• Sweden's news in English
 

Educators working on the side for Apple: report

Published: 07 Jan 2013 17:03 GMT+01:00

The project, called Tänk om ('Rethink' or 'Imagine' in Swedish), has direct ties to Apple's marketing efforts in Sweden and often employs teachers and education officials as consultants.

According to an email reviewed by Sveriges Radio (SR), Apple representatives say the company has invested "substantial sums" in the project, calling it a Swedish version of the Apple Professional Development Programme for K12 Education.

A review by SR found that public servants in several Swedish municipalities receive additional income from Tänk Om - and the list of people with potentially conflicting interests includes teachers, principals and IT coordinators.

"You should be buying the best education materials, not the ones tied to your income," public administration profssor Olle Lundin at Uppsala University told SR.

"This clearly risks denting the public's trust in the system."

To make matters worse, it appears that several educators feel pressure to stay silent on the matter despite niggling doubts.

A principal, who wanted to remain anonymous, told SR that both Apple and Tänk Om had been in contact after they questioned whether it was appropriate for educators "to sit on two chairs," the Swedish expression for a person who has potentially conflicting interests.

Apple refused to comment on the dilemma when contacted by SR, stating it had no official spokespersons.

Experts told SR that Apple currently commands around 40 percent of the market for school computers in Swedish, which is estimated to be around 1 billion kronor ($153 million) annually.

The Local/at

Follow The Local on Twitter

Your comments about this article

18:54 January 7, 2013 by skatty
You mean kids learn nothing without Apple; it should be Apple or nothing!

Is it a monopoly by Apple?
20:05 January 7, 2013 by eurobloke
Step away from the Kool-Aid, små barnet. Its for own good.
20:31 January 7, 2013 by Svensksmith
Maybe if the salary wasn't so pitiful, it wouldn't be necessary for the teachers to moonlight.
21:09 January 7, 2013 by Rishonim
@Svenksmith, I agree with you. The salary for teachers in Sweden is indeed pitiful. A dear friend with a degree in education from Columbia University (master in education) and her starting salary was 22K Kr per month before taxes. She is waiting table in a local stureplan restaurant pulling in twice that amount. I don't understand why any government wouldnt want to invest in teachers. After all their only objectives is to educate the future leaders of a nation: (doctors, mathematicians, politicians, engineers etc).

The same things goes for police.. How do they expect to keep an honest police force that is responsible for our safety paying them such misery?
08:48 January 8, 2013 by glawson3073
This means teachers are no longer teaching children except just letting them learn off an Ipad or laptop, this will certainly make life easier for the teachers as they are no longer teaching basic things like spelling or reading.

Such a shame it has come to where you now shove a Ipad onto a kid to learn, just like placing a TV infront of a child instead of proper interaction where they can ask questions and be corrected in a proper manner.
09:06 January 8, 2013 by Keith #5083
Well that explains why many schools suddenly had an outbreak of over-expensive pupil purchases.

The argument between Windows PC and Apple will always continue,the argument about school budgets,however, should have never been allowed to start.The statement "This clearly risks denting the public's trust in the system." is somewhat absurd. Anyone who knows anything about data knows the system has been well and truly train wrecked!

Purchasers of school equipment should have no personal financial interest in the placement of the order and it is parents who should choose whether their child below 13 years of age has a WinPC or Apple.
10:10 January 8, 2013 by EtoileBrilliant
They question is less Windows versus Apple but more whether a company who has a self-declared "walled garden" approach should have a major role in our education system.

Notwithstanding the prevalence of Apple products in our house, I feel uneasy about the fact that an App (education or otherwise) will only appear on an Ipad once it has been approved by Apple.

Who's to say that in a few years, some over zealous creationist at Apple, stops the distributions of an educational app that advocates evolutionary theory. At the very least, let users decide what educational App they can download. Google Android gives its users the freedom to download Apps from "non-Market sources".

I'm not trying to start a flame war, merely trying open a discussion as to whether a company the preaches complete control over what may be used on its devices should have a major role in our children's education. Let Apple participate by all means, by remove their right of veto.
Today's headlines
Escalator return stalled in Swedish capital
Commuters using some of the stationary escalators in Stockholm. Photo: TT

Escalator return stalled in Swedish capital

Commuters in Stockholm are set for more frustration next week, with 39 escalators set to remain switched off at some of the city's busiest underground stations, following an accident a fortnight ago. READ  

Copenhagen shootings
Third arrest over fatal Danish terror shootings
The window of the Copenhagen cultural centre where one man was shot. Photo: TT

Third arrest over fatal Danish terror shootings

A man has been arrested for "complicity" in the Copenhagen shootings that killed two people earlier this month, with the Swedish artist Lars Vilks among the presumed targets of the attacks. READ  

Swedish firm to fund huge Danish wind project
Vattenfall's Stockholm office. Photo: TT

Swedish firm to fund huge Danish wind project

A massive new offshore wind farm off the west coast of Denmark is being built by the state-owned Swedish company Vattenfall, it has emerged. READ  

Copenhagen shootings
Sweden artist talk halted after Denmark attacks
Swedish artist Lars Vilks. Photo: TT

Sweden artist talk halted after Denmark attacks

A planned lecture at Sweden's Karlstad University by the controversial Swedish cartoonist Lars Vilks, the presumed target of the terror attack at a cultural event in Copenhagen earlier this month, has been scrapped by organisers. READ  

Surprise growth spurt for Sweden's economy
Sweden's economy is growing faster than expected. Photo: TT

