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Helen Hunt propels H&M into Oscars limelight

Helen Hunt propels H&M into Oscars limelight

Published: 25 Feb 2013 16:15 GMT+01:00
Updated: 25 Feb 2013 16:15 GMT+01:00

Swedish apparel juggernaut H&M made its Academy Awards debut on Sunday night, in the shape of American actress Helen Hunt's midnight blue gown on the red carpet.

It is, however, not the first top-notch red carpet appearance for an H&M outfit.

Michelle Williams wore a strapless dress with a black skirt and a light gold bodice to the BAFTAs last February, H&M spokeswoman Camilla Emilsson Falk told The Local.

She said Hunt's inky strapless gown with a fishtail train was designed in collaboration with Hunt and the stylist of the A-list actress.

The silk satin design is not available in stores.

Some initial press reports that the minimalist dress had gem stones stitched into the lining were erroneous, Emilsson Falk said.

Hunt chose to accessorize the simple gown with jewellery reportedly worth more than $700,000.

The Oscars is a great fashion scene for us to show our design," H&M said in a statement to The Local.

"We think that Helen Hunt is a fantastic actress who with her 2013 Oscars nomination continues to prove why she has remained such a prominent presence in Hollywood."

Ann Törnkvist

Follow Ann on Twitter here

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Your comments about this article

22:34 February 25, 2013 by swinglish
How can it be described as an H&M dress if it's not available in the stores?
00:54 February 26, 2013 by Phillynilly
Indeed she wore H&M and she has been slammed for it........
08:23 February 26, 2013 by karex
She has been slammed, and equally praised - by Oprah's magazine "O". There will always be those who want to gain attention by speaking out about someone else, instead of by doing something useful or that they actually believe in, themselves. She chose H&M because they're going "green" and she's an environmentalist. Hurray for her!

http://www.usatoday.com/story/life/movies/2013/02/24/helen-hunt-wears-hm-dress-on-oscars-red-carpet/1944117/
11:47 February 26, 2013 by Max Reaver
Many years ago when I was still in high school in Sweden, ppl praised H&M as a very smart-managed brand, able to keep the cost down by using their own designers to be trendy and cheap at the same time. Some years later, it became more widely known that H&M exploits child labor and cheap labor from the 3rd world to keep the price low. There is simply no magic formula to be both trendy and economic without resorting to exploitation.
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