• Sweden edition

Fake sex ad draws in hundreds of Swedes

Published: 25 Mar 2013 09:02 GMT+01:00
Updated: 25 Mar 2013 09:02 GMT+01:00

The Metro newspaper in Gothenburg published an advert about a fictional 19-year-old woman looking for sex in the city.

While the paper points to the internet as the most popular forum for organizing prostitution meets, men around the city were quick to pounce on the phone number provided.

Over the weekend, the phone had 130 missed calls and seven texts. After a week, the number had grown to 287 calls and 57 texts.

One man offered 1,000 kronor ($155) for half an hour with the prostitute, while another offered 2,500 kronor to urinate on her.

Local police experts were not surprised by the public interest.

"The fact that you got 130 calls over the weekend doesn't surprise me. For those people keeping an eye on the supply, things get exciting with a new ad," Mats Paulsson, head of the prostitution unit of the Gothenburg police, told the Metro newspaper.

He added that he thought the callers were more curious than interested in buying sex.

"Many people call up because they're tickled by the whole thing. They're satisfied to just call or text."

In Sweden, selling sex is not a crime, however paying or attempting to pay for sex is punishable by fines. Anyone convicted of purchasing sex from a minor can be sentenced to up to two years in prison.

The Local/og

Follow The Local on Twitter

The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

09:38 March 25, 2013 by RobinHood
I don't understand! Sweden has told the world that its sex laws have almost eradicated prostitution in Sweden.

It would be tremendously embarrassing to Sweden if it turned out all that its prostitution industry was actually alive and thriving on this new fangled internet thingy - right under their noses so to speak.

I'm sure that's not the case, and as the Swedes say, its prostitution laws have been a great success. The 287 callers and 57 texters probably all got the wrong number.
11:09 March 25, 2013 by Logic_and_Reason
Think of it this way, RobinHood. If chicken were suddenly removed completely from the Swedish marketplace...I mean completely, successfully removed so that nobody could purchase chicken, legally or illegally...and then ten years later an ad for chicken appears in the paper, what do you think would happen? Of course a bazillion people would clamor for it and drive the price way up because they want it but cannot get it. That does not mean that chicken was readily available all that time. In fact, the greater the demand for that chicken in the ad, the greater the indication that chicken is very difficult to attain. Same with prostitution. If it were super easy to get a hooker, then there would be far fewer people calling on the ad placed in the paper. The fact that so many people did call indicates that demand is way up and supply is way down. Thus, your premise might not be correct. It could be that Sweden's sex laws have successfully diminished the supply of hookers in the country. Basically, there is nothing here to indicate that supply is strong, only that demand is strong.

I am just playing devil's advocate, here. I know the underground prostitution racket is alive and well in Sweden.
11:12 March 25, 2013 by johnjohn
Oops, my mistake. Accidently butt dialed the number.
11:27 March 25, 2013 by Abe L
If we could just legalise prostitution it would be better for everyone. First off it would create jobs, it would be a legal taxable profession, we would not need a "prostitution unit" in every city, the police could focus on things that actually matter and people could legally acquire services they want. It would probably have a positive effect on the number of rape and sexual abuse cases as well.

Best of all, we would not be confronted with such news all the time. The Swedish rules around this topic are absurd and it makes us look silly. Just another industry controlled by the state but with only negative consequences for the people and economy.
11:30 March 25, 2013 by Svensksmith
Did they put you on hold for fifteen minutes each time like they did for me when I accidently dialed it, too? Three times.
12:20 March 25, 2013 by johan rebel
As Abe says, legalize prostitution. The alternative, abolishing human nature, will never work.

Prostitution is alive and well in Sweden, as it is everywhere else. In the Netherlands, where it is legal, one if five men over the age of 16 admit to having used the services of a prostitute. The real figure is obviously much higher. The only difference with Sweden is that in the latter country fewer people are likely to give truthful answers when asked about such matters.

Not all prostitutes are female, by the way, nor are all customers men. Far from it. The "genusperspektiv" nutters who shout the loudest in this country conveniently ignore this fact.
Today's headlines
Sweden Floods
Flooding closes roads in central Sweden
Photo: TT

Flooding closes roads in central Sweden

UPDATED: Sections of the highway in Värmland have been closed off due to flooding, and several trains are standing still. Authorities say the situation will get worse before it gets better. READ  

Elections 2014
Sweden elections: How do they work?
Casting a vote. Photo: Shutterstock

Sweden elections: How do they work?

National, regional, and local elections are taking place in Sweden on September 14th. Whether you're a first-time voter or a fresh armchair observer, The Local's beginners' guide will answer the key questions you were too afraid to ask. READ  

Sweden orders textbook on Roma discrimination
A Romani language class in Malmö. Photo: Drago Prvulovic/TT

Sweden orders textbook on Roma discrimination

The Swedish government has asked a new commission to create school materials based on a white paper documenting Swedish discrimination of Roma. READ  

Day-care rapist
Day-care rape suspect 'was mentally ill'
Photo: TT

Day-care rape suspect 'was mentally ill'

Social services have ruled that a day-care intern charged with molesting 14 children in southern Sweden was "seriously mentally disturbed". READ  

What's On in Sweden

What's On in Sweden

Autumn has arrived in Sweden, which means grey skies are approaching. But summer goes out with a skip, hop, and a bang - the annual Color Run is taking place in Stockholm this weekend. READ  

Swedes celebrate first day of smelly fish season
Photo: Hasse Holmberg/TT

Swedes celebrate first day of smelly fish season

On the third Thursday of each August, Swedes celebrate the start of the fermented herring season. The Local finds out more about the worst-smelling food on earth, and collects some of the best reaction videos. READ  

Spotify founders win 'Expats of the Year'
Crown Princess Victoria and Spotify co-founder Martin Lorentzon Photo: Fredrik Sandberg/TT

Spotify founders win 'Expats of the Year'

Spotify founders Martin Lorentzon and Daniel Ek won the International Swede of the Year award (Årets svensk i världen) on Wednesday for their work in making the world's music accessible to the world. READ  

Top ministers count cost of 'less secure world'
Photo: Maja Suslin/TT

Top ministers count cost of 'less secure world'

Foreign and Finance Ministers Carl Bildt and Anders Borg held a press conference on Wednesday to discuss how Sweden was being affected by a "less secure" world, and how it would foot the bill for a growing influx of refugees. READ  

Volvo profits saved by Chinese devotion
Volvo Cars chief executive Håkan Samuelsson. Photo: Fredrik Sandberg/TT

Volvo profits saved by Chinese devotion

The now Chinese-owned Volvo Car Group announced a return to profits on Wednesday - thanks to the Swedish brand's popularity in China. READ  

Ikea founder gives giant donation to hometown

Ikea founder gives giant donation to hometown

Ikea founder Ingvar Kamprad donated a gift to his hometown on Wednesday to the tune of 53 million kronor ($7.7 million). The cash is to be used for developing the area. READ  

People-watching August 20th
Did you know the Bronx in NYC was named after a Swede?
"Iraq reminds me of the Yugoslav wars. It's the same story."
Swedes slam Danes for 'racist' art
Majority of Swedes favour more or just as many refugees
Blog updates

17 August

Sea Fever (Around Sweden in a kayak) »

"I’m going to keep this post short and sweet as its not something I take any pleasure in writing. After much deliberation I have made the heartbreaking decision to abandon my trip after 1200km due to reoccurring injury. It is not a decision I have made lightly and it is one that has been truly devastating..." READ »


17 August

St. Louis strong (Blogweiser) »

"It’s typically a bad sign when my hometown makes news in Sweden. St. Louis was in the headlines here a few years ago when a tornado struck the airport. The city also caught attention after a politician talked about ‘legitimate rape’. Now, shooting and riots this week in Ferguson, a part of St. Louis, are..." READ »

Lock your bathrooms: Swedish toilet invader on the the loose
'Assange will not leave until safe'
See more images from the southern Sweden floods
Sponsored Article
Find out what gives this Swedish school executive appeal
Serial chicken smuggler caught at Norway border. Again.
This gold coin may be the key to solving a Swedish massacre
The Swedish mentor (and why you may need one)
Food agency warns girls: 'Don't eat stinky fish'
Reinfeldt calls for tolerance to refugees
People-watching August 16-17
Sweden celebrates 200 years of peace
Top ten literal Swedish words
'Terror training should be illegal': Liberal Party
Swedes talk about 200 years of national peace
Islamic extremist shakes Sweden with TV threat
Teacher fined for 'Hitler salute' in German class
Swede asks for epidural and gets disinfectant
Kiruna residents talk life in a town on the move
Swedish dad takes kids to Israel to learn about war
Sponsored Article
Introducing... ID cards and permits in Stockholm
Sponsored Article
Introducing...Your finances in Stockholm
Sponsored Article
Introducing...Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at: