• Sweden edition
Fresh Prince fights for spring fashion's top slot

Fresh Prince fights for spring fashion's top slot

Published: 12 Apr 2013 16:33 GMT+02:00
Updated: 12 Apr 2013 16:33 GMT+02:00

The concrete ramp down to the basement stores is guarded by mannequins all decked out in black and white. Monochrome is a big runway trend easily translated by picking up second hand gems, but the fresh breeze from the street outside even make the dolls look like they are shivering.

"We even sold a fur coat last week," says Beyond Retro store manager Niklas Lundqvist.

He himself is wearing what he terms an amalgamation of three current trends for men: plateau boots, monochrome (his black and white trousers have vertical stripes), and a Los Angeles Kings sweatshirt.

"Fresh Prince of Bel Air is all the rage for vintage enthusiasts, we can't seem to stock enough sweatshirts at the moment," says Lundqvist, gently tugging at the sleeve of a forest green number.

He encourages trend-sensitive men to take cues from seasonal women's wear and interpret it, as mainstream male fashion is more detail-orientated. The five trends he has selected - Fresh Prince, Luxury Grunge, Monochrome, Denim, and Fresh Prints - can all be unisex.

IN PICTURES Five trends for Swedish spring

"I realized I got to the age where I am now seeing a trend hit hard three times," Lundqvist says. "I used to borrow my big sister's workout gear in the eighties and wear it."

The eighties' Flash Dance era when leggings were de rigeur teamed with an oversize sweater did fizzle out, only to re-emerge in the nineties in the shape of the nerdy sports team cult. Not only Sporty Spice in her side-stripe sweatpants, but all things American, all very much in the spirit of the Fresh Prince of Bel Air television show starring Will Smith.

It was not uncommon for Swedish teenagers at the time to wear sweatshirts with the names of US baseball, football or hockey teams. Lundqvist dishes up the Anaheim Mighty Ducks logo as an example, but says that names of Swedish teams is a strict no no.

"Seriously, you wanna wear Modo on your chest?" he says, referencing the Swedish ice hockey team. The Americana trends stretches to baseball caps.

"My guy friends and I spend a lot of time on eBay scouting for good ones," says Lundqvist, who is a former fashion trend spotter for the tabloid Aftonbladet.

And while in the nineties, let's look at another current revamp. Luxury Grunge - in essence re-introduced by Dries van Noten's much-lauded spring/summer collection where models combined checked shirts with exclusive fabrics, such as a silver lamé pencil skirt. Saint Laurent sported a similar but less audacious take one season later at the recent Paris shows.

Original grunge, as many may remember, was rather unkempt. That didn't stop melancholic teens of the epoch from latching onto Nirvana front man Kurt Cobain's untimely demise and, sartorially at least, join the throngs of true fans.

In short, imagine giving Courtney Love a bath and sending her to finishing school. Rather uninspiring as a social experiment, but old standard in terms of current trends. Wearing your jeans until they split at the knee is optional.

Denim, however, is not optional. Rather than a trend, it's a staple, and Lundqvist points out that while the big fashion magazines may go wild over a specific cut or dye depending on the season, vintage customers are comfortable referencing different eras.

The diversity stretches to another staple that comes and goes in waves - Fresh prints stretching from preppy to psychedelic. Lundqvist doesn't want to classify it as floral, and hangs up both a lime-green paisley shirt and a shirt that tends to the eighties, that in fact merges a bit with the Fresh Prince trend. There is also, however, both Mayan-inspired prints and finer clusters of small flowers that draw comparisons to the classic Liberty prints.

Lundqvist unearths a shirt that screams Chandler Bing from the television series Friends, early Friends. It would make many a man run for the forest.

"It doesn't matter what print it is," says Lundqvist. "Every print sells."

