• Sweden edition
 
Santas for hire keep kids believing

Santas for hire keep kids believing

Published: 24 Dec 2012 12:30 GMT+01:00
Updated: 24 Dec 2012 12:30 GMT+01:00

Susanne runs a Santa rental service in Uppsala, Sweden called Tomteservice, meaning Santa service.

This is the third year in a row that Susanne and her helpers deliver gifts to families around the city. She gets more requests than she can handle - from Uppsala and beyond.

The Local caught up with Susanne in-between home visits on Christmas Eve, which is when Swedish families traditionally open their presents.

"We have between 30 and 40 visits booked in today," explains Susanne who wants to keep her last name secret.

"I have an unusual name and I don't want any of the kids to find out it was me and not the real Santa who delivered their gifts today."

Susanne got the idea to set up Tomteservice when she dressed up as Santa and delivered presents to friends' kids.

"That was three years ago. Those kids still don't know that it's me who comes every Christmas."

She says there are two reasons why her Santa rental service has become popular.

"First, kids are smart. They know when it's an uncle or a neighbour who's dressed in disguise, but when it's a complete stranger they get surprised and a bit confused."

Also, many families simply don't have a social network that they can tap into to find Santas, adds Susanne.

"We visit many families where it's just mum, dad, one or two kids and no grandparents. There are also families with foreign backgrounds that do not have relatives here in Sweden."

Renting a Santa costs between 300 and 600 Swedish kronor ($45 - 90) depending on what time of day you want him to knock on your door. (Tomteservice doesn't do chimneys!)

Santa prime time is between 4 and 5pm, after the TV screening of the 1958 Disney Christmas special, known in Sweden as Kalle Anka och hans vänner önskar god jul ("Donald Duck and his friends wish you a merry Christmas").

Millions of Swedes tune in to watch the show every year at 3pm on Christmas Eve.

So what have the reactions been so far today?

"Some small children get scared. But older ones are a bit sceptical."

"You know, 10-year-olds really don't want to admit that they believe in Santa Claus, but then they think it's very strange when someone they don't recognize, a complete stranger, shows up. They get confused."

"But most kids are so focused on the presents that they just stare at the packages when I take them out of my sack and then they just stand there completely dumbfounded," says Susanne.

In order to make the experience as credible as possible for the kids Susanne and her colleagues pay great attention to detail when it comes to their costumes.

"There is this stereotypical image of what Santa looks like. He's supposed to be round and red-cheeked. So we copy that and every year we've improved our look."

"We have had special Santa costumes made which we stuff with pillows. We paint our cheeks red with rouge. We carry lanterns and wear black boots, black belts and wigs with long, grey curls. And I've ordered beards made out of real wool for next year so we'll look even more real then."

Susanne hires six Santas - three men and three women.

"Some take a break from their own celebrations to deliver presents. Others are new in town and don't have much of a social network. They tell me it's fun to get to make other people happy at Christmas."

The Local/nr Follow The Local on Twitter

The Local (news@thelocal.se)

Your comments about this article

19:20 December 24, 2012 by Swedentalk
I've heard more Swedes open on Christmas day now.
22:27 December 25, 2012 by stigskog
Lying to kids about a Hypersonic Marxist ... whatever next..... how about a Magical Jewish Zombie !
Today's headlines
Analysis
'Store up your sunlight hours now'
Doctors say we should make the most of the autumn sunshine. Photo: Shutterstock

'Store up your sunlight hours now'

Spending time outdoors this autumn will help you survive a cold, dark Swedish winter. Baba Pendse, Head of Psychiatry at Lund University shares his top tips for battling the seasonal blues with The Local. READ  

Sports
Plot for shared Scandi Winter Olympic bid
Skiers hit the slopes in Åre, western Sweden. Photo: TT

Plot for shared Scandi Winter Olympic bid

Norwegian sports officials have said they want to co-host the winter Olympics with Sweden in 2026. But there has so far been no official response from Sweden. READ  

National
Anti-Israel graffiti 'not a race crime': Court
Photo: TT

Anti-Israel graffiti 'not a race crime': Court

A teenage boy who painted anti-Israel slogans and symbols on the Concert Hall in Gothenburg has been convicted for the damages he caused, but he walked free from racial agitation charges. READ  

Politics
'We knew that Israel would be critical'
Israeli ambassador Isaac Bachman. Photo: TT

'We knew that Israel would be critical'

UPDATED: Sweden's Foreign Minister has told The Local she respects Israel's decision to recall its ambassador from Stockholm, after Sweden officially recognized the State of Palestine. READ  

Entertainment
A closer look at Sweden's rising stars
Swedish actresses Sandra Huldt and Julia Ragnarsson. Julia (right) has been nominated for a Rising Star award. Photo: TT

A closer look at Sweden's rising stars

Like to be ahead of the game when it comes to the next big thing on the silver screen? We find out more about the Swedish nominees for the Rising Star award to be presented at Stockholm's International Film Festival next week. READ  

Science
Swedish women in two-year sex pill study
Contraceptive pills have been linked to mood swings. Photo: Shutterstock

Swedish women in two-year sex pill study

Three hundred women from across Sweden are taking part in a study designed to demonstrate that modern contraceptive pills don't lead to decreased libido or mood swings. READ  

National
Stockholm 'sinking' oil spill ship safe
The ship was rescued on Thursday. Photo: Swedish Coast Guard

Stockholm 'sinking' oil spill ship safe

After fears a ship carrying around 52 tonnes of oil could sink in Stockholm's archipelago, Sweden's Coast Guard said the vessel had been towed to safety. READ  

National
Dog attack policewoman acquitted on appeal
A scene from a video of the attack published by Dagens Nyheter

Dog attack policewoman acquitted on appeal

A policewoman accused of letting her dog attack a drunk man while she repeatedly hit him with a baton, has had her conviction overturned by a court in Stockholm. READ  

Entertainment
What's On: October 31st - November 7th
Uma Thurman will soon be on her way to Stockholm. Photo: TT

What's On: October 31st - November 7th

Halloween fun and an international film festival are the big events hitting Stockholm this week. We cast our eye over the capital and the rest of the country for the best activities to check out this week. READ  

International
Pirate Bay Swede found guilty in Denmark
Gottrid Svartholm Warg. File photo: TT

Pirate Bay Swede found guilty in Denmark

Sweden's Pirate Bay Founder Gottrid Svartholm Warg was found guilty of hacking crimes in a Danish court on Thursday. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Lifestyle
Stockholm's shocking take on Halloween
Sport
Top ten quotes from Zlatan Ibrahimovic
Business & Money
Get your own office in Gothenburg or Stockholm - free for a day
Gallery
People-watching: October 30th
National
Sweden remains fourth best for gender equality
Blog updates

31 October

Editor’s Blog, October 31st (The Local Sweden) »

"Hello readers, Welcome to our latest 60-second round-up of the week’s news. First, Sweden made headlines around the..." READ »

 

29 October

Scariest day (Blogweiser) »

"This is what’s frightening me on Halloween. http://www.youtube.com/watch?v=D4OFZVCu8J0&list=UUJu5J7jG4uoYSjWbpFsJBuQ Follow my posts on FB. ..." READ »

 
 
 
National
Timeline: Julian Assange sex allegations
Sport
World Cup ski race on 'fake' Stockholm slope
Society
An Arctic tradition: hunting and handicraft
Society
Stockholm taxis offer free therapy sessions
National
The Local meets Health Minister Gabriel Wikström
Gallery
Property of the week: Österåker
Society
Homeless turtles get Stockholm police ride
National
Construction worker has 'Sweden's best beard'
National
Italian musician jazzes up Sweden's Lapland
Gallery
Zlatan's career in pictures
Finest.se
Gallery
People-watching: October 25th and 26th
Lifestyle
'Swedes are funnier than they think'
National
Swedish town 'like Venice' after heavy rains
Lifestyle
What's On in Sweden: October 24th - 31st
Gallery
People-watching: October 22nd
Gallery
In Pictures: Prince Carl Philip and Sofia Hellqvist
Lifestyle
Eight things to love about renting a Swedish apartment
National
Vasa ship cannon blasted in Sweden
National
Sub hunt: Day-by-day
National
Sub hunt: Stockholm islanders share their fears with The Local
Sponsored Article
The best options for oversea transfers
National
Dentist gives free care to Roma beggars
Gallery
Property of the week: Malmö
Gallery
PHOTOS: 'Foreign activity' in Swedish waters
TT
Society
QUIZ: How good is your Swedish?
Society
The nudity... and nine other things expat men notice in Sweden
Gallery
People-watching: October 15th
Gallery
Your views: Should outdoor smoking be banned in Sweden?
Business & Money
Sweden has 'large hole' in finances
Sponsored Article
Introducing... Finding a job in Stockholm
Society
Monster salmon caught in northern Sweden
Gallery
Property of the week: Lorensberg
National
Scandinavia's child bride
National
Ebola crisis: How is Sweden preparing?
Business & Money
How Sweden is becoming a cashless society
Gallery
Stockholm Burlesque Festival 2014
National
How a little red horse became a symbol for Sweden
Gallery
People-watching: October 12th
Business & Money
The hottest start-ups from southern Sweden
National
Stockholm is 'best' region for well-being
Sponsored Article
How to catch the first lobster of the year
Team SCA
Sponsored Article
All-female SCA team takes off on Volvo Ocean Race
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

989
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN