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Questions abound in Sweden after Saab sold to Koenigsegg

Published: 17 Jun 09 16:22 CET | Print version
Online: http://www.thelocal.se/20128/20090617/

After US carmaker General Motors announced plans to sell its lossmaking unit Saab to luxury sportscar maker Koenigsegg, questions abounded in Sweden on Wednesday over what the future holds for Saab.


Some experts and commentators questioned whether Saab's new owners have the necessary expertise to run a car company, as Koenigsegg has yet to detail its plans for the marque and amid speculation it could slash jobs in Sweden.

Koenigsegg Automotive, part of the Koenigsegg Group that signed a preliminary deal with GM for Saab, employs just 45 people and builds just 18 cars a year, sold for more than a million euros ($1.4 million) each.

An editorial in the Svenska Dagbladet newspaper said the deal announced on Tuesday threw up "more questions than answers."

"The business plan should not only take into account how to solve the financial problems, it should also include a plan for new models, where and how they will be manufactured, and not least how the cars will be sold and marketed," the newspaper said.

Under GM's stewardship, Saab rarely posted a profit and last year lost 3 billion kronor ($341 million at the time).

Tabloid Aftonbladet was equally sceptical of the deal, running a piece under the headline: "No, Saab has not been saved."

The paper pointed out the Swedish government could still refuse to to provide the guarantees for a $600 million loan from the European Investment Bank.

"They (the government), in theory at least, could come to the conclusion that the whole affair is an adventure that should not be guaranteed with taxpayers' hard-earned money," the report said.

Saab's financial woes eased a bit Wednesday when a Swedish court approved an application to write down 75 percent of the automaker's debts -- previously some 10 billion kronor.

Meanwhile, Koenigsegg's founder, 36-year-old Christian von Koenigsegg, revealed little of his plans in an interview with Swedish public broadcaster SVT, saying only that he had a long-term ownership plan and would follow the business plan previously laid out by Saab's chief executive Jan Åke Jonsson.

"We think there is potential to develop this with a long-term view. But of course we have a lot of hard work ahead of us," he said.

But he offered few details about how the new owners plan to restore Saab to profitability.

"We want to focus on the Swedish aspect, build that up again. I see Saab as having its own niche as a post modernist, sporty, comfort car with an environmental aspect," von Koenigsegg said.

While GM's announcement on Tuesday said Saab's production would be concentrated in its southwestern Swedish hub of Trollhaettan, von Koenigsegg gave no guarantees to Saab employees.

"If we become the owners of Saab we will do our utmost to create a strong company that can survive on the international market," he told news agency TT.

While unions have heralded the return of Saab to Swedish ownership, some media reports have suggested that the Koenigsegg Group, which is backed by wealthy American and Norwegian investors, could have ties to Russian oligarchs.

A company known as the Koenigsegg Group was registered in Sweden on May 29th with US billionaire and founder of Russian telecoms giant Vimpelcom Augie Fabela as chairman.

According to Swedish regulatory filings, the largest shareholder is Alpraaz, a company first started by Christian von Koenigsegg in 1992, with a 42.5 percent stake.

Norwegian investment company Eker Group owns 11.8 percent while San Diego-based investment banker Mark Bishop owns 22.2 percent and the remaining 23.5 percent belongs to Koenigsegg Automotive.

Paul O'Mahony (news@thelocal.se/08 656 6513)

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11:07 June 19, 2009 by Nemesis
All I have to say is this.

I hope that Koenigsegg is a major sucess.

As for the journalists who do not believe that someone who is Swedish or European for that matter, can run a large company. Maybe they should be asked to leave and go elsewhere.

Like any takeover, time will tell.

I wish Koenigsegg well in this. I hope they suceed.
15:59 June 19, 2009 by redcrown
may be koenigsegg who is a lover of cars will be more successful than an accountant running GM who thinks of dollars only and produces cars the public neither wants or buys

PS I love my SAAB!
17:30 June 21, 2009 by spy
This is nothing but hot air from second rate Swedish media. 4 months ago they said Saab would not be sold and that it was 'over and out'.

Surprisingly quite a few journalists still fail to understand that it is a consortium of heavywieght investors not a small car company looking to take over Saab.

I can imagine that the Swedish government have had their questions answered or they would not be moving ahead with loan guarantees.
19:43 June 21, 2009 by russellouten-coe
Lets just be glad that the Europeans are back in control. GM ripped the heart out of SAAB and we have more potential to transplant it back with Koenigsegg than the other contenders. Koenigsegg heres a toast to you and lets look forward to a rock solid rejuvenated SAAB with the brand values on which it built it reputation
09:05 June 23, 2009 by justanotherexpat
Will Koenigsegg take over the production and hopefully eventual release of the 9-X? Would love one of those.............but not at eggy prices..........best of luck to them, SAAB is a name worth saving. Best car I've ever driven/owned.
23:36 June 24, 2009 by falcon
This is the dumbest idea I have ever heard. Koenigsegg is a loss making company with 20 sales and now they want Saab??? This would be funny for it was a joke. Where are the big heavyweight investors? The world laughs at us.
11:53 June 25, 2009 by Nemesis
Hello Falcon.

The big investors are in Norway. They have made it clear this is a long term project as has Koenigsegg.

All involved have made it clear that jobs are staying in Sweden and that further production models will be made in Sweden. They have also made it clear that reseach and development will be restarted in Sweden.

The world is not laughing at Sweden over this. There is a lot of goodwill from people all over Europe regarding this.

I suggest you stop believing that only Americans can run large corporations. All Americans do is strip out and sell value for shot term gain.

Read Swedish history and you will find a long record of running sucessful business's.

Andrea
14:53 June 25, 2009 by spy
Falcon.

If you were informed you would see that it is the Koenigsegg Group who have signed a deal not Koenigsegg Automotive..

Koenigsegg Group is a consortium of investors reputedly from Swewden, Norway and the US. . Not just the small supercar company.
17:44 June 25, 2009 by falcon
Andrea + Spy

Who are the BIG Norwegian investors you cite. Can you name them? From where will the needed money come? The only reports I have seen are a group of relative lightweights, and the K-Group does include American. Can you name one person involved who has any experience in a company this size? Just one? The press says they are weak and inexperienced and this pick has been widely questioned, including here in The Local. Are you willing to bet $600 million and 10,000 Swedish jobs on this group? I'm not.

The Koenigsegg Group is not some grand consortium. It's the same crew from TINY Automotive.
22:12 June 25, 2009 by GITM
Yes. Not on here tho, in fact not anywhere, if you don't know, you obviously don't need to.
23:53 June 25, 2009 by spy
Falcon

Well you must have been living in a cave for the last few weeks because the Swedish media have uncovered a company registration for the 'Koenigsegg Group' (the name on the agreement with GM) which names investors from Sweden, Norway and the US. This has also been reported in countless well respected international sources too.

Regarding the investor from Norway he is reputedly 'Bard Åker' and he has openly talked about being part of the consortium. He is a designer and very sucessful boat manufaturer. Other cited backers are 2 billionaires from the US.

Perhaps you should widen your reading if you are going to make sweeping statements.
02:27 June 26, 2009 by falcon
Spy

Thanks for trying to correct me. Here is what I have learned from my cave. Eker. Bishop, Fabela and Koenigsegg are all CURRENT investors in the very small Koenigsegg auto company. They are the exact same people invested in the Koenigsegg Group. The same group who made 18 cars last year. Yessir, 18 cars.

Fabela has strong Russian ties and Bishop has ties to the American Subprime mortgage mess in the USA and is under scrutiny. Fabela is quite wealthy but Bishop is no billionaire. Bishop is from Rancho Santa Fe and Fabela is from Chicago. Nobody, including the government, know much about their ownership/management ability or extent of financial resources. See the Reuters article of today. The press continues to question this choice, including the article above.

I ask again, and since you are all knowing, are you willing to bet $600 million and 10,000 Swedish jobs on this group?

No reason to slam me. If you love Koenigsegg, good luck.
03:25 June 26, 2009 by jack sprat
All very interesting.

This brings back memories of the DeLorean sports car saga back in 81.

Times were bad as at present and some American guy conned the UK govt into backing him.

Additional investment funds came from some naive Hollywood stars and production started up in N.Ireland.

I dont think it lasted more than a year.

The guy turned out to be a crook and was arrested for drugs trafficing and a lot of ppl.lost a lot of money
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