• Sweden edition
 
Sweden launches new trade promotion agency

Sweden launches new trade promotion agency

Published: 16 Jan 2013 08:45 GMT+01:00
Updated: 16 Jan 2013 08:45 GMT+01:00

“The new brand is the beginning of a common journey in the interest of Sweden. The aim is to make us an even more attractive, innovative and competitive partner to do business with, both at home and abroad,” Business Sweden CEO Ulf Berg said in a statement.

Previously, Swedish companies looking for help setting up in foreign markets turned to the Swedish Trade Council, (Exportrådet), an agency co-owned by the Swedish Ministry of Foreign Affairs and the Swedish Foreign Trade Association (Sveriges Allmänna Utrikeshandelsförening).

A separate organization, Invest Sweden, was charged with enticing foreign companies to invest and set up operations in Sweden.

However, the government decided last year to shutter Invest Sweden after it was accused of inflating figures about how many jobs its activities had created in Sweden.

Invest Sweden's operations were then taken over by the Swedish Trade Council, which was to be launched as a new agency at the start of 2013.

"We can in principle take on any assignment related to exports and investment in Sweden,” Berg said.

"Alongside this integrated approach, the combined knowledge and experience of the Swedish Trade Council and Invest Sweden will enable us to offer our clients a full range of support."

Like the Swedish Trade Council, Business Sweden is a public-private venture jointly owned by the government and private business designed to "open doors at all levels" to promote Swedish trade abroad and investments in Sweden.

Speaking with Swedish business daily Dagens Industri (DI), Berg downplayed the controversy that led to the change.

"I don't see it as if the Trade Council is taking over anything. We're changing our name and identity in order to create something totally new," he said.

Berg added that the new structure may give the private sector more influence over investment promotion activities.

While Invest Sweden was financed entirely with taxpayer money, Business Sweden expects to earn money by selling its services to companies.

In contrast to its predecessor organization, Business Sweden will have one name for use both at home and abroad, rather than relying on a Swedish name with an English translation.

"We have nearly 600 employees in 60 countries. Only 100 of them are in Sweden. So having an English name was the obvious choice," she told media trade publication Resumé.

The Local/dl

Follow The Local on Twitter

Related links:

Don't miss...X
Left Right

Your comments about this article

12:00 January 16, 2013 by cogito
New name...same old....
13:39 January 16, 2013 by Rishonim
Exportrådet) is just a bad and inefficient organization. They are disguised as trying to help Swedish company do business abroad but in reality are just a bunch of really bad consultants. I consulted with them on several occasions regarding selling my products in several markets and their information was nothing less than useless. Yet, they still wanted to charge me SEK 60K consulting package. In order for this organization to work they need to reshuffle the management but also demonstrate to the businesses that they really care and not only selling their quasi subsidized consulting packages. They should also appoint people with knowledge of the local language for the country they are working in.
13:47 January 16, 2013 by benkku
Maybe they just need to kick migrationsverket in the butt to get more, qualified people working and establishing business in Sweden.

When being from Suisse it can take you 2 years just to get your ID so you can start your business. When you finally have your ID and - let me say - you are living in Karesuando, than you can drive twice to Luleå which makes twice 800 km just to get your ID-card.
Today's headlines
Swedish expert slams Norway terror alert
Terrorism expert Ranstorp and a policeman in Norway. Photos: TT

Swedish expert slams Norway terror alert

A Swedish terrorism expert has come forward criticizing the way Norway has handled its recent terror threat, saying the day the threat began was a "total problem in intelligence". READ  

Swedish nurse reported for patient 'death wave'

Swedish nurse reported for patient 'death wave'

A nurse in southern Sweden has been reported for abuse at a senior care centre after she allegedly waved to a colleague with the hand of a recently-dead resident. READ  

Pandas Plopp and Polly born in Swedish zoo
Plopp and Polly, the offspring of Pandora the panda. Photo: Kolmården

Pandas Plopp and Polly born in Swedish zoo

A pair of red panda cubs have been born in central Sweden, a wildlife park announced on Monday. READ  

Green Party ranked 'most gay friendly' in Sweden

Green Party ranked 'most gay friendly' in Sweden

The Green Party's views are 88.6 percent "LGBT-friendly", a Swedish LGBT rights group claimed on Monday, making the Greens the most gay-friendly of all Sweden's parliamentary parties. READ  

Man held on suspicion of murdering wife
Police on the scene. Photo: Johan Nilsson/TT

Man held on suspicion of murdering wife

Updated: Police arrested a man in Copenhagen on the suspicion of killing his wife, whose body was found at the couple's home in southern Sweden during the weekend. READ  

Arlanda, Stockholm
Lightning bolt grounds flight to New York

Lightning bolt grounds flight to New York

Swedes bound for New York learned on Monday morning that their plane had been cancelled after it was hit by lightning during Sunday's thunderstorm. READ  

Elderly Swedish man stripped of his 35 cats

Elderly Swedish man stripped of his 35 cats

The County Administrative Board of Skåne has decided to confiscate the 35 cats of an 81-year-old man who was forbidden from having more than nine of the furry felines. READ  

Wild weather set to strike Sweden anew
Photo: TT

Wild weather set to strike Sweden anew

With Sunday's thunderstorm reported as the worst of the year so far, Sweden is bracing for round two on Monday as meteorologists predict more of the same. READ  

Swedish youth suicides hit 25-year high

Swedish youth suicides hit 25-year high

Last year 1,600 people in Sweden took their own lives - and for Swedes aged 15 to 24, the numbers haven't been so high since 1989. READ  

Floods replace Swedish heatwave
The Viking Lines ferry pictured was ripped away from the dock as a result of the storm. Per Gustavsson / TT

Floods replace Swedish heatwave

The Swedish summer was washed away on Sunday as thunderstorms caused chaos in Stockholm, including torrents of water flooding down stairways at metro stations. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Gallery
People-watching, June 26th - 28th. Get inside Stockholm's hottest nightclubs
Gallery
Top ten Swedish taboos
Society
Seven-year-old Swede cycles to Berlin
Politics
'Gaza conflict needs help, not empty rhetoric'
Society
Swedes voted 'most beautiful' in the Nordics
Blog updates

27 July

Approaching Stockholm (Around Sweden in a kayak) »

"I woke up in the comfort of my own little cabin on Eva and Rolf’s boat, it was 7:30am and I was feeling a bit groggy after a couple of beers with all the lovely locals the night before. The previous day had really taken its toll on my body and I was very stiff and..." READ »

 

24 July

Sharing our Pride: Celebrating Love & the LGBT Community! (Stockholm in my American Heart) »

"It’s mid- July in Stockholm, and with much of the city on vacation, things can seem a little quiet – the streets, the bus, and the grocery store. One thing that has not paused for a summer break, though, is preparation for Stockholm’s Pride Festival, which will take place from July 28 to August 2...." READ »

 
 
 
Business & Money
Sweden demands EU clarity on Bitcoin tax
National
Swedish organic sales enjoy 'amazing' growth
Photo: Johan Nilsson/TT
Society
What's On in Sweden
Gallery
People-watching July 23
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Photo: Finest.se
Gallery
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
Society
What's On in Sweden
Photo: Lisa Mikulski
National
Hope springs eternal for expat pet shop owner
Gallery
Princess Estelle steals limelight at mum's birthday
National
Swedes risk infants' lives by covering up prams
National
Swede runs for office just using Bitcoin funds
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

730
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se