• Sweden's news in English

Swedish woman slams 'restrictive' dating site

15 Jan 2013, 15:22

Published: 15 Jan 2013 15:22 GMT+01:00

She said the site was "not offering good value for money” and accused the company of misleading advertising.

The woman signed up to the online dating site in November last year for a three-month stint and filled in the extensive questionnaire that eDarling, the European trading name for US dating giant eHarmony, bases its matchmaking services on.

But she soon found the lack of a search function discombobulating. And the love-lorn woman says the fact that eDarling only sent her three partnership proposals a day left her frustrated, especially as “almost half” of the suggest profiles did not include a photograph.

"You know, once you see what they look like you often don’t keep reading,” the woman, who works in healthcare in Stockholm and asked to remain anonymous, told The Local.

Two emails to the site’s customer service proved unsatisfactory, she said.

"Why can’t I look around, how do they know what I want? They just told me that sending out more partnerships proposals risked overwhelming the user.”

Edarling reacted to news that the company had been reported to the Consumer Agency with surprise.

“It’s a very unusual complaint from a customer,” spokeswoman Sibylle Regli told The Local.

“I am a bit bewildered by the complaint as we think our website is very clear about how our service works, and usually a customer will usually ask for their money back first if they are unhappy.”

The 43-year-old’s complaint to the Consumer Agency shows she does not agree that the site was clear on the matter.

"Once you’ve paid and finally get to log in did it become clear you get three partnerships proposals a day,” read the letter that was sent in as marketing complaint.

Regli said that while some of eDarling’s competitors offer up to 200 partnership suggestions daily, their business model focused on "quality over quantity”.

The 43-year-old woman ended up going on one date, but said there were no sparks between her and the “very nice man” she met up with.

Over the holiday period, eDarling ramped up its marketing on Swedish television. At the end of every advert, their slogan “for singles with high standards” (för dig med höga anspråk) would rile the 43-year-old further.

"I’m lucky, I signed up for only three months, but a friend of mine signed up for a year and she’s doesn’t even check the site anymore,” the woman said.

Story continues below…

"Although I want to point out that it is not the quality of the men on the site that is the problem, it’s the entire structure of the site that I dislike.”

Edarling representative Sibylle Regli said many of their existing customers actually chose the dating site over many others because of the restrictive selection.

"It really was the wrong product for this customer,” Regli told The Local.

Ann Törnkvist

Follow Ann on Twitter here

Your comments about this article

16:50 January 15, 2013 by LockStock
discombobulating? really?
16:51 January 15, 2013 by Rishonim
So which is her correct age? 42 or 43? :-)

Hmm. She is 40 something and work in healthcare... Probably look like a train wreck if you ask me...Most women in that field of work, along with teachers; tend to be unreasonably looking..

The 42-year-old's complaint to the Consumer Agency shows she does not agree that the site was clear on the matter.

(för dig med höga anspråk) would rile the 42-year-old further.

The 43-year-old woman ended up going on one date, but said there were no sparks between her and the "very nice man" she met up with

A 43-year-old Swedish woman looking for romance ended up filing a complaint
19:49 January 15, 2013 by RobinHood
Discombulating (adjective). A feeling of sexual frustration brought about by continued disappointment with potential sexual partners presented to you by a dating website.
11:40 January 16, 2013 by J Jack
discombobulating .. long word never heard ..
16:22 January 16, 2013 by adiman83
Discombobulate = To throw in a state of confusion.

Couldn't they just they say "confusing"?
Today's headlines
Hijab mural painted over with hair at Swedish mall
The centre's management insisted that hair (right) was painted over the hijab (left). Photo: Pia Jönsson/Facebook

Hijab mural painted over with hair at Swedish mall

6 hours ago

A shopping centre in Sweden forced a youth group it had commissioned to paint a mural to cover up a hijab they had put on a woman by concealing it under a haircut.

Accent with bizarre 'yes' is 'sexiest in Sweden'
Just breathe in if you mean yes. Photo: Mötesplatsen.se

Accent with bizarre 'yes' is 'sexiest in Sweden'

13 hours ago

Their word for ‘yes’ is limited to a pursing of the lips and a slight intake of breath, but according to a new survey Norrlanders have the sexiest accent in Sweden.

Sweden Democrats eye power after border move
Jimmie Åkesson at the Sweden Democrat's national day in Lund. Photo: Björn Lindgren/TT

Sweden Democrats eye power after border move

17 hours ago

The leader of the anti-immigration Sweden Democrats on Saturday hailed the Nordic country's dramatic tightening of asylum policy, arguing that it would open the way for his party to join a future right-wing government.

14,000 illegal immigrants disappear without trace
Swedish police officers patrolling Stockholm. Photo: Tomas Oneborg/SvD/TT

14,000 illegal immigrants disappear without trace

1 day ago

More than 14,000 foreign nationals told to leave Sweden have instead gone underground, with police saying there is little they can do to enforce deportation orders.

Ahoy! Swede builds giant pirate ship in his garden
This picture of the boat has more than 14,700 likes on Facebook. Photo: Private

Ahoy! Swede builds giant pirate ship in his garden

1 day ago

A Swedish man found Facebook fame after pictures of a giant pirate ship he built for his children when he was on sick leave from work went viral on Friday.

'She's a forerunner and inspiration for startups'
Niklas Zennström, Jane Walerud and Jessica Stark. Photo: SUP46

'She's a forerunner and inspiration for startups'

1 day ago

A US-born entrepreneur who has helped pave the way for women in tech has joined the ranks of some of Sweden's top innovators and businesspeople in a Swedish startup hall of fame.

Swedish court: 'We cannot ban Pirate Bay'
Bredbandsbolaget was not compelled to block the Swedish file-sharing site, Pirate Bay. Vilhelm Stokstad / TT

Swedish court: 'We cannot ban Pirate Bay'

1 day ago

In a landmark decision, a Swedish court on Friday ruled that the country's internet service providers cannot be forced to block controversial Swedish file-sharing site Pirate Bay.

Police: we can't protect Sweden from terrorists
Swedish police guarding the government building in Stockholm. Photo: Fredrik Sandberg/TT

Police: we can't protect Sweden from terrorists

1 day ago

After Sweden raised its terror threat alert to record high levels last week, more and more police officers on the beat warn that their weapons are not good enough to prevent a potential terror attack.

Swedish school: 'We have not banned Lucia'
Children celebrating Lucia in Stockholm. Photo: Jack Mikrut/TT

Swedish school: 'We have not banned Lucia'

1 day ago

A Swedish nursery school has insisted it is not banning a beloved December tradition after a Facebook message posted by a furious parent went viral.

Winter in Sweden presented by Kungsberget
Stockholm's secret ski resort: Kungsberget
Catch air at the Kungsberget snowpark. File photo: Kungsberget

Stockholm's secret ski resort: Kungsberget

1 day ago

Not everyone enjoys 8-hour car trips or expensive train tickets just to hit the slopes. That's why so many Stockholmers opt for Kungsberget – the majestic mountain just two hours away. The Local finds out more.

Sponsored Article
11 reasons students pick Stockholm University
POLL: Swedes back new asylum rules
Sponsored Article
Top five UK weekend getaways from Sweden
Five weirdest Christmas attacks on Sweden's famous straw goat
Sponsored Article
After Paris: 'The war is not only against Isis'
Blog updates

25 November

So What Does An Ambassador Do? (The Diplomatic Dispatch) »

"I know that my mum is super proud that I’m an Ambassador. But if you asked..." READ »


20 November

Editor’s blog, November 20th (The Local Sweden) »

"Hi readers, It has been a long and busy week for The Local as we reported on..." READ »

Five myths about Sweden's refugees
Sponsored Article
How Stockholm solved a startup’s housing crisis
How did this missing Swedish cat turn up in southern France?
Sponsored Article
Swedish researchers find Ice Age 'missing link'
Sponsored Article
Lofsdalen: The real Swedish wilderness
Sponsored Article
Beaches, bikes, and buds: studying in Malmö
Would you eat this Swedish pizza?
People-watching: November 25th
What do Swedes want for Christmas?
GUIDE: How to help refugees if you live in Sweden
Sponsored Article
Sweden must combat extremist 'mirage'
Mystery ice circle in Swedish river
IN PICTURES: New royal winter snaps of Sweden's Princess Estelle
Property of the week: Kungsholmen, Stockholm
Sponsored Article
How to figure out healthcare abroad
Stockholm film festival's top movies
Ola Ericson/imagebank.sweden.se
Sponsored Article
Stockholm: the new epicentre of global leadership
Susanne Walström/imagebank.sweden.se
Sponsored Article
‘Food choices in Sweden destroy forests in Asia’
People-watching: November 20th-22nd
Swedish King calls for bathtub ban
Analysis & Opinion
Why you should care about Sweden raising its terror threat level
Sponsored Article
The cheapest and fastest way to transfer money
Stockholm's best international bars
Is this the best warning sign ever?
Why are more Swedes getting fat?
Sweden's tribute to Paris victims
What is Sweden's sexiest name?
VIDEO: Madonna's emotional tribute to Paris victims at Stockholm gig
Nine of the merriest Swedish Christmas fairs
Sweden cashes in on new kronor banknotes
jobs available
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at: