• Sweden edition
 
Warhol leads pop art assault on Stockholm

Warhol leads pop art assault on Stockholm

Published: 28 Jun 2013 14:05 GMT+02:00
Updated: 28 Jun 2013 14:05 GMT+02:00

Andy Warhol has come back to Stockholm, where he first exhibited in 1964, as part of a show that puts pop art into its social and technological context at Moderna Museet. But it's not all Mad Men, there are mad women too.

He hasn't come back alone. Claes Oldenburg, Verner Panton, Walter Pichler, Robert Rauschenberg and Ed Ruscha are among the 90 plus artist and designers in the retrospective. It details in length the interplay between new materials in the post-WWII era and how it affected consumption and art. Warhol and co were hard to ignore at the time, and indelible today.

"We are in a post-Warholian paradigm in art production," Moderna director Daniel Birnbaum told The Local.

"People can pretend we haven't passed through that period but I think that is either naive or a little bit reactionary."

One part of the exhibition, which is divided into a slightly overwhelming 22 themes, is dedicated to women in pop art. Both the ridiculous - a woman's body contorted into the base of an arm chair, and the ridiculous in another way - Warhol's Brillo washing powder boxes stacked in a corner like washed-up treasure.

"Mass culture had a very strong influence on culture, with images of the happy housewife, and the sexualized female body," co-curator Matilda Olof-Ors told The Local

She walked over to a painting on a side wall. It depicted a beaming woman throwing away trash, with the slogan 'nine out of ten'... a parody of the epoch's advertising tactics - as in 'nine of ten housewives choose this or that detergent'.

"Lee Lozano takes the language of commercials - the 'nine out of ten' line which was used over and over again," says Olof-Ors, before pointing at the painting's punchline at the bottom.

"'Eat cunt for mental health'... It's a brilliant comment which I couldn't resist including."

IN PICTURES: See Lee Lozano's art and more images from the Pop Konst Design (Pop Art Design) exhibition at Stockholm's Moderna Museet

Pop art has suffered critique that it's superficial. Moderna Museet director Daniel Birnbaum disagrees, referencing the contorted woman's body serving as a chair.

"It's clearly something ridiculous, it commodifies a woman into a piece of furniture," he told The Local.

Birnbaum underlined that even Warhol tried to shirk away from claims he did anything more than reflect the times.

"He loved life, he loved modernity and it would be meaningless for him to say 'I'm against it'," he said.

"But you don't paint the electric chair or traffic accidents in a celebratory mood, you don't, and Andy Warhol is a more complex person than that."

"You can't say pop art is only descriptive or neutral. It also makes clear ideas in the viewers' own mind without being over critical in an over pedagogical way."

The juxtaposition in one of the art pieces on show appeals to co-curator Matilda Olof-Ors. It's her favourite in the exhibition, a Marlboro Man cowboy leaning leisurely against the museum wall. Conceived by Jann Haworth (who will speak about her work and Pop Art in English at Moderna on September 20th), he's made of foam.

"He's a macho guy and he's soft," Olof-Ors said.

Ann Törnkvist

Follow Ann on Twitter here

Mathias Schwartz-Clauss and Matilda Olof-Ors co-curated the exhibition which is a cooperation with the Vitra Design Museum and the Louisiana Museum of Modern Art.

Pop Konst Design runs from June 29th to September 22nd 2013.

Don't miss...X
Left Right

Your comments about this article

Today's headlines
Students to keep paying off debt beyond 67

Students to keep paying off debt beyond 67

The Swedish government has proposed scrapping the 25-year span for repaying student loans, by suggesting those who attend higher education should keep paying the money back well into retirement. READ () »

Drowned puppies found in crayfish cage
The crayfish cage in the picture is not the one mentioned in the story. Photo: Christine Olsson/TT

Drowned puppies found in crayfish cage

Police in eastern Sweden have launched a preliminary investigation of animal cruelty after two puppies were found drowned in a crayfish cage. READ () »

Three rescued after cruise ship sinks boat
Rickard Rundgren Björk of the coastguard services speaks to the media after the rescue operation on April 19th 2014. Photo: Maja Suslin /TT

Three rescued after cruise ship sinks boat

Three Saturday morning sailors had a lucky escape after their small boat collided and sank after it crashed into a cruise ship whilst sailing in the Stockholm archipelago. READ () »

Missing Swede found alive and well in UK
Sofie Marie Jansson. Photo: Metropolitan Police

Missing Swede found alive and well in UK

British police have found the missing Swedish girl Sofie Jansson in London, exactly a week after she was last seen, with authorities saying she is doing well. READ () »

Social Democrats make tax pledge to elderly

Social Democrats make tax pledge to elderly

Sweden's opposition party has stepped up its efforts to secure the pensioner vote by pledging to lower taxes for the elderly and make higher earners pay more. READ () »

Malmö Nazi attack victim on the mend
Showan Shattak pictured in Malmö before his attack. Photo: Facebook

Malmö Nazi attack victim on the mend

The 25-year-old man, whose stabbing by neo-Nazis sparked mass demonstrations across Sweden, has made a strong recovery in hospital and took to social media to thank supporters for campaigning against fascism. READ () »

Police seeking missing Swede in London

British police have issued a plea for tips in the search to find Swedish national Sofie Marie Jansson who hasn't been seen for almost a week. READ () »

University applications rocket to record high

University applications rocket to record high

Swedish universities continue to draw vast amounts of applicants with the number of prospective students seeking a third level education increasing for the seventh year in a row. READ () »

Man jailed in US over Lars Vilks murder plot
Swedish artist Lars Vilks pictured in New York in 2012. Photo: Linus Sundahl-Djerf/TT

Man jailed in US over Lars Vilks murder plot

American authorities have sentenced a 20-year-old accomplice of 'Jihad Jane' to five years in prison for an attempted terror plot to kill Swedish artist Lars Vilks, after getting involved with the murder plans when he was a teenager. READ () »

Sweden scraps 'new start zones' after EU input
Integration Minister Erik Ullenhag visits a school in Tensta, one of the neighbourhoods mentioned when he and his colleagues first floated the new start zone proposal. File: TT

Sweden scraps 'new start zones' after EU input

Sweden has abandoned a plan to ease taxes for small companies in blighted areas after the European Commission challenged its legality. READ () »

RECEIVE OUR NEWSLETTER AND ALERTS
TT
Society
Kids in Victorian garb mark Swedish Easter
Shutterstock
National
Swedish MP ordered chemtrail probe
Society
Swedish supermarket Ica pulls contested Easter commercial off air
Kungahuset
Society
Swedish royals set baptism date for princess
finest.se
Gallery
People-watching April 16
Politics
Who's the prime minister's heir?
Alfie Atkins
Society
Are children's books the key to families integrating in Sweden?
National
'Sweden Dem protests cater to party's martyr image'
National
'Swedish research grants were fantastic, but now it's like Australia'
Society
Only in Sweden: The ten problems you'd never encounter elsewhere
National
Swedes stopped to take my picture, but didn't look me in the eyes
Business & Money
A swipe of the hand replaced cash and cards in Lund
Advertisement:
YouTube
Features
Video: Oliver Gee finds out how to embrace The Swedish Hug
TT
National
Abba duo hints at reunion
Private
National
Flash mobs hug it out across Sweden
Finest.se
Gallery
People-watching April 11-13
TT
Politics
Swedes to give six-hour workday a go
TT
Society
Aussie choir member wows Abba in Sweden
YouTube
Society
Stockholm magic a surprise YouTube hit
Fastighetsbyrån
Society
Gallery: The Local's Property of the Week
Private
Society
Swedes find 200-year-old gravestone in living room
Stockholm School of Economics
Sponsored Article
Why a bachelor's degree is no longer enough
Deepti Vashisht
Features
Deepti Vashisht dissects the magic of Sweden's personal ID number
Shutterstock
Society
Ten signs you've been in Sweden too long
Latest news from The Local in Switzerland

More news from Switzerland at thelocal.ch

Latest news from The Local in Germany

More news from Germany at thelocal.de

Latest news from The Local in Spain

More news from Spain at thelocal.es

Latest news from The Local in France

More news from France at thelocal.fr

Latest news from The Local in Italy

More news from Italy at thelocal.it

Latest news from The Local in Norway

More news from Norway at thelocal.no

Blog Update: The Diplomatic Dispatch

28 October 15:16

The Green Growth Group Summit »

"Today on the 28 October in Brussels, a large group of key EU Ministers and business people, including UK Secretary of State for Energy and Climate Change Edward Davey, and Swedish Environment Minister Lena Ek, will meet to discuss green growth. They all have a stake in resolving a challenge which, although it is crucial..." READ »

740
jobs available
Swedish Down Town Consulting & Productions
Swedish Down Town Consulting & Productions is an innovative business company which provides valuable assistance with the Swedish Authorities, Swedish language practice and general communications. Call 073-100 47 81 or visit:
www.swedishdowntown.com