskar god jul ("Donald Duck and his friends wish you a merry Christmas").

Millions of Swedes tune in to watch the show every year at 3pm on Christmas Eve.

So what have the reactions been so far today?

"Some small children get scared. But older ones are a bit sceptical."

"You know, 10-year-olds really don't want to admit that they believe in Santa Claus, but then they think it's very strange when someone they don't recognize, a complete stranger, shows up. They get confused."

"But most kids are so focused on the presents that they just stare at the packages when I take them out of my sack and then they just stand there completely dumbfounded," says Susanne.

In order to make the experience as credible as possible for the kids Susanne and her colleagues pay great attention to detail when it comes to their costumes.

"There is this stereotypical image of what Santa looks like. He's supposed to be round and red-cheeked. So we copy that and every year we've improved our look."

"We have had special Santa costumes made which we stuff with pillows. We paint our cheeks red with rouge. We carry lanterns and wear black boots, black belts and wigs with long, grey curls. And I've ordered beards made out of real wool for next year so we'll look even more real then."

Susanne hires six Santas - three men and three women.

"Some take a break from their own celebrations to deliver presents. Others are new in town and don't have much of a social network. They tell me it's fun to get to make other people happy at Christmas."

The Local/nr Follow The Local on Twitter

The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

19:20 December 24, 2012 by Swedentalk
I've heard more Swedes open on Christmas day now.
22:27 December 25, 2012 by stigskog
Lying to kids about a Hypersonic Marxist ... whatever next..... how about a Magical Jewish Zombie !
Today's headlines
Elderly Swedish man stripped of his 35 cats

Elderly Swedish man stripped of his 35 cats

The County Administrative Board of Skåne has decided to confiscate the 35 cats of an 81-year-old man who was forbidden from having more than nine of the furry felines. READ  

Wild weather set to strike Sweden anew
Photo: TT

Wild weather set to strike Sweden anew

With Sunday's thunderstorm reported as the worst of the year so far, Sweden is bracing for round two on Monday as meteorologists predict more of the same. READ  

Swedish suicide rates hit 25-year high

Swedish suicide rates hit 25-year high

Last year 1,600 people in Sweden took their own lives - the highest number since 1989. READ  

Thunderstorms replace Swedish heatwave
The Viking Lines ferry pictured was ripped away from the dock as a result of the storm. Per Gustavsson / TT

Thunderstorms replace Swedish heatwave

UPDATED: The Swedish summer was brought to a halt on Sunday as thunderstorms caused chaos in Stockholm with further inclement weather forecast for the week ahead. READ  

Cops search for dead woman's partner
Police carry out a technical examination following the discovery of a woman's dead body in Ystad on July 26th 2014. Photo: Johan Nilsson/TT

Cops search for dead woman's partner

Police in southern Sweden are eager to speak to the partner of a 43-year-old woman who was found dead in an apartment on Saturday. Elsewhere in the south a 26-year-old man was arrested in Malmö on suspicion of carrying out a string of shootings. READ  

Gaza crisis delaying case of murdered child
Protesters gather in Malmö for a pro-Gaza demonstration on July 26th 2014. Stig-Åke Jönsson / TT

Gaza crisis delaying case of murdered child

The ongoing conflict in the middle east is delaying the investigation into the death of an 8-year-old girl who was found dead in Sweden in May. Meanwhile, over a 1,000 people attended a pro-Gaza march in Malmö. READ  

Politician reported for selling 'negro ball'
A selection of Swedish chocolate balls. Leif R Jansson/TT

Politician reported for selling 'negro ball'

UPDATED: The Afro-Swedish national association has reported Swedish politician Eva Sidekrans to the police for selling chocolate balls labelled as "old fashioned unprejudiced negro ball" saying it incites racial hatred. She has since apologized. READ  

'Dead' Swede's damages claim killed off

'Dead' Swede's damages claim killed off

A 36-year-old woman in central Sweden who was listed as deceased by the tax office has lost her claim for damages after the Chancellor of Justice rejected her demand for compensation. READ  

Five dead in 'black Friday' drownings
A life ring pictured in Stockholm. Maja Suslin/TT

Five dead in 'black Friday' drownings

Five people died in drowning related incidents on Friday, further raising the death toll of those lost in the water in July. READ  

Swedes insist EU prioritize environment

Swedes insist EU prioritize environment

An EU public opinion poll released on Friday revealed that Sweden is the only nation which thinks the environment should be a top priority for the union. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Top ten Swedish taboos
Society
Seven-year-old Swede cycles to Berlin
Politics
'Gaza conflict needs help, not empty rhetoric'
Society
Swedes voted 'most beautiful' in the Nordics
Business & Money
Sweden demands EU clarity on Bitcoin tax
Blog updates

27 July

Approaching Stockholm (Around Sweden in a kayak) »

"I woke up in the comfort of my own little cabin on Eva and Rolf’s boat, it was 7:30am and I was feeling a bit groggy after a couple of beers with all the lovely locals the night before. The previous day had really taken its toll on my body and I was very stiff and..." READ »

 

24 July

Sharing our Pride: Celebrating Love & the LGBT Community! (Stockholm in my American Heart) »

"It’s mid- July in Stockholm, and with much of the city on vacation, things can seem a little quiet – the streets, the bus, and the grocery store. One thing that has not paused for a summer break, though, is preparation for Stockholm’s Pride Festival, which will take place from July 28 to August 2...." READ »

 
 
 
National
Swedish organic sales enjoy 'amazing' growth
Photo: Johan Nilsson/TT
Society
What's On in Sweden
Gallery
People-watching July 23
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Photo: Finest.se
Gallery
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
Society
What's On in Sweden
Photo: Lisa Mikulski
National
Hope springs eternal for expat pet shop owner
Gallery
Princess Estelle steals limelight at mum's birthday
National
Swedes risk infants' lives by covering up prams
National
Swede runs for office just using Bitcoin funds
Gallery
People-watching July 11-13
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

723
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se