Surprise growth spurt for Sweden's economy

Sweden's economy grew more than expected at the end of last year, with GDP rising by 1.1 percent between the third and fourth quarter, according to new figures from Statistics Sweden. READ  

Swedes to form 'ring of peace' at synagogue
A ring of peace around a synagogue in Oslo. Photo: Håkon Mosvold Larsen/NTB scanpix/TT

Swedes to form 'ring of peace' at synagogue

Hundreds of young Swedes are set to form a 'ring of peace' around a synagogue in Stockholm on Friday afternoon, in a show of solidarity two weeks after Jews were among those targeted in a pair of deadly shootings in Copenhagen. READ  

War criminals could go unpunished in Sweden
Tora Holst, head of the International Public Prosecution Office in Stockholm. Photo: Marc Femenia/SCANPIX

War criminals could go unpunished in Sweden

War criminals could walk free in Sweden because there are too few police officers to investigate the suspected offences, prosecutors have warned. READ  

Swedes' coffee passion could cut nerve disease
Swedes are among Europe's biggest coffee drinkers. Photo: Helena Wahlman/Image Bank Sweden

Swedes' coffee passion could cut nerve disease

Few people drink more coffee than the Swedes and now research funded by the Swedish Medical Council has suggested that those who have four to six cups a day may be less likely to get multiple sclerosis (MS). READ  

The Local Recipes
How to make a Swedish 'pyttipanna' fry-up
Pyttipanna with pickled beetroot and a fried egg. Photo: John Duxbury

How to make a Swedish 'pyttipanna' fry-up

Famous Swedish meal 'pyttipanna' has seen a revamp in recent years. This traditional comfort food used to be a way of using up leftovers, but is nowadays often spotted in trendy restaurants. Food writer John Duxbury shares his recipe with The Local. READ  

Dead Ski World Cup man was on geocaching trip
Police close to where the body was found on Tuesday. Photo: TT

Dead Ski World Cup man was on geocaching trip

A man who was found dead in the town currently hosting the Ski World Cup on Tuesday had been geocaching, a kind of scavenger hunt done using GPS, police believe. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
IN PICTURES: Super cute sloth twins charm visitors to Swedish zoo
Lifestyle
Meet Sweden's first woman chef to win a Michelin star
Lifestyle
What's on in Sweden: February 26th - March 5th
Accelerated for Ice Music
What is Bob Dylan's guitarist doing in northern Sweden?
Features
How well do you know Sweden's top celebrity couples?
Blog updates

27 February

Editor’s blog, February 27th (The Local Sweden) »

"Our most read story this week got picked up by global media from Al Jazeera to..." READ »

 

18 February

The mysterious -s, part 2 (The Swedish Teacher) »

"-s expressing “each other” (reciprocal verbs) You have most likely used this form of the verbs..." READ »

 
 
 
Business & Money
Are company boards 'too white' in Sweden?
Gallery
People-watching: February 25th
Technology
Sweden is dubbed second most 'digital' nation in European Union
National
Why more Swedes want a sex change
Sponsored Article
Ten tips for succeeding as a start-up in Sweden
National
The return of Sweden's Ace of Base
National
Why has Julian Assange's case been going on for so long?
National
'21' or 'IS'? Swedish police confuse birthday with Islamist extremism
National
Spring has sprung in Sweden
Gallery
Property of the week: Ängelholm
National
How to never miss your favourite weekly features on The Local
Business & Money
Ten Swedish start-ups you haven't heard of (yet)
National
Is Sweden home to the world's oldest living cat?
Gallery
IN PICTURES: The life and career of Fredrik Reinfeldt
Gallery
IN PICTURES: Princess Estelle through the years
National
Why are Swedish Jews worried?
Sponsored Article
Tourist or lifer: what sort of expat are you?
Gallery
People-watching: February 19th-22nd
National
'Racist' bird names banned in Sweden
Lifestyle
What's on in Sweden this week
National
Nobel prize to go under hammer
National
Swede named 'Fanny' banned from getting UK loyalty card
National
Spotlight on the Swedes that could be funding Islamists
Sponsored Article
Are you an American expat? How to face FATCA
Gallery
People-watching: February 18th
National
Is a chocolate crime wave sweeping across Sweden?
National
What we know about the Copenhagen shootings suspect
National
Danish Ambassador: 'We'll live our lives the way we always have'
National
What does this '90s pop act have to do with a former minister?
Lifestyle
How to embrace Sweden's creamy semla bun tradition
National
Did this Swedish hotel really refuse a gay couple?
National
Why are so many escalators down on Stockholm's Metro?
Gallery
Property of the week: Kungsbacka
National
Can Zlatan's tattoo stunt help end world hunger?
Gallery
People-watching: February 14th
Lars Vilks
National
Who exactly is controversial Swedish cartoonist Lars Vilks?
Lifestyle
VIDEO: How to tackle Sweden's bizarre mating rituals
Sponsored Article
'Immigration is critical' for Stockholm’s future
Lifestyle
How to make traditional Swedish blackberry pie
National
What the weak krona means for expats and visitors to Sweden
National
What's in a Swedish meatball?
National
Spotlight on 32 Swedish Isis fighters killed in Syria and Iraq
Sponsored Article
Stockholm job fair helps immigrant entrepreneurs
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

986
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
psdmedia.se
Counselling and Psychotherapy in English
Sometimes living in another culture can cause stress, confusion and feelings of sadness and loneliness. Talking to a professional psychotherapist/counsellor might help you. I am a UKCP Reg. psychotherapist. My practice is in Södermalm, Stockholm.
Contact me to discuss your options