Ann Törnkvist

Follow Ann on Twitter here

Don't miss...X
Left Right

Your comments about this article

Today's headlines
Grounded flights strand Swedes in Tel Aviv
Photo: Matt Rourke/TT

Grounded flights strand Swedes in Tel Aviv

UPDATE: About 270 passengers planning to fly to Stockholm are still stranded in Tel Aviv, and airlines have stated that flights will likely be grounded on Thursday as well. READ  

The Local List
Top ten: Swedish taboos
The butter knife is for butter. Photo: Mats Sandelin/TT

Top ten: Swedish taboos

From standing in line to taking your hols in the off-season, Sweden is a society with customs and faux pas, the Danes might say taboos. Here is a list of ten to watch out for. READ  

Fears mount for Swede kidnapped in Ukraine
A tank in Horlivka. Photo: Dmitry Lovetsky/TT

Fears mount for Swede kidnapped in Ukraine

A mediator who handles prisoner exchanges between Ukraine and pro-Russian rebels said on Wednesday that he feared for the life of a kidnapped Swede. READ  

Vattenfall cuts losses despite 'tough market'
Photo: TT

Vattenfall cuts losses despite 'tough market'

Swedish power group Vattenfall said on Wednesday that second quarter losses had been cut despite trying market conditions, forecasting that energy prices were unlikely to recover in the "foreseeable future". READ  

Swedes 'most beautiful' in the Nordics
Swedish actors Peter Johansson, Anna Sahlin and Måns Zelmerlöw. Photo: Maja Suslin/TT

Swedes 'most beautiful' in the Nordics

Who is the fairest of them all? Swedes are, according to the rest of the Nordic nations in a recent survey. READ  

My Swedish Career
American teams up with Swede to beat cancer
Matthew Volsky holding the Gynocoular colposcope which is used for screening cervical cancer. Photo: Gynocoular

American teams up with Swede to beat cancer

When Matthew Volsky first came to Sweden he didn't think he would stick around. Six years and a pioneering invention later he tells The Local about the medical device which is helping save lives around the world. READ  

Swedish organic sales enjoy 'amazing' growth
Arla organic milk. Photo: Björn Larsson Rosvall/TT

Swedish organic sales enjoy 'amazing' growth

Swedes are spending more and more of their food budget on organic foodstuffs, with major supermarkets reporting double digit increases, according to new statistics. READ  

Swedish police warn of rogue pregnant cow
The cow pictured is not the one in the story, and presumably not cranky. Photo: Mike Groll/TT

Swedish police warn of rogue pregnant cow

Police in southern Sweden have issued a public warning about a pregnant cow on the loose, after two people were sent to the hospital after a hustle with the heifer. READ  

Sweden demands EU clarity on Bitcoin tax
Photo: Mark Lennihan/TT

Sweden demands EU clarity on Bitcoin tax

With EU countries' treatment of Bitcoin varying vastly, Sweden has asked for clear EU rules stipulating whether or not the cryptocurrency should be taxed. READ  

Google in failed bid for Sweden's Spotify
Photo: Spotify

Google in failed bid for Sweden's Spotify

US Internet giant Google tried last year to buy Sweden-based streaming music service Spotify, but pulled out due to the beefed-up price tag, according to a media report on Tuesday. READ  

Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Swedish ornithologists keep webcam watch
Blog updates

22 July

Det (The Swedish Teacher) »

"Hej! “Det” is a personal pronoun that can be used in many ways, and it might me confusing if you always translate “det” to English “it”. In this article I will do my best to guide you to how to use “det”. Det replacing a word, a phrase or a clause Let us begin with the less confusing..." READ »


22 July


"Today (22 July) my Prime Minister, David Cameron, and UNICEF, are hosting the world’s first #GirlSummit in London. The Summit’s aim is to mobilise domestic and international efforts to end the appalling practices of Female Genital Mutilation (FGM) and Child Early Forced Marriage (CEFM). This is a high priority for the UK government and the Prime..." READ »

Photo: Andreas Nordström/Image Bank Sweden
Top ten Swedish beach hot spots
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
In Pictures: The Local's Property of the Week
Photo: Finest.se
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
What's On in Sweden
Photo: Lisa Mikulski
Hope springs eternal for expat pet shop owner
Princess Estelle steals limelight at mum's birthday
Swedes risk infants' lives by covering up prams
Swede runs for office just using Bitcoin funds
People-watching July 11-13
Malmö mayor slams Danish beggar ban
Swedish anti-abortion midwife sues county
Swede's salary chopped for Facebook use
Northern Sweden warmest in 90 years
'Victoria Day': Crown Princess Victoria turns 37
Mona Sahlin to fight extremism in Sweden
EU tells Sweden to cover up snus flavours
Swede snags assassin role in Tom Cruise film
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at: