• Sweden edition
 
The Local List
The five hottest names in Swedish fashion

The five hottest names in Swedish fashion

Published: 17 Apr 2013 16:39 GMT+02:00
Updated: 17 Apr 2013 16:39 GMT+02:00

While many people's first introduction to Swedish fashion may be browsing through the racks at the nearest H&M, the country also touts a host of other trendsetting brands. In fact, Sweden's fashion industry has been growing in importance in the last decade, and now employs more people than the steel industry.

In January, the culture and trade ministers crowed about the growth of an industry that is oft-touted as a cornerstone of the country's export-dependent economy.

"In 2001, fashion turned over 206 billion kronor ($32 billion), of which 60 percent was export. Fashion is as such an important industry in terms of Swedish export and employment," ministers Lena Adelsohn Liljeroth and Ewa Björling wrote.

"The fashion scene today holds everything from big commercial companies to avant garde expressions that border on art. Its continued success hinges on being able to use and give space to creativity and originality."

SEE ALSO: Fresh Prince fights for spring fashion's top slot

Putting up a short list of must-know designers is no easy task, as there are tonnes of brands and creative hot houses that deserve a mention, such as Nudie, Whyred, Hope, Rodebjer, V Avenue Shoe Repair, and Altewai Saome, to name a few. This list, however, focuses on already establish heavy-hitters.

As a stepping stone to learning more, however, we thought it best to start with a few iconic names, not all of whom may be "household names" to the average reader, but who nevertheless play a leading role on the vanguard of contemporary Swedish fashion.

The Local/at

Follow The Local on Twitter

The Local (news@thelocal.se)

Don't miss...X
Left Right

Your comments about this article

Today's headlines
Pirate Bay inmate claims religious persecution
Photo: TT/The Missionary Church of Kopimism

Pirate Bay inmate claims religious persecution

Peter Sunde has complained to prison authorities that his religious rights haven't been respected after he was refused permission to meet with a representative from a church inspired by the keyboard shortcuts for cut and paste. READ  

Stockholm 'bomb man' jailed and deported
Police at the scene of the threat in June. Photo: Bertil Ericson/TT

Stockholm 'bomb man' jailed and deported

The 43-year-old man who threatened Stockholm's Gamla Stan with a bomb in June was sentenced on Friday to two years in jail, followed by deportation. READ  

Swedish police: 'We're sweaty all the time'
Swedish cops are unhappy with the heat. Photo: Håkan Dahlström/Flickr

Swedish police: 'We're sweaty all the time'

Swedish weather agencies say the summer's warmest day is yet to come, but police in the north have decided that they can't take the heat - and filed a report about the own stifling police station. READ  

SAS resumes flights from Stockholm to Tel Aviv
File photo: Johan Nilsson/TT

SAS resumes flights from Stockholm to Tel Aviv

SAS Scandinavian Airlines has resumed flights from Stockholm to Tel Aviv after the airline completed a 'thorough security analysis' of the situation in Israel. READ  

Swedish man stabs woman and kills himself
A Stockholm police car. File photo: TT

Swedish man stabs woman and kills himself

A man and a woman, reported to be both 45-years-old, were found dead on Thursday in an apartment on Lidingö in Stockholm with police suspecting a murder and suicide. READ  

Police fear arson after Sweden mosque fire
Central Norrköping in eastern Sweden. Photo: Stefan Vilcans

Police fear arson after Sweden mosque fire

Swedish police suspect arson after buildings at a mosque in Norrköping in eastern Sweden burned down in the early hours of Friday morning. READ  

Opinion
'Moving wasn't a choice, Sweden called to me'

'Moving wasn't a choice, Sweden called to me'

Caught in an identity limbo and surrounded by often apathetic "love refugees", The Local's resident Swedophile Solveig Rundquist wonders if she's the only expat who moved to Sweden for the culture alone. READ  

Swedish inmates to receive digital tablets
Photo: Hasse Holmberg/TT

Swedish inmates to receive digital tablets

Sweden's Prison and Probation Services are beginning a project in which suspected criminals will be given surf tablets to look at evidence against them. READ  

Snake hunt after man claims playground bite
The Swedish adder. Photo: Piet Spaans

Snake hunt after man claims playground bite

A man claimed to have been bitten by a poisonous snake at a paddling pool in Gothenburg on Thursday prompting a hunt which ended without a trace of the offending reptile. READ  

Stockholmers sound off on 'beautiful Swedes'
Swedish girls in Stockholm. Photo: Susanne Walström/Imagebank Sweden

Stockholmers sound off on 'beautiful Swedes'

Following a Nordic survey in which Swedes were voted the "most attractive", The Local hit the streets to see what Stockholmers thought. READ  

RECEIVE OUR NEWSLETTER AND ALERTS
Society
Swedes voted 'most beautiful' in the Nordics
Business & Money
Sweden demands EU clarity on Bitcoin tax
National
Swedish organic sales enjoy 'amazing' growth
Photo: Johan Nilsson/TT
Society
What's On in Sweden
Gallery
People-watching July 23
Blog updates

24 July

Sharing our Pride: Celebrating Love & the LGBT Community! (Stockholm in my American Heart) »

"It’s mid- July in Stockholm, and with much of the city on vacation, things can seem a little quiet – the streets, the bus, and the grocery store. One thing that has not paused for a summer break, though, is preparation for Stockholm’s Pride Festival, which will take place from July 28 to August 2...." READ »

 

22 July

Det (The Swedish Teacher) »

"Hej! “Det” is a personal pronoun that can be used in many ways, and it might me confusing if you always translate “det” to English “it”. In this article I will do my best to guide you to how to use “det”. Det replacing a word, a phrase or a clause Let us begin with the less confusing..." READ »

 
 
 
National
Swedish cops elect not to shoot 'angry elks'
Business & Money
New alcohol retail rules threaten micro-breweries
Gallery
People-watching Båstad
Business & Money
Sweden falls to third in global innovation index
Society
Swedish ornithologists keep webcam watch
Photo: Andreas Nordström/Image Bank Sweden
Gallery
Top ten Swedish beach hot spots
Tech
Swedish Wiki vet sets new content record
Photo: Fastighetsbyrån
Lifestyle
In Pictures: The Local's Property of the Week
Photo: Finest.se
Gallery
People-watching July 15-16
Photo: Ola Ericson/Image Bank Sweden
Society
What's On in Sweden
Photo: Lisa Mikulski
National
Hope springs eternal for expat pet shop owner
Gallery
Princess Estelle steals limelight at mum's birthday
National
Swedes risk infants' lives by covering up prams
National
Swede runs for office just using Bitcoin funds
Gallery
People-watching July 11-13
National
Malmö mayor slams Danish beggar ban
National
Swedish anti-abortion midwife sues county
National
Swede's salary chopped for Facebook use
Sponsored Article
Introducing... Your finances in Stockholm
Sponsored Article
Introducing... Housing in Stockholm
Latest news from The Local in Austria

More news from Austria at thelocal.at

Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Denmark

More news from Denmark at thelocal.dk

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

733
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com
If you want to drink, that’s your business.
If you want to stop, we can help.

Learn more about English-language Alcoholics Anonymous in Sweden. No dues. No fees. Confidentiality assured.
AA-EUROPE.ORG/SWEDEN
PSD Media
PSD Media is marketing company that offers innovative solutions for online retailers. We provide modern solutions that help increase traffic and raise conversion. Visit our site at:
http://psdmedia.se