• Sweden's news in English
 
app_header_v3

Swedish woman slams 'restrictive' dating site

15 Jan 2013, 15:22

Published: 15 Jan 2013 15:22 GMT+01:00

She said the site was "not offering good value for money” and accused the company of misleading advertising.

The woman signed up to the online dating site in November last year for a three-month stint and filled in the extensive questionnaire that eDarling, the European trading name for US dating giant eHarmony, bases its matchmaking services on.

But she soon found the lack of a search function discombobulating. And the love-lorn woman says the fact that eDarling only sent her three partnership proposals a day left her frustrated, especially as “almost half” of the suggest profiles did not include a photograph.

"You know, once you see what they look like you often don’t keep reading,” the woman, who works in healthcare in Stockholm and asked to remain anonymous, told The Local.

Two emails to the site’s customer service proved unsatisfactory, she said.

"Why can’t I look around, how do they know what I want? They just told me that sending out more partnerships proposals risked overwhelming the user.”

Edarling reacted to news that the company had been reported to the Consumer Agency with surprise.

“It’s a very unusual complaint from a customer,” spokeswoman Sibylle Regli told The Local.

“I am a bit bewildered by the complaint as we think our website is very clear about how our service works, and usually a customer will usually ask for their money back first if they are unhappy.”

The 43-year-old’s complaint to the Consumer Agency shows she does not agree that the site was clear on the matter.

"Once you’ve paid and finally get to log in did it become clear you get three partnerships proposals a day,” read the letter that was sent in as marketing complaint.

Regli said that while some of eDarling’s competitors offer up to 200 partnership suggestions daily, their business model focused on "quality over quantity”.

The 43-year-old woman ended up going on one date, but said there were no sparks between her and the “very nice man” she met up with.

Over the holiday period, eDarling ramped up its marketing on Swedish television. At the end of every advert, their slogan “for singles with high standards” (för dig med höga anspråk) would rile the 43-year-old further.

"I’m lucky, I signed up for only three months, but a friend of mine signed up for a year and she’s doesn’t even check the site anymore,” the woman said.

Story continues below…

"Although I want to point out that it is not the quality of the men on the site that is the problem, it’s the entire structure of the site that I dislike.”

Edarling representative Sibylle Regli said many of their existing customers actually chose the dating site over many others because of the restrictive selection.

"It really was the wrong product for this customer,” Regli told The Local.

Ann Törnkvist

Follow Ann on Twitter here

Your comments about this article

16:50 January 15, 2013 by LockStock
discombobulating? really?
16:51 January 15, 2013 by Rishonim
So which is her correct age? 42 or 43? :-)

Hmm. She is 40 something and work in healthcare... Probably look like a train wreck if you ask me...Most women in that field of work, along with teachers; tend to be unreasonably looking..

The 42-year-old's complaint to the Consumer Agency shows she does not agree that the site was clear on the matter.

(för dig med höga anspråk) would rile the 42-year-old further.

The 43-year-old woman ended up going on one date, but said there were no sparks between her and the "very nice man" she met up with

A 43-year-old Swedish woman looking for romance ended up filing a complaint
19:49 January 15, 2013 by RobinHood
Discombulating (adjective). A feeling of sexual frustration brought about by continued disappointment with potential sexual partners presented to you by a dating website.
11:40 January 16, 2013 by J Jack
discombobulating .. long word never heard ..
16:22 January 16, 2013 by adiman83
Discombobulate = To throw in a state of confusion.

Couldn't they just they say "confusing"?
Today's headlines
'Let refugees go to uni while they wait': demand
A student at Stockholm University. Photo: Anders Wiklund/TT

Asylum seekers in Sweden should be allowed to start university studies while they are waiting for decisions on their cases, it has been proposed.

The Local List
Ten Swedish phrases you only hear in summer
Let's work on that tan. Photo: Vilhelm Stokstad/TT

Summer always leaves foreigners baffled by Swedes' unique seasonal habits. Here's The Local's guide to navigating small talk when the sun comes out.

Concern over barrage of fake Russian news in Sweden
The Russian propaganda site Sputnik News

Sweden is being subjected to constant disinformation campaigns by Russia and Isis, according to authorities.

So Sweden has high taxes? Not as high as you might think
A taxpayer hands in their tax declaration. Photo: Bertil Ericson/TT

So you think Swedes pay a lot in tax? Others pay much more, according to a new study.

Man injured in shooting at Malmö shopping mall
Rosengård Centrum in Malmö. Photo: Björn Lindgren/TT

Police cordoned off an area around a shopping centre in Malmö after a man was shot on Tuesday afternoon.

Swedish kids' TV cooks up storm with condom haggis
How, er, not to make haggis. Photo: SVT screenshot

Not the Swedish Chef as you know him.

Swedes outgrown as world's tallest people
How tiny they must look to a Dutch person! Photo: Henrik Montgomery/TT

Forget the myth about the tall, blond, modern Viking.

Record number of drowning deaths in Sweden this year
Linus Magnusson och Ester Meijer, life guards at Skanör beach in southern Sweden last year. Photo: Andreas Hillergren/TT

More people have drowned in Sweden so far this year than in any other year this century. The good weather is getting the blame.

Presented by American Express
6 simple travel hacks that will make your life easier
File photo: Pixabay

Getting ready to jet off on summer holidays? Be sure to check out these tips and tricks for avoiding unnecessary headaches between packing and relaxing.

Pupils' school photo Nazi salute 'wasn't criminal'
The harbour in Simrishamn, close to where the incident took place. Photo: Jorchr/Wikimedia Commons

Four high school students who performed a Nazi salute in a school photo have had their convictions for inciting racial hatred quashed by an appeal court.

Sponsored Article
What can newcomers learn about Sweden at Almedalen?
National
Meet the northern Swede who is the world's best mosquito killer
Sponsored Article
5 reasons you should try dating with The Inner Circle
National
Sweden's Hollywood star Alicia Vikander puts her pen in the bottle
Gallery
People-watching: July 22nd-24th
Blog updates

22 July

After the horror, carry on regardless (Globally Local) »

"This time last week, we were just digesting the horror of the Nice killings, in which…" READ »

 

11 July

Swedish quizzes (The Swedish Teacher) »

"Hej! I have created some quizzes you can take online to test your Swedish skills. Here…" READ »

 
 
 
The Local Voices
The Jewish Syrian who dreams of rebuilding his country
Sponsored Article
Gran Canaria: Where Swedes go to work (and play)
National
Watch this Swedish weather host leave his fly open... on live TV
The Local Voices
'I fled war in Syria. I never expected to be beaten in Sweden'
National
WATCH: Asylum seeker brutally beaten by Swedish bus driver
Sponsored Article
Why you should attend an international job fair
Technology
Why everyone is talking about Sweden's GTA pride parade
Sponsored Article
Why Swiss hospitality graduates are in demand
National
EU hits truck cartel with record price fixing fine
Society
OPINION: Why Sweden is the most extreme country in the world
Sponsored Article
Five easy ways to travel more often
The Local Voices
'There is equality in accommodation in Sweden: Everyone is suffering'
Sponsored Article
Why expats choose international health insurance
Gallery
Property of the week: Gräsö, Östhammar
Gallery
People-watching: July 15th-17th
Sponsored Article
'Sweden's Lauryn Hill' touches the country's musical soul
National
How to make sure you're not caught out by Sweden's old bank notes
Sponsored Article
Five things Americans should know about voting abroad
Business & Money
Why Sweden has been named the most innovative country in Europe
National
Terror attack: what should you do?
Sponsored Article
Local guide: the best of Berlin
National
French expat on the moment he was assaulted by a Stockholm bouncer
Sponsored Article
Why you need a EuroBonus American Express Card
Technology
Gunman? Nah, smartphone Swede
The Local Voices
'If the war in Syria ended today, would you go back?'
The Local Voices
‘I feel like I’m living in a grave!’
Gallery
IN PICTURES: Sweden's Princess Victoria celebrates 39th birthday
Gallery
People-watching: July 13th
National
Swedes discover surprise mountain
Politics
What Sweden's home secretary thinks of Britain's new PM
Gallery
Property of the week: Smedjebacken, Dalarna
The Local Voices
'Even xenophobic Swedes can be polite’
Politics
WATCH: A very Swedish take on Brexit...
National
Swede's fury at Daily Mail's Bråvalla 'lies'
Gallery
People-watching: July 8th-10th
The Local Voices
'The best time to be smuggled to Europe is August 20th, 2015'
The Local Voices
Swedes: Stop obsessing over your material life and start talking to strangers
3,335
jobs available