• Sweden edition
 
Educators working on the side for Apple: report

Educators working on the side for Apple: report

Published: 07 Jan 2013 17:03 GMT+01:00
Updated: 07 Jan 2013 17:03 GMT+01:00

The project, called Tänk om ('Rethink' or 'Imagine' in Swedish), has direct ties to Apple's marketing efforts in Sweden and often employs teachers and education officials as consultants.

According to an email reviewed by Sveriges Radio (SR), Apple representatives say the company has invested "substantial sums" in the project, calling it a Swedish version of the Apple Professional Development Programme for K12 Education.

A review by SR found that public servants in several Swedish municipalities receive additional income from Tänk Om - and the list of people with potentially conflicting interests includes teachers, principals and IT coordinators.

"You should be buying the best education materials, not the ones tied to your income," public administration profssor Olle Lundin at Uppsala University told SR.

"This clearly risks denting the public's trust in the system."

To make matters worse, it appears that several educators feel pressure to stay silent on the matter despite niggling doubts.

A principal, who wanted to remain anonymous, told SR that both Apple and Tänk Om had been in contact after they questioned whether it was appropriate for educators "to sit on two chairs," the Swedish expression for a person who has potentially conflicting interests.

Apple refused to comment on the dilemma when contacted by SR, stating it had no official spokespersons.

Experts told SR that Apple currently commands around 40 percent of the market for school computers in Swedish, which is estimated to be around 1 billion kronor ($153 million) annually.

The Local/at

Follow The Local on Twitter

Don't miss...X
Left Right

Your comments about this article

18:54 January 7, 2013 by skatty
You mean kids learn nothing without Apple; it should be Apple or nothing!

Is it a monopoly by Apple?
20:05 January 7, 2013 by eurobloke
Step away from the Kool-Aid, små barnet. Its for own good.
20:31 January 7, 2013 by Svensksmith
Maybe if the salary wasn't so pitiful, it wouldn't be necessary for the teachers to moonlight.
21:09 January 7, 2013 by Rishonim
@Svenksmith, I agree with you. The salary for teachers in Sweden is indeed pitiful. A dear friend with a degree in education from Columbia University (master in education) and her starting salary was 22K Kr per month before taxes. She is waiting table in a local stureplan restaurant pulling in twice that amount. I don't understand why any government wouldnt want to invest in teachers. After all their only objectives is to educate the future leaders of a nation: (doctors, mathematicians, politicians, engineers etc).

The same things goes for police.. How do they expect to keep an honest police force that is responsible for our safety paying them such misery?
08:48 January 8, 2013 by glawson3073
This means teachers are no longer teaching children except just letting them learn off an Ipad or laptop, this will certainly make life easier for the teachers as they are no longer teaching basic things like spelling or reading.

Such a shame it has come to where you now shove a Ipad onto a kid to learn, just like placing a TV infront of a child instead of proper interaction where they can ask questions and be corrected in a proper manner.
09:06 January 8, 2013 by Keith #5083
Well that explains why many schools suddenly had an outbreak of over-expensive pupil purchases.

The argument between Windows PC and Apple will always continue,the argument about school budgets,however, should have never been allowed to start.The statement "This clearly risks denting the public's trust in the system." is somewhat absurd. Anyone who knows anything about data knows the system has been well and truly train wrecked!

Purchasers of school equipment should have no personal financial interest in the placement of the order and it is parents who should choose whether their child below 13 years of age has a WinPC or Apple.
10:10 January 8, 2013 by EtoileBrilliant
They question is less Windows versus Apple but more whether a company who has a self-declared "walled garden" approach should have a major role in our education system.

Notwithstanding the prevalence of Apple products in our house, I feel uneasy about the fact that an App (education or otherwise) will only appear on an Ipad once it has been approved by Apple.

Who's to say that in a few years, some over zealous creationist at Apple, stops the distributions of an educational app that advocates evolutionary theory. At the very least, let users decide what educational App they can download. Google Android gives its users the freedom to download Apps from "non-Market sources".

I'm not trying to start a flame war, merely trying open a discussion as to whether a company the preaches complete control over what may be used on its devices should have a major role in our children's education. Let Apple participate by all means, by remove their right of veto.
Today's headlines
Three hurt after northern knife attack

Three hurt after northern knife attack

Three people are in hospital after they were stabbed during what police suspect was a gang-related attack in Umeå. READ  

Stockholm 'thief' turns out to be trainee ninja

Stockholm 'thief' turns out to be trainee ninja

Stockholm police rushed to the scene when a worried Swede reported that their neighbours were the victim of a break-in - but when officers arrived, they found nothing but a ninja in the middle of practice. READ  

Elections 2014
Liberals hint at bringing back conscription
Photo: Fredrik Sandberg/TT

Liberals hint at bringing back conscription

With Russia becoming "all the more aggressive", the Liberal Party leader and education minister, Jan Björklund, has suggested that Sweden may have to reintroduce conscription. READ  

Swede mauled in bear hunt gone wrong

Swede mauled in bear hunt gone wrong

Roles were reversed in a bear hunt on Thursday night, when a Swedish hunter was attacked by his prey, leaving the man in hospital in a serious condition. READ  

How immigration became a key election issue
Photo: Bertil Ericson/TT

How immigration became a key election issue

Prime Minister Fredrik Reinfeldt sparked a furore with recent comments that put rising refugee costs in focus before the elections. But why did he bring it up, and will it affect the outcome? READ  

 Saab carmaker fails in bid for receivership
Photo: Björn Larsson Rosvall/TT

Saab carmaker fails in bid for receivership

A Swedish court has rejected a request from the Chinese-owned automaker NEVS, which owns the financially-troubled Swedish brand Saab, to be placed in receivership until it could attract new financing. READ  

Sweden's highest peak to lose title next year
The view of Kebnekaise's southern peak, soon to be the second highest peak in the country. Photo: Stockholm University

Sweden's highest peak to lose title next year

Mount Kebnekaise's southern peak will no longer be the highest point in Sweden by 2015, researchers predicted on Thursday, adding that the change will spell a major blow for tourism in the region. READ  

Gothenburg preschools end school photography
Moments like these are a thing of the past for Gothenburg preschoolers. Photo: Jonas Ekströmer/TT

Gothenburg preschools end school photography

Preschool managers in Gothenburg have decided to ban class photos at preschools in their municipality, citing the different financial situations of families as one reason for the change. READ  

Presented by Stockholm Business Region
Introducing… Insurance in Stockholm
This is Stockholm. Don’t worry - be happy. File photo: ASIFE/iStockphoto

Introducing… Insurance in Stockholm

Many consider Sweden a pretty safe place to live, but what if an icicle pierces your little toe or a ray of midnight sun sets fire to your kettle? Don’t worry, we’ve got you covered when it comes to sorting out insurance in Sweden. READ  

Brit's life in Sweden becomes BBC radio show
The cast of The Cold Swedish Winter.

Brit's life in Sweden becomes BBC radio show

The Local chats to UK funnyman Danny Robins about his new radio show The Cold Swedish Winter, which is making waves on BBC radio. He talks elk, moose, and what it means to be a Swedophile. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching August 27
Gallery
Top ten false friends in Swedish
National
Roma advocate scoops Wallenberg prize
Society
Meet the man who made a Swedish store recall its high heels for kids
Business & Money
'How I came to run my own business in Sweden'
Blog updates

25 August

Hit och dit, här och där (The Swedish Teacher) »

" Hej igen! A common challenge for Swedish language students are the location adverbs hit/här, dit/där, hem/hemma etc. Some of the location adverbs come in two versions. We should use one type of location adverb when we use a verb describes where we are, and we should use the other type of location adverb when we the verb..." READ »

 

25 August

The Dollar Store (Blogweiser) »

"A dollar store in Sweden. Blog post: http://t.co/tNuuvcP1q0 #USD #greenbacks #sweden #sverige pic.twitter.com/RHFAYf7U1k — Joel Sherwood (@joeldsherwood) August 23, 2014 There’s a chain here in Sweden called The DollarStore. This name always stood out to me in a country where they don’t use dollars. I went there for the first time this weekend. They actually accepted greenbacks..." READ »

 
 
 
Politics
Expert explains why Sweden's election oozes uncertainty
National
City plays Schindler's List theme at Nazi rally
Society
For Stockholm Fashion Week, here's the A-Z of Swedish fashion
National
'Amnesiac' man avoids deportation for ten years
Gallery
Princess Estelle through the years
Business & Money
Swedish city all set for six-hour workday trial
Business & Money
Five golden rules for the Swedish job hunt
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Gallery
People-watching August 22-24
National
Armed royal guards caught (very) drunk on the job
National
Sweden orders textbook on Roma discrimination
Gallery
Violent anti-Nazi demonstrations in Malmö
Society
A closer look at Sweden's five official minority languages
Gallery
See the destruction from the southern Sweden floods
Politics
'Sweden Democrats hold the key to elections'
Society
Swedes celebrate first day of smelly fish season
Politics
Sweden elections: How do they work?
Finest.se
Gallery
People-watching August 20th
Society
Did you know the Bronx in NYC was named after a Swede?
Sponsored Article
Find out what gives this Swedish school executive appeal
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

759
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se