• Sweden edition
 
Sweden launches new trade promotion agency

Sweden launches new trade promotion agency

Published: 16 Jan 2013 08:45 GMT+01:00
Updated: 16 Jan 2013 08:45 GMT+01:00

“The new brand is the beginning of a common journey in the interest of Sweden. The aim is to make us an even more attractive, innovative and competitive partner to do business with, both at home and abroad,” Business Sweden CEO Ulf Berg said in a statement.

Previously, Swedish companies looking for help setting up in foreign markets turned to the Swedish Trade Council, (Exportrådet), an agency co-owned by the Swedish Ministry of Foreign Affairs and the Swedish Foreign Trade Association (Sveriges Allmänna Utrikeshandelsförening).

A separate organization, Invest Sweden, was charged with enticing foreign companies to invest and set up operations in Sweden.

However, the government decided last year to shutter Invest Sweden after it was accused of inflating figures about how many jobs its activities had created in Sweden.

Invest Sweden's operations were then taken over by the Swedish Trade Council, which was to be launched as a new agency at the start of 2013.

"We can in principle take on any assignment related to exports and investment in Sweden,” Berg said.

"Alongside this integrated approach, the combined knowledge and experience of the Swedish Trade Council and Invest Sweden will enable us to offer our clients a full range of support."

Like the Swedish Trade Council, Business Sweden is a public-private venture jointly owned by the government and private business designed to "open doors at all levels" to promote Swedish trade abroad and investments in Sweden.

Speaking with Swedish business daily Dagens Industri (DI), Berg downplayed the controversy that led to the change.

"I don't see it as if the Trade Council is taking over anything. We're changing our name and identity in order to create something totally new," he said.

Berg added that the new structure may give the private sector more influence over investment promotion activities.

While Invest Sweden was financed entirely with taxpayer money, Business Sweden expects to earn money by selling its services to companies.

In contrast to its predecessor organization, Business Sweden will have one name for use both at home and abroad, rather than relying on a Swedish name with an English translation.

"We have nearly 600 employees in 60 countries. Only 100 of them are in Sweden. So having an English name was the obvious choice," she told media trade publication Resumé.

The Local/dl

Follow The Local on Twitter

Related links:

Your comments about this article

12:00 January 16, 2013 by cogito
New name...same old....
13:39 January 16, 2013 by Rishonim
Exportrådet) is just a bad and inefficient organization. They are disguised as trying to help Swedish company do business abroad but in reality are just a bunch of really bad consultants. I consulted with them on several occasions regarding selling my products in several markets and their information was nothing less than useless. Yet, they still wanted to charge me SEK 60K consulting package. In order for this organization to work they need to reshuffle the management but also demonstrate to the businesses that they really care and not only selling their quasi subsidized consulting packages. They should also appoint people with knowledge of the local language for the country they are working in.
13:47 January 16, 2013 by benkku
Maybe they just need to kick migrationsverket in the butt to get more, qualified people working and establishing business in Sweden.

When being from Suisse it can take you 2 years just to get your ID so you can start your business. When you finally have your ID and - let me say - you are living in Karesuando, than you can drive twice to Luleå which makes twice 800 km just to get your ID-card.
Today's headlines
Elections 2014
Lööf laughs off Löfven's 'comical' advances
Annie Lööf speaks to the press after her meeting with the parliamentry speaker on Wednesday. Photo: Fredrik Persson/TT

Lööf laughs off Löfven's 'comical' advances

Centre Party leader Annie Lööf reiterated on Thursday morning her reluctance to cooperate across bloc lines with Stefan Löfven, as the Social Democrat leader renews his attempts to form a new government. READ  

Sweden Democrats want prized speaker job
Sweden Democrat party secretary Björn Söder celebrates Sunday's election result. Photo: Anders Wiklund/TT

Sweden Democrats want prized speaker job

As Sweden’s third largest party, the Sweden Democrats are “entitled” to be given one of a handful of prestigious parliamentary speaker jobs, says party secretary Björn Söder. READ  

National
Teens in intensive care after school 'initiation'
Photo: Peder Skrivares school

Teens in intensive care after school 'initiation'

School inspectors are investigating after an initiation ceremony at a high school in Varberg in south west Sweden left four girls in hospital. READ  

National
Pirate Bay Swede 'mistreated' in jail
Peter Sunde. Photo: TT

Pirate Bay Swede 'mistreated' in jail

The brother of Pirate Bay co-founder Peter Sunde has questioned the conditions of his brother's Swedish jail, slamming both the institution and the guards. READ  

Elections 2014
Fresh election fears in divided Sweden
Sweden Democrat leader Jimmie Åkesson may not support a Social Democrat budget. Photo: TT

Fresh election fears in divided Sweden

UPDATED: The leaders of Sweden's main political parties have been called to parliament as speculation grows that the Sweden Democrats could hold the key to new elections. READ  

Presented by Stockholm Business Region
Introducing... the Stockholm collection
Photo: Imagebank Sweden

Introducing... the Stockholm collection

Moving to Stockholm, or just dreaming about it? Either way, this is your ultimate guide: for housing, finances, insurance, business, and so much more. READ  

In Pictures: The Local's Property of the Week
Photo: Fastighetsbyrån

In Pictures: The Local's Property of the Week

Time for some luxury this week - we're heading to a sprawling Eskilstuna property with a location and view to die for. READ  

National
Row over viral 'Nazi receipt' in Swedish shop
A cashier in a Coop supermarket: Photo: TT

Row over viral 'Nazi receipt' in Swedish shop

A photo of a till receipt with the Nazi slogan "Sieg Heil" printed on it has gone viral in Sweden, with supermarket chain Coop launching an internal investigation. READ  

Society
Sweden tops 'financial well-being' rankings
Sweden's family-friendly policies contribute to well-being. Photo: TT

Sweden tops 'financial well-being' rankings

Swedes have fewer money concerns than people from any other European country, according to the latest major report on global well-being. READ  

National
King Carl XVI Gustaf 'unhurt' after crash
The King of Sweden. Photo: TT

King Carl XVI Gustaf 'unhurt' after crash

UPDATED: Sweden's King Carl XVI Gustaf has been involved in a car accident but is unhurt, the Royal family's press office has confirmed to The Local. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
Property of the week - Eskilstuna
Sponsored Article
How to start a business in Stockholm
Society
How I became a surf blogger when I moved to Sweden
Gallery
People-watching: September 13th
Society
Why is Stockholm's Södermalm so cool?
Blog updates

17 September

Deep election analysis (Blogweiser) »

"You think you’re bad? Well I’m American. http://www.youtube.com/watch?v=NFbomLID0vU Deep deep analysis on Swedish election results. Vlog post: https://t.co/tjQgfa5Yie #svpol #val2014 #politics pic.twitter.com/oEK5ADFT8L — Joel Sherwood (@joeldsherwood) September 17, 2014 " READ »

 

15 September

Liten, litet, små & lilla (The Swedish Teacher) »

"Hej igen! Have you ever been confused about when to use “liten”, “litet”, “små” and “lilla”? Today I’m going to sort out how use the adjective “liten” (small) and the different forms of it. Liten or litet? “Liten” is the form we will use when referring to a noun with the gender “en”. For example: Min pappa har en..." READ »

 
 
 
Gallery
People-watching: September 11th
Gallery
People-watching: September 13th
Politics
Five possible election outcomes
Politics
Sweden elections: How do they work?
Politics
Sweden elections: Who's who?
Lifestyle
What's on in Sweden
Gallery
Property of the week - Hornstull, Stockholm
Analysis
Five differences between the UK and Sweden
Welshman Jonny Luck is now a chef in Sweden
Society
How I opened my own restaurant in Sweden's Malmö
Sponsored Article
Stockholm tech fest: relive the magic
Gallery
People-watching September 8th
Photo: TT
Politics
Feminists fight for first seats
Politics
Immigration cut push from Sweden Democrats
Sheryl Sandberg says women have "low expectations"
Tech
Facebook exec talks women's limits in Swedish business
Politics
Left Party calls for justice and equality
Politics
Green Party wants 'better world' for kids
Lifestyle
The five best Swedish songs of the month
Sponsored Article
Introducing… Insurance in Stockholm
National
Huge clear up underway after Skåne floods
Politics
Sweden's Alliance reveals full manifesto
Tech
Sweden's highest peak to lose title next year
Sponsored Article
Graduates: Insure your income in Sweden with AEA
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

862
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN